Cushman & Wakefield Irish Hotel Market Briefing November 2017

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Cushman & Wakefield Irish Hotel Market Briefing November 2017

Aiden Murphy Partner Impact Of New Supply On The Dublin Hotel Market Jonathan Hubbard Head of Hospitality EMEA EMEA Hotels Overview Stefan Lenze Head of Development XX Discover Motel One

Smart decisions. Lasting value. Impact Of New Supply On The Dublin Hotel Market November 2017 Audit Tax Advisory

After 5 years of continuous growth in the Dublin hotel market, can these levels be sustained for another 5 years? Can hotels maintain and grow current profit levels following delivery of new supply?

Crowe Horwath Ireland Annual Hotel Industry Survey Crowe Horwath 2017 4

Dublin Market Success Story Last 5 Years ARR + 47 Increased demand with no change in supply OCC +12 percentage points RevPAR + 48 Profit Per Room + 12k Rooms Sold +900k rooms Crowe Horwath 2017 Source: Crowe Horwath Annual Hotel Industry Survey 5

Dublin Market Position Before New Supply Dublin 2016 ARR 128 OCC 82% Next 5 years: 4,000+ new hotel rooms RevPAR 105 Revenue Per Room 66,927 Profit Per Room 20,492 Crowe Horwath 2017 Source: Crowe Horwath Annual Hotel Industry Survey 6

No. of Persons Market Snapshot 2011-2016 3.2m 3.1m 3.0m 2.9m 2.8m 2.7m 2.6m 2.5m Crowe Horwath 2017 Overseas Visitor Numbers 2011 2016 Change UK 2.9m 3.9m 36% N. America 1.0m 1.8m 83% Other 2.6m 3.9m 46% Total 6.5m 9.6m 47% Employment 3.1m 2.7m 2011 2016 Employment 30m 25m 20m 15m 10m 5m - Dublin Airport Stats 18.7m +49% 27.8m 2011 2016 Currencies & Economic Activity 2011-2016 Change $ +25% +7% GDP +45% Office Take Up +1.1 million Sq. M Source: CSO,OECD, DAA & Cushman & Wakefield Research 7

Dublin Market changes 2002-2009 2002 2007 2009 2002-2007 Change 2002-2009 Change Rooms 12.6k 17.1k 19.1k +4.5k rooms +6.5k rooms Occupancy 71% 76% 65% +5% -6% Rate 103 117 88 + 14-15 RevPAR 73 89 57 + 16-16 Profit Per Room 12.5k 11.6k 6.8k - 1k - 6k Rooms Sold 3.2m 4.7m 4.5m +1.4m +1.2m Crowe Horwath 2017 Source: Crowe Horwath Annual Hotel Industry Survey 8

No. of Persons Market Snapshot 2002-2007 Overseas Visitor Numbers 2002 2007 Change UK 3.6m 4.0m 13% N. America 0.9m 1.1m 25% Other 1.6m 2.9m 78% Total 6.1m 8.0m 32% Employment 25m 20m 15m 10m 5m - Dublin Airport Stats +54% 23.3m 15.1m 2002 2007 Currencies & Economic Activity 3.1m 3.0m 2.9m 2.8m 2.7m 2.6m 2.5m 2.4m 2.3m 2.6m 3.0m 2002 2007 2002-2007 Change $ -45% -9% GDP +29% Office Take Up +1.2 million Sq. M Crowe Horwath 2017 Source: CSO,OECD, DAA & Cushman & Wakefield Research 9

International Tourism Demand 1996-2016 10m 9.6m 9m 8m 8.0m 7m 6m 5m 4m 3m 2m 1m 0m 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Crowe Horwath 2017 GB Other Europe North America ROW Source: CSO 10

Domestic vs International Visitors 2017 Trend U.S Visitor Numbers U.K Visitor Numbers Domestic Market Trips U.S Visitor numbers will grow slightly in 2017 U.K visitor numbers are projected to remain static in 2017 Reliance on domestic market to drive growth Crowe Horwath 2017 11

Dublin Domestic vs International Rooms Sold International 57% International 36% International 51% 2007 2010 2016 Domestic 43% Domestic 64% Domestic 49% Rooms Sold 4.7m RevPAR 88 Rooms Sold 4.7m RevPAR 53 Rooms Sold 5.7m RevPAR 105 Crowe Horwath 2017 Source: Crowe Horwath Annual Hotel Industry Survey 12

Dublin Market Share 18,551 18,960 Dublin Suburbs 31% 2013 Dublin Suburbs 30% 2016 Airport 7% City Centre 62% Airport 8% City Centre 62% Crowe Horwath 2017 Source: Crowe Horwath Annual Hotel Industry Survey 13

Dublin sub-markets 2013 2016 160 86% 160 140 84% 140 146 86% 84% 120 100 105 82% 80% 120 100 99 96 82% 80% 80 68 72 78% 76% 80 78% 76% 60 74% 60 74% 40 72% 40 72% 20 70% 20 70% 0 City Centre Airport Dublin Suburbs 68% 0 City Centre Airport Dublin Suburbs 68% ARR Occupancy ARR Occupancy Crowe Horwath 2017 Source: Crowe Horwath Annual Hotel Industry Survey 14

Dublin New Supply Existing Rooms New rooms (e) Total City Centre 10,974 3,511 14,485 Airport 2,208 732 2,940 Dublin Suburbs 5,778 157 5,935 Exiting the market Dublin Suburbs 25% (400) (400) 18,960 4,000 22,960 2021 City Centre 62% Crowe Horwath 2017 Airport 13% Source: Crowe Horwath Annual Hotel Industry Survey 15

Dublin Projected Demand 2013 2016 No. of Rooms 18,551 18,960 No. of Hotels 151 152 Occupancy 76% 82% No. of rooms sold 5.1m 5.7m 5% 285k What level of demand is needed by 2021? 10% 15% 570k 855k Source: Crowe Horwath Annual Hotel Industry Survey Crowe Horwath 2017 20% 1,140k 16

5 Year Outlook 2017(F) 2018 (F) 2019 (F) 2020 (F) 2021 (F) Occupancy ARR Profit Concern that profitability may be impacted by increases in costs and slowing increases in revenues Crowe Horwath 2017 17

Smart decisions. Lasting value. Thank you Crowe Horwath Marine House Clanwilliam Place Dublin 2 Ireland Aiden Murphy Partner Tel: +353 1 448 2200 Fax: +353 1 448 2201 www.crowehorwath.ie Crowe Horwath Bastow Charleton is a member of Crowe Horwath International, a Swiss verein (Crowe Horwath). Each member firm of Crowe Horwath is a separate and independent legal entity. Crowe Horwath Bastow Charleton and its affiliates are not responsible or liable for any acts or omissions of Crowe Horwath or any other member of Crowe Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Crowe Horwath or any other Crowe Horwath member.

EMEA Hotels Overview Jonathan Hubbard November 2017

Irish Hotels Overview Q3 2017

Hotel Transaction Activity Value (Millions) 800 700 600 500 400 300 200 48 million sale agreed 100 0 2014 2015 2016 2017 Q1 Q2 Q3 Q4 Source: Cushman & Wakefield Research Cushman & Wakefield Irish Hotel Market Briefing November 2017

Hotel Sales Value by Location YTD 2016 versus YTD 2017 Dublin 50% Outside Dublin 50% Dublin 24% Outside Dublin 76% YTD 2016 YTD 2017 Source: Cushman & Wakefield Research Cushman & Wakefield Irish Hotel Market Briefing November 2017

Hotel Sales Value by Region YTD Q3 2017 Shannon 11% (3 Hotels) South West 2% (1 Hotel) Dublin 24% (4 Hotels) North West 12% (2 Hotels) East & Midlands 14% (3 Hotels) South East 19% (4 Hotels) West 18% (6 Hotels) Source: Cushman & Wakefield Research Cushman & Wakefield Irish Hotel Market Briefing November 2017

Hotel Sales Volume by Lot Size YTD 2016 versus YTD 2017 10-20m 13% (5 Hotels) 20-50m (1 Hotel) > 50m (1 Hotel) < 1m 13% (5 Hotels) 10-20m 4% (1 Hotel) < 1m 26% (6 Hotels) YTD 2016 YTD 2017 1-10m 68% (25 Hotels) 1-10m 70% (16 Hotels) Source: Cushman & Wakefield Research Cushman & Wakefield Irish Hotel Market Briefing November 2017

Domestic Vs. International by Value YTD 2016 versus YTD 2017 International 48% Domestic 52% International 24% Domestic 76% YTD 2016 YTD 2017 Source: Cushman & Wakefield Research Cushman & Wakefield Irish Hotel Market Briefing November 2017

New Dublin Development 13,500+ rooms in pipeline Source: AM:PM Hotels/ CIS/ Cushman & Wakefield Research Cushman & Wakefield Irish Hotel Market Briefing November 2017

Status of Pipeline 10000 9,194 9000 8000 7000 6000 5000 4000 3000 2000 1000 239 1055 1246 1939 0 239 1055 1246 9,194 1939 Due 2017 Due 2018 Due 2019 Speculative On hold Source: AM:PM Hotels/ CIS/ Cushman & Wakefield Research Cushman & Wakefield Irish Hotel Market Briefing November 2017

Dublin City Pipeline Map Dublin 7 Dublin 1 1,007 2,730 2,921 1,708 465 Dublin 8 Dublin 2 Dublin 4 Cushman & Wakefield Irish Hotel Market Briefing November 2017

Major Developments Under Construction Maldron Hotel Kevin Street, D2 Aloft Dublin City D8 Clayton Hotel Charlemont, D2 Sheraton Hotel, Dean Street D8 139 Bedroom 3 Star Hotel 209 Bedroom 4 Star Hotel 147 Bedroom 4 Star Hotel 234 Bedroom Hotel 4 Star Due Q2 2018 Due Q3 2018 Due Q2 2018 Due Q2 2018 Cushman & Wakefield Irish Hotel Market Briefing November 2017

Large Scale Planning Approvals Moss Street Hotel & Aparthotel, D2 202 Apartments & 393 Bedroom Budget Hotel Hampton by Hilton Dublin, D7 249 Bedroom Budget Hotel Cleary s Department Store, D1 Planning Permission for 176 Bedroom 4 Star Hotel Andrews Lane, D2 155 Bedroom Budget Hotel Cushman & Wakefield Irish Hotel Market Briefing November 2017

EMEA Hotels Overview Q3 2017

What s Happening in the Commercial Market Where are we in the cycle? Investment Volumes Occupier Markets No shortage of equity Leasing Activity Steady but real rental growth Prime Yields Take-up strong Compression continues but slowing Cushman & Wakefield Irish Hotel Market Briefing November 2017

Global Capital Flows All Sectors Changing Targets CROSS BORDER ACTIVITY: Year to July 2017 38.8 bn Gross EUROPE 17.6 bn Gross 25.7 bn Net 13.5 bn Net AMERICAS 6.9 bn Net 7.1 bn Gross APAC MIDDLE EAST & AFRICA C&W Global Offices Source: C&W Capital Markets, RCA Cushman & Wakefield Irish Hotel Market Briefing November 2017

EUR billion Annual Hotel Investment Volumes Vs Market Share From 2006 30 15% 25 12% 20 9% 15 6% 10 5 3% 0 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Q.3 2017 Hotel 19,673 22,784 10,467 5,028 10,108 10,313 10,000 11,966 16,723 26,931 20,471 14,218 Hotel share 10% 7% 7% 6% 8% 7% 6% 6% 7% 8% 7% 8% 0% Cushman & Wakefield Irish Hotel Market Briefing November 2017

Investment Source Hotel investment source into EMEA in 2016 and 2017 2016 YTD 2017 North America 7% Other 7% Asia Pacific 5% Other 7% Asia Pacific 8% Middle East 3% North America 16% Middle East 2% Europe 78% Europe 67% Asia Pacific Europe Middle East North America Other Asia Pacific Europe Middle East North America Other Cushman & Wakefield Irish Hotel Market Briefing November 2017

Investor Types Hotel investment into EMEA in 2016 and 2017 2016 YTD 2017 Public 20% Public 16% Fund 30% Fund 34% Private 36% Institution 10% Private 36% Other 4% Other 4% Institution 10% Fund Institution Other Private Public Fund Institution Other Private Public Cushman & Wakefield Irish Hotel Market Briefing November 2017

Ownership Structures Direct Owner to Asset Light Operator 1 Owner of Hotel 2 Lease Operate Management Contract Franchise Increasing Risk Direct Fixed Income Lease Variable Lease with minimum guarantee Variable Lease Joint Venture with Operator Management Contract with guarantees Management Contract Franchise Agreement Owner Operator Reducing Returns Cushman & Wakefield Irish Hotel Market Briefing November 2017

Europe Brand Matrix Accor Hilton Hyatt IHG Marriott Starwood Carlson Rezidor Wyndha m Melia Other Brands Luxury Upscale Midscale Economy Extendedstay Lifestyle Brands 19 8 8 7 12 10 8 9 4 Cushman & Wakefield Irish Hotel Market Briefing November 2017

Key Market Trends Tourism trends Capital flows Global liquidity Emerging markets Continued growth of tourism Growth of institutional capital Global liquidity expected to increase back to 2015 levels ($80bn) Renewed interest in secondary / emerging markets Redefining of the model Design, technology, evolution of brands & operators Cushman & Wakefield Irish Hotel Market Briefing November 2017

Cushman & Wakefield Irish Hotel Market Briefing November 2017

designer lounges

individualized bedrooms

AFFORDABLE LUXURY Our guests enjoy finest Egyptian cotton sheets and top of the range box-spring beds, experiencing a truly exceptional environment of designer furniture and recognised brands at a fair price point our idea of affordable luxury starting at 59. HIGH QUALITY MATERIALS Box-spring bed Egyptian cotton Dark granite Organic amenities Fluffy 600g towels RENOWNED BRANDS: Artemide lights LG 43 Flat-screen TV Dornbracht bath fittings Hansgrohe raindance shower Freifrau relax chair B&B Italia desk

NEIGHBOURHOOD We like each hotel to be different. Our hotels each have a unique design and feature different furniture. We care about the local environment and work with local artists and craftsmen to engage with the neighbourhood story. LAPTOP AND LEDERHOSE IN MUNICH

CHOCOLATE IN ZURICH BICYCLES IN AMSTERDAM BRITPOP IN MANCHESTER

LIFESTYLE Designer lounges, free Wi-Fi and communal work spaces create an intimate and functional environment that caters for the changing tastes of modern travellers. Our dedication to the highest quality and service is visible in our stylish bars, open to everybody around the clock. Guests can choose from a wide range of high-quality spirits, regional selections of wine and beer and other refreshing beverages.

KEY FIGURES

MOTEL ONE GROUP FINANCIAL SUMMARY P&L Statement Full Year YTD September 2017 KEY PERFORMANCE METRICS 2016 2015 +/- No. Hotels 55 51 7.8 No. Rooms 14,583 100.0 13,887 100.0 5.0 Occupancy in % 77 75,3 1.2 Rev per Room sold (EUR) 88.7 87.5 1.2 Income Statement keur % keur % %py Revenue 357,411 321.697 11.1 EBITDA 111,036 31.1 96,617 30.0 14.9 EBIT 79,952 22.4 69,880 21.7 14.4 Operating Profit 72,213 20.2 63,743 19.8 13.3 Capital gain on hotel properties 56,265 15.7 35,712 11.1 57.6 EBT 128,478 35.9 99,455 30.9 29.2 Tax -36,865-10.3-22,004-6.8-67.4 Net Income 91,613 25.6 77,451 24.1 18.3 BALANCE SHEET keur % keur % +/- +/-Fixed Assets 535,590 72.0 436,443 74.8 22.7 Equity 396,866 74.1 331,984 76.1 19.5 Net Working Capital -14,339-2.7 55,595 12.7 <100.0 Net Debt 153,063 28.6 48,864 11.2 >100.0 Net Debt / EBITDA 1.4 0.5 2017 2016 +/- 60 55 9.1 16,547 100.0 14,583 100.0 13.5 77.5 75.7 1.8 91.1 90.1 1.0 keur % keur % %py 249,997 267,555 10.3 92,818 83,236 11.5 69,802 60,604 15.2 66,166 54,018 22.5 47,320 0 >100.0 113,486 54,018 >100.0-37,861-17,826 >100.0 75,625 36,192 >100.0 keur % 628,238 392,916 62 77,000 12 158,322 25 1.3

MOTEL ONE EXPANSION Pipeline in operation Owned Hotels Rented Hotels Total in operation - Germany - International under development Owned Hotels Rented Hotels Total Pipeline - Germany - International September 30, 2017 Hotel Rooms % 13 2,842 24 47 13,705 76 60 16,547 100 43 11,542 70 17 5,005 30 12 3,935 41 18 5,592 59 30 9,527 100 18 6,723 71 12 2,804 29

AWARD WINNING COMPANY AWARDS & RATINGS 2015 German Marketing Award awarded by the business magazine brand eins Fastest Growing Hotel Brand by PKF hotelexperts German Service Prize in the category Tourism by German Institute for Service Quality Innovator of the year - awarded by the business magazine brand eins German Education Award by the TÜV Süd Academy and the German Federal Ministry of Education and Research Best Employer in the Hospitality Industry Award received from Focus Magazine & kununu for the second time 2016 Platow Real Estate Award by the financial service Platow Brief Best Budget Hotel in Germany awarded by German Institute for Service Quality for the fourth time Lifetime achievement award for Dieter Müller awarded by International Hotel Investment Forum Entrepreneur of the year - for Dieter Müller awarded by Ernst & Young Ratings AAA rated in the Investment Ranking by Treugast Solutions Group for the eighth time since 2008 Bundesbank Rating equivalent to S&P or FITCH Investment Grade A-

MOTEL ONE ENVIRONMENT A number of our hotels are certified by leading assessment methods such as BREEAM, LEED and DGNB. MOTEL ONE LONDON TOWER HILL BREEAM Excellent 291 Rooms New construction in the heart of London s financial centre in the City of London, just half mile from Tower Bridge and the Tower of London.

MOTEL ONE AMSTERDAM BREEAM Excellent The first hotel in the Netherlands to be awarded the BREEAM Excellent certificate (Source: Dutch Green Building Council) 320 Rooms New construction, located opposite the Amsterdam RAI Exhibition and Convention Centre.

MOTEL ONE EDINBURGH-ROYAL 208 Rooms Conversion of a historical building from the 16 th and the 18 th century; part of Edinburgh s Old Town, a UNESCO world heritage site.

MOTEL ONE WIEN - STAATSOPER 400 Rooms Conversion of a listed property from the turn of the century (19 th / 20 th century), situated next to the Opera House in the 1 st district of Vienna.

MOTEL ONE BERLIN POTSDAMER PLATZ 239 Rooms New construction integrated in the Mall of Berlin, situated directly opposite the German Bundesrat (federal council) in the Mitte district.

MOTEL ONE BERLIN UPPER WEST DGNB certified 582 Rooms New construction opposite the Kaiser Willhelm Memorial Church in the heart of Berlin s City West; mixed-use project with Motel One as anchor tenant from the ground to the 17 th floor and a roof terrace on the 10 th floor.

MOTEL ONE ZURICH 301 Rooms Conversion of the historic post building situated in Zurich s city centre close to the Paradeplatz and the famous Bahnhofstraße.

MOTEL ONE BARCELONA - CIUTADELLA 301 Rooms opening 2017 New construction at the Parc de la Ciutadella within short walking distance to the old town of Barcelona.

MOTEL ONE PARIS 255 Rooms opening 2017 New construction of a sustainable, innovative building with ideal accessibility to public transportation.

Thank You Cushman & Wakefield Irish Hotel Market Briefing November 2017