MEdia KIT2017
WHO WE ARE Naples has developed as the epicenter for the affluent in Southwest Florida. Residents of this gorgeous Gulf Coast community have an appreciation for fashion and leisure pursuits. For nearly 20 years, Naples Illustrated has captured the imagination and attention of this extraordinary audience with a lifestyle magazine that exemplifies a life well lived. Spectacular photography and outstanding original editorial content features couture fashion, luxurious automobiles, culture, fine dining, entertainment, personalities and world travel in every issue. With 28,000 AAM Audited copies circulated in a concentrated area from Marco Island to Captiva, Naples Illustrated delivers an engaged and active audience. Naples Illustrated is part of Palm Beach Media Group North, LLC, a nationally recognized media company with publications representing a mix of lifestyle titles and custom magazines and websites. Enhancing your business is what we do best. Let Naples Illustrated show you how! 2 NAVID
AUDIENCE u 61% are female u 39% are male u 90% are homeowners u 89% plan to renovate or update their homes u 35% participate in charitable giving u 75% enjoy gourmet dining experiences u 95% drive a luxury automobile u 17% spend time on the golf course u 16% are boaters NPI Facebook followers: 11,282 NPI Twitter followers: 6,277 NPI.com Monthly Page Views: 43,833 NPI.com Monthly Users: 23,381 Average Home Value $1.7 million Average Household Income $500,000 Median Age of the Naples Illustrated Reader 46 Source: 2016 InfoUSA reader data, Reader Study
MARKET FOCUS Collier County Tourism 2016-2017: Source: Naples, Marco Island, Everglades Convention and Visitors Bureau 2016-2017 2,057,758 domestic visitors 623,602 international visitors 4.1 million hotel room nights sold 92% plan to return Five Naples residents made the Forbes billion-dollar list Source: Forbes Magazine Naples has the 2nd most millionaires per capita in the U.S. Source: city-data.com Naples has the highest sense of well-being in the U.S. Source: Gallup-Healthways State of American Well-Being Rankings From 2015 to 2016: Florida was listed at the 4th fastest growing state Source: U.S. Census Bureau Collier County home prices increased 4 4% Source: Naples Area Board of Realtors Collier County s population grew by nearly 9,000 people Source: U.S. Census Bureau
EDITORIAL CALENDAR 2017-2018 SEPTEMBER 2017 OCTOBER 2017 Super MEN JANUARY 2018 FEBRUARY 2018 20th Anniversary Issue Home & GArden Sport & Leisure MAY/JUNE 2018 JULY/AUGUST 2018 Oh, What a Season! Summer FUN NOVEMBER 2017 CULTURE Issue MARCH 2018 Style Issue DECEMBER 2017 HOLIDAY Traditions APRIL 2018 The Millennials PAPPHOTO
CIRCULATION Naples Illustrated is audited by the AAM (the Alliance for Audited Media). The publication offers our advertising and marketing partners powerful, results-producing, targeted distribution from Marco Island to Captiva. 51% of NI subscribers have enjoyed the magazine for 10 years or more Readership: 182,000 per issue Circulation targeting the ultra-affluent consumer: 28,000 copies per issue 20,000 subscriber copies reaching ultra-affluent readers Residents of exclusive communities and ultra-luxury condominiums, such as: Grey Oaks Country Club Mediterra Naples Cay Tiburón Port Royal Quail West Vanderbilt Beach Aqualane Shores Bay Colony Lely Resort Golf & Country Club Twin Eagles High-profile targeted distribution, reaching the ultra-affluent market: 5,200 copies Specialty business distribution and noteworthy events, designed to reach affluent consumers and visitors: Waterside Shops Fifth Avenue Third Street South concierge Naples Chamber of Commerce Physician Regional Healthcare System Private jet carriers Leading wealth management/ financial institutions Real estate firms Salons and spas High-end retail outlets Important charitable events 2,400 copies delivered to luxury resorts and hotels in Southwest Florida, including: The Ritz-Carlton Resorts of Naples Inn on 5th Trianon Hotels Naples Grande Beach Resort Hilton Naples LaPlaya Beach & Golf Resort Edgewater Beach Hotel The Naples Beach Hotel & Golf Club Inn at Pelican Bay Colliers Reserve Vineyards Kensington Golf & Country Club Talis Park Fiddler s Creek Pelican Bay and more Available on select newsstands: 1,300 copies CVS Barnes & Noble Lucky s Market Whole Foods Walgreens Publix Wynn s Market Costco Fresh Market CHARLIE MCDONALD PHOTOGRAPHY
WE RE BETTER TOGETHER Bigham Jewelers and Naples Illustrated nineteen-year partners and still going strong. Kathy Bigham, Owner Bigham Jewelers Advertising Partner since 1998 Collaborating with Naples Illustrated provides the perfect platform to reach my target audience. Michael Lawler Premier Sotheby s International Realty Advertiser Partner since 1999 Naples Illustrated reflects the lifestyle of our valued customers. Susan Bay, Owner Bay Design Store Advertising Partner since 2003 We get results with Naples Illustrated. Claudine Léger-Wetzel, Vice President of Sales and Marketing Stock Development Advertising Partner since 1999 Advertising in Naples Illustrated ensures we reach our target market. Daniel Lubner, President Clive Daniel Home Advertising Partner since 2012 LOCAL LUXURY PARTNERS Provident Jewelry Gattle s Stock Development John R. Wood Properties Bay Design Store Devoe Automotive Group Waterside Shops Marissa Collections Yamron Jewelers 7 Bigham Jewelers Design West Pura Vida Medical Spa Clive Daniel Home Premier Sotheby s International Realty Collins & DuPont Interior Design Group McGarvey Custom Homes Sweet Sheldon Construction Gulf Coast International Properties Seminole Casino Hotel Immokalee Renée Gaddis Interiors Thomas Riley Studio Direct Travel Summerfields
BRAND PARTNERS For nearly 20 years, internationally recognized luxury brands have relied on Naples Illustrated to deliver an affluent audience with the buying power to act on their marketing messages 8 BENTLEY BMW BREITLING BRUNELLO CUCINELLI BUCCELLATI CADILLAC CARTIER CHOPARD COOMI DAVID YURMAN FOPE GREGG RUTH GUCCI IPPOLITA IRENE NEUWIRTH JAGUAR KATE SPADE HOME COLLECTION MICHAEL KORS MIELE PATEK PHILIPPE ROBERTO COIN ROLEX SUB-ZERO WOLF TAMARA COMOLLI THERMADOR TOURNEAU TUDOR
HOW WE GIVE BACK The 2017-2018 edition will feature an exciting editorial lineup, providing a powerful environment for your marketing message. Naples Charity Register includes: u The social season s most memorable moments u Creative ways to give u Party trends and ideas u Charity spotlights u Prominent philanthropists u Leading corporate citizens u Gala jewels Special social scene distribution at the best places to see and be seen including important philanthropic and charitable organizations and events Naples Illustrated presents the 2017-2018 Naples Charity Register Space Close: September 15, 2017 Publication Date: November 2017 u The definitive guide to key social events u Comprehensive social calendar u The Naples area as the ultimate philanthropic community DISTRIBUTION Naples Charity Register will be mailed with the November issue of Naples Illustrated and can also be found at highvisibility Naples area locations, including: u Upscale newsstands u Prominent foundations u Charitable organizations u Country clubs and luxury properties u Wealth management, doctors and attorneys offices u Luxury auto dealerships and yacht brokers u Private jet ports and limousines u Exclusive salons and spas u Special events throughout the year 9
34 PALM BEACH ILLUSTRATED 14 PALM BEACH ILLUSTRATED PALM BEACH MEDIA GROUP COLLECTION READERS CHOICE TOP RESTAURANTS ACROSS 36 CATEGORIES! + HALL OF FAME WINNERS NAPLES ILLUSTRATED Celebrating the good life in Southwest Florida, Naples Illustrated reaches an ultraaffluent readership from Marco Island to Captiva. Published 10 times per year, Naples Illustrated is audited by the Alliance for Audited Media. 65 YEARS OF STYLE DIVAS & SWANS PORTRAITS OF PALM BEACH WOMEN ILLUSTRATED PALM BEACH ILLUSTRATED Epitomizing sophisticated luxury living, Palm Beach Illustrated sets the standard for all other lifestyle magazines. Published 11 times per year, with ultra-affluent readers from Boca Raton to Vero Beach, Palm Beach Illustrated is audited by the Alliance for Audited Media. NAPLES CHARITY REGISTER The ultimate guide to the charity season, the Naples Charity Register is consulted by the most philanthropic, socially active people in Southwest Florida. The Naples Charity Register is published each November. PALM BEACH CHARITY REGISTER The definitive annual guide to the area s major charities and their main events, the Palm Beach Charity Register is valued by the most prominent, wealthy individuals in Palm Beach County. The Palm Beach Charity Register is published each November. FROM THE PUBLISHER OF NAPLES ILLUSTRATED DINE239 Dine239 is a twice-a-year publication dedicated to the finest dining options in and around Naples. Published in October and March, it reaches affluent residents, visitors, and business travelers. coquina MODERN FLORIDA LIVING Modern Mediterranean RETHINKING TRADITIONAL SOUTH FLORIDA STYLE +DESIGN SHOWCASE Expert tips, inspiration, and fabulous finds COQUINA Coquina is an annual publication dedicated to luxurious homes and designs. Published annually, it presents a showcase of South Florida s masterpieces of architecture and design. Coquina is targeted to a wealthy audience interested in the finest services and products for the home. 10
PALM BEACH MEDIA GROUP CUSTOM COLLECTION Salut! THE MAGAZINE OF THE NAPLES WINTER WINE FESTIVAL FROM THE PUBLISHER OF NAPLES ILLUSTRATED SALUT! The Magazine of The Naples Winter Wine Festival Frequency: 1x per year Publication Date: December 2017 Anniversary Issue Celebrate the magazine s five-year milestone with all things 5th! Arts, food, fun, shopping, and so much more inside. FROM THE PUBLISHER OF NAPLES ILLUSTRATED Free foldout MAP inside! 5 TH AVENUE SOUTH The Magazine of Naples 5 th Avenue Business Improvement District Frequency: 1x per year Publication Date: November 2017 THE MAR-A-LAGO CLUB 2017 VOLUME XXII TRADITIONS THE MAGAZINE OF THE BREAKERS THE JEWEL OF PALM BEACH The Magazine of The Mar-a-Lago Club Frequency: 1x per year Publication Date: January 2018 TRADITIONS The Magazine of The Breakers Palm Beach Frequency: 1x per year Publication Date: January 2018 art&culture OF PALM BEACH COUNTY ALSO INSIDE: FOOD IMITATES ART CUBAN PROVOCATEUR A COLLECTOR S JOURNEY TO PALM BEACH WITH LOVE Spring/Summer 2017 ABSTRACT THE ALLURING ARCTIC For advertising sizes and specs, please click here. art&culture The Official Magazine of the Cultural Council of Palm Beach County Frequency: 3x per year Publication Dates: October 2017, January 2018, April 2018 2017 11 PALM BEACH MEDIA GROUP NORTH, LLC 3066 Tamiami Trail N., #102 NAPLES, FL 34103 239.434.6966 naplesillustrated.com l palmbeachmedia.com