Show report Nürnberg, Germany 17. 20.9. 2014 21. International Trade Fair for Urban Green and Open Spaces Design Construction Maintenance galabau-messe.com
Structural data Media 1. STRUCTURAL DATA TOTAL GERMANY INTERNATIONAL Exhibitors Visitors Total exhibition space (in m²) Exhibitor stand space (in m²) Special shows (in m²) 1,320 (1,155) 66,563 (61,860) 118,500 (107,000) 61,436 (55,393) 3,092 1,013 (902) 59,967 (57,746) ( ) 49,340 (44,312) ( ) 12,096 (11,081) (3,092) ( ) ( ) 307 (253) 6,596 (4,114) 313 243,690 55,876 2. MEDIA accredited journalists from 11 countries visits and 2,566,319 page impressions from 97 countries at www.galabau-messe.com from 20.09.2013 to 20.09.2014 visits and 134,353 page impressions on the mobile website m.galabau-messe.com from 21.08.2014 to 20.09.2014
Visitor registration 3. VISITOR REGISTRATION* 3.1 ORIGIN OF VISITORS 90% Germany TOP 10 COUNTRIES FOR INTERNATIONAL VISITORS 10% International NUMBER OF COUNTRIES: 74 1 2 3 4 5 6 7 8 9 10 Austria 1,149 Italy Czech Republic Switzerland Poland France The Netherlands Norway Belgium Russian Federation 507 377 371 295 294 291 225 211 205 STRUCTURE OF INTERNATIONAL VISITORS STRUCTURE OF GERMAN VISITORS 7 European Union 19% Rest of Europe 34% North/ West 11% East 6% Asia 55% South 3% America Africa Australia Oceania
Visitor registration 3.2 BRANCH (Multiple answers, extract) 39% Landscape contractors 1% Leisure ground operators 1% Private sector clients Cemetery culture, authorities and nurseries Specifiers 3% Construction, maintenance and management of golf courses 3% Architects 13% Other building contractors 7% Specialist authorities, public clients 6% Motor-driven machinery/ agricultural machinery dealers
Visitor registration 3.3 PROFESSIONAL STATUS OF VISITORS 50% Entrepreneur, partner and self-employed Director, board member and head of an authority Head and other employee with managerial responsibility Group head and project director Other employee, skilled worker Lecturer, teacher and scientific assistant Trainee Student Other occupational position Other non-occupational position 7% 7% 11% 3% 4% 6% 27% 30%
Visitor survey 4. VISITOR SURVEY 4.1 DECISION-MAKERS How important would you rate your influence on decisions on purchasing and materials management? 81% (79%) of the visitors are... involved in purchasing decisions in their company. 4.2 MAIN REASONS FOR VISIT What are the main reasons for your visit to GaLaBau 2014? (Multiple answers, extract) 31% (36%) Further education/ extending knowledge 28% (30%) General market orientation 53% (55%) Information about new products 28% (28%) Experience/ exchanging information 6% (6%) Conclusion of contract/purchase 8% (7%) Influence on product development 23% (19%) Maintaining business contacts 9% (7%) Observing competitors 14% (14%) Initiating business contacts 19% (16%) Preparation for investment and purchasing decisions
Visitor survey 4.3 PRODUCT GROUPS (main interest of visitors) Which product groups mainly interest you at GaLaBau 2014? (Multiple answers) Construction machinery and equipment Maintenance machinery and equipment Plants, seeds Materials and components for construction and maintenance Building sites, depots Transport Playgrounds, leisure grounds, sports grounds Urban design Specialist sectors Construction, maintenance and management of golf courses Organization, administration, services Recycling, disposal, environmental protection for workshops and building sites Associations, organizations 5 (45%) 39% (30%) 31% (3) 30% (37%) 2 (17%) 20% (15%) 18% (19%) 13% (14%) 1 (13%) 9% (9%) 9% (8%) 8% (7%) 6% (7%) 4.4 SATISFACTION WITH EXHIBITS Were you satisfied with the range of products/services presented at GaLaBau 2014? 34% (24%) 45% (43%) 96 % 15% (24%) (4%) 1% (3%) () 96% (95%) of the visitors were satisfied with the range of products and services presented at GaLaBau 2014. 1 2 3 4 5 6 Very satisfied Very dissatisfied
Visitor survey 4.5 OVERALL SATISFACTION* How satisfied are you overall with your visit to GaLaBau 2014 so far? 3 46% 97 % 17% 1% 1% 97% of the visitors were satisfied with their visit to the trade fair. 1 2 3 4 5 6 Absolutely satisfied No answer: 1% Not satisfied at all 4.6 ECONOMIC SITUATION IN SECTOR How do you rate the current economic situation in your sector? 19% (17%) Strong upturn 34% (34%) Slight upturn () Distinct downturn 8% (9%) Slight downturn 37% (37%) Steady
Exhibitor survey 5. EXHIBITOR SURVEY 5.1 PRODUCT GROUPS (of exhibitors) Which group of products/services do you offer? (Multiple answers) 50% Materials and components for construction and maintenance Construction machinery and equipment Maintenance machinery and equipment Playgrounds, leisure grounds, sports grounds Urban design Specialist sectors Plants, seeds Transport Organization, administration, services Construction, maintenance and management of golf courses Associations, organizations Building sites, depots Recycling, disposal, environmental protection for workshops and building sites 2 (21%) 17% (18%) 17% (17%) 11% (9%) 9% (7%) 9% (11%) 8% (7%) 6% (6%) 5% (6%) 4% (3%) 4% (4%) 4% () 1% () 5.2 EXHIBITORS OBJECTIVES What were your company s objectives for exhibiting at GaLaBau 2014? (Multiple answers, extract) Winning new customers General information about the range of products/services on offer Image building/representation Cultivation of customer relations Information about new products Exchange of experience Observation of competitors Preparing business transactions Direct conclusion of business transactions 85% (86%) 8 (84%) 76% (76%) 74% (75%) 67% (74%) 59% (59%) 54% (55%) 47% (*) 44% (50%) Recruiting 29% (*)
Exhibitor survey 5.3 TARGET GROUP ACCURACY Did you reach your most important target groups at this trade fair? 96 % 96% (97%) of the exhibitors reached their most important target groups during GaLaBau 2014. 5.4 NEW BUSINESS RELATIONS To what extent did your company make new business connections in the course of the fair? % 93 % 93% (93%) of the exhibitors established new business relations.
Exhibitor survey 5.5 FOLLOW-UP BUSINESS Do you expect follow-up business after making contacts and paving the way during the fair? % 89 % 89% (89%) of the exhibitors expect follow-up business due to contacts made during the exhibition. 5.6 QUALITY OF VISITORS* How do you rate the quality of the visitors at your stand? 11% 49% 95 % 27% 8% 0% 95% of the exhibitors were satisfied with the quality of the visitors at their stands. 1 2 3 4 5 6 Very good Very poor No answer: 3%
Exhibitor survey 5.7 OVERALL SUCCESS How successful do you think taking part in GaLaBau 2014 was for your company overall? 11% (10%) 47% (45%) 26% (3) 8% (6%) 3% () 9 (93%) of the exhibitors were satisfied with the overall success of their participation in GaLaBau 2014. 1% (1%) 92 % 1 2 3 4 5 6 Very good Very bad No answer: 3% (3%) 5.8 IMPORTANCE OF TRADE FAIR How important is exhibiting at this trade fair as part of your company s overall marketing and sales activities? Extremely important 7% (4%) Very important 36% (34%) Important 41% (47%) No answer 6% (3%) 84 % Not so important 10% (1) 84% (85%) of the exhibitors think exhibiting at GaLaBau 2014 is an important part of their overall marketing and sales activities.
Exhibitor survey 5.9 ECONOMIC SITUATION IN SECTOR How do you rate the current economic situation in your sector? 39% (28%) Slight upturn 11% (5%) Strong upturn 7% (11%) No answer () Distinct downturn 34% (39%) Steady 8% (16%) Slight downturn
Miscellaneous MISCELLANEOUS The structural data have been certified by FKM, the Society for Voluntary Control of Fair and Exhibition Statistics, Berlin. Further information is available at www.fkm.de. The representative surveys were carried out by a neutral market research institute in accordance with the FKM guidelines. This show report is also available in German. Other detailed results of the survey can be obtained from NürnbergMesse, Market Research, telephone +49(0)911.8606-0, fax +49(0)911.8606-8228, info@nuernbergmesse.de. October 2014 NürnbergMesse GmbH - Market Research -