10 Tourism 1074-1400 Swiss tourism statistics 2014 Neuchâtel 2015
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Swiss Statistics Swiss tourism statistics 2014 Editors Yves Strauss, Tatiana Amaudruz, Hanja Maksim, Jean-Luc Muralti, Jerry Suk Published by Swiss Federal Statistical Office (FSO) Office fédéral de la statistique (OFS) Neuchâtel 2015
Impressum Published by: Federal Statistical Office (FSO) Information: Yves Strauss, FSO, tel. +41 (0)58 463 65 73 Website: Data request à la carte : Press release on hotels and health establishments 2014: Press release on campsites and youth hostels 2014: Publication on the travel behaviour of the Swiss resident population 2013: Publication on the tourism satellite account: Authors: Coordination: Production: Obtainable from: Order number: 1074-1400 Price: Series: Domain: Original text: Translation: Cover graphics: Graphics/Layout: www.bfs.admin.ch/bfs/portal/en/index.html info-tour@bfs.admin.ch, reisen@bfs.admin.ch http://www.bfs.admin.ch/bfs/portal/en/index/news/medienmitteilungen.document.190265.pdf http://www.bfs.admin.ch/bfs/portal/en/index/news/medienmitteilungen.document.193561.pdf http://www.bfs.admin.ch/bfs/portal/de/index/themen/10/22/publ.document.188371.pdf (in German) http://www.bfs.admin.ch/bfs/portal/fr/index/themen/10/22/publ.document.188374.pdf (in French) http://www.bfs.admin.ch/bfs/portal/fr/index/themen/10/22/publ.document.153447.pdf (in French) http://www.bfs.admin.ch/bfs/portal/de/index/themen/10/22/publ.document.152695.pdf (in German) Yves Strauss, Tatiana Amaudruz, Hanja Maksim, Jean-Luc Muralti, Jerry Suk; FSO Tatiana Amaudruz, Lisa Joly; FSO Tourism, Mobility and National accounts Sections, FSO Federal Statistical Office (FSO), CH-2010 Neuchâtel Tel. +41 (0)58 463 60 60, fax +41 (0)58 463 60 61, order@bfs.admin.ch CHF 16 (VAT not incl.) Swiss Statistics 10 Tourism French/German FSO language services FSO; Concept: Netthoevel & Gaberthüel, Biel; Photograph: Switzerland Tourism/Lucia Degonda DIAM Section, Prepress/Print (publishing system) Copyright: FSO, Neuchâtel 2015 reproduction with mention of source authorised (except for commercial purposes). ISBN: 978-3-303-10464-4
Contents Contents 1 Introduction 4 5.3 Household final consumption expenditure 28 2 Tourist accommodation statistics 5 2.1 Supply in tourist accommodation 5 2.2 Demand in tourist accommodation 8 2.3 Duration of stay 16 2.4 Room occupancy rate 17 2.5 Change in demand in the countries neighbouring Switzerland 18 3 Travel behaviour of the Swiss resident population in 2013 19 3.1 Trips with overnight stays 19 3.2 Day trips 23 4 Annual Indicators of the Tourism Satellite Accounts 24 4.1 Gross value added by tourism 24 4.2 Tourism demand 25 4.3 Tourism employment 26 5.4 Swiss consumer price index 30 5.5 Harmonised index of consumer prices 30 5.6 Price level index in international comparison 31 5.7 Exchange rate 31 6 Historical data from the accommodation statistics (1934 2014) 32 6.1 Key data from the hotel sector in 1934 and in 2014 32 6.2 Demand in hotels from 1934 to 2014 33 6.3 Overnight stays in hotels by canton in 1934 and 2014 38 6.4 Overnight stays in hotels by communes in 1934 and 2014 39 7 General observations 40 7.1 Surveys 40 7.2 Symbols used in the charts 42 Additional tables 43 5 Economic indicators 27 5.1 Gross domestic product in real terms 27 5.2 Consumer confidence index 28 2015 FSO Swiss tourism statistics 2014 3
Introduction 1 Introduction The aim of this publication is to give a detailed overview of the FSO s Swiss tourism statistics. The first section deals with the tourist accommodation statistics (HESTA) and presents the main results for the year 2014. The topics covered deal with trends in supply and demand at national level and in Switzerland s tourist regions. The second section of this publication concerns the 2013 survey on the travel behaviour of the Swiss resident population. Topics such as the travel destination of Swiss tourists, length of stay and even reasons for travel are covered. The tourism satellite account s annual indicators, in the third section, give information on the gross value added, tourism demand as well as employment in tourism. The fourth section of the publication presents a series of economic indicators making it possible to place the findings from the tourism statistics in a wider context. Marking 80 years of existence for the tourist accommodation statistics, this publication is enhanced by a final section that offers a retrospective of results from 1934. Currently, data for tourist accommodation statistics are collected only from hotels, health establishments, youth hostels and campsites. Therefore no information is yet available on vacation homes or group accommodation. 4 Swiss tourism statistics 2014 FSO 2015
Tourist accommodation statistics 2 Tourist accommodation statistics 2.1 Supply in tourist accommodation 2.1.1 Supply in 2014 In 2014, the tourist accommodation statistics comprised, on annual average, 4554 open 1 hotels and health establishments in Switzerland, corresponding to 128,638 rooms and 246,449 beds available 2 (G 2.1.1a). The distribution of the establishments differs according to the tourist regions. Graubünden had the largest proportion (14.0%), followed by Valais (12.5%). In contrast, the smallest proportion of establishments was found in the Fribourg Region and Geneva (2.6% for each region). The national average capacity of a hotel establishment was 54 available beds (G 2.1.1b). However, Geneva had 126 beds per establishment which was by far the highest number in Switzerland. This was followed by the Zurich Region (76 beds). The lowest number was in the Jura and Three Lakes Region (30 beds). In the area of supplementary accommodation (youth hostels and campsites only), the geographical distribution of establishments is only slightly different from that of hotels. In fact, of the 412 campsites taken into consideration 3 in the 2014 statistics, the majority were in Valais (15.5%) and the Bernese Oberland (12.9%). Geneva was the region with the lowest proportion of supplementary accommodation establishments (1.0%). As far as the 52 youth hostels included in the 2014 survey are concerned, Graubünden had the largest share (15.4%). This was followed by the Zurich Region (13.5%). The lowest proportions were recorded for Geneva and in the Fribourg Region (1.9% for each region). Number of establishments open in hotels and health establishments and distribution by tourist region in 2014 G 2.1.1a 6.3% 2.6% 2.6% 3.4% 5.5% 7.9% 5.4% 8.8% 9.2% 14.0% 10.3% 12.5% 11.5% Total number of establishments open: 4554 Graubünden Valais Eastern Switzerland Lucerne / Lake Lucerne Bernese Oberland Zurich Region Ticino Lake Geneva Region (Vaud) Jura & Three-Lakes Bern Region Basel Region Geneva Fribourg Region Source: FSO Tourist accomodation statistitcs 1 Number of establishments open at least one day during the month under review, on annual average 2 Number of rooms/beds in open establishments, on annual average 3 Number of establishments surveyed (open or temporarily closed) during the month under review, on annual average 2015 FSO Swiss tourism statistics 2014 5
Tourist accommodation statistics Average number of available beds per establishment in hotels and health establishments, per tourist region in 2014 G 2.1.1b 140 Beds availables 120 100 80 60 40 20 0 Switzerland Graubünden Eastern Switzerland Zurich Region Lucerne / Lake Lucerne Basel Region Bern Region Bernese Oberland Jura & Three-Lakes Lake Geneva Region (Vaud) Geneva Valais Ticino Fribourg Region Source: FSO Tourist accomodation statistics 2.1.2 Change in the supply In 2014, a total of 5129 establishments and 140,722 rooms 4 were surveyed in Switzerland. The number of establishments decreased in comparison with 2013 ( 62 establishments/ 1.2%) (G2.1.2a), whereas the number of rooms increased (+530 rooms/+0.4%). Among the tourist regions, the supply, in terms of establishments, also declined in eleven of thirteen regions between 2013 and 2014. The most marked decrease could be observed in Ticino ( 19 establishments/ 4.2%), whereas Graubünden showed the largest increase (+2 establishments/+0.2%). As far as rooms are concerned, nine regions recorded an increase with the Zurich Region taking the lead, registering an additional 510 rooms (+2.9%). Conversely, the most obvious decline was seen in Ticino ( 390 rooms/ 3.9%). Over a comparative period of ten years (G2.1.2b), the number of surveyed establishments has diminished greatly. Thus in 2005, the number of surveyed establishments totalled 5836 in Switzerland, corresponding to a decline over this period of more than 700 units ( 12.1%). As far as the number of rooms is concerned, a drop can also be observed in comparison with 2005 but is less marked than for the number of establishments ( 3075 rooms/ 2.1%). For this period, all the tourist regions saw a decrease in supply for the number of establishments. Ticino once again registered the greatest decline with 113 fewer establishments ( 20.5%). Of the nine regions registering a decrease in the number of rooms, Ticino also registered the greatest decline ( 1769 units/ 15.4%). Meanwhile the Zurich Region showed the greatest increase (+2564 rooms/+16.6%). 4 Number of rooms/beds in establishments surveyed, on annual average 6 Swiss tourism statistics 2014 FSO 2015
Tourist accommodation statistics Supply by tourist region in hotels and health establishments, change 2013 2014 G 2.1.2a Switzerland Graubünden Eastern Switzerland Zurich Region Lucerne/Lake Lucerne Basel Region Bern Region Bernese Oberland Jura & Three-Lakes Lake Geneva Region (Vaud) Geneva Valais Ticino Fribourg Region Establishments surveyed Rooms surveyed 6% 5% 4% 3% 2% 1% 0% 1% 2% 3% 4% 5% 6% Source: FSO Tourist accomodation statistics Supply by tourist region in hotels and health establishments, change 2005 2014 G 2.1.2b Switzerland Graubünden Eastern Switzerland Zurich Region Lucerne/Lake Lucerne Basel Region Bern Region Bernese Oberland Jura & Three-Lakes Lake Geneva Region (Vaud) Geneva Valais Ticino Fribourg Region Establishments surveyed Rooms surveyed 30% 20% 10% 0% 10% 20% 30% 40% Source: FSO Tourist accomodation statistics 2015 FSO Swiss tourism statistics 2014 7
Tourist accommodation statistics 2.2 Demand in tourist accommodation 2.2.1 General trend in demand Over the past ten years, the total number of overnight stays in hotels and health establishments in Switzerland has been quite diverse (G 2.2.1). As of 2005, three consecutive years of growth were observed and a total of 37.3 million overnight stays was reached in 2008, which was the best result since 1990. However, this growth came to a halt the following year. 2009 was a year marked by the world economic crisis, and a strong decline in demand was observed ( 4.7% compared with the previous year). Despite a slight recovery in 2010 (+1.7%), the number of overnight stays fell again in 2011 ( 2.0%), the growing strength of the Swiss franc against the Euro and other currencies had a negative effect on the results for 2011. In spite of the stabilisation of exchange rates, 2012 showed a decline ( 2.0%). In 2013, the number of overnight stays bounced back (+2.5%) and an increase in 2014 confirmed this recovery. In 2014, the hotel industry recorded 35.9 million overnight stays, i. e. an increase of 0.9% (+310,000 overnight stays) compared with 2013. As for supplementary accommodation, the trend for campsite occupancy experienced a decline in 2014. With a total of 2.7 million overnight stays, demand showed a drop of 6.7% compared with 2013. This result was the fifth consecutive decline since 2009, i. e. a drop of 26.9% over this period. As far as youth hostels were concerned, the total number of overnight stays registered in 2014 was 951,000 units, i. e. a slight increase of 0.4% compared with 2013. 2.2.2 Monthly change in demand In 2014, in the hotel sector, nine out of twelve months registered an increase in overnight stays (G 2.2.2). In the first six months, the total of overnight stays was 17.1 million, which is a stable result (+1800 units /no relative change) compared with the same period in 2013. The months of February ( 119,000 overnight stays/ 3.9%) and June ( 76,000/ 2.3%) posted a decline, whereas all the other months in the first half year recorded an increase. The 2nd half-year recorded an increase of 308,000 overnight stays (1.7%). With the exception of July, all the months in the second half of the year showed an increase, for example October Overnight stays in hotels and health establishments, 2005 2014 G 2.2.1 In millions 40 35 30 25 20 15 10 5 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: FSO Tourist accomodation statistics 8 Swiss tourism statistics 2014 FSO 2015
Tourist accommodation statistics (+149,000 overnight stays/+5.7%) and December (+111,000 overnight stays/+4.5%) which recorded the biggest increases. With regard to supplementary accommodation, campsites showed growth of 15.8% (+106,000 overnight stays) during the first half of 2014, compared with the same period of the previous year. This result is largely due to the month of June which showed an increase of 100,000 overnight stays (+35.2%). However, the 2nd half-year saw the number of overnight stays decline ( 298,000 overnight stays/ 13.6%). The months of July and August which together represent more than half of the annual demand are responsible for this decrease with a cumulated decline of 18.0% ( 326,000 overnight stays) compared with 2013. The other months of this first half-year registered positive demand. The youth hostels recorded a decrease in overnight stays of 2.1% ( 9000 units) for the first six months of 2014 compared with the same period in 2013. However, an increase was observed during the second half of the year. It represents an increase of 2.5% (+13,000 overnight stays). 2.2.3 Change in domestic and foreign demand In 2014 in the hotel sector, foreign demand recorded 19.9 million overnight stays, i. e. an increase of 0.9% (+173,000 overnight stays compared with 2013). Domestic visitors generated 16.0 million overnight stays, which represents an increase of 0.9% (+137,000 overnight stays). Looking back on the past ten years, foreign and domestic demand registered continued growth from 2005 to 2008 (G2.2.3a). Marked by the global economic crisis, 2009 saw quite a significant decline in the number of foreign and Swiss overnight stays. In 2010, however, a rise was observed for both types of demand. From 2011, domestic demand was quite stable before increasing in 2013 and 2014. With 16 million overnight stays, 2014 saw the best result since 1991. Meanwhile foreign demand fell considerably in 2011 and 2012 before recovering in 2013 and increasing in 2014. Despite this return to growth, the number of foreign overnight stays is still below the 2010 level and far from the 2008 result. Monthly variations in overnight stays by type of accommodation 2013 2014 G 2.2.2 60% 50% 40% Hotels and health establishments Youth hostels Campsites 30% 20% 10% 0% 10% 20% January February March April Mai June July August September October November December 1st half-year 2nd half-year Source: FSO Tourist accomodation statistics 2015 FSO Swiss tourism statistics 2014 9
Tourist accommodation statistics Change in foreign and Swiss overnight stays in hotels and health establishments, 2005 2014 G 2.2.3a 40 35 30 Total Foreign Swiss In millions 25 20 15 10 5 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: FSO Tourist accomodation statistics Share of overnight stays in the hotels and health establishments in 2014 by visitors residence G 2.2.3b 0.8% 6.4% 0.9% 11.1% 44.6% Switzerland Europe (without Switzerland) Africa America Asia Oceania 36.3% Source: FSO Tourist accomodation statistics 2.2.4 Change in demand from Europe In the hotel sector, visitors from Europe (excluding Switzerland) registered 13.0 million overnight stays, representing a decrease of 1.9% ( 254,000 overnight stays) compared with 2013 (G2.2.4a). This result is in keeping with a continued decline in demand from European visitors which started in 2009. Until 2008, overnight stays from this continent saw a period of strong growth but the world economic crisis and strong rise in the Swiss franc s value against the Euro have considerably affected this demand. Between 2008 and 2014, overnight stays by these visitors thus fell by 21.7%. Among the main visiting countries from this continent (those with more than 650,000 overnight stays in 2014), Germany is emblematic of this marked decline (G 2.2.4b). As of 2009, visitors from this country registered continued annual decreases, peaking in 2012 with a fall of 11.2% compared with 2011. Between 2008 and 2014, the decline reached 30.4%. One would have to return to 1960 to find a lower number of overnight stays by German guests. The Netherlands also followed the same trend and registered a strong decrease during this period ( 36.9% between 2008 and 2014). In general, for the other main visiting countries, despite rises for some of these the decrease between 2008 and 2014 remains relatively strong. 10 Swiss tourism statistics 2014 FSO 2015
Tourist accommodation statistics Change in overnight stays for European guests in hotels and health establishments, 2005 2014 G 2.2.4a 18 16 14 12 In millions 10 8 6 4 2 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: FSO Tourist accomodation statistics Change in overnight stays for main European countries in hotels and health establishments, 2005 2014 G 2.2.4b In millions 7 6 5 4 3 Germany United Kingdom France Italy Netherlands Other European countries 2 1 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: FSO Tourist accomodation statistics With regard to campsites, European demand (95.4% of foreign demand) posted 1.0 million overnight stays in 2014, representing a fall of 10.5% compared with 2013. German visitors generated 403,000 overnight stays ( 7.4%), representing the greatest number of overnight stays from all foreign countries of origin. As far as youth hostels were concerned, European clientele registered 268,000 overnight stays in 2014, i. e. a decline of 2.6% compared with 2013. Here too, German visitors generated the greatest number of overnight stays from all foreign countries of origin with 101,000 units. In comparison with 2013, this clientele registered a decline in overnight stays of 3.6%. 2.2.5 Change in demand from Asia In 2014 the demand from Asian visitors in the hotel sector registered 4.0 million overnight stays (G2.2.5a). This result represents a rise of 9.9% compared with 2013. Since 2005, demand from these visitors has shown particularly marked growth. As of 2010, annual growth has been between 9.9% and 16.7%. The comparison between 2005 and 2014 speaks for itself: Asian overnight stays have seen an increase of around 100%. Among the leading countries of origin from the Asian continent (those with more than 250,000 overnight stays in 2014), two countries stand out for their very strong growth (G2.2.5b). Firstly, overnight stays by Chinese clientele (excluding Hong Kong) increased from 172,000 overnight stays in 2005 to more than 2015 FSO Swiss tourism statistics 2014 11
Tourist accommodation statistics one million in 2014, i. e. an increase of more than 500%. The Gulf countries have also observed a very marked increase over this period with a growth of more than 200% in overnight stays. In contrast, Japan, which was still the greatest contributor to demand from the Asian continent in 2005 with 585,000 overnight stays, has slowly but steadily seen its number of overnight stays fall. In 2014, Japanese demand registered 440,000 overnight stays ( 10.5% compared with 2013). As far as campsites were concerned, Asian clientele registered 12,000 overnight stays in 2014, i. e. a decline of 14.7% compared with 2013. As far as youth hostels were concerned, total Asian demand was 84,000 overnight stays in 2014, representing a growth of 18.6% compared with the previous year. Change in overnight stays for Asian guests in hotels and health establishments, 2005 2014 G 2.2.5a 4.5 4.0 3.5 3.0 In millions 2.5 2.0 1.5 1.0 0.5 0.0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: FSO Tourist accomodation statistics Change in overnight stays for main Asian countries in hotels and health establishments, 2005 2014 G 2.2.5b In millions 1.1 1.0 0.9 0.8 0.7 0.6 0.5 0.4 0.3 0.2 0.1 0.0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 China (without Hong Kong) Gulf states Japan India Republic of Korea Other Asia Source: FSO Tourist accomodation statistics 12 Swiss tourism statistics 2014 FSO 2015
Tourist accommodation statistics 2.2.6 Change in demand from America, Africa and Oceania In the hotel sector, demand from visitors from the American continent registered a total 2.3 million overnight stays in 2014, i. e. an increase of 3.2% compared with 2013 (G2.2.6a). Between 2005 and 2014, overnight stays by visitors from this continent regularly increased (except for 2008 and 2009). In 2014, the total overnight stays was 18.9% higher than in 2005. Visitors from the United States, who constituted the greater part of the demand from this continent with more than 70% of overnight stays, generated 1.6 million overnight stays in 2014, i. e. growth of 3.7% compared with 2013 (G2.2.6b). Visitors from Oceania registered 315,000 overnight stays (+2.1%) in 2014. As far as visitors from the African continent were concerned, they registered a total of 281,000 overnight stays ( 4.2%) in 2014. In the campsites, the clientele from the American continent generated 9800 overnight stays in 2014, i. e. a slight increase of 0.3% compared with 2013. Visitors from Oceania registered a total of 25,000 overnight stays ( 0.7%). As far as visitors from the African continent were concerned, they registered 740 overnight stays (+4.1%). With regard to the youth hostels, visitors from the American continent registered 37,000 overnight stays ( 0.7%). Visitors from Oceania posted 7700 overnight stays ( 10.9%) and those from Africa 6400 units ( 9.6%). Change in overnight stays for guests from America, Africa and Oceania in hotels and health establishments, 2005 2014 G 2.2.6a 2500 2250 2000 America Africa Oceania In thousands 1750 1500 1250 1000 750 500 250 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: FSO Tourist accomodation statistics Change in overnight stays for main American countries in hotels and health establishments, 2005 2014 G 2.2.6b In thousands 1800 1600 1400 1200 1000 800 600 United States of America Canada Brazil Other countries of America 400 200 0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: FSO Tourist accomodation statistics 2015 FSO Swiss tourism statistics 2014 13
Tourist accommodation statistics 2.2.7 Change in demand by tourist region Eight of the thirteen tourist regions in Switzerland saw their number of overnight stays in the hotel sector increase in 2014 compared with the previous year (G2.2.7). Among these regions, the largest absolute increase was observed in the Zurich Region where demand recorded a growth of 130,000 overnight stays, i. e. a rise of 2.4%. For its part, Valais showed a stable result. Only four regions registered a decline in demand, of which Graubünden posted the greatest absolute decline with 109,000 fewer overnight stays ( 2.1%). At national level, both domestic and foreign demand registered an increase in 2014 compared with the previous year. Eastern Switzerland registered the greatest increase for Swiss visitors with an additional 58,000 overnight stays. For its part, the Zurich Region recorded the most pronounced increase in foreign visitors, i. e. an increase of 107,000 overnight stays. Only six regions followed the trend observed at national level, i. e. an increase for Swiss and foreign visitors. In contrast, Ticino and Graubünden were the only regions where a decrease was registered for both Swiss and foreign visitors. In the camping sector, Ticino was the tourist region generating the greatest number of overnight stays in 2014, with 695,000 overnight stays recorded. However, this result corresponds to a fall of 3.8% compared with 2013. For youth hostels, Graubünden recorded the greatest number of overnight stays in 2014, i. e. 150,000 units. This result corresponds to an increase of 1.6% compared with 2013. 14 Swiss tourism statistics 2014 FSO 2015
Tourist accommodation statistics Overnight stays in hotels and health establishments by tourist region, 2010 2014 (1/2) G 2.2.7 7 6 Foreigners Swiss 5 In millions 4 3 2 1 0 2010 2011 2012 2013 2014 2010 2011 2012 2013 2014 2010 2011 2012 2013 2014 2010 2011 2012 2013 2014 2010 2011 2012 2013 2014 2010 2011 2012 2013 2014 Zurich Region Graubünden Valais Bernese Oberland Lucerne/ Lake Lucerne Geneva Source: FSO Tourist accomodation statistics Overnight stays in hotels and health establishments by tourist region, 2010 2014 (2/2) G 2.2.7 7 6 Foreigners Swiss 5 In millions 4 3 2 1 0 2010 2011 2012 2013 2014 2010 2011 2012 2013 2014 2010 2011 2012 2013 2014 2010 2011 2012 2013 2014 2010 2011 2012 2013 2014 2010 2011 2012 2013 2014 2010 2011 2012 2013 2014 Lake Geneva Region (Vaud) Ticino Eastern Switzerland Basel Region Bern Region Jura & Three-Lakes Fribourg Region Source: FSO Tourist accomodation statistics 2015 FSO Swiss tourism statistics 2014 15
Tourist accommodation statistics 2.3 Duration of stay In 2014, visitors stayed an average of 2.09 nights in hotels and health establishments in Switzerland. This duration was, however, longer for foreign visitors (2.17 nights) than for Swiss visitors (2.00 nights). Over the past ten years, the length of stay at nationwide level has gradually decreased, especially as of 2009 (G2.3a). In 2005 it was 2.39 nights with a duration of 2.22 nights for Swiss visitors and 2.53 nights for foreign visitors. Among the tourist regions, Graubünden recorded the longest stay in 2014 with 2.90 nights (G2.3b). In contrast, the shortest length of stay was observed in the Fribourg Region (1.62 nights). Just as at national level, the length of stay is longer for foreign clientele than it is for domestic guests in almost all the tourist regions with the exception of Lucerne/Lake Lucerne (1.76 nights for foreign guests and 1.82 for Swiss visitors) and Ticino (2.07 nights for foreign and 2.21 nights for Swiss visitors). The greatest difference was observed in Graubünden where foreign visitors stayed for an average of 3.46 nights whereas Swiss visitors stayed for 2.58 nights. Change in duration of stay in hotels and health establishments, 2005 2014 G 2.3a 2.6 2.4 Swiss Foreigners Total Nights 2.2 2.0 1.8 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: FSO Tourist accomodation statistics Duration of stay in hotels and health establishments in 2014 G 2.3b 4.0 3.5 3.0 Swiss Foreigners Total 2.5 Nights 2.0 1.5 1.0 0.5 0.0 Switzerland Graubünden Eastern Switzerland Zurich Region Lucerne / Lake Lucerne Basel Region Bern Region Bernese Oberland Jura & Three-Lakes Lake Geneva Region (Vaud) Geneva Valais Ticino Fribourg Region Source: FSO Tourist accomodation statistics 16 Swiss tourism statistics 2014 FSO 2015
Tourist accommodation statistics In the supplementary accommodation sector, the average duration of stays on campsites in Switzerland amounted to 3.20 nights in 2014. For Swiss visitors it was 3.42 nights, whereas foreign visitors registered an average stay of 2.90 nights. Ticino registered the longest average duration of stay with 4.10 nights. In contrast, the shortest stay was registered in the Bern Region with 2.11 nights. As for the average duration of stay in youth hostels, this was 1.96 nights in 2014. The duration of stay is 1.99 nights for Swiss guests whereas for foreign visitors it is 1.91 nights. Among the tourist regions, Graubünden recorded the longest stay with 2.49 nights. The shortest stay was registered in the region of Bern with 1.62 nights. 2.4 Room occupancy rate In 2014, the net room occupancy rate 5 in hotels and health establishments was 52.0% (51.6% in 2013) nationally (G 2.4). However, this rate varied considerably depending on the tourist region. The highest rate for 2014 was recorded in Geneva with 65.1%. Eastern Switzerland registered the lowest rate with 38.9%. Compared with 2013, the majority of regions (nine out of thirteen) saw a rise in their net room occupancy rates. The greatest increases between the two years were observed in the Basel Region (2013: 54.9%; 2014: 56.7%). Net room occupancy rate in hotels and health establishments, 2010 2014 G 2.4 70% 60% 50% 40% 2010 2011 2012 2013 2014 30% 20% 10% 0% Switzerland Graubünden Eastern Switzerland Zurich Region Lucerne / Lake Lucerne Basel Region Bern Region Bernese Oberland Jura & Three-Lakes Lake Geneva Region (Vaud) Geneva Valais Ticino Fribourg Region Source: FSO Tourist accomodation statistics 5 Number of occupied rooms divided by the total net room capacity of the period under review, as a percentage. (The net room capacity is the number of available rooms of an establishment during the month under review, multiplied by the number of days this establishment was open during that month). 2015 FSO Swiss tourism statistics 2014 17
Tourist accommodation statistics 2.5 Change in demand in the countries neighbouring Switzerland When compared with the European results 6 (EU28) for 2014, the hotel sector in Switzerland experienced a similar trend in terms of demand (G2.5). As was the case in Switzerland (+0.9%), the total number of overnight stays recorded in 2014 at EU28 level increased compared with 2013 (+2.0%). As far as the neighbouring countries were concerned 7, only Germany (+3.2%) registered an increase. Meanwhile, decreases were registered for France ( 1.6%), Italy ( 1.0%) and Austria ( 0.5%). In 2014, at European level the number of overnight stays generated by both non-residents and residents grew (+3.0 and +1.0% respectively, compared with 2013). This trend has been observed both in Germany and Switzerland. For Italy, Austria and France the opposite scenario was observed, i. e. a decrease in overnight stays for non-residents and residents. Change in overnight stays from 2013-2014 in hotels and similar establishments, by country G 2.5 6% 5% 4% Overnight stays by residents Overnight stays by non-residents Total overnight stays 3% 2% 1% 0% 1% 2% 3% UE28 Germany France Italy Austria Switzerland Sources: FSO Tourist accomodation statistics; Eurostat 6 EU28: Source: Eurostat Results based on estimates for 2013 and 2014 7 Source: Eurostat Germany: results based on final data for 2013 and 2014 France: results based on final data for 2013 and 2014 Italy: results based on final data for 2013 and 2014 Austria: results based on final data for 2013 and 2014 18 Swiss tourism statistics 2014 FSO 2015
Travel behaviour of the Swiss resident population in 2013 3 Travel behaviour of the Swiss resident population in 2013 In 2013 each person resident in Switzerland undertook on average 3.0 trips with overnight stays and 10.5 day trips 1. 61% of the trips with overnight stays had a destination abroad whereas those without an overnight stay mainly took place in Switzerland (89%). The number of trips with overnight stays increased by 9% compared with 2012. This increase is mainly due to a rise in the number of trips made in Switzerland (+17%). 3.1 Trips with overnight stays 87.5% of the Swiss resident population 2 undertook at least one trip with one or more overnight stays away from home in 2013. The total number of trips was 22.2 million. While the frequency of these trips is roughly the same for both sexes, contrasting behaviours appear when comparing linguistic regions and age groups (G3.1). With 2.0 trips per person, persons living in Italian-speaking Switzerland travelled less often than those living in German or French-speaking Switzerland (both 3.1 trips per person). Persons aged 6 to 14 as well as those aged 25 to 44 travelled the most, with 3.6 trips on annual average compared with 2.1 for persons aged 65 and over. Trips with overnight stays per person Resident population aged 6 and over G 3.1 Total Men Women In Switzerland 2012 Abroad 2012 In Switzerland 2013 Abroad 2013 6 14 year olds 15 24 year olds 25 44 year olds 45 64 year olds 65 year olds or more German-speaking Switzerland French-speaking Switzerland Italian-speaking Switzerland 0,0 0,5 1,0 1,5 2,0 2,5 3,0 3,5 4,0 Source: FSO Travel behaviour 1 Travel of at least three hours that is not part of daily mobility 2 Permanent resident population aged 6 and over: 7,287,902 persons 2015 FSO Swiss tourism statistics 2014 19
Travel behaviour of the Swiss resident population in 2013 3.1.1 Travel destinations Of the trips with overnight stays registered in 2013, 39% had a Swiss destination (G3.1.1). 37% of the trips were to neighbouring countries, in particular Germany (13%), France (10%) and Italy (9%). 17% of trips were made to other European countries and 7% outside of Europe. 3.1.2 Duration of trips 65% of trips abroad included four overnight stays or more (G3.1.2). They thus lasted longer than trips in Switzerland, which were mainly trips with one to three overnight stays (65%). Although the total number of trips in Switzerland increased compared with the previous year, this particularly concerned trips of one to two overnight stays (+28%). Trips with overnight stays by destination Resident population aged 6 and over G 3.1.1 Switzerland Germany Austria Italy France South-East Europe 1 South-West Europe 2 Rest of Europe Rest of world In millions 0 1 2 3 4 5 6 7 8 9 2012 2013 1 Greece, Turkey, Croatia, Bosnia-Herzegovina, Serbia, Albania, Slovenia, Montenegro, Kosovo, Romania, Bulgaria, Macedonia 2 Spain, Portugal, Andorra, Gibraltar Source: FSO Travel behaviour Trips with overnight stays by trip duration Resident population aged 6 and over G 3.1.2 1 overnight stay 2 overnight stays In millions In Switzerland 2012 Abroad 2012 In Switzerland 2013 Abroad 2013 3 overnight stays 4 7 overnight stays 8 14 overnight stays More than 14 overnight stays 0 1 2 3 4 5 6 7 Source: FSO Travel behaviour 20 Swiss tourism statistics 2014 FSO 2015
Travel behaviour of the Swiss resident population in 2013 3.1.3 Accommodation Hotel accommodation is the most popular choice for trips abroad of short and long duration, accounting for 62% and 46% respectively of accommodation (G 3.1.3). Although hotel accommodation also comes first for trips in Switzerland of up to three overnight stays (38%), supplementary accommodation is preferred for longer trips of four overnight stays or more (45%). Staying with friends or relatives is also popular for short trips in Switzerland (35%), whereas it accounts for only 15% of longer trips. 3.1.4 Main means of transport Motorised private transport is the means of transport most used for trips of one to three overnight stays, both for those taking place in Switzerland (70%) and those abroad (53%) (G3.1.4). With regard to trips of four overnight stays or more, motorised private transport is also preferred for long trips within Switzerland (69%), whereas the plane is most frequently used for long trips abroad (46%). In Switzerland, land-based public transport is used for 27% of trips of short duration and 26% of trips of long duration. 18% of short duration trips abroad were made by land-based public transport, compared with 10% of trips of four overnight stays or more. Trips with overnight stays by accommodation type in 2013 Resident population aged 6 and over G 3.1.3 100% 90% 80% 70% 60% 50% Other Own holiday home, holiday home free of charge Visiting friends and relatives Supplementary accommodation Hotels and health establishments 40% 30% 20% 10% 0% In Switzerland 1 3 overnight stays In Switzerland 4 overnight stays or more Abroad 1 3 overnight stays Abroad 4 overnight stays or more Source: FSO Travel behaviour Trips with overnight stays by main means of transport in 2013 Resident population aged 6 and over G 3.1.4 100% 90% 80% 70% Other Aeroplane Land-based public transport Motorised private transport 60% 50% 40% 30% 20% 10% 0% In Switzerland 1 3 overnight stays In Switzerland 4 overnight stays or more Abroad 1 3 overnight stays Abroad 4 overnight stays or more Source: FSO Travel behaviour 2015 FSO Swiss tourism statistics 2014 21
Travel behaviour of the Swiss resident population in 2013 3.1.5 Long-term change of trips with overnight stays Having experienced a downward trend, the number of trips with overnight stays made by the resident population aged 15 and older has been on the rise since 2012 (G3.1.5). Nonetheless, in comparison with the early years of the survey, the share of trips in Switzerland with only one to three overnight stays fell from 36% in 1998 to 25% in 2013. On the other hand, trips with four or more overnight stays abroad have gained ground and in 2013 had the largest share of trips (41%), a share which was only 29% in 1998. Trips with overnight stays per person, 1998 2013 Resident population aged 15 and over G 3.1.5 4.0 3.5 3.0 2.5 2.0 Abroad - 4 overnight stays or more Abroad - 1 3 overnight stays In Switzerland - 4 overnight stays or more In Switzerland - 1 3 overnight stays 1.5 1.0 0.5 0.0 1998 2003 2008 2009 2010 2011 2012 2013 Source: FSO Travel behaviour 22 Swiss tourism statistics 2014 FSO 2015
Travel behaviour of the Swiss resident population in 2013 3.2 Day trips In addition to trips with overnight stays, there are trips without overnight stays or day trips. The resident population aged 6 years and over made 76.4 million such trips in 2013. The purpose of 46% of day trips in 2013 was leisure and recreation (G3.2a). Conversely, business trips only represented 5% of day trips. As was the case for trips with overnight stays, day trips made by persons aged 15 or over also fell in comparison with the first survey (G 3.2b). From 12.5 in 1998, with a peak of 14.8 in 2003, their number fell to 10.2 trips per person in 2013. Day trips by trip purpose Resident population aged 6 and over G 3.2a Leisure, recreation and holidays In millions 2012 2013 Visiting friends and relatives Business purpose Other 0 5 10 15 20 25 30 35 40 Source: FSO Travel behaviour Day trips per person, 1998 2013 Resident population aged 15 and over G 3.2b 16 14 12 10 8 6 4 2 0 1998 2003 2008 2009 2010 2011 2012 2013 Source: FSO Travel behaviour 2015 FSO Swiss tourism statistics 2014 23
Annual Indicators of the Tourism Satellite Accounts 4 Annual Indicators of the Tourism Satellite Accounts The annual indicators of the tourism satellite accounts provide initial estimates of the main aggregates of the most important tourist products from the tourism satellite account in summarised form. The production of these annual indicators is focused on directly estimating the three key areas of the tourism satellite accounts: the gross value added by tourism, tourism demand as well as employment in tourism in full-time equivalent jobs. These reference values are used to measure the economic influence of tourism in Switzerland. 4.1 Gross value added by tourism The gross value added by tourism increased considerably from 2011 to 2013 (+2.1%). Gross value added by tourism is composed of the two product categories: tourism-specific and non-tourism specific products. Tourism specific products account for 97.0% of the total gross value added by tourism. The value added generated by tourism-related products is also posted in the category tourism-specific products. The share of value added in the total economy s value added that is generated by tourism-related products remained practically unchanged between 2011 (20.6%) and 2013 (21.0%, as in 2012). Non-tourism specific products created some 3.0% of gross value added by tourism. The percentages were 2.8% in 2011 and 2012 and 2.7% in 2013 respectively. Gross value added by tourism, by product, 2011 to 2013, in CHF million G 4.1 4500 4000 3500 3000 2500 2000 1500 1000 500 0 Accommodation Food and beverage serving services Transport services Travel agency, tour operator and tourist guide services Culture A.1 Tourism-characteristic products A. Tourism-specific products Sport and entertainment Miscellaneous services A.2 Tourismrelated products B. Non tourismspecific products 2013: Provisional values 2011 2012 2013 Source: FSO Annual indicators of the tourism satellite accounts 24 Swiss tourism statistics 2014 FSO 2015
Annual Indicators of the Tourism Satellite Accounts It is worth noting that the latter products shares of value added by tourism were practically stable during the past three years. Despite a decline in 2012 ( 0.5%), the value added for Accommodation increased again in 2013 (+1%). The difference is even more pronounced for food and beverage serving services in hotels and restaurants where a decline of 4.0% was first of all recorded in 2012, followed by an increase of 2.5% in 2013. The gross value added by tourism from passenger transport increased both in 2012 (+2.2%) and in 2013 (+2.3%). The gross value added by tourism from travel agencies and tourist offices registered negative growth in 2012 ( 1.8%), followed by an increase in 2013 (+2.2%). The largely positive trend of the gross value added by tourism for all products in 2013 resulted in an overall increase of 2.0%. In contrast, in 2012 the results were more varied; overall growth was very weak (+0.1%) due to the negative trend registered for some products. 4.2 Tourism demand Tourism demand is the total expenditure on products or services consumed by tourists. This includes both expenditure by tourists as well as that by third parties on behalf of tourists. The indicators of the last three years show that on average, 61.4% of tourism demand consisted of tourism characteristic products (2011: 60.6%; 2012: 62.2%; 2013: 61.3%). Accordingly, tourism characteristic products carry a large weight in the total tourism demand (G 4.2). In 2012, the demand for tourism characteristic products remained almost constant (+0.1%) and then increasing by 2.0% in 2013. After having registered a decrease of 2.4% in 2012, the total tourism demand increased considerably in 2013 (+3.5%). The products accommodation, food and beverage serving services and passenger transport accounted for over 50% of tourism demand. Between 2011 and 2013, they were even responsible for more than 83% of demand in the category of tourism characteristic products. Tourist demand, by product, 2011 2013, in CHF million G 4.2 11 000 10 000 9 000 8 000 7 000 6 000 5 000 4 000 3 000 2 000 1 000 0 Accommodation Food and beverage serving services Transport services Travel agency, tour operator and tourist guide services Culture A.1 Tourism-characteristic products A. Tourism-specific products Sport and entertainment Miscellaneous services A.2 Tourismrelated products B. Non tourismspecific products 2011 2012 2013 2013: Provisional values Source: FSO Annual indicators of the tourism satellite accounts 2015 FSO Swiss tourism statistics 2014 25
Annual Indicators of the Tourism Satellite Accounts On the decline in 2012 ( 1.0%), tourism demand for accommodation increased slightly in 2013 (+0.4%). The marked decrease in demand for food and beverage serving services in hotels and restaurants that was registered in 2012 ( 3.0%) gave way to a positive trend in 2013 (+1.0%). High growth rates were seen in passenger transport in 2012 (+2.6%) and in 2013 (+3.0%). In 2013, tourism demand showed positive trends for all products. 4.3 Tourism employment Accommodation and food and beverage serving services are very labour intensive products; they are therefore particularly important to employment in tourism. Employment in accommodation first of all increased slightly in 2012 (+0.4%) before falling in 2013 (+0.9%). In food and beverage serving services in hotels, employment saw negative growth in 2012 ( 0.6%) and in 2013 ( 1.2%). Employment growth in passenger transport (2012: +1.4 %; 2013: +1.7%) ultimately contributed to maintaining overall employment in the tourism sector at a level almost identical to that between 2011 and 2013. The total volume of tourism employment in 2013 corresponded to 167,590 full-time equivalents. This corresponds to a share of 4.3% in employment in the Swiss economy as a whole. Following a slight increase (+0.3%) in 2012, tourism employment decreased slightly in 2013 ( 0.3%) and thus remained practically constant between 2011 and 2013. Tourism employment, by product, 2011 2013, in full-time equivalents G 4.3 50 000 45 000 40 000 35 000 30 000 25 000 20 000 15 000 10 000 5 000 0 Accommodation Food and beverage serving services Transport services Travel agency, tour operator and tourist guide services Culture A.1 Tourism-characteristic products A. Tourism-specific products Sport and entertainment Miscellaneous services A.2 Tourismrelated products B. Non tourismspecific products 2013: Provisional values 2011 2012 2013 Source: FSO Annual indicators of the tourism satellite accounts 26 Swiss tourism statistics 2014 FSO 2015
Economic indicators 5 Economic indicators This chapter presents indicators providing a certain amount of economic context to the findings of the tourism statistics. From an economic perspective, the choice of these indicators is restricted to important general topics. 5.1 Gross domestic product in real terms Gross domestic product (GDP) measures a national economy s performance during one year. It measures the value of the goods and services produced in the relevant country, provided that they are not used to produce other goods and services. In other words, it defines the sum of the value added. GDP is calculated based on current prices, as well as on constant prices for a given year. Using constant prices, real economic development is represented without taking into account price changes. Over the last 10 years, Switzerland's GDP expressed in real terms (constant prices) has evolved in a similar manner to that of the EU28. This was also seen in 2014 (Switzerland: +1.9%; EU28: +1.3%) (G5.1). There were, however, certain aspects that set Switzerland apart for certain years. This is notably the case in 2012 when Switzerland showed a growth in GDP of 1.1% whereas the EU28 showed a decline of 0.5%. In 2013, Switzerland's GDP rose by 1.8% while that of the EU28 registered an almost stable result (+0.1%). Real gross domestic product growth rate G 5.1 5% 4% 3% 2% 1% 0% 1% 2% 3% 4% 5% 6% 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Switzerland European Union (EU28) Germany France Italy Austria Sources: FSO National accounts; Eurostat 2015 FSO Swiss tourism statistics 2014 27
Economic indicators 5.2 Consumer confidence index The consumer confidence index measures the purchasing intentions of private households. This survey is carried out every quarter (January, April, July and October) among some 1200 households who are asked to give their subjective assessment of topics 1 such as the general economic situation, their budget situation and even job security. The consumer confidence index has had contrasting fortunes during the last 10 years. From January 2004 to October 2005, negative values were observed (G5.2). However, a reversal of this trend was evident between January 2006 and April 2008. In fact, all the results during this period showed positive values. After this, it was not until July 2010 (or April 2010 for the new index 2 ) that positive values were seen again. Nevertheless, from July 2011 (or April 2011 for the new index) negative values were again registered and this trend continued until the end of 2013. Values stabilised somewhat in 2014. Nonetheless a slightly negative trend was observed during the last quarter. 5.3 Household final consumption expenditure Household consumption expenditure is all the expenditure households devote to purchasing consumer goods and services 3 in Switzerland. Household final consumption is therefore the value of goods and services used to meet human needs directly. If a comparison is made for Switzerland between the total household consumption expenditure and that assigned specifically to the restaurant and hotel sector, the expenditure in this sector has, overall, seen more significant fluctuation of its annual variations between 2003 and 2013 (G5.3a). Whereas the trend for total household consumption expenditure showed not a single negative result during this period, the restaurant and hotel sector showed six in total. Consumer confidence index G 5.2 30 20 Old index New index 10 0 Points 10 20 30 40 50 60 January 2004 January 2005 January 2006 January 2007 January 2008 January 2009 January 2010 January 2011 January 2012 January 2013 January 2014 Source: Seco 1 For more details on the questions asked in this survey: www.seco.admin.ch Topics Economic situation Consumer Confidence Survey 2 From the second quarter 2007, SECO amended its questionnaire to improve the Swiss index s compatibility with European indices. 3 Charges, taxes, donations, remittances and other disbursements are not included. 28 Swiss tourism statistics 2014 FSO 2015
Economic indicators In 2009, Swiss household consumption expenditure in the restaurant and hotel sector showed an increase, followed by two consecutive decreases in 2010 and 2011 (G5.3b). In comparison, inverse tendencies were observed in the countries neighbouring Switzerland for the period between 2009 and 2011. From 2012, Switzerland registered positive growth as did Germany and Austria whereas Italy and France registered negative results 4. Household consumption expenditure in Switzerland G 5.3a Variation compared with previous year, at previous year s prices 4% 3% 2% Total consumption expenditure Restaurant and hotel expenditure 1% 0% 1% 2% 3% 4% 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: FSO National accounts Hotel and restaurant expenditure in European comparison G 5.3b Variation compared with previous year, at previous year s prices 6% 4% 2% 2009 2010 2011 2012 2013 0% 2% 4% 6% Switzerland European Union (EU28) Germany France Italy Austria Source: FSO National accounts 4 As the 2013 data for the EU28 were not available during the finalisation of this publication, they are not represented. 2015 FSO Swiss tourism statistics 2014 29