Publicity Report October 2017 PR DEPARTMENT In partnership with
OCTOBER 2017 Monthly Publicity Coverage MEDIA BLOGTROTTERS Market Articles Circulation Unique Visitors per Month Blog Posts & Vlogs Unique Visitors per Month Social Media Impressions Germany 350 4.212.191 361.906.388 3 107.664 1.262.060 UK - - - 4 565.000 41.935.110 France 1-8.617.760 3 175.000 18.204.241 IMO 2 108.091 - - - - Total 353 4.320.282 370.524.148 10 847.664 61.401.411 * International Media Office (Marketing Greece direct PR)
CHIC ATHENS GERMAN MEDIA VISIT Grazia magazine features 16-page Athens fashion editorial The German edition of aspirational fashion & lifestyle magazine Grazia published a 16-page print fashion editorial with the creative face and contemporary culture of Athens as a backdrop. Shot by renowned photographer Thomas Krappitz, it featured two prominent German models.
CHIC ATHENS GERMAN MEDIA VISIT Athens the centre of attention for luxury brand photo shoot Print Circulation: 180,000 Luxury brands, including Salvatore Ferragamo, Louis Vuitton, Moncler, Hermes, Celine, Balenciaga, Chanel and Dior, were presented within multifaceted images of Athens.
The islands
MYSTICAL MYKONOS GERMAN MEDIA VISIT When Mykonos takes on the colours of an endless summer Print Circulation: 104,917 Leading German lifestyle magazine Madame published a five-page print travel guide on Mykonos, presenting new openings and must-visit locations to make the most out of a late-summer visit to the island. Long summer nights and the latest trends characterize the island: wild and romantic beaches with rustic tavernas
AUTUMNAL SANTORINI GERMAN MEDIA RELATIONS Santorini feature runs in 339 online and print media outlets Print 288 articles Total circulation: 3,370,243 Online 51 articles Total UVM: 438,166,801 The most beautiful things in Santorini are free. For example, a hike along the crater from Oia to Thira in the late-afternoon sun. Or the black beach of Perissa, where you can bathe in water temperatures of 22 degrees during October" German news agency DPA published a travel feature recommending Santorini in autumn, in which Discover Greece was exclusively referenced as the travel portal of choice. The story was reproduced in 339 German online and print publications.
AUTUMNAL SANTORINI GERMAN MEDIA RELATIONS Travel feature published in more than 280 print media Medium - print Articles Circulation Rheinische Post, Düsseldorfer 36 374.941 Stadtpost D-MW Weser Kurier 10 227.957 Kölnische Rundschau, Köln Nord 15 200.944 Hessische Allgemeine HNA, KSS Kassel 16 191.420 Stadt Ruhr Nachrichten 15 189.779 Badische Neueste Nachrichten 9 182.967 Rhein-Zeitung 13 169.176 Lindauer Zeitung, Schwäbische Zeitung 20 163.361 Flensburger Tageblatt 16 152.622 Potsdam am Sonntag 1 137.500 Westdeutsche Zeitung, DUS Düsseldorf 12 127.277 Südkurier 15 120.876 General Anzeiger 9 117.214 Nordwest-Zeitung, Oldenburger 7 112.911 Nachrichten Welt Bundesausgabe, Die 2 86.645 Heilbronner Stimme, Heilbronn 10 84.864 Recklinghäuser Zeitung 6 82.588 Schweriner Volkszeitung, Schwerin 11 82.374 Rhein-Neckar-Zeitung 10 82.019 Zeitungsgruppe Lahn Dill, Wetzlarer Neue Zeitung 10 64.154 Siegener Zeitung 4 51.356 Gießener Allgemeine 3 47.338 Offenburger Tageblatt 5 37.455 Hellweger Anzeiger 5 32.735 Badisches Tagblatt 4 32.460 Nordbayerischer Kurier 3 31.694 Cellesche Zeitung 1 26.467 Oberhessische Presse, Marburg 1 25.769 walsroder > markt 1 24.170 Pinneberger Tageblatt 6 20.733 Westdeutsche Allgemeine WAZ 6 17.994 Waldeckische Landeszeitung 1 17.881 Hersfelder Zeitung 1 13.704 Harz Kurier 1 13.315 Pirmasenser Zeitung 1 10.315 Emder Zeitung 1 9.301 Butzbacher Zeitung 1 5.967 TOTAL 288 3,370,243
AUTUMNAL SANTORINI GERMAN MEDIA RELATIONS Story features in 51 online media over a two-month period Medium - online Articles UVM Welt online, Die 1 98.400.097 Wetter.com 1 74.899.341 WEB.DE 1 50.705.610 GMX 1 46.973.942 msn Deutschland 1 29.101.110 msn Österreich 1 29.101.110 GMX Österreich 1 27.469.962 tz Online 1 13.302.137 Münchner Merkur Online 1 10.445.274 GMX Schweiz 1 9.408.780 1&1 1 5.130.000 Ostsee Zeitung Online 1 4.495.762 Sächsische Zeitung Online 1 4.379.443 shz.de 1 4.192.867 Freie Presse Online 1 2.922.543 Nordwest-Zeitung Online 1 2.846.289 Nordwest-Zeitung Online 1 2.635.581 WN Westfälische Nachrichten 1 2.633.707 Online General-Anzeiger, Bonn Online 1 2.053.923 Volksstimme.de 1 1.726.024 Schweriner Volkszeitung online 1 1.644.339 Schweriner Volkszeitung online 1 1.644.339 Rhein-Zeitung online 1 1.596.352 volksfreund.de 1 1.454.672 Rhein-Neckar-Zeitung Online 1 1.252.282 webnachrichten.de 1 1.211.924 Soester Anzeiger Online 1 1.121.667 Lübecker Nachrichten 1 983.661 Westline online 1 718.912 Allgemeine Zeitung online 1 710.711 Wiesbadener Kurier Online 1 434.526 Gießener Anzeiger Online 1 378.975 Hersfelder Zeitung Online 1 342.067 Aachener Nachrichten online 1 250.606 VRM Abo&Service - Rhein Main Presse 1 203.487 da-imnetz.de 1 169.487 AZ Allgemeine Zeitung Online 1 161.036 Dorstener Zeitung Online 1 147.666 Bürstädter Zeitung Online 1 127.603 Lampertheimer Zeitung Online 1 127.603 Main-Spitze Online 1 127.603 Wiesbadener Tagblatt Online 1 127.603 Kreis-Anzeiger Zentralhessen 1 121.267 Online Gelnhäuser Tageblatt, Lauterbacher Anzeiger, Reise- Preise.de, Usinger Anzeiger, Oberhessische Zeitung, Aero International, Noows.de, DPA 8 284.991 TOTAL 51 438,166,801
REMOTE AMORGOS - UK MEDIA RELATIONS Conde Nast Traveller finds the Amorgos of The Big Blue Print & online UVM: 1,118,310 Circulation: 78,091 The UK edition of Conde Nast Traveller magazine published a multi-page travel destination feature on Amorgos in print in the October edition and online. Travel writer Rachel Howard describes the island as intriguing and details her chance meetings with interesting personalities. The sea is luminous, molten turquoise. The only other passengers are a middle-aged Athenian couple, hands entwined. They giggle into the spray, 'a kiss of the foam-embroidered sea', as the Greek poet Nikos Gatsos put it Read article
RHODES IN-DEPTH - UK PRESS TRIP Irish travel show Getaways goes to the heart of the island Social media Instagram: 9,270 Irish travel show Getaways, broadcast on BBC One Northern Ireland and RTÉ One Ireland, spent six days on Rhodes filming a full episode focusing on the island. The programme, which will air at the start of 2018, will showcase the island s beaches, medieval town, historical sites, gastronomy and wine, water sports and entertainment options for children and adults, and Symi. One of the two presenters published posts on Instagram and Instastories in breaks between filming. Today s lunch venue great food, great views & the company s okay too #getaways #rhodes #greece #atriumhotels #tv #tvpresenter #travel
Athens
SAILING IN THE SARONIC GERMAN MEDIA VISIT Leading Sunday newspaper charts Athenian democracy Print Circulation: 264,731 Germany s most influential Sunday newspaper, Frankfurter Allgemeine Sonntagszeitung (FAS), published a full-page feature noting that democracy was not born in Greece but in Athens and outlines the reasons why the difference matters, via a sailing trip in the Saronic Sea. The final lesson we learned on our educational trip: The horizon is there to be broadened and, in some cases, to fall down. Barren land, salesmen with new ideas, rowers. In the end you need someone who can bring it all together and make something new out of it
ATHENS FOR KIDS FRENCH MEDIA RELATIONS Top family website uncovers Athens hidden treasures UVM: 8,617,760 Leading French family website Magic Maman outlines nine reasons why Athens is the ideal destination for a family city break, namely not only its cultural heritage but also its entertaining, family-friendly activities. Read article In restaurants and other public places, children are warmly welcomed. To make the most out of this beautiful break, you just have to relax and lose yourself in this city
The mainland
UNIQUE WESTERN GREECE GERMAN GROUP TRIP 74 German media publish Western Greece travel feature Print 73 articles Circulation: 839,233 Online 2 articles UVM: 3,018,229 Following a group press trip to Western Greece in May, a travel feature by journalist Klaus Eichmüller was published in German newspaper Südwest Presse (online & print) and reproduced in a total of 74 regional newspapers. He noted that, between ancient Delphi and Olympia, visitors can explore a coastal area known to few visitors, where the country s national consciousness was shaped. This region is perfect for birdwatchers as they have the opportunity to spot over 250 different types of birds. It is brilliant to paddle across the water in a canoe and see flamingos feeding peacefully
THESSALY GERMAN GROUP TRIP Germany uncovers the life essence of Central Greece Print Circulation: 71,000 From somewhere you can hear the sound of music, fluttering bird noises and the wind blowing in your ears. My eyes are wandering up to the steep slopes, carpeted in green. It took two hours to reach this place from Athens. I am now enthralled by this amazing view, the tranquility with which this place is infused German magazine Geo Saison published a travel feature on Karpenisi following a 2016 group press trip to Central Greece. The story describes the destination as a traveller s paradise, detailing the network of long-distance hiking trails, horse-riding and cultural highlights, such as the Proussos Monastery.
NORTHERN GREECE HOLLAND MEDIA RELATIONS Dutch magazine 6-page special on Thessaloniki & Halkidiki Print Circulation: 30,000 Recently-launched Dutch travel and lifestyle magazine &C dedicated six pages to tips for visiting Thessaloniki and Halkidiki. The best of Thessaloniki s buzzing city scene and cultural highlights are matched by suggestions for dreamy beach holidays and mouthwatering gastronomy in Halkidiki. Just over an hour from Thessaloniki is the Halkidiki region where you go for a so-called urban beach holiday. In other words, you have the best of town and beach
BLOGTROTTERS 2017 The Case for Sustainable Tourism
BLOGTROTTERS 2017 The Case for Sustainable Tourism View video A promotional video made exclusively with vlog footage was made to showcase The Best of Blogtrotters 2017, and celebrate the achievement of passing 2 Million Sustainability Footsteps within the year.
SERENE SANTORINI UK BLOGTROTTERS VISIT UK lifestyle influencer shines light on hidden Santorini Instagram: 723,000 Twitter: 269,000 Facebook: 65,636 Prominent UK-based Canadian lifestyle blogger-vlogger Estée Lalonde captured the peaceful side of Santorini and featured unique local products in social media posts published during a late-sun romantic getaway in October with her vlogger partner. Absolutely no filter because Santorini simply doesn't need one
SERENE SANTORINI UK BLOGTROTTERS VISIT Vlogger-blogger leads followers down the road less travelled YouTube: 1.1 million Blog UVM: 75,000 Estée published a Santorini travel guide blog post and a YouTube vlog highlighting a hike to Oia, local dining and a sailing trip around the caldera, which has received more than 196,000 views so far. Read blog post Having spent the previous day high up on the cliff tops it was really cool to be able to get down to sea level and see the island from a totally different perspective View the vlog
SUSTAINABLE SANTORINI UK BLOGTROTTERS VISIT UK vlogger-instagrammer taps into tranquility of isle Instagram: 112,000 Twitter: 30,100 UK vlogger-instagrammer Aslan Ryskali, known as Li0nsmane, published atmospheric Instagram posts depicting Santorini during an October trip with his digital influencer partner Estée Lalonde. I was lucky enough to visit arguably the most beautiful island on earth!
SUSTAINABLE SANTORINI UK BLOGTROTTERS VISIT Digital influencer taste-tests island s one-of-a-kind produce YouTube: 111,000 Aslan published a Santorini travel vlog on his YouTube channel highlighting the island s sustainable traditional products, a sailing experience and a cliffside hike. One of the prickly pear plants You can cultivate the fruit and make loads of things from it jam and even liquor apparently View the vlog
DELICIOUS ATHENS UK BLOGTROTTERS VISIT Key lifestyle influencer dishes up capital s culinary delights Social media Instagram: 390,000 Twitter: 163,000 Facebook: 165,075 UK lifestyle blogger-vlogger Anna Gardner published posts across her social media channels featuring some of the locations she visited and local dishes she sampled during her October visit to the capital, together with fellow influencer Zanna Van Dijk. Today I walked 22,000 steps, ate my body weight in feta and huffed and puffed my way to the top of the Acropolis. ATHENS. IS. BEAUTIFUL. by @zannavandijk
YEAR-ROUND ATHENS UK BLOGTROTTERS VISIT Vlogger-blogger recommends capital for Autumn city break YouTube: 435,000 Blog UVM: 140,000 UK lifestyle blogger-vlogger Anna Gardner published a travel guide and YouTube vlog on Athens in Autumn showcasing the city s gastronomic pleasures, traditional dishes and beverages, hidden neighbourhoods and opportunities to stay fit. On our final day we hiked up Mount Lycabettus. It looked pretty daunting from the bottom, but it s a gradual winding path that actually didn t take too long to get to the top Read blog post View the vlog
CULTURE-RICH ATHENS UK BLOGTROTTERS VISIT Lifestyle blogger captures city s colours and flavours Social media Instagram: 193,000 Twitter: 20,600 Facebook: 10,958 It was love at first sight for UK fitness and lifestyle influencer Zanna Van Dijk, who spent a culturefocused long weekend city break in Athens and enthusiastically posted on Instagram. Athens, you've been spectacular I've had the most amazing weekend of escapades with @theannaedit Honestly though, it was the ultimate city break #discovergreece #visitathens #athens
ACTIVE IN ATHENS UK BLOGTROTTERS VISIT Fitness vlogger leads the way to a sprightly girls getaway Blog UVM: 50,000 YouTube: 41,000 Zanna published a travel and food guide on her blog, highlighting the city s historical and cultural highlights, and a vlog on her YouTube channel outlining her experience of Athens ancient sites and contemporary vibe. Read blog post View the vlog
DREAMY MILOS GERMAN BLOGTROTTERS VISIT Digital influencer explores the Cycladic isle by boat Read blog post Blog UVM: 72,664 Instagram: 29,400 Facebook: 11,515 German travel blogger Travel on Toast published an extensive blog post detailing her experience of a day-long boat tour around Milos, suggesting it is the best way to explore the island s rocky landscapes and caves. First of all: the all-day boat tour is the hit! At first I did not know if - as a single traveler - the nine hours on board would not be too long for me. But the great guide, the nice group, the many attractions, five (!!!) go swimming and the delicious food left the time flying by.
DREAMY MILOS GERMAN BLOGTROTTERS VISIT Blogger posts extra Santorini and Milos social media posts Travel on Toast published additional photos of Santorini and Milos on Instagram, indicating how much she enjoyed visiting the two islands.
MILOS & SIFNOS GERMAN BLOGTROTTERS VISIT Travel blogger lauds Milos diversity and Sifnos originality German travel blogger Good Morning World published two extensive blog posts showcasing the physical beauty, culture and gastronomy of Sifnos and Milos, accompanied by colorful photos, following her recent visit. Blog UVM: 35,000 Milos is more diverse than any other island in the Cyclades. Red glowing rocks, bizarre limestone formations and hot springs in the sand, and in the sea will amaze you Read blog post Read blog post Countless, bright white churches with contrasting blue roofs and picturesque Cycladic houses break through the lush green of the island. Old windmills enjoy their exposed locations overlooking the sea. Sifnos, you are adorable
PELION & METEORA GERMAN BLOGTROTTERS VISIT Travel blogger wowed by the natural landscape of Thessaly Social media Instagram: 44,600 Facebook: 12,300 Twitter: 4,183 German travel blogger Lina Mallon produced social media coverage of Thessaly, highlighting the beauty of autumnal Pelion and the imposing charm of Meteora, during her recent visit, ahead of scheduled blog coverage.
PAROS, TINOS & MYKONOS FRENCH BLOGTROTTERS VISIT French blogger throws spotlight on traditional face of Paros Social media Blog UVM: 80,000 Instagram: 118,000 Facebook: 28,573 French blogger Elles en Parlent published a blog post on Paros, the first of a series of posts following a late-summer trip to Paros, Tinos and Mykonos. She describes being impressed with the island s authenticity and friendly locals. Read blog post I loved to lose myself in these streets and meet many of the locals. I found that, beyond the island s touristy areas, Paros villages have retained their authenticity and we discovered the life behind the walls
WESTERN GREECE UK BLOGTROTTERS VISIT Vloggers portray authenticity of Nafpaktos & Messolongi Social media Blog UVM: 300,000 YouTube: 2,100 UK travel blogger-vlogger duo Hand Luggage Only published a YouTube travel vlog on their road trip through Nafpaktos and Messolongi and a blog post promoting the video. The influencers detailed their explorations of towns, lakes, lagoons, monasteries as well as culinary highlights and a wine-tasting experience. We went up to see some of the monasteries today and we went up to the mountains, which were crazy beautiful and so peaceful Read blog post View the vlog
MAGICAL MILOS FRENCH BLOGTROTTERS VISIT Blogger relays how she found her inner peace on island Blog UVM: 40,000 Instagram: 82,700 Read blog post French lifestyle & travel blogger & vlogger Meryl Denis published social media posts and a blog post on experiencing Milos in early October for a late-summer relaxing island break. The post focuses on the isle s beaches and lunar landscapes. She plans to also publish a vlog. This trip to Milos was my very first visit to Greece, and now all I want to do is take my camera and go back to Greece for a month to explore all of the other places this amazing country has to offer @discover.greece
ENCHANTING MILOS FRENCH BLOGTROTTERS VISIT French blogger rediscovers the beauty of the Cyclades Blog UVM: 50,000 Instagram: 215,234 Read blog post French blogger Hélène, founder of the Girl Born to Travel Instagram account, published a blog post on Milos, in which she recounted her experience of visiting the isle s beaches, meeting locals and sampling local delicacies, following her visit together with fellow influencer Meryl Denis. It doesn t matter how many times I have been to a specific country or how many times I have seen the exact same spot because every single time I experience it in a different way
AEGEAN ISLAND CRUISE SPANISH BLOGTROTTERS VISIT Spanish travel blogger couple samples a taste of the Aegean Blog UVM: 12,500 Instagram: 28,488 Facebook: 2,351 Spanish travel blogging couple Christina and Daniel, of Wander on World, published a blog post describing their experience of visiting Greece for the first time and on a late-summer cruise in the Aegean. Read blog post White houses, local shops, roads with the best views and windmills without anyone fighting for a photo. Another island (ie Pamos) that we would say yes, it is worth it, even for half a day