FOUR WINNING STRATEGIES KEYS TO SUCCESS OF DEVELOPING SUSTAINABLE TOURISM IN INDONESIA, THE CASE OF BANYUWANGI OFFICE OF CULTURE AND TOURISM, BANYUWANGI REGENCY, EAST JAVA
HOW TO GET TO BANYUWANGI JAKARTA BALI BANYUWANGI
BANYUWANGI BEFORE 2010 AFTER Poverty > 24% Accestability Surabaya - Banyuwangi -> 8 hours Bali - Banyuwangi -> 5 hours Voodoo Town Neglected Sleepy Town Poverty < 10% Accestability Surabaya - Banyuwangi -> 45 min Bali - Banyuwangi -> 35 min Internet Town Carnival & Festival Town
Region as a product winning strategies Branding & Promotion Innovation Event Management
winning strategies 1 Daerah Sebagai Produk Region as a Product
mindset improvment Region as a product GOVERNMENT vs PRIVATE ENTERPRISE PUBLIC SERVICE SOCIAL SERVICE INFRASTRUCTURE PROFIT-ORIENTED BUDGET EFFICIENT GOAL-ORIENTED PROMOTION PRODUCT SALES INNOVATION COMPETITION-READY REINVENTING GOVERNMENT
REINVENTING GOVERNMENT Region as a product REGULAR GOVERNMENT GOVERNMENT AS A PROFESSIONAL EVENT ORGANIZER
winning strategies 2 Daerah Sebagai Produk Branding & Promotion
sea mountain educational a w a r e n e s s Global Warming o r g a n i c Branding BRANDING BASED ON THE REGION S POTENTIAL forest culture STRATEGIC POSITION ECOTOURISM A tourism concept by optimizing and sustaining culture and nature fauna conservation f l o r a r a i n f o r e s t n a t u r a l r e s p e c t
Promotion social media Banyuwangi Digital Society ( B-Diso ) cyber village (1400 wifi) Indonesia Broadband Plan (Fiber Optic) Government Information System e-gov e-office e-health e-education e-budgeting e-village goes to smalltime entrepreneurs alm on-line www.banyuwangikab.go.id www.banyuwangitourism.com
winning strategies Daerah Sebagai Produk 3 Innovation
The First Green Airport in Indonesia Infrastructure Innovation Passengers (pax/year) 120.000 90.000 87.742 110.234 60.000 30.000 0 7.826 24.128 44.052 2016 ===> Runaway : 2250 m Boeing 737
Regent s Official House Sabha Swagata Infrastructure Innovation Green Architecture & Energy Saving System
Internet Marketing Training & Poverty eradication Innovation Internet marketing training to 2000 young people Poverty eradication
Speed-up decision making process by simple technology ACTION IS TAKEN WITHIN ONE DAY Innovation BBM WA EMAIL CHAT MEETING GROUP
Example. Speed-up decision making process by simple technology ACTION IS TAKEN WITHIN ONE DAY Innovation CHAT MEETING GROUP
winning strategies Daerah Sebagai Produk 4 Event Management
ALL EVENTS ARE MANAGED AND CONDUCTED BY CIVIL SERVANTS NO PROFESSIONAL EVENT ORGANIZER
REGIONAL WORKING UNIT DESA ( ADD, Cetak Promosi) TOURISM ( Concept, Performing Team, Promotion ) GENERAL AFFAIRS ( Sound, Logistics ) All for ONE ONE for ALL UTILITY ( Fence, Banners ) BANYUWANGI FESTIVAL PROTOCOL ( Hosts, Guests ) PUBLIC RELATION ( Promo, Social Media) GARDENING & CLEANING UNIT ( Carpet, Flower Deco ) COOPERATIVE ( Tent ) TRADE & INDUSTRY ( Exhibition) HEALTH ( Health Service )
Event Management 12 events 15 events 23 events 38 events 30 events
Event Management INTERNATIONAL EVENTS
Event Management FASHION
Event Management MODERN MUSIC
Event Management TRADITIONAL MUSIC
1000 GANDRUNG DANCE Event Management
FASHION ETHNIC CARNIVAL Event Management
CULTURE Event Management
RELIGI Event Management
4 winning strategies OUT COMES
GROWTH OF LOCAL BUSINESSES 700 525 350 175 0 Performance Craft Printing Hotel Culinary
TOURIST ARRIVALS 50.000 1.800.000 1.350.000 900.000 450.000 0 2010 2011 2012 2013 2014 2015 37.500 25.000 12.500 0 2010 2011 2012 2013 2014 2015 DOMESTIC VISITORS FOREIGN VISITORS
POVERTY DROPS BY 10% IN FIVE YEARS 22 20 17 11 11 10 10 10 6 0 2010 2011 2012 2013 2014 ( * National Bureau of Statistics )
60 45 30 Gross Domestic Regional Product in Trillion Rupiah 32 37 42 47 53 34 26 17 21 24 Per Capita Income in Million Rupiah 27 30 34 15 9 0 2010 2011 2012 2013 2014 0 2010 2011 2012 2013 2014
4 winning strategies TOURISM PREVIEW
IJEN VOLCANO
HOTEL & RESORT
NATURAL TOURISM Just 500m from town s downtown
FAUNA CONSERVATION Adventure to Sukomade Beach
FAUNA CONSERVATION Bangsring Sadengan, Underwater Purwo Forest
4 winning strategies AWARDS
92 AWARDS IN FOUR YEARS