The Principles of R.E.A.C.H. Revenue Enhancement An Customer Hospitality Terminal Velocity-Where is North American Airport Terminal Design Heading and How Fast Will We Get There April 20, 2016 www.aci-na.org Contact: Geoffrey W. Neumayr Deputy Airport Director Design & Construction San Francisco International Airport Geoff.Neumayr@flyssfo.com
R.E.A.C.H. Revenue Enhancement and Customer Hospitality www.aci-na.org 2
R.E.A.C.H. Revenue Enhancement and Customer Hospitality Introduction The Principles of R.E.A.C.H. is an aspirational document created to enhance the customer experience, drive revenue generation and bring a cohesive character to the entire airport campus. Users Consultants Contractors Tenants Vendors SFO Staff Goals 1. Achieve the highest customer satisfaction ratings 2. Create socially and ecologically sustainable business models 3. Become a top revenue generator nationally www.aci-na.org 3
About SFO Terminal 1 Terminal 2 Terminal 3 International ALSO KNOW AS Boarding Area B T1 2012 TOTAL PASSENGERS ALSO KNOW AS 2012 TOTAL PASSENGERS ALSO KNOW AS 2012 TOTAL PASSENGERS ALSO KNOW AS 2012 TOTAL PASSENGERS Boarding Area E Boarding Area C T2 Boarding Area D 5.4 Million 3.5 Million T3 7.7 Million ITB Boarding Area F Boarding Area A 5.5 Million Boarding Area G DATE OPENED 1963 NUMBER OF GATES 23 Boarding Area B 3210 Boarding Area C 2012 REVENUE GENERATED $53 million TOTAL CONCESSIONS AREA 27,258 ft 2 DATE OPENED NUMBER OF GATES 2012 REVENUE GENERATED 1954/2011 $49 million 14 TOTAL CONCESSIONS AREA DATE OPENED NUMBER OF GATES 2012 REVENUE GENERATED 1979 $93 million TOTAL CONCESSIONS AREA 9 Boarding Area E 29,286 ft 2 36 54,296 ft 2 18 Boarding Area F 9 Frontal Gates DATE OPENED NUMBER OF GATES 13 Boarding Area A 2012 REVENUE GENERATED 2000 $165 million TOTAL CONCESSIONS AREA 28 15 Boarding Area G 87,775 ft 2 YELP RATING YELP RATING YELP RATING YELP RATING TERMINAL PROFILE A Mixed Bag Terminal 1 is used by family and business travelers alike. It has good access to natural light and its granite columns give the terminal a more classic feel. It serves more passengers per square foot than any other terminal. The terminal is being updated. $9.85/pax F&B $6.44/pax Retail $3.41/pax DFS $0.00/pax TERMINAL PROFILE Hip & New A clean, modern design paired with innovative approaches to passenger amenities makes T2 a favorite place to fly to and from. From interactive children's play areas designed with local artist to excellent concessions and expanded high end restroom facilities. T2 has had a real impact on setting the standard for premium passenger experience. $14.22/pax F&B $9.76/pax Retail $4.46/pax DFS $0.00/pax TERMINAL PROFILE Active & Businesslike One of the busiest terminal, it s not surprising that this terminal is often crowded. Dressed in blues and grays, it has a more traditional feel than the rest of the terminals. $14.40/pax F&B $8.53/pax Retail $4.07/pax DFS $1.80/pax TERMINAL PROFILE Iconic & Dramatic The International Terminal in the Main Hall has the greatest volume of all terminals, with very tall ceilings. Most of the space is compartmentalized as the hold rooms are on the Arrivals level and the concessions are on the Departure level. $34.90/pax F&B $6.25/pax Retail $6.70/pax DFS $21.95/pax www.aci-na.org 4
Terminal 2 www.aci-na.org 5
Meet Our Passengers www.aci-na.org 6
The Value of SFO www.aci-na.org 7
Look & Feel www.aci-na.org 8
Look & Feel www.aci-na.org 9
Time & Efficiency www.aci-na.org 10
Time & Efficiency www.aci-na.org 11
Technology www.aci-na.org 12
Technology www.aci-na.org 13
Technology www.aci-na.org 14
Technology Our Newest Technology High Density WiFi www.aci-na.org 15
Sustainability As a long-time leader in environmental sustainability, the overall goals of SFO are to make the smallest impact on the earth and be an example in influencing positive passenger and employee behavior, ushering in the next generation of caretakers for the planet. This has local and global ramifications, affecting passengers travel to different destinations. The Airport intends to be Net Zero by 2021 Efforts in water conservation has been elevated as a result of the drought in Northern California SFO has become a leader in carbon reduction www.aci-na.org 16
Sustainability www.aci-na.org 17
The Journey Moments www.aci-na.org 18
Terminal 2 www.aci-na.org 19
Terminal 3 East www.aci-na.org 20
Recompose Journey Moment www.aci-na.org 21
Recompose Journey Moment www.aci-na.org 22
Waiting & Lounge Journey Moment www.aci-na.org 23
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Thank You Thank You! www.aci-na.org 25