ARE WE THERE YET? 2017-2018 CO-OP
STRATEGY OUR GOA LS FOR 201 7-201 8 1. Grow and Diversify the Tourism Economy Through Marketing 2. Grow and Diversify the Tourism Economy Through Sales 3. Enhance Industry Engagement 4. Ensure Experience Kissimmee s brand promise is executed 5. Ensure Cost Effective and High Performing Operations EKC VB.C O M
INTERNATIONAL & DOMESTIC SALES
PROGRAM LOCATION DATES MARKET MAX IPS VALUE TO PARTNER COST CONTACT EMAIL WORLD TRAVEL MARKET London November 6-8, 2017 UK 3 Booth participation at WTM $5,000 René Kuziv RKuziv@experiencekissimmee.com HOLIDAY NETWORKING EVENT Kissimmee, FL December 7, 2017 International 20 Receptive/International/Domestic Tour Operators $300 Esther Colon EColon@experiencekissimmee.com NEW YORK TIMES TRAVEL SHOW New York, NY January 2018 Domestic 5 Booth share with Experience Kissimmee and reach over 28,000 consumers and travel/trade attendees in the New York area. $1,000 Danielle Ackerman DAckerman@experiencekissimmee.com CONNECT TRAVEL MARKET PLACE Orlando, FL February 18-20th, 2018 Domestic/ International 6 Show registration Subsidy $1,500 René Kuziv RKuziv@experiencekissimmee.com COLOMBIA MISSION TBD February 26 March 3, 2018 Colombia 4 Sales calls to tour operators, travel agents trainings $1,300 Melissa Basilio MBasilio@experiencekissimmee.com WORLD TRAVEL MARKET Sao Paulo, Brazil April 1-7, 2018 Brazil 4 Booth participation at WTM Latin America in Sao Paulo, Brazil and signature event with key tour operators $2,000 Melissa Basilio MBasilio@experiencekissimmee.com ORLANDO SALES EVENT Orlando, FL April 26, 2018 LATAM TBA Network opportunity for Industry Partners to engage with LATAM local tour operators $200 Melissa Basilio MBasilio@experiencekissimmee.com CONTINUED
PROGRAM LOCATION DATES MARKET MAX IPS VALUE TO PARTNER COST CONTACT EMAIL NORDIC SALES MISSION TBD April 2018 4 Sales call to tour operators, travel agents, and destination trainings $1,500 René Kuziv RKuziv@experiencekissimmee.com IPW Denver, CO May 19-23, 2018 Domestic/ International Unlimited Unlimited for EK Section $800 René Kuziv RKuziv@experiencekissimmee.com CANADA SALES MISSION Toronto/Montreal May 2018 Canada 4 Sales calls to tour operators, travel agent trainings $1,500 Danielle Ackerman DAckerman@experiencekissimmee.com MEXICO SALES MISSION TBD June 4-8, 2018 Mexico 4 Sales calls to tour operators and travels agents trainings $1,500 Melissa Basilio MBasilio@experiencekissimmee.com DELTA VACATIONS UNIVERSITY Minneapolis, MN September 2018 Domestic 1 Booth share with Experience Kissimmee and reach over 2,000 Delta Vacations agents $500 Danielle Ackerman DAckerman@experiencekissimmee.com DESTINATION BOOT CAMP Kissimmee, FL TBD Domestic 60+ Week long FAM for military ITT/MWR office personnel. Participation opportunities include hosting the group as part of the FAM agenda (in-kind), purchasing a table at the tradeshow, or purchasing tickets for the opening/closing evening events to network with attendees. TBD Danielle Ackerman DAckerman@experiencekissimmee.com
MEETING SALES
PROGRAM LOCATION DATES MARKET MAX IPS VALUE TO PARTNER COST CONTACT EMAIL SALES MISSION (signature event) Atlanta October 2017 All 8 Opportunity to network with key meeting planners $500 Michelle Moore MMoore@experiencekissinmnmee.com HOLIDAY SHOWCASE (Association Forum) Chicago December 2017 Association 3 Booth share opportunity at Association Forum's Annual Tradeshow $1,500 Cassandra Ruelle CRuelle@experiencekissimmee.com MPI - NEW JERSEY CHAPTER EVENT New Jersey 1st Quarter Corporate/ Medical 2 Opportunity to showcase and network with corporate/ medical and pharmaceutical planners member of MPI NJ Chapter $500 Sara Melendez - Davis SMelendez@experiencekissimmee.com EMERGE CONFRENECE (RCMA) Omaha January 30 February 1, 2018 Faith- Based 1 Network and meet with faith-based meeting planners $450 Sara Melendez - Davis SMelendez@experiencekissimmee.com DESTINATION SHOWCASE (DI) Washington, DC March 2018 Corporate/ Association 1 Network and meet with association, corporate, and specialty meeting planners in Mid-Atlantic region $1,500 Cassandra Ruelle CRuelle@experiencekissimmee.com SALES MISSION (signature event) Philadelphia March 2018 All 8 Opportunity to network with key meeting planners $500 Michelle Moore MMoore@experiencekissinmnmee.com SGMP CENTRAL FLORIDA CHAPTER MEETING SPONSORSHIP Gainesville March 2018 Government 4 Opportunity to showcase company and network with Central Florida government meeting planners $500 Cassandra Ruelle CRuelle@experiencekissimmee.com FSAE FOUNDATION EXECUTIVE SERIES (Luncheon sole sponsorship) Tallahassee TBD Based on FSAE Availability Association 4 Experience Kissimmee is sole sponsor for the event, there is opportunity for partners to showcase company and network to planners only $525 Cassandra Ruelle CRuelle@experiencekissimmee.com CONTINUED
PROGRAM LOCATION DATES MARKET MAX IPS VALUE TO PARTNER COST CONTACT EMAIL EXPERIENCE KISSIMMEE MILITARY REUNION FAM Kissimmee April 2018 Military Reunion 15 Opportunity to showcase company to military reunion planners In-kind Jadeine Shives JShives@experiencekissimmee.com SALES MISSION (signature event) Mid-Atlantic April 2018 All 8 Opportunity to network with key meeting planners $500 Michelle Moore MMoore@experiencekissinmnmee.com XPERIENCE DESIGN PROJECT XDP (ASAE) Washington, DC April 2018 Association 4 Opportunity to travel with Experience Kissimmee sales team to promote company to meeting planners based in mid-atlantic region $1,500 Cassandra Ruelle CRuelle@experiencekissimmee.com CAPITAL EVENTS Tallahassee May 2018 Association / Government 1 Network and promote company to government and association meeting planners $500 Cassandra Ruelle CRuelle@experiencekissimmee.com CVENT CONNECT Dallas June 2018 Majority Corporate 2 Opportunity to conduct one-on-one appointments with key corporate and association meeting planners $1,500 Michelle Moore MMoore@experiencekissinmnmee.com SALES MISSION (signature event) Florida July 2018 All 8 Opportunity to network with key meeting planners $500 Michelle Moore MMoore@experiencekissinmnmee.com EXPERIENCE KISSIMMEE FAMILY REUNION WORKSHOP & FAM Kissimmee August 2018 Reunion 30 Opportunity to showcase company to family reunion planners $200 Jadeine Shives JShives@experiencekissimmee.com TOM JOYNER FAMILY REUNION (Booth share) Kissimmee September 2018 Multi- Cultural/Reunion 15 Opportunity to participate in the Experience Kissimmee booth and represent company to consumers, and reunion planners $200 Sara Melendez - Davis SMelendez@experiencekissimmee.com
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