1. Call to Order / Roll Call 2. Public Comment BOARD OF LOS ANGELES CONVENTION AND TOURISM DEVELOPMENT Regular Meeting Wednesday December 3, 2014 9:00 a.m. 10:30 a.m. Los Angeles Convention Center 1201 S. Figueroa Street, L.A. CA 90015 Executive Board Room 3. Approval of Meeting Minutes from November 19, 2014 ACTION ITEMS: 4. Approval of E3 Discount Packet (Board Report 14-003) INFORMATIONAL ITEMS: 5. Update on Sister Cities of Los Angeles Councilmember Tom LaBonge 6. Update on LACC Website and Social Media Ellen Schwartz, VP of Sales & Marketing & Victoriya Karpilovich, Marketing Specialist REPORTS: 7. Monthly Reports for October 2014 a. AEG Brad Gessner, Sr. VP & General Manager b. LATCB Sales Update from Darren Green, Sr. VP of Sales Marketing Review from Jeff Morris, President of HEILBrice 8. Executive Director s Report a. LACC Expansion and Futurization Project Update Bud Ovrom ADMINISTRATIVE: 9. Agenda Forecast / Special Topics December 17, 2014 Expansion & Futurization Project Update January 7, 2015 AEG & LATCB Monthly Reports for November 2014 January 21, 2015 Expansion & Futurization Project Update Materials related to an item on this agenda submitted to the Board of Los Angeles Convention and Tourism development after distribution of the agenda packet are available for public inspection in the Executive Office of the Los Angeles Convention Center, 1201 S. Figueroa Street, Los Angeles, CA 90015, during normal business hours. As a covered entity under Title II of the Americans with Disabilities Act, the City of Los Angeles does not discriminate on the basis of disability and, upon request, will provide reasonable accommodation to ensure equal access to its programs, services and activities.
DRAFT BOARD OF LOS ANGELES CONVENTION AND TOURISM DEVELOPMENT Regular Meeting Minutes November 19, 2014 9:00 a.m. The Board of Los Angeles Convention and Tourism Development (Board) convened a regular meeting on Wednesday, November 19, 2014 at 9:02 a.m. at the Los Angeles Convention Center (LACC), located at 1201 S. Figueroa Street, Los Angeles, CA 90015, in the Executive Board Room. PRESENT: Vice President Ray Bidenost Commissioner Nicole Duckett Fricke Commissioner Otto Padron Commissioner Gillian Zucker Bud Ovrom, Executive Director Los Angeles Department of Convention & Tourism Development (CTD) Tom Fields, Assistant General Manager & Chief Operating Officer CTD Marla Bleavins, Assistant General Manager, Finance & Administration CTD Glyn Milburn, Business Team Representative Office of the Mayor Diana Mangioglu, Sr. Administrative Analyst II Office of the City Administrative Officer (CAO) Brad Gessner, Sr. Vice President & General Manager AEG Facilities Keith Hilsgen, Vice President, Finance AEG Facilities Barbara Kirklighter, Vice President, Revenue Strategy LATCB Cristine Villorante, Executive Administrative Assistant CTD ABSENT: President Jon Vein Item 1. Call to Order Vice President Ray Bidenost called the meeting to order. Item 2. Public Comment Mr. David Henderson, Business Representative for Local 831, represents union members who are currently working the Auto Show. Mr. Henderson has been in the industry for 24 years and stated that this year s Auto Show is one of the smoothest run shows he has seen in a long time. He was very impressed. Union members have been working around the clock for the last two weeks, with minimal Injuries, and a focus on safety. He encouraged the Board to go see the show. Vice President Bidenost was on site for Comikaze and met with some of the AEG staff. Vice President Bidenost was very impressed with their professionalism and organizational skills. He could see that their heart was in their job, which is also a positive reflection on Brad and his management team.
Board of Los Angeles Convention and Tourism Development November 19, 2014 Page 2 of 4 Mr. Brad Gessner announced the September 2014 Employee of the Month, Ms. Victoriya Karpilovich, Marketing Specialist, and Leader of the Quarter, Mr. Frank Keefer, Event Manager. Ms. Joyce Dillard expressed her concerns with regards to the LATCB contract and the use of the term auditor and the lack of definitions in the contract. Item 3. Approval of the Meeting Minutes Commissioner Duckett Fricke moved to approve the joint meeting minutes and special meeting minutes from October 15, 2014, seconded by Vice President Bidenost, and approved by the Board. Vote Yes: Vice President Bidenost, Commissioners Duckett Fricke, Padron, and Zucker No: None Commissioner Zucker moved to approve the meeting minutes from November 5, 2014, as amended by President Vein, seconded by Commissioner Duckett Fricke, and approved by the Board. Vote Yes: Vice President Bidenost, Commissioners Duckett Fricke, Padron, and Zucker No: None Item 4. On-Site Hotel Request for Interest (RFI) Mr. Bud Ovrom presented a draft RFI, addressed to the City Council, for the purpose of determining the level of interest in developing a 1,000 room hotel and to solicit input as to how a potential transaction could be structured. In addition to AEG s proposal that was presented to the City Council, the RFI would provide additional facts for this Board and the City Council to consider. Mr. Ovrom sought the Board s approval to proceed with the submittal of the RFI to the City Council. Commissioner Duckett Fricke moved to recommend the RFI be submitted to the City Council, seconded by Commissioner Zucker, and approved by the Board. Vote Yes: Vice President Bidenost, Commissioners Duckett Fricke, Padron, and Zucker No: None Item 5. E3 Discount Request Ms. Marla Bleavins presented the 2016 E3 discount packet for the Board s review and approval. The total value of the space rental for 2016 would be $1.1 million. LATCB has recommended to offer E3 a discount that would bring down the rent to $1,000.
Board of Los Angeles Convention and Tourism Development November 19, 2014 Page 3 of 4 Similar discount requests have been approved in the past. This discount packet is before the Board because the amount of the discount exceeds the amount of the Transient Occupancy Tax (TOT) which is projected to generate close to $800 thousand. The CTD staff supports the recommendation as E3 is one of LACC s biggest shows, it s a very high profile event, and it s good for the City with roughly $30 million in economic impact. Vice President Bidenost moved to approve the 2016 E3 discount packet, but the motion died due to a lack of a second. Commissioner Padron moved a substitute motion to discuss the E3 discount packet further at the next Board meeting with two firm proposals to review, seconded by Commissioner Duckett Fricke, and approved by the Board. Vote Yes: Commissioners Duckett Fricke, Padron, and Zucker No: Vice President Bidenost Item 6. Fiscal Year 2016 Budget Ms. Marla Bleavins presented the 2016 budget for the Board s review and approval. All City departments must submit their budgets to the Mayor s office by this Friday, November 21, 2014. The 2016 budgets for CTD and AEG were also reviewed by the Board at the last Board meeting on November 5, 2014. All information presented was the same with the exception of an increase to the CTD s salaries account. Commissioner Zucker moved to approve the CTD Budget for 2016, seconded by Commissioner Duckett Fricke, and approved by the Board Vote Yes: Vice President Bidenost, Commissioners Duckett Fricke, Padron, and Zucker No: None Item 7. Status Update on AEG Extension Agreement There was no update to report.
Board of Los Angeles Convention and Tourism Development November 19, 2014 Page 4 of 4 Item 8. Capital Improvement Projects (CIP) Report Mr. Tom Fields updated the Board on the CIP projects which are going well and on target for completion before E3. All 14 projects have contracts and scope of work. 12 of the 14 projects are currently in progress and the remaining two will start in the very near future. Item 9. LATCB Contract Update Ms. Marla Bleavins updated the Board on what has transpired with the LATCB contract. The contract was amended based on the recommendations from the Board at the last Board meeting on November 5, 2014, as well as recommendations made by the City Attorney. No further action is required by the Board. The CTD has submitted the contract to the City Clerk for consideration by the City Council. The LATCB contract is expected to go before the Economic Development Committee on December 9, 2014 and to the full City Council shortly thereafter. Item 10. Agenda Forecast / Special Topics The next Board meeting is scheduled for Wednesday, December 3, 2014. ADJOURNMENT The meeting was adjourned at 10:32 a.m.
FORM GEN. 160 CITY OF LOS ANGELES INTER-DEPARTMENTAL CORRESPONDENCE TRANSMITTAL Date: December 3, 2014 To: From: Los Angeles Department of Convention & Tourism Development Board of Los Angeles Department of Convention & Tourism Development Commissioners Subject: Rental Discount Request - Report No. 14-003-S1 Rental Discount Request for E3 Exo 2016 between Entertainment Software Association, Los Angeles Department of Convention & Tourism Development, and the Los Angeles Tourism and Convention Board Rental discount request is approved and transmitted for further processing. Jon Vein, President Board of Los Angeles Department of Convention & Tourism Development Commissioners
Website Overview & Strategy Improving the website by delivering a cleaner & more stream-lined resource to our audience Enhancing audience experience by introducing a user-friendly, easy to navigate platform that would drive website visits and increase engagement Providing abundant information Showcasing the Center s flexibility & multiple uses of space Allowing the audience to interact with the LACC: submit questions, comments, and RFPs through the website Integrating the LACC s social media accounts with the website for maximum exposure
New Website Launched 09/15/2014 BEFORE AFTER
Old Website: Event Listing & Event Detail Pages BEFORE
New Website: Event Listing & Event Detail Pages AFTER
Website Analytics Time Frame: August 1-September 14 Total Users: 22, 744 Total Page Views: 93, 136 Avg. Session: 00:02:09 Bounce Rate: 46%
Website Analytics Time Frame: September 15-October 29 Total Users: 27, 248 Total Page Views: 110, 641 Avg. Session: 00:02:28 Bounce Rate: 38% Increase in users: ~5K Increase in session time: ~20 seconds Increase in page views: ~20K Reduction in bounce rate: 8%
We ve got people talking
Social Media Insight: Facebook Total Likes (11/25/14): 35,196
Social Media Insight: Twitter Total Followers (11/23/14): 2,992 Account Started in 2012
Los Angeles Convention Center Monthly Status Report October 2014 Brad Gessner 1
LACC OCTOBER EMPLOYEE OF THE MONTH Stefanie Tomlin Event Manager 2
LACC OCTOBER EVENTS EVENT DAILY REGISTERED ATTENDENCE Islamic Center of SO Cal - EID al ADHA 1,000 1,000 Korean American Grocers Assoc. Trade Show 1,500 1,500 Magic Grand Prix LA by Cascade Games 2,000 6,000 World Wide Art LA International Fair 300 1,200 Choices Expo 3,500 3,500 SACNAS 3,900 15,600 Adobe MAX 2014 4,800 14,400 SWE 14 Annual Conference 7,500 30,000 El Sembrador 13,000 13,000 AES 2014 Annual Fall Convention 5,000 14,000 Ultimate Women s Expo 7,000 14,500 Rock N Roll LA Half Marathon 5,000 15,000 Comikaze 21,000 63,550 Naturalization Ceremony 14,000 14,000 Apartment Owners Association 1,500 1,500 TOTAL EVENTS: 15 TOTAL ATTENDENCE: 208,750 3
LACC OCTOBER FILMING AND PHOTO EVENTS DATE NAME AMOUNT GENERATED OCT. 5 7 Radical Media Lexus $21,050 Oct. 15 16 Major Crimes $12,090 Oct. 16 Supply & Demand Parking $890 Oct. 19 20 Parks & Rec $15,550 Oct. 28 Hollywood Adventures $20,270 Oct. 28 Nov. 1 Ted 2 $51,945 Total Filming: $121,795 4
LACC OCTOBER 2014 FINANCIALS: PROFIT OF $339K - $49K BELOW BUDGET FOR OCTOBER; $390K ABOVE YTD REVENUES October $2.137 million; YTD $6.4 million $34K below October budget; $477K above YTD budget Rental Income - October $475K ($627K in rental discounts); YTD $2.0 million $143K above October Budget ; $255K above YTD Budget Food & Beverage October $557K; YTD $1.0 million $233K below October Budget; $101K above YTD budget Utilities Revenue October $201K; YTD $651K $33K below October budget; $55K below budget YTD Parking Revenue October $577K; YTD $1.7 million $7K above October budget; $62K below YTD Other (Event Billing, Communications, A/V, Cell Towers, and Sponsorship) October $327K; $991K YTD $82K above budget October; $238K above YTD EXPENSES $1.798 million in October ; $7.464 million YTD $15K above October budget; $87K above YTD Wages Salaries and Benefits - $945K in October; $3.641 YTD $26K above October budget; $26K below YTD Budget Other Expenses - $853K in October; $3.823 million YTD $11K below October budget; $113K above YTD 5
LOOKING FORWARD Union Negotiations Building & Construction Trades Council Painters, plumbers, electricians and carpenters HERE Local 11 Los Angeles Veterans and Families Stand Down Dec. 20-22 6
AEG-LACC Revenue Expense by Category - Revenue Expense From 10/1/2014 Through 10/31/2014
Los Angeles Tourism & Convention Board LACC Board of Commissioners December 3, 2014
Citywide Convention Sales Production Darren K. Green Senior Vice President, Sales Los Angeles Tourism & Convention Board
Citywide Convention Sales Production Lead Production Leads Actual FY 14/15 Goal 210 FY 14/15 YTD 95 FY 13/14 STLY 78 Booked Room Nights Produced RNs Actual FY 14/15 Goal 351,000 FY 14/15 YTD 89,576 FY 13/14 STLY 48,227 Sales Pipeline- Future Years YTD 14/15 129 Prospects, representing 1,529,436 room nights STLY 13/14 144 Prospects, representing 2,022,554 room nights Dated November 25, 2014
Citywide Conventions & Center Events Room Nights 2010 to 2020 Calendar Year Arrival Date 350,000 300,000 250,000 200,000 150,000 100,000 2 15 2 18 4 19 4 18 5 21 1 29 1 4 1 22 15 14 2 16 12 50,000 0 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Citywide Convention Center Events FY 14/15 YTD Bookings +71,316 TRNs Dated November 25, 2014
November 2014 Citywide Bookings- 17,203 TRNs Annual Franchise Meeting 2017 4,533 TRNs Dealer Meeting 2017 12,670 TRNs Dated November 25, 2014
New Hot Prospects AWS Sales Kickoff 2016 11,800 TRNs Annual Meeting & Expo 2019 7,727 TRNs Annual Convention & Expo 2019 6,950 TRNs MAX 2022, 2023, 2024, 2025 36,900 TRNs Dated November 25, 2014
November and December Citywide Prospect Site Inspections- 82,305 TRNs Dealer Meeting 2017 12,670 TRNs November Site Completed *Booking Date November 21 All-Star Weekend 2017 or 2018 21,620 TRNs Upcoming December Site Winter Fancy Food Show 2017, 2018 40,300 TRNs Upcoming December Site Annual Global Congress North America 2018 7,715 TRNs Upcoming December Site Dated November 25, 2014
IAEE - International Association of Exhibitions and Events December 9-11, 2014 Expo! Expo! IAEE Annual Meeting and Expo 2,750 Show Attendees 4,513 TRNs LATCB Hosting Client FAM December 7-9
Kathy McAdams, VP Citywide Convention Sales Awarded PCMA Capital Chapter President's Award
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