DETAILED PROGRAM I ATLAS AMERICAS CONFERENCE 2017

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June 5 th 2017 TIME EVENT PLACE/ROOM REMARKS 10:30 Pre-event meeting: Open discussion about what ATLAS can do with ATLAS Americas in the future. DHT / H.1 12:00-13:00 Lunch time Not included in the registration fee. 13:00-14:00 Registration DHT Reception 14:00-14:10 Ceremony Opening DHT Auditorium 14:10-14:25 UFPE Representative Speech DHT Auditorium 14:25-14:40 Recife City Hall Representative DHT Auditorium 14:40-15:00 Atlas Representative Speech DHT Auditorium 15:00-15:05 Introducing 1 st Keynote Speaker DHT Auditorium 15:05-15:40 1 st Keynote Speaker Greg Richards DHT Auditorium Presentation title The Global Creative Turn in Tourism: Antecedents, Models and Critical Success Factors 15:40-16:00 Open discussion DHT Auditorium 16:00-16:05 Introducing 2 nd Keynote Speaker DHT Auditorium 16:05-16:40 2 nd Keynote Speaker Ulrike Gretzel DHT Auditorium Presentation title Smart Tourism Destinations: New Challenges and Perspectives 16:40-17:00 Open discussion DHT Auditorium 17:00-17:05 Closing Session DHT Auditorium 17:05-18:00 Cocktail DHT Hall 17:40-18:10 Cultural presentation DHT Garden

June 6 th 2017 TIME EVENT PLACE/ROOM REMARKS 08:00-18:00 Secretary Opens DHT Reception 09:00-10:10 Workshop Sessions 1 (part I) DHT Rooms 10:10-10:50 Coffee Break DHT Hall 10:50-12:00 Workshop Sessions 1 (part II) DHT Rooms 12:00-15:00 Lunch Reteteu Restaurant Included in the Full Fee. 15:00-16:10 Workshop Sessions 2 (part I) DHT Rooms 16:10-16:50 Coffee Break DHT Hall 16:50-18:00 Workshop Sessions 2 (part II) DHT Rooms 18:00-18:30 Closing Session Atlas Representative Speech UFPE Representative Speech DHT Auditorium June 7 th 2017 TIME EVENT PLACE REMARKS 14:00-16:00 OLHA! RECIFE Walking guided tour through the Old Recife Recife Antigo Open to all delegates 16:00-17:00 Guided visit to the PAÇO DO FREVO MUSEUM Recife Antigo 17:00-18:00 ABRATUR Opening Ceremony Eleonor Maia UFPE International Office Glauber Santos (USP) ABRATUR Director Salomão Farias UFPE Business Management Graduation Programme Coordinator Recife Antigo 18:30 Dinner Recife Antigo FREE PROGRAM Open to all Atlas delegates OPTIONAL Open to all Atlas delegates NOT included in the Atlas fee

MORNING June 6 th 2017 Workshop Sessions ROOM: DHT.T1 09:00-09:35 The Reasons Behind Brazilians Choice to Not Use Sharing Economy Accommodation Services 09:35-10:10 Smart Tourist Destination and the Mankind Cultural Heritage: Online Reputation of São Luís, Maranhão, Brazil 10:50-11:25 Postcards from Brazil 11:25-12:00 Photographic Triggers of Engagement with Event Pictures on Instagram ROOM: DHT.T2 Miriam Farias Luana Silva Mª de Lourdes Barbosa Saulo dos Santos Valério de Souza Neto Luciano Pereira Meyriane de Mira Monica da Costa Jacqueline Cavalcanti Miguel Moital Giulia Calcagno 09:00-09:35 Enjoying by Moving Around: Urban Mobilities as Tourism Experiences in Latin America 09:35-10:10 Leisure Practices in Brazil and the Netherlands: A Reflection on Sustainability 10:50-11:25 Tourism of Events in Campos do Jordão: Campos do Jordão and Region Convention & Visitors Bureau Strategies to Attract Events 11:25-12:00 The Experience of Creative Events Carnival and Opportunities for Regional Development ROOM: DHT.T3 Thiago Allis Elisângela Machado Carla Fraga Mª Luciana Almeida Lilian Wanderley Marisa Brito Ronaldo de Melo Valéria Fedrizzi Bruna Mendes Magda Schliemann Lénia Marques Carla Borba 09:00-09:35 Competitiveness in the Travel and Tourism Sector: Multiple Case Study in the Metropolitan Region of Baixada Santista, São Paulo, Brazil 09:35-10:10 From Cultural to Creative Tourism: Urban and Social Perspectives from Oaxaca, Mexico Aristides dos Santos Elizabeth Wada Daniel Barrera-Fernández Marco Hernández-Escampa Ulrike Gretzel Marisa Brito

10:50-11:25 Consumption, Sustainability and Image: A Cross-Cultural Idiographic Approach on the Interpretation of Tourism Destinations Based on the Characteristics of the Brazilian Sub-Regions 11:25-12:00 Analysis of Tourism Communication by Companies on the Coast of Piauí Brazil ROOM: DHT.T4 Adrielly Silva Anderson Souza André Perinotto Adyelle Veras Thaiane Chaves 09:00-09:35 Time for the Brazilian Gastronomic Bossa Nova: the Case of Mocotó Restaurante 09:35-10:10 Food: Tradition and Innovation - An Italian Night In Antônio Prado, RS Viviane Salazar Walter de Moraes Sergio Leal Yakara Pereira Susana Gastal Ana Maria Beber Felipe de Sá Viviane Salazar Walter de Moraes 10:50-11:25 What are you Hungry for? The Creative Process of a Chef Simone Almeida Yákara Pereira 11:25-12:00 Opportunities for and Barriers to Developing Gastrotourism: A Case Study in Portugal Carlos Fernandes Ana Goytia Carlos Fernandes

AFTERNOON June 6 th 2017 Workshop Sessions ROOM: DHT.H1 15:00-15:30 Multisensorial Tourism Focusing on Carcinoculture Experiences 15:30-16:00 In-Game Ads: An Alternative Means of Promotion for the Tourism Industry? 16:00-16:30 17:00-17:30 Backpacker Tourism in the Brazilian Amazon: A Market to Be Considered Commercial Aviation: Accessibility of Information on the E-Commerce Websites of the Four Major Airlines in Brazil Meyriane de Mira Monica da Costa Jacqueline Cavalcanti Dayvidson Souto Anderson Souza Cristina Rodrigues Bruce Prideaux Alexsandra Silva Fernando Vechiato Luiz Mendes Filho 17:30-18:00 Consumer s Hysteretic Image Toward Tourism Destinations: When Does History Matter? Anderson Souza ROOM: DHT.H2 15:00-15:35 The Senior Tourists Perception about the Attributes of João Pessoa PB 15:35-16:10 16:50-17:25 Sensations and Landscape: Tourists Perceptions at Feira da Praia Grande in São Luís (Maranhão, Brazil) Creative Economy and Museums: A Study about Casa do Maranhão and Casa de Nhozinho in São Luís Maranhão Miriam Farias Paulo Gusmão Nelsio Abreu João de Souza Jr Saulo dos Santos Gisele da Silva Luana Maia Letícia Silva Jovelane da Silva Kláutenys Cutrim Luiz Mendes Miguel Moital 17:25-18:00 Living the Backwoods Through a Service Experience in an Interactive Museum João de Sousa Jr Bianca Silva Mª de Lourdes Barbosa Miriam Farias

ROOM: DHT.H3 15:00-15:35 Marketing and Tourism-Cultural Resources: An Application of Tools for an Efficient Construction of a Marketing Plan Arthur dos Santos Renata Ferraz Anderson Souza 15:35-16:10 Representations and Feminine Identities: Creative Tourism Practices in the Sarau Imperial Jarlene Reis 16:50-17:25 Memories: Studies about the History from Tourism in Maranhão Daniely da Silva Linda Rodrigues Hugo Barbosa Juliana Didier 17:25-18:00 Learning through Technology: Investigating Tools that Generate Innovative Ideas in Tourism Sérgio Leal Room: DHT.H4 15:00-15:35 The Role of Beauty and Creativity for Innovative Places A Network Analysis Perspective Matthias Fuchs Rodolfo Baggio 15:35-16:10 Creative Tourism Run by Small Enterprises as a Local Development Strategy Larissa Almeida 16:50-17:25 Iraneide da Silva Tourism and the Creative Economy: Reflections on Promoting Creative Tourism in Recife Myrna Lorêto Pernambuco Diego Mendes Marina Santos José Gândara 17:25-18:00 Creativity and Innovation in Bike Tours in the City of Curitiba Raquel Pazini Sandro Neves Sérgio Leal Ulrike Gretzel