KEY TRENDS IN TOURISM IN AFRICA 41ST ANNUAL WORLD TOURISM CONFERENCE, KIGALI, RWANDA CHRISTY TAWII, RESEARCH ANALYST
ABOUT EUROMONITOR INTERNATIONAL GLOBAL OVERVIEW AFRICA S PERFORMANCE REVIEW TOURISM TRENDS IN AFRICA LOOKING AHEAD
ABOUT EUROMONITOR INTERNATIONAL Research Coverage 3
ABOUT EUROMONITOR INTERNATIONAL Research Expertise 4
EUROMONITOR CONSULTING COVERAGE Extensive Consulting Project Experience in the Hospitality and Tourism Industry Worldwide 5 Brand share analysis of travel related service players in the Republic of South Africa Intra-African Tourism Market Marine Hospitality Landscape Assessment in the USA Analysis of UK Travelers in the USA, Caribbean, Middle Eastern, African, and Asian destinations Competitive Profiling of Travel Providers in the USA, Australia and Greece Assessment of New Global Tourism Markets Opportunity Assessment for Inbound Tourism from Britain to Peru Live Entertainment Market Assessment in Latin America Overview of Technology Trends in the Global Hospitality Industry Russian Hotels Opportunity Analysis City-level Tourism Data in 53 Selected Cities Tourism in Argentina Inbound Tourists' Shopping in Japan Tourist Profile of Brazilian Outbound Travellers to Cuba
EUROMONITOR CONSULTING COVERAGE Extensive Consulting Project Experience in Sub-Saharan Africa IVORY COAST Mayonnaise & bouillon market Cocoa value chain GHANA Intra-African Tourism Market Impulse retail channel environment Cocoa value chain Fresh meat value chain Bank card segmentation ETHIOPIA Tobacco product availability and pricing Demand for packaged pasta Metal can landscape 6 LIBERIA Tobacco product availability and pricing NIGERIA Intra-African Tourism Market Fresh produce supply chains Aluminium can market Corn grits demand analysis Entertainment market analysis Snack price partitioning Skin care segmentation Bank card segmentation Portuguese French English PASSPORT ANGOLA CONGO - BRAZZAVILLE Tobacco product availability and pricing Fresh produce supply chains Flavoured powder hot drinks Demand for packaged pasta Import partner search Tobacco product availability and pricing BOTSWANA CAMEROON Intra-African Tourism Market Illicit alcohol Cocoa value chain Flavoured powder hot drinks DRC Flavoured powder hot drinks Demand for packaged pasta SOUTH AFRICA Brand share analysis of travel related service players Illicit alcohol consumption PET machines Corn grits demand analysis Commercial refrigeration Analysis of financial inclusion Carbonate drinks business case Hand tools market analysis Cold chain logistics analysis RWANDA BURUNDI Tobacco product availability and pricing ZIMBABWE KENYA Financial card usage MALAWI Illicit alcohol MOZAMBIQUE Fabric softener pricing Drinking yoghurt market Packaging markets Skin care segmentation UGANDA Illicit alcohol Bank card segmentation TANZANIA Packaging markets Private healthcare Illicit alcohol ZAMBIA Tobacco product availability and pricing Packaging markets Disposable nappies Fresh meat value chain Illicit alcohol Bank card segmentation
ABOUT EUROMONITOR INTERNATIONAL GLOBAL OVERVIEW AFRICA S PERFORMANCE REVIEW TOURISM TRENDS IN AFRICA LOOKING AHEAD
GLOBAL OVERVIEW Travel And Tourism Continues To Remain On Track 8 World Inbound Arrivals, Receipts and Average Spend 2017-2022 Travel in 2022 Arrivals - 1.5 billion Inbound receipts - USD1.4 trillion Average pend per trip - USD963
GLOBAL OVERVIEW Value Sales For Travel Remain Positive Globally 9 Lodging and Airlines dominate travel sales globally
ABOUT EUROMONITOR INTERNATIONAL GLOBAL OVERVIEW AFRICA S PERFORMANCE REVIEW TOURISM TRENDS IN AFRICA LOOKING AHEAD
AFRICA S PERFORMANCE REVIEW Continued Growth In Africa 11 Inbound Arrivals predicted to see solid increases for the rest of 2017
ABOUT EUROMONITOR INTERNATIONAL GLOBAL OVERVIEW AFRICA S PERFORMANCE REVIEW TOURISM TRENDS IN AFRICA LOOKING AHEAD
Million Trips YoY Growth TOURISM TRENDS IN AFRICA Tourist Inflows Pick-up Pace In The Midst Of Challenges 13 Inbound Arrival Trips to Sub-Saharan Africa, 2012 2017 20 000 15 000 13.2% 14% 12% 10% 8% 10 000 5 000 0 5.3% -1.6% -1.3% -1.9% 2012 2013 2014 2015 2016 2017 6% 4% 2% 0% -2% *Countries include - South Africa, Kenya, Nigeria, Mozambique, Cameron, Mauritius, Tanzania most of these countries accounts for over 70% of inbound trips to Sub-Saharan Africa region Sources: UNWTO, Euromonitor International
Million Trips TOURISM TRENDS IN AFRICA Increasing Focus on Domestic Tourism Across The Region 70000 Average Domestic Expenditure (U$) vs. Domestic Trips Average domestic travel expenditure increased from U$50.9 in 2012 to U$60.6 per person in 2017 62 14 60000 60 50000 58 40000 56 54 Domestic Trips 30000 20000 52 50 Average Domestic Expenditure 10000 48 0 2012 2013 2014 2015 2016 2017 46 *Countries include - South Africa, Kenya, Nigeria, Mozambique, Cameron,, Mauritius, Tanzania Sources: Euromonitor International
TOURISM TRENDS IN AFRICA The Internet Is Creating A Revolution In Travel Bookings 15 Search Engines Supplier (Hotels, airlines, etc.) Supplier's Website Affiliate Websites Social Media Consumer Online Travel Agents Players such as hotels, airlines and car rental companies are making use of a variety of digital platforms to engage consumers
TOURISM TRENDS IN AFRICA Travel Players Implementing Multi-Channel Approaches: Online 16 Online Value Sales by Category 2017 3.2% 25.8% 67.1% 2.3% 1.6% Airlines Other Transport Car Rental Attractions & Activities Lodging Sources: Euromonitor International
% Y-oY growth TOURISM TRENDS IN AFRICA Short-Term Rentals Booming 17 Growth in Short-term bookings 2013-2017 35 30 25 Entry of online players such as Airbnb is boosting online sales and shaking up the lodging industry 20 15 10 Total values Online Value Sales Offline Value Sales 5 0 2013 2014 2015 2016 2017 Sources: Euromonitor International
TOURISM TRENDS IN AFRICA Sharing Economy Gaining Traction Peer-to-peer brands are intensifying competition as more travellers seek cheaper options 18
Percentage of Value Sales- % TOURISM TRENDS IN AFRICA Growing Competition Between Low Cost Carriers and Scheduled Airlines 19 Value Sales Split by Airline Category in Sub-Saharan Africa- 2017 100.0% 90.0% 80.0% Scheduled flights continued to dominate airline sales in 2017 87.0% 70.0% 60.0% 50.0% 40.0% Charter Low Cost Carriers Schedule 30.0% 20.0% 10.0% 0.0% 2.8% 10.1% Charter Low Cost Carriers Schedule
TRENDS IN SUB-SAHARAN AFRICA Expansion And Development Of Luxury Resorts And Hotels Hotel Chain Development Pipelines in Africa Top 10 Brands by Number of Rooms Pipeline Status (2016) 20 6000 5000 4000 Hotels accounted for 45% of overall lodging value sales. Category is driven by the presence of international hotel chains 3000 2000 1000 0 Source: W Hospitality Group
Value Sales (R- Billion) Value Growth TOURISM TRENDS IN AFRICA Luxury Travel Booming Super Luxury vs. Luxury Accommodation Value Sales 5.00 4.00 3.00 2.00 1.00 0.00 20 12 20 13 20 14 20 15 20 16 Super Luxury 1.72 1.87 1.98 2.12 2.30 Luxury 2.09 2.17 2.28 2.37 2.43 Value growth (Super Luxury) 8.8 6.2 7.1 8.3 Value growth (Luxury) 4.0 4.9 3.9 2.6 *Sources: Super Luxury refers to accommodation with 5 star or more rating; Luxury refers to accommodation with a 4 star rating 10.0 9.0 8.0 7.0 6.0 5.0 4.0 3.0 2.0 1.0 0.0 Multi-Millionaire visitors 2016 Country Number of visitors South Africa 15,000 Kenya 4,000 Zambia 1,000 Mauritius 3,000 Mozambique 1,000 Botswana 4,000 Tanzania 2,000 Uganda 1,000 Nigeria 1,000 21 *Sources: New World Wealth Millionaires refers to individuals with net asset of U$10 million or more
'000s Trips TOURISM TRENDS IN AFRICA MICE Boosting Tourism In The Region 22 16000 Inbound Business vs. Domestic Business Trips 14000 12000 10000 8000 6000 4000 Business Inbound Trips Domestic Business Trips 2000 0 2013 2014 2015 2016 2017 Kenyatta International Conference Centre in Nairobi, Kenya *Countries include - South Africa, Kenya, Nigeria, Mozambique, Cameron, Mauritius, Tanzania accounts for over 70% of Sub-Saharan Africa travel Sources: UNWTO, Euromonitor International
TOURISM TRENDS IN AFRICA Niche Tourism 23 Sports Tourism Eco-tourism Cultural Tourism Medical Tourism Safari Tourism Beach Tourism
ABOUT EUROMONITOR INTERNATIONAL GLOBAL OVERVIEW AFRICA S PERFORMANCE REVIEW TOURISM TRENDS IN AFRICA LOOKING AHEAD
Million Trips YoY Growth LOOKING AHEAD Positive Growth To Continue Over Forecast Period 30 000 Inbound Arrivals to Sub-Saharan Africa 2018-2022 A boom in both leisure and business trips is expected over the forecast period 12% 25 25 000 10% 20 000 8.0% 8% 15 000 5.3% 6.0% 6.2% 6% 10 000 4% 5 000 2% 0 2018 2019 2020 2021 2022 0% *Countries include - South Africa, Kenya, Nigeria, Mozambique, Cameron, Mauritius, Tanzania most of these countries accounts for over 70% of inbound trips to Sub-Saharan Africa region Sources: UNWTO, Euromonitor International
THANK YOU FOR LISTENING Christy Tawii Research Analyst christy.tawii@euromonitor.com Connect with Euromonitor International http://blog.euromonitor.com/ https://twitter.com/euromonitor https://www.facebook.com/euromonitorinternational https://www.linkedin.com/groups/744327