Supported by 15-17 February 2017 Pragati Maidan, New Delhi. POST SHOW REPORT
SATTE 2017 Partners Partner Countries Feature Destination Premium Partner State Partner States Feature State Airline partner Partner Hotels In Collaboration with Official Media Partner Supported by Media Partners
INDEX Growth History...04 SATTE 2017 overview... 05-07 SATTE Conferences... 08-09 SATTE Awards...10-11 SATTE Start-ups... 12-13 Business & Beyond... 14-15 Story in numbers...16-17 Exhibitor Testimonials... 18-19 Visitor Testimonials...20-21 Social Media Awareness...22-23 Glimpses...24-27 Print Media Coverage... 28-29 Online Media Coverage...30
860 Exhibitors 920 2016 2017 750 2015 25819 590 2013 640 2014 21637 2016 7419 2013 2017 11529 2014 16234 2015 28 TRAVEL TRADE ATTENDEES Growth History 40 Countries State Tourism Boards
SATTE 2017 OVERVIEW SATTE 2017 draws to a successful close with a high energy showcase of travel tourism industry India s Flagship Travel & Tourism Expo hosted by UBM India U BM India s leading B2B travel trade engagement show SATTE 2017 which was held at Pragati Maidan in New Delhi successfully concluded with an increase in the footfall by a historic 40 percent in its 24th year. The three day business networking trade show, SATTE 2017 was the biggest event ever with more than 850 exhibitors, from over 40 countries and 25 Indian states. Chief Guest, Dr Mahesh Sharma, Union Minister of State for Tourism & Culture (I/C), Government of India along with Mr. Vinod Zutshi, Secretary, Ministry of Tourism, Government of India, Mr. Junichi Kumada, Senior Officer, Regional Programme for Asia and Pacific, UNWTO, Mr. Subash Goyal, Member, National Tourism Advisory Council, Mr. Dato Seri Mohamed Nazri, Minister of Tourism and Culture, Malaysia, Mr. Michael Duck, Executive Vice President, UBM Asia, and Mr. Yogesh Mudras, Managing Director, UBM India inaugurated the show amidst an august industry gathering from the travel and trade fraternity. Dr. Mahesh Sharma, Union Minister of State for Tourism & Culture (I/C), Government of India We have taken initiatives that now connect almost 160 countries through e-visa facility. It is a vision of our government to take tourism to the new heights. The country has 7,500 km of coastline, beautiful four weathers, 73 per cent of the Himalayas, and more, but need help from friends in the travel industry to promote the destination. Over the years SATTE has actively supported various industry led initiatives in the travel and tourism arena. The inaugural function also served as the platform for the UNWTO to reinforce the goal of sustainable tourism, 2017 being earmarked as the International Year of Sustainable Tourism for Development. As per UNWTO, the three key priority areas for the global tourism sector, are to promote safe, secure and seamless travel; enhance the role of technology and innovation in tourism, and embrace the sustainable agenda in tourism. 05
SATTE 2017 OVERVIEW Acknowledging SATTE s growing stature on the global tourism arena, Mr. Vinod Zutshi, Secretary, Ministry of Tourism, Government of India, said, I am happy to note that SATTE 2017 is being represented by more exhibitors and participant than previous years. SATTE has certainly emerged as an internationally known platform for the domestic and international buyers. Ministry of Tourism has always been supportive of SATTE and the 24th edition of SATTE is completely in sync with every initiative taken by the ministry to increase India s share in the global tourism market. I hope SATTE will continue to highlight the diversity of Indian tourism to all its participants. Mr. Vinod Zutshi, Secretary, Ministry of Tourism, Government of India I am happy to note that SATTE 2017 is being represented by more exhibitors and participant than previous years. SATTE has certainly emerged as an internationally known platform for the domestic and international buyers. Ministry of Tourism has always been supportive of SATTE and the 24th edition of SATTE is completely in sync with every initiative taken by the ministry to increase India s share in the global tourism market. I hope SATTE will continue to highlight the diversity of Indian tourism to all its participants. Ashwani Lohani Chairman and Managing Director, Air India buyers from across the world participate to showcase as well as shop for the diverse global travel and tourism products and services in this part of the world. It is growing over the years and has been reaching out to a quality audience in addition to ensuring a good visitor turnout. We look forward to another fruitful year in tourism and we re certain that SATTE has helped equip our partners address the issues and innovations that are shaping our sector. SATTE has come a long way and become the most recognised platform for the travel industry. It is an event which we all look forward to every year. Congratulating the 24th edition of SATTE and UBM India for successfully organizing the event year after year, Dr. Mahesh Sharma, Union Minister of State for Tourism & Culture (I/C), Government of India said, We have taken initiatives that now connect almost 160 countries through e-visa facility. It is a vision of our government to take tourism to the new heights. We are taking care of our infrastructure through Ministry of Roads and Transport. The country has 7,500 km of coastline, beautiful four weathers, 73 per cent of the Himalayas, and more, but need help from friends in the travel industry to promote the destination. Mr. Yogesh Mudras, Managing Director, UBM India while thanking the Ministry of Tourism (MoT), Govt. of India, Country and State Tourism Boards, airlines, DMCs, hotels and the entire gamut of travel, tourism and hospitality suppliers for their continued support and enthusiastic participation at SATTE over the years, said, SATTE 2017 was one of the most successful trade engagements for us. SATTE has emerged as the subcontinent s largest and foremost and the only international travel show that both the exhibitors and 06 Speaking at the inauguration, Dato Seri Mohammad Nazri bin Abdul Aziz, Minister of Tourism & Culture, Malaysia said, I am pleased to see that SATTE has grown from strength to strength over the last two decades. India has long been viewed as a very important market for Malaysia. I always believe that close cultural ties between India and Malaysia with long history and cultural affinity can reach even greater heights through tourism. India is the sixth top tourist generating market for us. And this year we hope to achieve as much as one million arrivals from India. A lofty ambition, but one which is achievable with the full support of our partners here. Complementing UBM India, Mr. Subhash Goyal, Member, NTAC, said, SATTE has come a long way. When SATTE was established 24 years ago, its main purpose was to bring India to the world, otherwise we were going to ITB and WTM. It brought buyers and sellers from all over the world and the small Indian tour operators who were not able to afford going to ITB and WTM can have B2B meetings within India. Today, SATTE has come of age. This is the biggest show that is taking place on the Indian subcontinent. We really need to support it. From South Asia and South East Asia, let SATTE be the biggest Asian show, he urged the industry and stakeholders.
SATTE 2017 OVERVIEW Dato' Seri Mohamed Nazri bin Abdul Aziz Minister of Tourism & Culture, Malaysia I am pleased to see that SATTE has grown from strength to strength over the last two decades. India has long been viewed as a very important market for Malaysia. I always believe that close cultural ties between India and Malaysia with long history and cultural affinity can reach even greater heights through tourism. India is the sixth top tourist generating market for us. And this year we hope to achieve as much as one million arrivals from India. A lofty ambition, but one which is achievable with the full support of our partners here. As a pre-cursor to the expo, UBM India hosted the SATTE Awards 2017 powered by Travel Trend Today ( T3 ) for the first time. The awards evening was an endeavor to recognize and celebrate the excellence, achievements and innovations of key stakeholders in the Travel and Tourism industry and was based on transparent, authentic and genuine parameters, a philosophy which is imbibed in the values of SATTE & T3. The awards night also included networking opportunities, presentations and other features. The 19 awards covered various segments of the travel and tourism industry including airlines, cruise, tour operators, hotels, destinations, online travel portals, to name just a few. In its first edition, the Awards received an overwhelming response from the travel and industry. The expo saw participation from almost all State Tourism Boards. As far as NTOs were concerned, USA, Mexico, Czech Republic, Spain, Russia, Singapore, Malaysia, China, Hong Kong, Japan, Korea, Israel, Thailand, Indonesia, Macau, Fiji, Bhutan, Nepal, Sri Lanka, Abu Dhabi, Dubai, New Zealand, Reunion Island, Turkey and Egypt amongst others participated with Peru, Vietnam and Sharjah joining in for the first time. While Turkey, Dubai, Sri Lanka and Thailand were partner countries, Sharjah was the feature country this year. Similarly, in India, Madhya Pradesh, Gujarat and Karnataka were partner states while Odisha was the Premium Partner State and Jammu & Kashmir was the feature state for this year. The key sessions at SATTE 2017 covered subjects that encompassed new trends and insights pertaining to the sector. The panel discussions included the following topics; Sustainable Tourism Make in India and Tourism Talk Show on GST Niche Tourism Changing trends in marketing strategy of NTOs Holiday Packaging Startups in Travel Business Priya Sethi Minister for Culture & Tourism, Jammu Kashmir We are thankful to the SATTE team for putting up such a great show. Jammu & Kashmir has supported SATTE & we would love to host SATTE in the coming years. SATTE 2017 has worked its way to become a catalyst for the Indian travel and tourism sector with each visitor approaching the expo with high expectancy from the event and its offerings. Visitors at the signature expo witnessed a number of innovative features including a special start-up pavilion that encouraged travel startups, power-packed knowledge forums and conferences, a B2B Scheduler that serves as a business matchmaker, Chai Adda, cultural entertainment acts and Destination Theme Nights, to name a few. 07
SATTE 2017 CONFERENCE Total 1440 minutes of knowledge sessions 30 Speakers SATTE 2017 delivered over 1400 minutes of knowledge sessions the key sessions at SATTE 2017 covered subjects that encompass new trends and insights pertaining to the sector. The panel discussions included the following topics; 1. Sustainable Tourism 2. Make in India and Tourism 3. Talk Show on GST 4. Niche & Experiential Tourism 5. Changing trends in marketing strategy of NTOs 6. Holiday Packaging 7. Start ups in Travel Business 08
SATTE 2017 CONFERENCE SPEAKERS AT SATTE 2017 CONFERENCE Daniela Wagner, Director EMEA, PATA Junichi Kumada, Senior Officer, Regional Programme for Asia and the Pacific, UNWTO Subash Goyal, Chairman, Stic Travel D R Joshi, CEO, Nepal Tourism Board Sutheash Balasubramaniam, Managing Director, Sri Lanka Tourism Promotion Bureau Ashwani Lohani, Chairman and Managing Director, Air India N Srivastava, Commissioner of Tourism and Managing Director, Gujarat Tourism Mahmud Shah, Director, Kashmir Tourism Aashish Gupta, Consulting CEO, FAITH Tejbir Singh Anand, Vice President, ATOAI Ratna Chadha, Chief Executive, Tirun Travel Marketing Parthiban Ranganathan, Director, Swagatam Tours William Harber, President, China & Asia Pacific, Hurtigruten MR Narayan, Secretary, Confederation of Kerala Tourism Industry Carl Vaz, Chairman, Charson Advisory Datuk Seri Mirza Mohammad Taiyab, Director General, Tourism Malaysia Isra Stapanaseth, Director, Tourism Authority of Thailand, New Delhi Office Rajeev Nangia, COO, Trac Representations Judah Samuel Director of Marketing Israel Ministry of Tourism India Arzan Khambatta, Head - Tourism Representations, VFS Global Karan Anand, Head-Relationships, Cox & Kings Sudhir Patil, Director, Veena World Mayur Oberoi Senior Vice President Products, Operations & Airlines, TUI India Amod Thatte, Head Products & Innovation, B2C, Tour Operating, SOTC Alok Mittal, CEO, Indifi Vineet Budki, CEO & Founder, Guiddoo Ankush Nijhawan, Managing Director, Nijhawan Group Nasr Khan, Founder & CEO, NightStay Vikram Ahuja, Founder, Byond Travel Sankalp Agarwal, Co-Founder, CEO, Travel Triangle 09
SATTE Awards SATTE Awards 2017 was a first of its kind initiative in India to recognize the leading contribution of movers & shakers in tourism and hospitality industry. Awards were based on the transparent, authentic and process driven approach, a philosophy which is imbibed in the values of SATTE & Travel Trends Today (T3) over the last 2-3 decades. 14 February 2017 Le Meridien, New Delhi. WINNERS 2017 CATEGORY Innovation in Hotel Design Innovation in Hotel Marketing & Communications Excellence in Customer Service - Hospitality (Hotels) Excellence in Environmental Sustainability Excellence in MICE Segment - Hotels Excellence in Customer Service - MICE (Hotels) Innovation in Airline Marketing & Communications Innovation in Cruise Marketing & Communications Excellence in Inbound Tour Operations Excellence in Inbound Tour Operations Excellence in Outbound Tour Operations - Special Recognition Excellence in Outbound Tour Operations Excellence in Domestic Tour Operations Excellence in Adventure Tour Operations Excellence in Tourism Promotion & Publicity Innovation in Niche Tourism Innovation in Niche Tourism - Special Recognition Excellence in Online Travel Booking B2B Sites Excellence in Online Travel Booking B2C Sites WINNER The Roseate, New Delhi Courtyard By Marriott, Mumbai Shangri La's Eros Hotel, New Delhi Jaypee Vasant Continental Grand Hyatt, Mumbai Hotel Daspalla Air Asia Berhad - Radio Bingo Campaign Genting Hong Kong Pettitts India Tours Tibet Tours & Travels Bonton Holidays Cox and Kings Indian Railway Catering and Tourism corporation Ltd - IRCTC Countryside Adventure Holidays Singapore Tourism Board Culture Aangan Tourism The Ultimate Travelling Camp 24x7 Holidays Pvt Ltd Travelport Holidays 10
SATTE Awards Inauguration of SATTE 2017 Edition Insightful sessions by Industry Visionaries and Cultural program Networking Reception & Dinner The opening ceremony, the Award ceremony it was brilliant and the cultural program that were organised, the addresses by the dignitaries, it was really brilliant and of course the networking, it s really nice. Rashmi Sawant, Culture Aangan Winner - Excellence in Niche Tourism 11
SATTE for start-ups Knowledge Partner SATTE 2017 has worked its way to become a catalyst for the Indian travel and tourism sector with each visitor approaching the expo with high expectancy from the event and its offerings. Visitors at the signature expo witnessed a number of innovative features including a special start-up pavilion that encouraged travel startups. These vibrant startup entrepreneurs experienced the best of exposure at the finest platforms in South Asia. 12
SATTE for start-ups PARTICIPANTS AT START UP PAVILION SATTE s Start up pavilion has given us a good launch pad thereby helping us connect with the travel fraternity to make them aware about our brand, networking with them & getting them onboard with us. SATTE has done a great job in marketing and promoting this initiative. Sukhmani Singh, Trip shelf SATTE is one the most famous platforms & an initiative like this should be encouraged more. This platform is important for us as the entire travel fraternity is here. We had a lot of visitors interested in knowing about our brand, this is great people connecting platform. Gaurav Sharma, Luxury Hotels SATTE startup pavilion is an amazing initiative and helped us to a great extend,for a start up based company like us this been way beyond expectations we have already met more than 300 interested visitors till now and this has turned out to be fruitful experience for us. Pankaj Sawardekar, Hive Travel Media Solutions 13
Business & Beyond Every once in a while, a revolutionary product comes along that changes everything SATTE 2017 has been able to introduce a few of these into the world of travel. Our Hunger for innovation has helped fuel yet another innovation A unique informal setting where we had one to one meetings over a cup of tea and conducted some interactive activities to gain insights and help us get sharper. CHAI ADDA NETWORKING NIGHTS 14
Business & Beyond FIND ME VIDEO WALL ENTERTAINMENT 15
Story in numbers 98% of the Visitors were satisfied at SATTE 5% Moderately Satisfied OVERALL SATISFACTION Visitor Rating 93% Extremely Satisfied 28% FIND NEW SUPPLIERS 8% SEEK FRANCHISORS/ PRINCIPALS 1% Hardly Satisfied SOURCE NEW PRODUCTS 28% 13% 8% COLLECT MARKET INFORMATION 13% PLACE ORDERS CONSOLIDATE CONTACTS WITH SUPPLIERS / BUSINESS PARTNERS 11% Outdoor 13% Social Media 1% Unsatisfied BUSINESS GOAL EXHIBITOR QUALITY 29% Newspapers AWARENESS 47% Marketing Promotions Extremely Satisfied 85% 3% OTHER BUYER PROFILE INBOUND/ DOMESTIC TOUR OPERATOR 49% Moderately Satisfied 13% 15% OTA Hardly Satisfied 2% 16 12% BOTH 21% OUTBOUND TOUR OPERATOR
Story in numbers 96% of the Exhibitors rated SATTE between Good to Excellent 14% Moderately Satisfied OVERALL SATISFACTION Exhibitor Rating 82% Extremely Satisfied 30% FIND NEW SUPPLIERS 10% FIND FRANCHISE PARTNERS / AGENTS 3% Hardly Satisfied EXPLORE NEW 20% MARKETS 8% BRAND BUILDING 10% COLLECT MARKET INFORMATION 15% CONSOLIDATE CONTACTS WITH SUPPLIERS / BUSINESS PARTNERS 24% INTERNATIONAL 1% Unsatisfied 7% LAUNCH NEW PRODUCTS BUSINESS GOAL 76% NATIONAL EXHIBITOR QUALITY BUYER ORIGIN Extremely Satisfied 94% BUYER PROFILE 22% WEST 7% EAST Moderately Satisfied 5% Hardly Satisfied 1% 11% SOUTH 60% NORTH 17
Exhibitor Quotes Khalid Jasim Al Midfa, Chairman, Sharjah Commerce & Tourism Development Authority This is our 1st year at SATTE we have seen extreme potential in this show as it s has been growing year on year. IT is indeed the best travel expo in the industry. SATTE is doing very well for promoting Sharjah. Yuvraj Padhole, GM Marketing, MP Tourism We have been participating in SATTE for many years now and with the changing trends it keeps updating. It is a must attend show for us & we hope to see a more bigger show next year. Srisuda Wanapinyosak, Deputy Governor for International Marketing, Tourism Authority of Thailand This is a very important & great show for Thailand. All our exhibitors at the Thailand pavilion are very happy with this show as this is giving them an excellent opportunity to network. Ignacio Ducasse, Director, Spanish Tourist Office We have been coming to SATTE for many years & we see every year it looks more promising. SATTE is a very good frame to start business as it is the best travel trade show in India 18
Exhibitor Quotes Ruben Casas, Senior Director Asia Pacific, Melia Hotels International This is the first time Melia Hotels is participating at SATTE & it is a great platform for us to meet & network. The visitor quality has been very good & the prefixed meetings are helpful to meet interested buyers. Nihit Srivastava, Director, Ops & BD, Ramee group of hotels India This edition of SATTE has been great & we have had really interested visitors enquiring about Ramee. It is an amazing combination of hotels, Tourism boards, tour operators & media houses. We are very eagerly waiting for the next edition of SATTE. Kishan Biyani, Managing Director, Ark Travels SATTE is one of the biggest show in the travel industry. We have been coming year since the past five years and every year we get to see something new happening here. This year SATTE looks much bigger & each and every aspect has been well taken care. Priyanka Nijhawan, Director, Nijhawan Group Over the years SATTE is becoming bigger, better, more massive and very professional. We have had the best of visitor quality & It is in one word the one stop shop for meeting the entire travel fraternity. 19
Visitor Quotes Madhu Acharya, President, NATTA (Nepal Association of Tour & Travel Agents) SATTE is a good opportunity to interact with the new & old suppliers. SATTE has a given us a good platform & we thank UBM for such a wonderful SATTE. Bittu Madani, Skypath travels This is my first visit to SATTE & its been the most fruitful experience. It has provided me great exposure and chance to meet many new suppliers. This is the best place to connect to your business. Biju Xavier, Managing Director, Kairali Holidays It is my 6th visit to SATTE & this year it looks huge and very promising. SATTE is the only travel show that I attend as it fulfills all your needs under one roof Ogentai, Our country travel & expeditions This is a very interesting place as you get to meet a lot of people from the travel industry. I make sure to block my calendar every year for SATTE as this the best place for networking. 20
Visitor Quotes Shombit Chakravorty, CEO, Zayn Holidays SATTE is a good B2B platform for the travel professionals & this time the show looks much bigger and promising. Thomas, Founder & Director, Enjoy Bavaria tours SATTE is a very lively & livid platform in the travel industry. It has exceeded my expectations and the exposure and personal contacts we have received will truly help our business. Deepak Singh, Spiritual Journeys This is my first visit to SATTE & the show is very well set up. It has been beyond my expectation. In one word SATTE is very impressive & large. Vishnu Mistry, Shre Ashwin travels This is my 1st visit to SATTE & it s a very lively & engaging event. It has a great mix of exhibitors and I look forward to visit next year as well. 21
Social Media Awareness 22
23 Social Media Awareness
Glimpses from SATTE 2017 24
25 Glimpses from SATTE 2017
Glimpses from SATTE 2017 26
27 Glimpses from SATTE 2017
Print Media Coverage 28
29 Print Media Coverage
Online Media Coverage 30
31 Jan - 2 Feb 2018 Pragati Maidan, New Delhi. www.satte.in Welcome to the world capital of tr a v e l. FOR MARKETING AND ALLIANCES Niharika Patil T: +91 22 6172 7401 E: niharika.patil@ubm.com FOR EXHIBITOR ENQUIRIES Sanjiba Ningthoujam T: + 91 11 66517617 M: +91 98107 21549 E: sanjiba.ningthoujam@ubm.com Arif Siddique T: +91 22 61727180 M: +91 99205 74940 E: arif.siddique@ubm.com