6-9 NOVEMBER 2012 Almaty, Kazakhstan www.worldfood.kz The 15 th Anniversary Central Asian International Exhibition WorldFood Kazakhstan 2012 FOOD INDUSTRY Post Show Report PAVILION 11 Food, Drinks Equipment and Technologies Ingredients, Supplements, Spices National Groups Official Support Ministry of Agriculture, Republic of Kazakhstan KAZAGRO National Managing Holding KAZNEX Invest Kazakhstan Union of Farmers Kazakhstan Union of Poultry Meat and Dairy Union of Kazakhstan Damu Entrepreneurship Development Fund Almaty City Administration Official Exhibition Opening Ceremony 1
At the Official Opening Ceremony, guests and exhibitors were greeted by: 1. Marat Tolibaev Vice-minister, The Ministry of Agriculture of Kazakhstan 2. Aigul Akhmetzhanova KazAgroMarketing, Chairwoman of the board 3. Nelly Salikhanova Kazakhstan Union of Farmers, Representative 4. Ruslan Sharipov Kazakhstan Union of Poultry, President 5. Almas Zhumagulov Damu Entrepreneurship Development Fund, Chairmen adviser 6. Wilko Roggenkamp - Head of the Dutch Economic Office Almaty, Embassy of the Kingdom of the Netherlands to the Republic of Kazakhstan 7. Frantisek Trojacek - Counsellor, Commercial and Economic Section, Embassy of the Czech Republic 8. Yuri Borodikhin Executive Director, Iteca LLP Exhibition The total exhibition area of WorldFood Kazakhstan 2012 was 6.680 sq. m (5,893.2sq.m. in 2011). Four exhibitions were presented: WorldFood Food and Drinks, WorldFoodTech Equipment and Technologies, Ingredients Ingredients, Additives and Spices and a new sector - Bakery. Simultaneously with WorldFood, Pavilion 10 nearby hosted KazUpack Packaging, Tare and Labels and AgroWorld 2012 - Agricultural Exhibition. WorldFood Kazakhstan 2012 Exhibitors 371 companies from 35 countries: Australia Hungary Republic of Belarus Austria India Rumania Belgium Italy Russia Bulgaria Kazakhstan Serbia China Korea Singapore Croatia Kyrgyzstan Slovakia Czech Republic Lithuania The Netherlands Denmark Malaysia Turkey Estonia Moldova UAE France Morocco Ukraine Georgia New Zealand USA Germany Poland Seven national pavilions made their first appearance at the exhibition - Hungary, Germany, the Netherlands, Serbia, Singapore, the Czech Republic and Estonia. 2
WorldFood Kazakhstan 2012 Visitors During its four days, the exhibition was attended by 5.339 professional visitors from Kazakhstan, Kyrgyzstan, Uzbekistan, Turkmenistan, Russia, Azerbaijan, and other countries. Visitors by countries: Almaty 58,8% Kazakhstan 15,6% Kyrgyzstan 2,5% CIS countries 4,7% Abroad 3,5% Advertising for Visitors To ensure WorldFood efficiency, an advertising campaign was carried out: - Radio advertising on 3 Kazakhstan stations and 1 Kyrgyzstan. - Street banners - Promo campaigns in malls and business centres. - Advertising and published articles across Kazakhstan, Kyrgyzstan, Uzbekistan, and Russia. - Direct mail of printed invitations to 10,000 addresses in Kazakhstan, Uzbekistan, Kyrgyzstan, and Russia. - E-mail campaign with an e-ticket for the exhibition according to the CIS database of specialists, four weeks prior to the exhibition. 3
- Distribution of printed invitations via government structures, specialised associations and unions - Direct phone calls of those specialists in Kazakhstan and Kyrgyzstan, three weeks prior to the exhibition. - SMS sending, one week prior to the exhibition. - A press conference, on the opening day of the exhibition, attended by Kazakhstan TV channels, radio stations and print media. Registration Entrance 400 tenge (3$). Visitors and exhibitors had an opportunity to get pre-registered on http://onsite.iteca.kz/ and get a free personal pass to the exhibition. 4
Special Events 1. During WorldFood Kazakhstan, on 4th November, the Professional tasting competition The best Product was held. There were 108 products participating in the competition. According to the Commission decision 2 companies won Gran Pris award and 30 companies received Golden Medals for the Best Product. 2. The Night Reception was held on Day Two, 7 November, at the InterContinental Almaty Hotel. The Night Reception included an Award Ceremony for The Best Stand Design Competition. Diplomas for the Best Stand Design went to: WORLDFOOD KAZAKHSTAN 2012 Opening Of The Year Singapore Food Manufacturers Association The Sweetest Stand Kulikov & K The Best Design Of National Stand Estonian Association Of Fishery The Most Comfortable Stand Logos The Most Attractive Stand Malaysian Palm Oil Council The Most Stylish Stand Berhord The Most Technological Stand Kholodom KAZUPACK 2012 THE BEST PRODUCT PRESENTATION: 1. Okil 2. Intermultiservice 3. Falcon 5
Diplomas WorldFood for continuous cooperation, 15 years of success: 1. SCHALLER KAZAKHSTAN 2. PANEL SISTEM SOGUTMA SAN. VE TIC. A.S 3. FESTO 4. KAZTECHNOLOGY PACK AND NURANSAR 5. TECHNOSERVICE PLUS 6. KOMPO 7. ELIGITA ASIA NEWS of WorldFood Kazakhstan 2013 WorldFood Kazakhstan 2013 will include a new Halal sector. There will be organised the 1 st RETAIL CENTER, meeting supermarket chains representatives with suppliers. HOREX exhibition (Everything for hotels, restaurants, supermarkets) and FRANCHEXPO (Franchising show) will be held incorporate with WorldFood. WorldFood Kazakhstan 2012 Team Tatyana Shaposhnikova Project Director (Iteca, Kazakhstan) Tony Higginson Project Director (ITE, London) Anna Bychkova Project Manager (Iteca, Kazakhstan) Alyona Aprosimova Project Manager (Iteca, Kazakhstan) Saule Delmanova Tasting Competition Coordinator (Iteca, Kazakhstan) Andrew Burman Exhibition Manager (ITE, London) Simone Schoch Director, Food Exhibition Division (GIMA, Germany) Mariola Macczak Project Manager (ITE, Poland) Berna Ciftcioglu Manager, Food Exhibition Division (EUF, Turkey) Grace Jia Project Manager (ITE, China) Viktor Linovitskiy Exhibition Manager (Iteca Ala-too, Kyrgyzstan) Samir Elhajj Project Manager (ITE, Dubai) On behalf of the organisers, we would like to thank all those who contributed to organising and holding WorldFood Kazakhstan 2012. We will be happy to see you at the 16 th Central Asian International Exhibition WorldFood Kazakhstan on 5-8 November 2013! www.worldfood.kz www.horex.iteca.kz www.franchexpo.kz 6