FASHION PARK OUTLET YOUR BUSINESS PARTNER

FASHION PARK OUTLET YOUR BUSINESS PARTNER

Why Serbia? With 9.5 milion inhabitants it is the largest market in the Balkan region, strategically located between Western and Eastern Europe. With an average 6.5% GDP growth over the past 4 years making it the most vibrant economy in the region, Serbia is the next big opportunity for Outlet retailing concept. FreeTrade Agreements with both EU and Russia as well as low corporate income tax rate of 15% make the country attractive businness environment. FASHION PARK INĐIJA IS THE FIRST AND THE ONLY OUTLET CENTER IN SERBIA. Serbian consumers are amongst the most sophisticated in SEE. They have high positive perception of international brands and strong clothes and outwear orientation. Serbia Area: 88.361 km² Population: 9.5 mil Capital: Belgrade Time Zone: CET 01

Why Belgrade Area? Belgrade is the capital of Serbia, situated on the banks of two rivers, the Danube and Sava, and has a regional population of 2.5 milion, making it the most populated city in the Balkans. Belgrade has been given recognition of its potential by being awarded City of the Future in Southern Europe by the Financial Times. The city has a major under-supply of prime retail real estate in the cachment area, with only 105m² per 1000m² of existing retail space. City of the Future in Southern Europe - Financial Times. 02

Catchment area: 4.4 milion people within a 90 minute drivetime Subotica Budapest / Wien 2.8 milion people/30min.drive Zagreb / Ljubljana Šid Novi Sad Inđija Vršac 3.3 milion people/60min.drive 4.4 milion people/90min.drive Beograd Kragujevac Čačak 03 Skopje / Athens

Why This Location? FASHION PARK INĐIJA is only 30 minutes drive from the two major cities in the country, capital city Belgrade and provincial capital Novi Sad, with a primary catchment of 2.8 milion people. This represents more than 50% of the total purchasing power of Serbia. The Catchment Area has 4.4 milion people within a 90 minute drivetime. The site has extraordinary laction adjacent to the E75 highway on Europe s Corridor 10. It is in the municipality of Inđija, which has been promoted by the Financial Times as one of the top 20 investment destinations in Europe. The site enjoys excellent visibility from the E75 highway and access is by a direct connection with the main highway, which is the principal route to and from the northen part of the country, with an average of 35.000 vehicles per day. A unique shopping experience, leisure activity for the whole family. 04

Toilets 11 10 9 8 7 6 5 4 3 12 67 23 21 24 27 29 Center Management 34 31-32 26 55 28 53 51 50 49 37 36 35 41 38-40 05 43 42 45 44 48 16 15 52 54 13 66 64 63 57 62 61 60 30 46 47 56 19 25 33 Toilets 22 20 18 17 14 58 59 65 2 1

90.20m² javni toalet 92.18m² 90.20m² 500.05m² 327.37m² 332.76m² 203.30m² 248.16m² 144.49m² 146.82m² 147.78m² 145.38m² 145.88m² 250.52m² 164.27m² 166.53m² 157.65m² 166.47m² 166.47m² 160.98m² 160.35m² 165.78m² 165.35m² 142.97m² 142.35m² 223.44m² 200.46m² 70.57m² 74.23m² 145.22m² 33.23m² javni toalet 182.65m² 172.06m² 179.64m² 112.88m² 36.85m² 52.56m² 53.01m² 54.79m² 54.19m² 36.85m² 109.42m² 500.21m² 333.69m² 160.37m² 184.93m² 182.20m² 109.18m² 93.38m² 86.98m² 91.47m² 91.64m² 162.96m² 163.32m² 240.24m² 249.41m² 330.24m² 649.62m² 111.31m² 150.63m² 193.82m² 56.52m² 47.16m² 70.51m² 146.22m² 147.75m² Phase One Phase Two Phase Three 125 retail units Total of 30.000 m² GLA over 2.200 car parking spaces. 06

Why an Outlet Center? Outlet Centers are specialised retailing schemes and are traditionally located within easy reach of major cities. The Outlet concept is one that allows manufacturers, distributors and retailers of branded clothing, footwear and accessories to dispose of excess stock from their previous seasons, colections in controlled, brand-enhancing manner. Outlet Centers offer consumer discounts of between 30% and 70% every day, appealing to both the brand-conscious and bargain-conscious shoppers. Increasingly, manufacturers of branded fashion goods are incorporating a formal Outlet Strategy within their overall business model, thus enabling their total business activity to be more profitable by removing and liquidating their surplus inventory in a controlled way. High dwell time and big conversion rates. 07

Why an Outlet Center? Within the suggested outlet strategy, retailers have 4 main chains of supply for an outlet store that may come from: 1. Surplus inventory of the local distributor 2. Surplus inventory of the brand manufacturer 3. Products specially produced for the outlet sector 4. Slow-movers from the current collections Combined together they create excellent variety and quantity of products that will create a rewarding experience for consumers. In Outlet Centers, cosumer behavior is focused on looking for a good and discounted price instead of looking for a specific store or product. Shopping is considered to be a leisure activity rather than a necessity. As a result, Outlet centers have a high dwell time and big conversion rates. Case studies of manufacturer s trialling and then fully developing their Outlet Strategy are available if required. An open scheme with themed architectural style. 08

Why Fashion Park Inđija? The goal of Fashion Park Inđija is to create an unforgettable shopping experiance that will become a leisure activity for the whole family. FASHION PARK INĐIJA is developed within a far larger mixed-use development that will include Waterpark, a hotel and spa, more traditional Retail Park, Logistic Center, Office Campus. 09

Enter the world of great buys! 10

Vladimir Nožanić Retail Operations Director DEVELOPER: BlackOak Developments Vladimira Popovića 6 11070 New Belgrade, Serbia Tel. + 381 11 7850 420 Fax. +381 11 7850 431 E-mail: office@blackoak.rs FASHION PARK MANAGEMENT Vojvode Putnika bb, 22320 Indjija, Srbija Tel. +381 22 21 55 110 Mob. +381 64 6 705 707 Email. vladimir.nozanic@fashionparkoutlet.rs