Beijing Global Friend Airports Roundtable Cooperative Initiatives
Beijing Global Friend Airports Roundtable Cooperative Initiatives 2
On the principle of voluntariness and reciprocity Utilizing each other s terminal and web resources Linking Official Websites Promote airport products Exhibition Booth at Each Other Mutual Promotion Handing out Airport Guide at Each Other Introduce relevant policies Promote city image Introduce city resources Exchange Advertising Resources Social Media Interaction 3
BCIA advertising resources for mutual promotion Automatic footpath videos Non-commercial billboards Airport exhibition corridor 4
BCIA Website resources for mutual promotion Mutual Promotion 5
Ⅱ FFP cooperation (Ⅰ) Two modes of FFP worldwide Globally speaking, Frequent Flyer Program (FFP) mainly adopts two modes, namely credit points or stored-value payment. Credit-point FFP Payment FFP Airports worldwide Heathrow Airport WorldPoints Credit-point FFP Amsterdam Schiphol Airport Privium Payment FFP 6
FFP cooperation (Ⅰ) Two FFP modes: 1. Credit-point FFP of Heathrow Airport Heathrow Airport adopts the credit-point FFP. Credit points are accumulated via commercial consumption and then used to exchange mileage of airlines or value-added services within airport. Retail and duty-free stores Credit points-worldpoints Shopping coupons at airport, parking coupons and Heathrow books Food & beverage stores Miles & More of Lufthansa; Airmiles of Virgin Atlantic; cumulated mileage of BMI, a Lufthansa subsidiary 7
FFP cooperation (Ⅰ) Two FFP modes: 2. Payment FFP of Amsterdam Schiphol Airport Amsterdam Schiphol Airport provides passengers and their family with fast border passage and other value-added services via payment FFP. Privium Plus (Paying EUR205 annually) Fast border passage Access to the Privium Clublounge Priority parking Discount on Schiphol Valet parking Business check-in on affiliated airlines Exclusive Privium events and discounts Privium program Privium Basic (Paying EUR121 annually) Fast border passage Privium Partner (Paying EUR75 annually) Fast border passage for spouse or children living at home under 18 8
FFP cooperation (Ⅱ) Key factors for FFP to succeed Frequent flyer value in credit points Economic benefit of similar mileage F1 F2 F4 F3 Comfortable comprehensive experience Efficient travel service 9
FFP cooperation (Ⅲ) Planned FFP of BCIA Under BCIA FFP, consumption points will be used to exchange value added services and products for frequent flyers, so as to improve consumption loyalty, prompt passengers to experience more goods and services and release the consumption potential. Custom clearance Aviation consumption Commercial consumption point Getting Points exchang e Airport services Civil aviation partners Proprietary parking VIP service (guiding and lounge) Commercial discount (coupons and gifts) Ticket (mileage) Third party partners Third-party point swap consumption 10
FFP cooperation (Ⅳ) Establishing FFP Airport Alliance FFP points swap among member airports Mutual recognition of FFP benefits Integration of service and product standards Share database of FFPs Develop basic channels such as financial settlement A friend airport FFP BCIA FFP E friend airport FFP Point D friend airport FFP B friend airport FFP C friend airport FFP 11
Ⅲ Service Management Cooperation Demand for bilingual services 1. Chinese in/outbound passengers surged In 2013, outbound Chinese passengers reached 98.19 million, up 18% than 2012 and hitting a record high. By 2014, the number is predicted to reach 110 million, up 13%, exceeding 100 million for the first time. Growth of outbound passengers in 2013 compared with 2012 Top international destinations for Chinese passengers travelling through PEK in 2013: Worldwide Passenger traffic Australia 250,000 North America Southeast Asia East Asia Hongkong, Macao and Taiwan Europe 2.85 million 3 million 3.38 million 3.65 million 4.51 million 12
Service Management Cooperation Error with English Translation Error with Chinese Translation Similar to errors with foreign language translation at BCIA, Chinese service at foreign airports is not satisfying, either. Sometimes Chinese sentences are not correctly structured, signs are not standardized, or translation is wrong. 13
Service Management Cooperation Bilateral Language service cooperation Initiative * Ways to work Communicating via the Forum Secretariat, all the participant airports can communicate problems with language services through emails, phone, special field review and expert committee etc. to realize win-win services for passengers. 14
Service Management Cooperation Bilateral Language service cooperation Initiative * BCIA willing to provide simplified Chinese support for sister airports As the airport with the largest passenger traffic in China, BCIA is a role model in Chinese service and has the richest service experience. BCIA serves passengers with mandarin, which originates from Beijing dialect. Therefore, the Chinese service of BCIA can meet the demand of Chinese mainland passengers in a widest and most standard way. BCIA has provided simplified Chinese signs in the Handbook on General Sign Translation at Airport Terminals issued by ACI and its authority in the area has been recognized by ACI. BCIA is also in urgent need of multi-lingual assistance and hopes that all the sister airports can actively participate to jointly provide passengers with excellent civil aviation service. 15
IV Safety Management Cooperation Through peer assessment,assist participating airports to improve safety management, enhance compliance with relevant laws and regulations, and expand best experiences on safety management. Safety Assessment Experience Exchange Resource Sharing 16
1. Safety Assessment Standard: ICAO Safety management standard & best industrial practices. Scope: Comprehensive assessment & Assessment of a specific area Runway safety management; Airfield area infrastructure Airfield area operation; Airfield area maintenance Wild animal management; Winter operation Airport rescue and fire-fighting, etc. Method: Questionnaire, interview with staff by management, looking up files, field visit and safety test. Report: Inspection results and measures to improve security level in the short, mid and long term. 17
Safety Assessment at PEK 18
2. Experience Exchange Exchange experiences on safety management: Airport safety management system Safety risk management Information safety Safety culture Runway safety Aviation security Anti-terrorism and anti-violence measures Emergency responses Airport overall safety coordination, etc. 19
3. Resource Sharing Safety expert bank:integrating elites in international airport teams and providing professionals with a platform for exhibition and study. Safety standard library:continuously improving security inspection standards and establishing security management standards applicable to largesized airports. Safety risk case bank:sharing cases on security risk control and providing case training resources. Safety practice bank:regularly publishing Safe Development Program Periodical and establishing communication channels (conference calls, emails and micro media etc) to communicate security-related issues in time and share related management experience. 20
Ⅴ Human Resources Cooperation Tapping into specialty and expertise of each airport Train and develop airport professional talents jointly Training exchange Management exchange Talent training cooperation Resource sharing Project cooperation 21
Human Resources Cooperation Training Exchange Tap into each party s resources and business advantages, organize group training or provide temporary positions in fields of interests to promote the improvement of staff capability Management Exchange Regularly share experiences on HR management and non-confidential information on airport operation and management to effectively promote the upgrade of enterprise management 22
Human Resources Cooperation Resource Sharing Share expert and intellectual resources, communicate and provide professional guidance and help during project design, and share each other s brand core courses Project Cooperation Launch all-round talent training cooperation from different perspectives by tapping into resource advantage of each party and carry out innovative cooperation and exchange in areas of common interests 23
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