Parques Reunidos Corporate Presentation March 216
Disclaimer The information contained in this presentation (the Presentation ), including but not limited to forward-looking statements, is provided as of the date hereof and is not intended to give any assurances as to future results. No person is under any obligation to update, complete, revise or keep current the information contained in the Presentation, whether as a result of new information, future events or results or otherwise. The Presentation includes statements that are forward-looking in nature, including, among other factors, changing economic, business or other market conditions, changing regulatory conditions and the prospects for growth anticipated by Parques Reunidos management. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance, and underlying assumptions and other statements, which are other than statements of historical facts. The words believe, expect, anticipate, intends, estimate, forecast, project, will, may, should and similar expressions identify forward -looking statements. Other forward-looking statements can be identified from the context in which they are made. By their nature, forward-looking statements involve known and unknown risks, uncertainties, assumptions, estimates and other factors, which may be beyond Parques Reunidos control and which may cause actual results or performance to differ materially from those expressed or implied from such forward-looking statements, and such forward-looking statements are not intended to give any assurances as to future results. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, you should not place undue reliance on forward-looking statements due to the inherent uncertainty therein. The information in the Presentation has not been independently verified and will not be updated. Parques Reunidos expressly disclaims any obligation or undertaking to disseminate any updates or revisions to the information, including any financial data and any forward-looking statements, contained in the Presentation, and will not publicly release any revisions that may affect the information contained in the Presentation and that may result from any change in its expectations, or any change in events, conditions or circumstances on which these forward-looking statements are based or whichever other events or circumstances arising on or after the date of the Presentation. Market data and statements regarding competitive position used in the Presentation not attributed to a specific source are estimates of Parques Reunidos and have not been independently verified. In addition, the Presentation contains certain operational information in relation to other companies operating in the leisure sector. This information has been derived from publicly-available sources and Parques Reunidos does not accept any responsibility whatsoever and makes no representation or warranty, expressed or implied, for the fairness accuracy, completeness or verification of such information. Accordingly, you should not place undue reliance on this information. Certain financial and statistical information contained in the Presentation is subject to rounding adjustments. Accordingly, any discrepancies between the totals and the sums of the amounts listed are due to rounding. Certain management financial and operating measures included in the Presentation, including number of visitors or revenues per capita, have not been subject to a financial audit or been independently verified by a third party. 2
We are a leading global leisure operator of regional parks Leadership One of the 3, truly global operators Reported revenues of 65.5 MM and EBITDA of 194.8 MM in FY 215 #2 European Leisure Park Operator (1) #8 Leisure Park Operator Worldwide (1) Leisure park operators by # of visitors in 214 MM Visitors 15 1 5 134 63 4 28 26 23 22 2 19 15 (2) #1 Water Park Operator Worldwide (2) Source: AECOM Global Attraction attendance report 214 Global North America Asia Europe portfolio (33 parks) (3) - 6% of revenues US portfolio (22 parks) - 4% of revenues Global platform of 55 parks in 12 countries Argentina Dubai Hawaii Theme Parks Animal Parks Water Parks Other Notes 1. Source: Inference from AECOM s 214 global attractions attendance report based on attendance 2. Source: Parques Reunidos; does not include 1.1 MM coming from FECs (Family Entertainment Centers) 3. Includes two parks in Dubai and one park in Argentina, which are managed from Europe 3
We have a strong track record delivering growth Strong track record delivering growth through proven initiatives Group revenue Group attendance Group total per cap MM 1 8 6 4 2 54.8 65.5 213-15 CAGR 8.8% 1.4% 8.5 MM Visitors 213-15 35 CAGR 5 3 5.7% 4 25 19.4 21. 2.5% 3 15 2 1 6.4% 1 5 27.9 28.9 213-15 CAGR 2.9%.9% 2.% Spain Rest of Europe US Parques Reunidos should benefit from expected benign macroeconomic conditions Spain Rest of Europe (1) US 4.x 8.8% 3.4x 8.5% 2.2% 2.3% 1.3x 1.1% 1.4% 1.6% 2.5% 2.8% 13-15 13-15 15-18E 13-15 13-15 15-18E 13-15 13-15 15-18E Real GDP annual growth (2) PQR annual revenue growth Expected GDP annual growth (2) Notes 1. GDP growth of Rest of Europe is the weighted average of the following countries: Germany, France, Italy, UK, Netherlands, Belgium, Norway and Denmark (weighted by Parques Reunidos 215 revenues in these countries) 2. Source: IMF (January 216) 4
We are best in class operators Our ability to benchmark is a unique management tool Continuous benchmarking across 55 parks Over 3 cost / cash flow KPIs monitored on a park level monthly IT systems in place Best practice transfer between existing and new parks Management structure and decision making process aimed to anticipate and rapidly adapt to changes in demand (i.e. weather) Our parks are consistently operated at high margins 215 Parks EBITDAR margin (1) 75% 6% 45% 3% 15% % -15% 25 5 75 5 1, 1,5 25 5 75 1, Visitors Water Parks Theme Parks Animal Parks Our cost base is flexible and enjoys operating leverage 213 215 CAGR (2) 1.% 7.5% 5.% 2.5%.% 8.% 8.5% 5.8% Revenue EBITDA Operating Free Cash Flow (3) Notes 1. Analysis excludes 5 FECs, 2 cable cars, 2 Dubai contracts and expansion projects that are shown collectively with the main park 2. Includes Revenue and EBITDA coming from expansion projects while the operating free cash flow foes not include the capex invested in expansion projects 3. Defined as EBITDA Recurrent Capex (maintenance of the parks facilities + capex for novelties) 5
A clear and well defined strategy 1 Continue to focus on operational excellence We should generate profitable growth via: Top line initiatives Novelties and Expansion capex projects (2% target ROIC) Strict cost control policies 2 Grow via Management contracts and MECs Management contracts: asset light opportunity Roll-out of Mall Entertainment Centers ( MECs ): Very large opportunity 3 Extract value from new acquisitions We have a track record acquiring assets at below 6x (after 2 years in our hands ) Over 3 targets identified EBITDA targeted of approximately 5 MM Further strengthens and diversifies our portfolio Always without compromising customer satisfaction and safety 6
Parques Reunidos has well-defined actions in place to increase paying visitors Actions 215 Group attendance is below historical peaks (1) Novelties Like-for-Like visitors (2), MM Marketing, channels and customer analytics 25 E-commerce 2 18.2 19.6 Catchment area 15 IP 1 Package deal hotels 5 Expand the season Reduce non paying visitors Visitor gap to historical peak levels (2) (1) 215 at peak levels (2) Season passes Notes 1. For each individual park, peak level is calculated as the gap between 215 visitors and the historical peak during the period that the park has been under Parques Reunidos ownership 2. Excludes Valencia Oceanographic as Parques Reunidos declined to tender in 215 for the extension of the management agreement and therefore it is no longer part of the portfolio from 1 August 215, and Miami Seaquarium, which was acquired in July 214 7
ticketing percaps... Actions Group ticketing performance Like for Like ticketing revenue Yield Management Push high yield channels and increase percaps across channels MM 5 4 213-15 CAGR + 1.4% 3 + 1.3% Dynamic Pricing Different online prices based on anticipation (implemented since 213) Dynamic pricing based on visitors demand (implemented since 215) 2 1 + 6.5% Like for Like ticketing per cap Upselling initiatives Increase visitor average ticketing percap Provide better and unique customer experience 25 2 213-15 CAGR + 1.2% 15 +.9% Cross-selling initiatives Promote visits to other parks of the Group in a given area Benefit from having clusters of parks 1 5 + 3.% Spain Rest of Europe US 8
and in-park revenue Actions Group In-park performance Develop branded partnerships Improve facilities Introduce new upcharge experiences Enhance throughput Introduce all-inclusive offers Offer VIP products and services Like for Like In-park Revenue MM 5 4 3 2 1 Like for Like In-park per cap 25 2 15 1 5 213-15 CAGR 1.2% 2.1% 3.3% 213-15 CAGR 1.% 1.6% (.1)% CRM initiatives Spain Rest of Europe US 9
Unique track record sourcing, executing and creating value through acquisitions 18 transactions successfully completed across 1 countries since 24 c. 1 Bn invested since 24 Target average EBITDA improvement of c.5% after 2 full seasons under Parques Reunidos management Acquisition # Parks Country Year Acquired Bobbejaanland 1 Belgium 24 Bo Sommarland 1 Norway 26 Marineland 1 France 26 Mirabilandia 1 Italy 26 Warner 1 Spain 27 Aqualud 1 France 27 Grant Leisure 3 UK 27 BonBonLand 1 Denmark 27 Tusenfryd 1 Norway 28 Faunia 1 Spain 28 Palace Group (FECs) 31 US 28 Hawaii 1 US 28 Kennywood Group 5 US 28 Movie Park 1 Germany 21 Dutch Wonderland 1 US 21 Slagharen 1 Netherlands 212 Noah s Ark 1 US 212 Miami Seaquarium 1 US 214 Implied EBITDA multiple paid (1) Total 54 5.8x (2) Implied EBITDA multiple paid (1) post integration of 5.8x (2) Notes 1. Based on EBITDA after 2 full seasons under Parques Reunidos operation 2. Excludes Miami Seaquarium as it was acquired in July 214 and post acquisition improvements are yet to crystalize in the coming years 1
Our financial track record Reported (Group) Like-for-Like (Group) MM MM Revenue (1) 7 6 541 66 7 6 5 5 4 4 Margin 3.9% 32.2% MM MM EBITDA (1) 2 15 167 195 2 15 1 1 Operating Free Cash flow Generation (1)(2) Cash flow Conversion (3) 68% 68% MM 2 1 113 133 MM 2 1 Notes 1. Includes Revenue and EBITDA coming from expansion projects while the operating free cash flow does not include the capex invested in expansion projects 2. Defined as EBITDA Recurrent Capex (maintenance of the parks facilities + capex for novelties) 3. Defined as EBITDA Recurrent Capex / EBITDA 11
Our long term targeted capital structure Goals Self fund growth Scope to distribute dividends Long-medium term target of 2. 2.5x net debt / EBITDA Target subject to executing a capital increase Target excludes intra year cash swings 15 2 MM revolver to deal with intra year seasonality 12