Proven resilience: post 9/11 & post 2009 recession
Industry Trends Ships are getting bigger 12 out of 23 ships: exceed 100,000 gross tons requires port infrastructure/supply driven business Diversification deployment of more ships beyond Caribbean World is becoming middle class Access to low-cost flights Much-improved cruise infrastructure Targeting non-us source markets for customers Asia as fastest emerging market for cruise lines
What do cruise lines look for in a destination? SHIP DEPLOYMENT DRIVERS Shore excursion (Shorex) Strong iconic attractions Exotic sceneries Historical significance Unique culture Lovely beaches Shopping & entertainment Interaction with the locals
What do cruise lines look for in a destination? SHIP DEPLOYMENT DRIVERS Consumer Perception - strong brand of destination Repeat customers seeking new experiences Safety-security/political stability Supportive government & local authorities policies Many ports Modern infrastructure Weather & seasonality
What do cruise lines look for in a destination? SHIP DEPLOYMENT DRIVERS Cruise geography - proximity to source markets Speed-Time-Distance - formula: 17 knots X 14 hours = 200 nauticlal miles/night - time spent at each port from 8-12 hours Fuel consumption/fuel efficient routes Port fees/marine operation Immigration (visa free/visa upon arrival) Transportation facilities Airlift possibilities Hotel accommodation (home port/ for fly & cruise)
SHORE EXCURSIONS Not responsibility of cruise lines but the organization & its partners Differentiation is critical Varied itineraries, extensive menus - one or two marquee destinations with several attractions Close to inland, within 1-2 hours from port Focus on particular segments - baby boomers, middle class, Asian families Include conservation efforts on environment, community interaction, eco tourism, soft adventure, etc. Hassle-free, good experience for tourists at shore
Customer Expectations by Nationality Nationality Interest Tour Content Language UK/Aus/USA/ Europe Greater China ASEAN + India Japanese History, Culture, Ethnic Interest New Asia, Modern Cities Lifestyle Shopping Modern cities, Lifestyle, Shopping History, Culture, Ethnic Interest Historic buildings Ethnic Culture, Shops City Sights, Iconic points of interest, Shopping sites City Sights, Iconic sites, Lifestyle Shopping City Sights, Iconic points of interest, Shopping sites English European Mandarin Cantonese English ASEAN language Japanese Source: Royal Caribbean Cruise Lines (RCCL)
Proximity to Two Mega Ports
Kai Tak Cruise Terminal Hong Kong to open mid-2013
Halong Bay Taiwan: 4.5 days Da Nang : 2 2.5 days Na Trang : 4 days : 3.5-4 days Boracay Cebu Puerto Princesa Kota Kinabalu Davao Malacca 1/2.5 days Manado 2.5 days Ports of Call in ASEAN Lombok Komodo
On Destination Development Unparalleled/seamless passenger experience on ground efficient passenger processing hospitality services Medium to long-term planning to grow cruise tourism invest in infrastructure & transportation manpower training Coordinated multi-agency task force Marketing alliances (with Asia Cruise Association, neighbouring destinations)
CRUISE SHIPS SCHEDULED TO CALL ON PHILIPPINE PORTS LEGEND OF THE SEAS (2000 pax) October 26 & 27, 2012 Port of Manila & Caticlan VOYAGES OF ANTIQUITY January 06, 2013 Port of Manila AEGEAN ODYSSEY January 17, 2013 Port of Manila SWAN HELLENIC January 20 & 22, 2013 Port of Manila & Tagbilaran MINERVA January 20, 2013 Port of Tagbilaran SILVER WHISPER February 20, 2013 Port of Manila DISCOVERY CRUISE February 23, 2013 Port of Manila COLUMBUS 2 February 23, 2013 Port of Caticlan AMSTERDAM (Holland America) March 9, 2013 Port of Puerto Princesa EUROPA March 12, 2013 Hundred Islands AMADEA April 4, 2013 Port of Romblon VOYAGER OF THE SEAS (3,000 pax) April 2013 Port of Puerto Princesa BREMEN May 5, 2013 Hundred Islands HANSEATIC October 15, 2013 Port of Subic and Tagbilaran AMSTERDAM November 3, 2013 Port of Puerto Princesa
RCCL s Legend of the Seas Year Built: 1995 Gross Tonnage: 70,000 tons Passenger Capacity: 2,076 Crew Size: 720 Ports of Call in Manila - October 26 Boracay - October 27
Legend of the Seas Ports of Call
Can be operational in 6-12 month Well under half cost of pier
Newly-built Pontoon at Boracay Jetty by Southwest Travel & Tour
isi To visit Puerto Princesa in 2013
INDONESIA: Semarang Sights Departure Time: 7:30 am Cruise Company: Holland America Tour Duration: 4-5 hours Tour Rate: Adult $94.95 Minimum Age: None Child $84.95 Guests who wish to remain closer to the ship during the call at Semarang may enjoy this shorter tour of Semarang. Tour Highlights: Sam Po Kong Chinese Temple (with fortune telling activity) Jamu Nyonya Meneer (Javanese Herbal Medicine Factory) Stop-over at a local Batik Shop Gombel Highlands Scenic Drive Panoramic View of Semarang and Old Town Borobudur Temple
MALAYSIA: Kuala Lumpur Heritage Walk Location: Port Klang Malaysia Cruise Company: Azamara Cruises Tour Duration: 8 hours Tour Rate: Adult $98.00 Minimum Age: None Child $68.00 Much of this tour focuses on the most nostalgic attractions of the old sections of KL s-quaint Chinatown and glorious Colonial settlements. Tour Highlights: Petronas Twin-Towers Visit historic sites that offer insights into the colourful colonial legacies, architectural heritage, mix of cultures and landmarks. River Banks (where first settlers landed) China Town Bazaars Central Market Seat of British Government Old Tudor Cricket Club Anglican Church Oldest Mosque Chinese and Indian Temples NOTE: Guests must be able to walk approximately 1.9 miles. Comfortable shoes are recommended.
THAILAND: Bangkok Highlights & River Tour Departure Time: 8:30 am Cruise Company: Holland America Tour Duration: Approximately 10 hours Tour Rate: Adult $144.95 Child $99.95 Following a short motor coach transfer, you will board a boat for a river cruise into the colourful daily life of bustling Bangkok. Tour Highlights: Cruising the klong (canals) to see canal grocery stores and houses on stilts Visit the Royal Barge Dockyard Visit the Chinatown Commercial District Visit the Marble Temple Visit Wat Po & Grand Palace Souvenir Shops NOTE: Modest attire is required for visiting temples.