media kit contents brand facts 02 services & amenities 03 innovations 05 development 06 culture 07 awards 08 corporate responsibility 10 executive bios 11 contact information 16 1
brand facts Hampton Hotels Hampton Hotels is a mid-priced leader in the lodging segment and is part of Hilton Worldwide Portfolio of brands, the leading global hospitality company. All Hampton hotels offer warm surroundings and a friendly service culture supported by our 100% Hampton Guarantee. Highquality accommodations, in-room amenities and the latest technology, combined with numerous locations and competitive rates, have made Hampton a leader in its segment and one of the fastest growing hotel brands. Currently, there are nearly 1,900 Hampton locations in Canada, Costa Rica, Ecuador, Germany, India, Mexico, Poland, Turkey, the U.K. and the U.S., totaling more than 180,000 guest rooms. New Hampton hotels are currently in the works throughout Europe, Asia, South America and the Caribbean to further expand Hampton s global presence. Hampton by Hilton, Hampton Inn by Hilton and Hampton Inn & Suites by Hilton In order to enable better recognition of the Hampton brand by virtue of its Hilton affiliation, the addition of by Hilton branding to Hampton Inn and Hampton Inn & Suites hotels was announced in May 2007, affecting existing and future properties in Canada and Latin America. In 2009, the first Hampton by Hilton signage was added to the first ever European property in the United Kingdom showcasing the brand s global expansion. Locations & Customers With nearly 1,900 properties, finding a Hampton hotel is easy urban chic locations, near shopping malls, beaches, attractions and more. A large percentage of hotels are located in tertiary and suburban markets, and as the brand grows, so has its development in downtown locations and revitalized historic districts. In addition, many of the brand s hotels are now located in beach destinations and resort communities. Unlike most hotels, Hampton serves an even mix of business and leisure travelers (48% of customers are business and 52% are leisure.) Hilton Worldwide Loyalty Program Hampton officially joined the Hilton HHonors guest reward program in April 2000. Only with Hilton HHonors can guests earn both Points & Miles for stays at 3,800 hotels worldwide and airline miles with over 50 airline partners. Hilton HHonors offers several unique ways to pile on the points earn them through hotel stays or with participating credit cards; or, guests can consider purchasing them if they are just shy of that trip to the Caribbean. And guests can transfer them to family or friends who are also members. We also offer guests an opportunity to donate their extra points to several charitable organizations. Reservations To make reservations or request information about any Hampton hotel, travelers may access the brand s website at www.hampton.com. 2
services & amenities Hotel Services & Amenities (The Americas) All Hampton Hotels provide a standard complement of guest services and amenities that include: Guest Services: The Hampton 100% Guarantee Hampton s On the House free, hot breakfast including fresh-baked waffles and freshly cooked oatmeal served daily Free wireless high-speed internet access in the lobby Free coffee and tea in the lobby 24 hours a day Free Hampton s On the Run Breakfast Bags packed with water, fruit, a muffin, box of mints and a cereal bar available every weekday morning Flat screen 32 HD Televisions available in all guest rooms, offering access to over 120 HD channels No additional charge for children under 18 years old staying with parent Swimming pools at most locations Access to fitness facilities at most locations On-site Suite Shop at all Hampton Inn & Suites locations In-Room Amenities and Services: Free wired or wireless high-speed internet access in all guest rooms Cushioned lap desks in each room for working on the bed with papers or computers Signature Hampton radio alarm clock with easy to set alarm and pre-set stations The Clean and Fresh Hampton Bed with linens and duvet laundered fresh for every guest Nightlight in bathroom Connection strip for guests needing to charge multiple electronic devices Curved shower rod and curtain over baths or large walk-in shower Free movie channel Coffee maker, iron and ironing board in all guest rooms Rooms equipped for guests with disabilities Hotel Services & Amenities (Europe) Guest Services: Welcome zone: high quality finishes, local flavor and a warm greeting create an inviting atmosphere for arriving guests Work zone: a quiet, more secluded area to read, work or conduct an informal business meeting Living zone: a place for guests to energize with a regionally inspired breakfast, 24/7 food offering at various locations for a snack or light meal Gathering zone: a great space for our guests to meet and greet each other, have a beverage, take a seat and just relax Free, hot breakfast served daily 3
services & amenities Hotel Services & Amenities (Europe continued) On-site fitness facilities at all locations 100% Hampton Guarantee policy Free wireless high-speed Internet access No additional charge for children under 18 years old staying with parent 24/7 snack area at all locations for a quick meal or light snack In-Room Amenities and Services: Wired or wireless high-speed Internet access available in all guest rooms Lap Desks in each room for working on the bed or sofa Savvy Sofa a quality sleeper that is smart and comfortable Signature Hampton radio alarm clock, with easy to set alarm and pre-set stations The Clean and Fresh Hampton Bed with linens and duvet laundered fresh for every guest Upscale bath with enclosed walk-in shower, furniture style vanity, branded amenities and high quality finishes Connection strip for guests needing to charge multiple electronic devices 26 flat panel TV Working desk with task chair Coffee maker, iron and ironing board in all guest rooms Rooms equipped for guests with disabilities 4
innovation Innovative Leader Introduced in 1984, Hampton was founded on the concept of providing guests with consistent, value-priced accommodations and a bundled package of amenities included in the price of the hotel room. Hampton was the first mid-priced national hotel brand to offer guests a complimentary continental breakfast and free local telephone calls as part of every guest stay. In 1995, the Hampton brand introduced Hampton Inn & Suites hotels. This lodging concept combined traditional guest rooms with spacious suites that include a separate bedroom, living room and kitchen area. 5
development Hampton Hotel Development Hampton is stronger today than ever before. Since our brand launched in 1984, we ve experienced steady growth and sustained success, even during years when there was little or no growth industry-wide. This includes expansion into Canada, Costa Rica, Ecuador, Germany, India, Italy, Mexico, Poland, Romania and Turkey. We continue to listen to our guests, stay on top of industry trends and explore features that drive sustainable competitive advantages as well as benefit the profitability of our owners. With a commitment to continuing growth, quality and outstanding performance, we stand on our track record, and on our promise to make Hampton the first choice for developers, now and in future years. To learn more about franchising opportunities, visit www.hamptonfranchise.com. 6
culture Our Brand Personality With a brand personality that is so unique, we made up our own word for it: Hamptonality. It s the casual, friendly, enthusiastic and passionate way we go about making the Hampton experience unforgettable for each guest. It s the tone in our Good morning and the bounce in our step. It s what drives our team to serve with excellence and ease. We enjoy sharing it with the world. Our Brand Story Our Brand Story. Simply put, it explains who we are and what we re all about. We are the beacon of hospitality, illuminating the journey to excellence, sparking connections around the world. Hampton is a Lighthouse Brand Our Brand Story illustrates that we are a lighthouse brand, a beacon of hospitality. As we innovate, our quality product and outstanding service light the way for the entire industry. The 100% Hampton Guarantee Our lighthouse sits on the bedrock of the 100% Hampton Guarantee which is the foundation of the brand. Our team members own this promise: Friendly service, clean rooms, comfortable surroundings, every time. If you re not satisfied, we don t expect you to pay. That s our commitment to you and your guarantee. That s 100% Hampton. People Make It Hampton Powered by Strengths. Hampton is a strengths-based organization. This means we focus not only on what our team members are good at, but what they enjoy doing. When team members are using their strengths every day, they make better connections with guests. 7
awards 2012 Entrepreneur Magazine s annual Franchise 500 #1 Franchise (Second year) J.D. Power 2012 Customer Service Champion Award Judy Christa-Cathey, vice president of marketing for Hampton, awarded Top 25 Extraordinary Minds in Sales and Marketing by HSMAI Lodging Hospitality Magazine named Hampton the largest hotel brand in the U.S. on its annual Top Brands list 2011 Entrepreneur Magazine s annual Franchise 500 #1 Franchise Travel Weekly Readers Choice Awards Survey Best Mid-Priced Hotel Hospitality Sales & Marketing Association International (HSMAI) Adrian Awards Platinum Award for In-Flight and On-property advertising; additionally, two Gold, one Silver and one Bronze awards for entries in advertising and public relations 2010 Entrepreneur Magazine s annual Franchise 500 ranked 4 th overall Travel Weekly Readers Choice Awards Survey Best Mid-Priced Hotel Business Travel News U.S. Hotel Chains Survey Best Mid-Price Hotel Chain Hotel & Motel Management s Limited Service Hotel Chain Survey #1 Hotel Chain Forrester Research, Inc. Customer Experience Survey third among 133 firms, 14 industries Hospitality Sales & Marketing Association International Adrian Awards one Gold, one Silver and one Bronze Adrian Awards at the 53 rd annual Adrian Awards Competition Customers Award for Most Family-Friendly Hotel from HolidayExtras.com Hampton by Hilton Liverpool/John Lennon Airport, United Kingdom Communitas Awards 2010 Leadership in Community Service Award 2009 Travel Weekly Readers Choice Awards Survey Best Mid-Priced Hotel Business Travel News U.S. Hotel Chains Survey Best Mid-Price Hotel Chain International Organization of Women Pilots, The Ninety Nines George Palmer Putnam Award, in appreciation of Hampton Hotels Save-A-Landmark program helping to restore the Amelia Earhart Birthplace Museum 2008 Travel Weekly Readers Choice Awards Survey Best Mid-Priced Hotel Business Travel News U.S. Hotel Chains Survey Best Mid-Price Hotel Chain Forrester Research, Inc. Customer Experience Survey third among 114 firms, 12 industries 8
awards 2007 2006 2005 2004 2003 2001 2000 Travel Weekly Readers Choice Awards Survey Best Mid-Priced Hotel Business Travel News U.S. Hotel Chains Survey Best Mid-Price Hotel Chain Yahoo! Yahoo! Big Idea Chair for outstanding work in the creative community Travel Weekly Readers Choice Awards Survey Best Economy Hotel Destinations magazine Hotel Chain Most Accommodating to Groups Income Opportunities Platinum 2000 Survey of the Top 150 Franchises Hampton Hotels one of only two hotel chains listed Preserve America Presidential Award for Hampton Hotel s Save-A-Landmark program National Trust for Historic Preservation National Preservation Honor Award the first hotel chain ever recognized by The National Trust for Historic Preservation for its sustained efforts as part of its Explore the Highway with Hampton, Save-A-Landmark program Travel Weekly Readers Choice Awards Survey Best Economy Hotel Business Travel News U.S. Hotel Chains Survey Best Hotel Chain in the Mid-price without Food and Beverage Category PRWeek Magazine Best Use of the Internet Award for Hampton Hotels Hidden Landmarks website SMITHSONIAN Magazine/Travelers Conservation Foundation Sustainable Tourism Award in the Preservation Category for Hampton Hotels Save-A-Landmark program Business Travel News U.S. Hotel Chains Survey Best Hotel Chain in the Midprice without Food and Beverage Category Business Travel News ranked as highest among Midpriced without Food & Beverage chains in physical appearance category Business Travel News U.S. Hotel Chains Survey Best Hotel Chain in the Midprice without Food and Beverage Category Income Opportunities Platinum 2000 Survey of the Top 150 Franchises Hampton Hotels one of only two hotel chains listed 9
corporate responsibility Overview In April 2000, Hampton Hotels launched Save-A-Landmark, a campaign dedicated to refurbishing historical, fun and cultural landmarks that reside along North America s highways. Landmark refurbishments include painting, landscape maintenance and other preservation efforts Hampton hotel volunteers can support. The program has provided more than 8,000 hours and more than $2.5 million toward the research, attention and preservation of America s roadside landmarks for future generations. A few of the landmarks refurbished to date have been: President Lincoln s Cottage, Washington, District of Columbia, U.S. On September 16, 2010, Hampton Hotels celebrated a milestone in Save-A-Landmark history during its 10th anniversary of preservation work and restored the program s 55th landmark, President Lincoln s Cottage. Legendary actor, Sam Waterston, who has portrayed the 16th President on stage and screen, joined more than 50 local hotel volunteers to help preserve the site by resurfacing cast iron balustrades, repairing the stucco exterior of the Cottage, preparing for a new conservation lab and maintaining the shutters framing the Cottage windows. In all, Hampton Hotels donated $100,000 toward the day s volunteer projects and for future preservation needs. National Civil Rights Museum, Memphis, Tennessee, U.S. On Tuesday, March 25, 2008, a massive team of more than 100 volunteers from Hampton Hotels Save-A-Landmark program worked alongside acclaimed actor Samuel L. Jackson to restore the National Civil Rights Museum during the campaign s 36th event. As the city of Memphis prepared for events around the 40th anniversary of Dr. Martin Luther King Jr. s untimely passing, volunteers spent 1,000 hours on restoration projects on the museum s grounds. Hampton Hotels contributed more than $100,000 to the museum s ongoing care. World s Largest Cuckoo Clock, Wilmont, Ohio, U.S. For years this 23-feet-tall landmark was perched atop a staircase, making it inaccessible to many elderly and handicapped visitors. However, on August 16, 2007, Save-A-Landmark program volunteers joined forces during the program s 32nd refurbishment to complete an extensive renovation of the clock. The project included a $20,000 grant, enabling it to be moved to ground level and making it accessible and enjoyable for all visitors. Admiral Twin Drive-In, Tulsa, Oklahoma, U.S. On May 24, 2005, in time for the summer blockbuster movie season, Save-A-Landmark celebrated its 23rd restoration effort when more than 15 local Hampton volunteers banded together and painted radio boxes, the sides of the 80-feet (24.5m) tall screen, updated the marquee signs, ticket booth and concession stand and landscaped the 38-acre site. Volunteers contributed nearly 100 hours of manpower and more than $35,000 toward tuning up this all-american landmark. 10
executive bios Phil Cordell Global Head - Focused Service and Hampton Brand Management Hilton Worldwide Phil Cordell serves as global head for focused service and Hampton brand management for Hilton Worldwide, the internationally recognized preeminent hospitality company. The company develops, owns, manages or franchises over 3,000 hotels globally. Its portfolio includes many of the world s best known and most highly regarded hotel brands, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, Doubletree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. Cordell joined Promus Hotel Corporation in 1983 and served in a variety of hotel management positions for Holiday Inn hotels. He later joined the Hampton Hotels division, where he worked as an area director involved in pre-opening recruitment, sales and operations for many hotels in the system. In the early 1990s, Cordell joined the corporate team as vice president of franchise operations and subsequently as vice president of hotel performance support. Cordell currently leads a varied multidisciplinary team as global head, Hilton focused service brands. Cordell focuses on strategy, international development and growth of Hilton Garden Inn, Hampton hotels, Homewood Suites by Hilton and Home2 Suites by Hilton. Another part of Cordell s role is being responsible for all aspects of Hampton hotels including, strategic brand positioning, product and service standards, marketing/pr, brand culture/brand communications, hotel operations support and franchise relations. Cordell was instrumental in helping grow the brand to its current portfolio of more than 1,800 hotels, partially the result of overseeing the Make it Hampton initiative in the mid-2000s, the single largest brand revitalization in the hotel industry. Cordell has received numerous awards and recognition for his leadership and for contributions to the hospitality industry, and is a frequent speaker and panelist on a wide variety of business and industry topics. Even though his work schedule is filled with extensive business travel, Cordell enjoys personal travel exploring new countries, cultures and meeting new people. 11
executive bios Judy Christa-Cathey Vice President - Global Brand Marketing, Hampton Hotels & Hilton Garden Inn Hilton Worldwide Judy Christa-Cathey is the vice president, Hampton global brand marketing, Hilton Worldwide. Christa-Cathey is responsible for the development and execution of the Hampton hotels and Hilton Garden Inn global branding strategies including brand positioning, advertising, interactive relationship strategies, promotions and public relations. Christa-Cathey also co-created Hampton Hotel s Save-A-Landmark community program which was awarded a US Presidential Award for Preservation the first time a hotelier has ever received this recognition or an award from the Smithsonian museum. Her prior travel industry experience includes market planning, direct marketing, promotions and public relations with Southwest Airlines. She was Vice President of Marketing for Adventure Tours USA (an international charter and tour operator), and Vice President/Account Executive for Roth Graham, a leading travel industry and targeted marketing agency. Christa-Cathey received her MBA from the University of Dallas and Bachelor of Arts degree in Communications from Western Illinois University. 12
executive bios Scott Schrank Vice President - Hampton Brand Performance Support Hilton Worldwide revenue management. Scott Schrank is vice president, Hampton brand performance support, Hilton Worldwide. He is responsible for leading a team of more than forty people, all unified by a goal of maximizing the hotel and owner support platform for nearly 1,900 Hampton hotels, including facets such as product and service quality, sales, and Schrank began his career in 1983 as a food and beverage director with Holiday Inns, Inc. (which became Promus Hotel Corporation in 1990, and subsequently was acquired by Hilton Hotels Corporation in late 1999.) He held various positions during his long tenure with the company, including general manager of the Holiday Inn Texarkana hotel, general manager of an Embassy Suites hotel, senior director of organizational development and training, and most recently vice president of training. In 2001, Schrank joined Golder Hospitality Management as the vice president of food and beverage and partner in GHM, and in 2002 he joined Intercontinental Hotels in the capacity of general manager and regional director of operations for hotels in St. Louis, Mo. and then in Pittsburgh, Penn. No stranger to Hilton Hotels Corporation, in 2005, Schrank found his way back to his roots by joining the Hampton Hotels brand in the capacity of vice president of hotel performance and support. Schrankst holds an Associate's degree in Culinary Arts and Hospitality management from Johnson & Wales University. Schrank is a rabid Ohio State Buckeye and Cincinnati Bengal fan and loves to go on family trout fishing trips. Above all, Schrank's passion is to serve others and to demonstrate what a service oriented environment truly looks like, both internally and externally. 13
executive bios Kurt Smith Vice President - Product Quality and Innovation Focused Service Brands Hilton Worldwide Kurt Smith is vice president, product quality and innovation, for Hilton Worldwide s focused service brands. Overseeing a team of ten people, Smith is responsible for developing and implementing new products, service standards, and practices that strengthen the long term vitality and global growth of Hampton Inn, Hilton Garden Inn, Homewood Suites by Hilton and Home2 Suites by Hilton. Prior to being named Vice President, Smith held a variety of increasingly important positions within the company, most recently serving in the role of senior director, product and service development for Hampton Hotels. Prior to that, Smith was director, global brand integration, where he developed and communicated the direction and implementation of brand strategies and resources in countries targeted for global brand growth. Before that, he was appointed director, hotel performance support, for the Hampton Hotels brand. In this role, he provided consultative support to a 130-hotel portfolio of Hampton Inn and Hampton Inn & Suites hotels in the states of North Carolina and Virginia. Previously, he held management positions in information technology and hotel operations. Smith received his Bachelor of Science degree in Public and Environmental Affairs from Indiana University. 14
executive bios Gina Valenti Vice President - Owner Services Hilton Worldwide Gina Valenti is vice president owner services, focused service brands, Hilton Worldwide. She is responsible for the Owner Services infrastructure and support services that are required to build and maintain superior owner relations globally. She is also responsible for the enterprise-wide owner contact and communication management processes, owner customer relations management and engagement initiatives, owner events and other loyalty initiatives. Valenti began her career in the hospitality industry in September 1989 at the Embassy Suites Arcadia/Pasadena, Calif. She later moved on to become the assistant manager of the Embassy Suites-Los Angeles/Downey, Calif. in 1990. In 1994, Valenti made her way to Memphis, Tenn. to join Promus Hotel Corporation, which was acquired by Hilton Hotels Corporation in late 1999. Valenti started off at Promus as a senior training manager, where she worked on strategizing new training programs for Hampton, Homewood, Embassy Suites and Doubletree Hotels. She also played a large role in launching several Reward and Recognitions programs that are still in place today across all Hilton Worldwide Portfolio of Brands. To broaden her hospitality and training career, in January 2000 Valenti became the director of strategic performance systems for Hilton Hotels Corporation. In this role, she oversaw the orientation of all Hilton and Doubletree general managers as well as launched the Hilton Garden Inn University program. In January 2001, Valenti strengthened her association with the Hampton Hotel brand as director of hotel performance support. Some of her then responsibilities included overseeing a region of approximately 120 Hampton hotels and the launch and employee training efforts surrounding the Make it Hampton program. Valenti is a graduate of California State University Northridge and holds a Bachelor of Science degree in Business Administration, Human Resource Management/Labor Relations. 15
contact information We're looking forward to hearing from you. For all your media and editorial enquiries, please contact: John Walls Director, Global Brand Public Relations Hampton Hotels 901-374-6383 john.walls@hilton.com Christine Miller Manager, Global Brand Public Relations Hampton Hotels 901-374-6462 christine.miller@hilton.com 16