Media Guide 2012-2013 Your multi-media employment partner
Wellesley Islands Camooweal Burketown Mornington Island Bentinck Island *MOUNT ISA Cloncurry * Carpentaria Newspaper Pty Ltd Birdsville Weipa Normanton Julia Creek QUEENSLAND Broken Hill CAPE YORK PENINSULA Wilcannia Richmond Winton Cape Grenville Cape Direction Hughenden Longreach Cape Melville Mossman Mareeba Atherton Barcaldine Blackall Cunnamulla Cooktown Port Douglas Tambo Charleville Bourke Cobar NEW SOUTH WALES Cape Flattery CAIRNS Innisfail Dunk Island Cardwell Ingham Townsville Charters Towers Augathella Ayr Home Hill Moranbah Clermont Walgett Emerald Coonamble Proserpine St George Bowen Blackwater Roma Sarina Narrabri Whitsunday Islands Moree Miles 76% of Queenslanders live outside Brisbane are you reaching them? MACKAY Goondiwindi Cape Townshend Yeppoon Biloela Cape Manifold Emu Park Miriam Vale Gayndah Chinchilla Kingaroy Dalby TOOWOOMBA WARWICK Stanthorpe Glen Innes Armidale ROCKHAMPTON GLADSTONE Gin Gin Childers GYMPIE Gatton Nambour Caboolture BUNDABERG IPSWICH Casino LISMORE Noosa Fraser Island HERVEY BAY MARYBOROUGH SUNSHINE COAST Bribie Island BRISBANE TWEED HEADS/ GOLD COAST Byron Bay Ballina GRAFTON COFFS HARBOUR Coonabarabran Kempsey Tamworth Nyngan Gilgandra Port Macquarie Dubbo Taree Muswellbrook Forster Peak Hill Singleton Maitland Parkes Forbes Portland NEWCASTLE Bathurst Source: ABS 2011; Brisbane based Orange on Local Government Area. Recruit using APN Australian Regional Media (APN ARM) newspapers and tap into a diverse, multi-skilled workforce through your multi-media employment partner MyCareer.com.au. APN ARM Newspaper and Digital Network /Whitsundays Daily Mercury - www.dailymercury.com.au The Midweek Whitsunday Times - www.whitsundaytimes.com.au Rural Weekly (North CQ edition) The Morning Bulletin - www.themorningbulletin.com.au Mirror Capricorn Coast Mirror Rural Weekly (Central Qld edition) The Observer - www.gladstoneobserver.com.au The Community Advocate CQ Industry Bundaberg NewsMail - www.news-mail.com.au Guardian Fraser Coast Fraser Coast Chronicle - www.frasercoastchronicle.com.au Hervey Bay Observer The Maryborough Herald Gympie The Gympie Times - www.gympietimes.com.au Cooloola Advertiser Rural Weekly (Wide Bay edition) Daily - www.sunshinecoastdaily.com.au Sunday Caboolture News - www.caboolturenews.com.au Noosa News - www.noosanews.com.au Bribie Weekly Island & Mainland News Coolum & North Shore News - www.coolum-news.com.au Caloundra Weekly Buderim Chronicle The Range News - www.rangenews.com.au Maroochy Weekly Nambour Weekly Kawana Weekly Ipswich/Outer Brisbane QT - The Queensland Times - www.qt.com.au The Ipswich Advertiser - www.ipswichadvertiser.com.au The Satellite - www.thesatellite.com.au The Reporter - www.thereporter.com.au Big Rigs - www.bigrigs.com.au The Chronicle - www.thechronicle.com.au s Mail Rural Weekly (Southern edition) Dalby Dalby Herald Northern Downs News Dysart/Moranbah Miners Midweek Warwick Warwick Daily News - www.warwickdailynews.com.au Warwick & Southern Downs Weekly Gatton/Lockyer Valley Gatton, Lockyer and Brisbane Valley Star - www.gattonstar.com.au Laidley Plainland Leader Tweed/Gold Coast Daily News - www.mydailynews.com.au Tweed Border Mail Grafton/Clarence Valley The Daily Examiner - www.dailyexaminer.com.au Coastal Views Lismore/Northern Rivers The Northern Star - www.thenorthernstar.com.au Ballina Shire Advocate - www.ballinaadvocate.com.au The Richmond River Express Examiner Byron Shire News - www.byronnews.com.au Rivertown Times The Northern Rivers Echo - www.echonews.com.au Rural Weekly (New South Wales edition) Coffs Harbour The Coffs Coast Advocate - www.coffscoastadvocate.com.au The Woolgoolga Advertiser Mount Isa The North West Star North West Country Emerald Central Queensland News - www.cqnews.com.au Blackwater Blackwater Herald Biloela Central Telegraph - www.centraltelegraph.com.au Gin Gin The Kolan Recorder Childers Isis Town & Country Charleville Western Times Central/North Burnett Central & North Burnett Times Roma The Western Star Chinchilla/Surat Basin Chinchilla News and Murilla Advertiser Surat Basin News - www.suratbasin.com.au Kingaroy South Burnett Times St George Balonne Beacon Stanthorpe The Stanthorpe Border Post Contents MyCareer and APN 4 Australian Regional Media APN Australian Regional Media 5 Newspapers and Websites at a Glance Niche Publications 6 MyCareer Package Overview 9 MyCareer Products and Services 11 MyCareer Special Reports 13 MyCareer.com.au 15 MyCareer.com.au Digital Features 17 MyCareer.com.au Job Packs 19 MyCareer Package Overview 20 Regional News Network 23 MREC Digital Upsells Total 24 Qld 26 Northern 28 Central 30 Bowen Basin Expressway 32 Surat Basin Expressway 34 Energy Basin Expressway 36 Western 38 South East Qld 40 Total Coastal Expressway 42 Cross Border 44 NSW 46 Our Rates and Employment Classifications 48 MyCareer Geo Targeted Package 50 Summary and Mechanical Specifications
MyCareer and APN Australian Regional Media APN Australian Regional Media Newspapers and Websites at a Glance With so many great on and offline titles to choose from, offering consistency, coverage and quality, you ll be glad you advertised with MyCareer.com.au. MyCareer is your comprehensive and innovative recruitment solution. Our integrated and unique mutli-media platforms deliver you the best of both worlds a national network with a truly regional focus. We provide you with the opportunity to partner with Australia s leading publishing experts, Fairfax Media (MyCareer.com.au) and APN Australian Regional Media (APN ARM), the leading publisher of regional daily newspapers and news websites across Queensland and Northern New South Wales. Our multi-media network enables advertisers to effectively target Australia s 12.3 million-strong workforce across both metropolitan and regional areas via the preferred media for employment information. Research reveals that 97% * of the nation s workforce turns to newspapers and/or online when seeking employment, making MyCareer the ideal way to target active and passive candidates across the country. Utilising APN ARM s portfolio of leading daily and non-daily newspapers - employers can access over one million readers every week, and reach 64% of workers/ job seekers within a regional footprint that spans to Coffs Harbour **. By combining print with online, advertisers can extend their reach even further, and maximise direct response from workers/job seekers from these key regions, and across the nation. Independent research commissioned by The Newspaper Works confirms the power of newspapers and their websites as the most absorbing, dynamic and reputable of all main media. Together they provide better access for users and make for a richer reading experience ##. All of APN ARM s daily newspapers have corresponding news websites that reach over one million Unique Browsers (UBs) each month, with an additional 283,000+ UBs visiting the sites via mobile devices^^. We represent the local voice of our communities and are a trusted source of news and information with many brands in the market for over 100 years. Our regional audience is largely unique to our network and demonstrates strong loyalty to those brands. MyCareer.com.au continues to prosper and innovate, delivering more than 567,000 unique candidates every month^. Consumers continue to source employment information from an increasingly fragmented media landscape, and research overwhelmingly suggests that advertisers must incorporate a myriad of touch-points to ensure effective campaign coverage. MyCareer can assist advertisers in simplifying this process by offering fully integrated options in easy-to-purchase advertising packages. For more information on how to maximise your employment advertising investment, contact your employment advertising specialist. MyCareer, your multi-media employment partner, is always working for you in paper and online. www.dailymercury.com.au www.gladstoneobserver.com.au www.themorningbulletin.com.au Bundaberg www.news-mail.com.au Emerald/ Central Highlands www.cqnews.com.au Fraser Coast www.frasercoastchronicle.com.au Biloela www.centraltelelgraph.com.au Gympie www.gympietimes.com.au Source: Morgan December 2011; National Database; Total workforce (employed/looking for work) *Nomination of any media; Net newspapers/online **Net readership of surveyed titles; Reach based on APN primary distribution area #Key APN primary distribution areas; Nomination of any newspaper ##Celsius Research February 2009; Newspapers Today Part 2 ^Nielsen Online Ratings; Based on 8 months average from September 2011 to March 2012; Domestic traffic ^^SiteCensus April 2012 www.sunshinecoastdaily.com.au Ipswich www.qt.com.au www.thechronicle.com.au Warwick www.warwickdailynews.com.au Tweed/ Gold Coast www.mydailynews.com.au Lismore/ Northern Rivers www.northernstar.com.au Grafton/ Clarence Valley www.dailyexaminer.com.au Coffs Coast www.coffscoastadvocate.com.au
Niche Publications Surat Basin News CQ Industry Big Rigs Rural Weekly Surat Basin News Appearing in some of the Surat Basin s most trusted local publications, the Surat Basin News is your key to connecting with the mining community. Inserted bi-monthly into the Chinchilla and Murilla Advertiser, The Roma Western Star and The Dalby Herald, your advertising will be included within 12,000 copies of this niche title. The Surat Basin News is circulated exclusively to the resource-rich Surat Basin and boasts industry-specific advertising opportunities, community-focused journalism and content committed to providing localised news and current events. CQ Industry Featuring everything from product rundowns to company profiles, CQ Industry is in the unique position to put you in touch with over 40,500^ workers, employers and high profile decision makers involved with the mining industry. CQ Industry is published monthly on a Thursday, inserted into highly relevant and trusted regional publications that span Central Queensland. Titles include The Observer (), The Morning Bulletin (), the Central Queensland News (Emerald), the Central Telegraph (Biloela) and the Blackwater Herald. Big Rigs Big Rigs is a nationally circulated publication targeted at the transportation industry. Distributed fortnightly and free of charge to targeted drop points around Australia, Big Rigs provides up to date news and information to this bustling transport sector. The full colour pages of Big Rigs are filled with product and service information, plus comprehensive special interest and recreational editorial and classifieds. Advertising in Big Rigs gives you the ability to include your message within a key niche title, with an audited circulation of 26,444 *. Rural Weekly The Rural Weekly has established itself as the market leader and go-to guide for the agricultural population. Priding itself on the high volume of relevant and informative news and information, the Rural Weekly is a must for any advertising schedule hoping to secure the trust and awareness of rural and agricultural readers. Publishing over 126,000 # copies, Rural Weekly remains the #1 circulating rural newspaper in Queensland it is inserted into 18 of APN ARM s successful regional newspapers, and mailed to rural subscribers. By partnering with Rural Weekly, your advertising has the potential to reach 211,000 readers **. Source: Publisher s Claim *CAB October 2011 to March 2012 **Morgan December 2011; Net Thu or Fri readership (APN Qld hosts); Circulation splits applied to readership data for country editions; APN total distribution area #North CQ, Central Queensland and Wide Bay editions: ABC January to March 2012; average circulation per edition (APN hosts) Southern edition: January to June 2011 av. net paid sales (APN hosts); print run (country editions, Goondiwindi) NSW edition: Publisher s Claim
Geo Targeted Packages Reach Out to a Vast Regional Workforce MyCareer Package Overview MyCareer provides access to a broad and varied base of candidates via a preferred local medium. In simple terms, MyCareer helps employers reach a wide, targeted, regional audience of people from all skill backgrounds. Why? Because our trusted publications reach your target demographics via both regional newspapers and online. MyCareer provides not only opportunities, but engaging editorial and content that assists job seekers and supports advertisers. Our Special Reports and weekday sections facilitate a stimulating mix of advertising and editorial for job seekers, employers and interested readers. Saturday s premium position allows individual employers to step into the spotlight. MyCareer.com.au opens up a world of possibilities for our advertisers, with the online portal attracting an increasingly large web-based job seeking market. MyCareer provides access to a broad base of candidates via their preferred local media. Our Packages Place your advertisement in front of more people in more places. From the front page of MyCareer to Early General News (EGN), Special Reports and Local Jobs on Wednesday, the opportunities to engage with specific target markets in print are endless. Combine these sections with display advertising across APN ARM s Regional News Network (RNN) and include a job listing on MyCareer.com.au and you ve got a recipe for success! APN ARM gives you many ways to not only access but target your advertising to both active and passive job seekers. APN s Regional News Network (RNN) incorporates a stable of more than 31 news websites that operate alongside APN ARM s leading daily and community newspapers. Hyper local content is updated in real time providing users with the opportunity to follow local news stories throughout the day. Display advertising opportunities including Medium Rectangles (MRECs), Premium Carousels, Leaderboards, Skyscrapers and Widgets can help advertisers complement a print advertising schedule, placing their position vacant in front of more passive jobseekers in more regional communities. My Package Benefits Let MyCareer take your employment message to some of the largest-growing regional centres from North Queensland to Northern New South Wales via a range of packages that offer integrated solutions. MyCareer and Expressway packages group key regions together to allow employers to target industry-specific candidates in a smart, savvy and cost effective manner. Packages provide employers with many benefits: Targeted geographical recruitment options, reducing wastage Up to 63% off casual advertising rates One booking point, one phone call, one package and one rate Full colour availability * More candidates locally, nationally and internationally Multi-media Bundles APN ARM and MyCareer have the power to offer innovative and relevant multi-media solutions to suit your needs! Our employment advertising specialists will provide bespoke solutions that incorporate the right mix of print and online to deliver you a higher quality of candidate. Customised Options As a leader in a competitive market, MyCareer offers an extensive range of cost effective packages that make it easy for employers to target their recruitment campaigns to specific regions or industries. Employers can also add additional newspapers and/or news websites to any package and receive attractive discounts off the employment casual rate. Add one save 10% Add two save 20% Add three save 30% Add four save 40% Take Five Custom-built packages are available to suit your recruitment needs. Choose any five of your favourite APN ARM daily or community newspapers and/or news websites and receive a 30% discount off the employment casual rate. *Full colour is available within all APN ARM newspapers with the exclusion of North West Star and North West Country publications
MyCareer Products and Services Front Page News You can always do premium business with MyCareer, both in print and online. employers to target passive job seekers through brand awareness. Defence Force Recruiting, Ergon Energy, Rio Tinto and Government are just a few of the employers that speak to job seekers through the EGN. Take the front page of MyCareer as a premium advertising space: it places employers in front of a multi-skilled workforce, comprising many candidates who are willing to relocate for the right position. The front page of MyCareer carries Advertorial When you choose MyCareer you have the opportunity to collaborate with an employment journalist on effective advertorial to complement your advertising message. informative and up-to-date employment news and updates and can be booked across APN ARM s Multi-media Planning network of 14 Saturday newspapers or regionally if you would like to geo target your employment message. This value-loaded platform puts employers in front of 462,000 readers every week. As part of the MyCareer service you will receive expert advice from our employment advertising specialists on one-off positions, brand consistency and ongoing campaigns in newspapers, mobile and online. Our Products In Paper and Online Premium Home Page Carousel Across APN ARM s Regional News Network, you will find premium positions in the form of online advertising Carousels. A Carousel sits prominently at the top right hand side of every online news page and rotates up to ten advertisers. The space attracts the attention of browsers, enticing them to click on the advertising space to access more information through the employer s careers website. The premium placement of this space drives high click through rates. Local Jobs on Wednesday Local Jobs on Wednesday is the newest destination for local people looking for local jobs. Engaging editorial provides local candidates with useful tools and information to assist them in their quest for the Creative Services Ask your employment advertising specialist how you can take advantage of the APN ARM Creative Services department to design your entire employment advertisement or employer of choice campaign from the ground up! Our professional copywriting team can interpret your needs and generate targeted, eye-catching copy to ensure potential candidates stand up and take notice. The experienced design team conceptualise the best way to capture and keep the attention of readers. The result is slicker, more professional and ultimately more successful employment advertising. perfect local job. If you are a local employer, recruiter or training organisation and want to be seen as a leader in your field this is the space for you. Potential job candidates are directed to MyCareer.com.au through APN ARM s newspapers and their websites. applicants so you can keep track of how your advert is being received. Early General News (EGN) MyCareer.com.au is easy to use, offers competitive packages and gives you results! MyCareer.com.au provides easy advertisement creation with detailed reports that identify how many times your advert was displayed, viewed and the number of With the ability to multi-post using advertising management systems, MyCareer.com.au is an easy and ideal job-board for advertisers targeting job candidates across Australia s lucrative, regional and metro locations. Newspapers set the agenda every day, creating unique commercial opportunities. The main stories of the day are featured in the pages of EGN and on their corresponding news websites. EGN allows advertisers to respond with immediacy, presenting a backdrop for MyCareer Front Page (Sat) Local Jobs Front Page (Wed) Source: Morgan December 2011; Net Sat readership of APN host titles; APN total distribution area 11
MyCareer Special Reports Local and National Special Career Reports When you re after an opportunity to target specific markets with your advertising, Special Reports could be the answer you ve been looking for. MyCareer s Special Reports cover a wide variety of topics and industries that include health, training and resources through to construction and infrastructure. Reflecting the full diversity of our country and its regions, Special Reports provide additional industry specific information for our readers. Special Reports are a crucial part of the editorial and marketing mix, giving employers a topical editorial vehicle which lends itself to targeted creative executions. April to June 2013 Careers in Medical, Allied Health and Community Services Careers in the Bowen and Surat Basins Trade and Technical Careers Careers in the Mining Hubs of Australia Careers in Rural and Remote Australia MyCareer Special Report Published across the APN ARM network, Special Reports are given premium position and contain 50% editorial and 50% advertising. Choose a National Special Report for the best exposure or a Local Special Report for a more targeted approach. Special Reports Calendar July to September 2012 2013 Apprenticeships Careers in Resources and Energy Trade and Technical Careers Careers in the Bowen Basin Careers in Medical, Allied Health and Community Services Careers in the Mining Hubs of Australia October to December 2012 University, TAFE and Training Courses Careers in the Surat Basin Careers in Resources and Energy New Year, New Career January to March 2013 Education and Certified Training Engineering, Mining, Oil and Gas Careers Careers in Construction, Infrastructure and Transport *Please note, minimum advert size is a 5cm x 2 column - advert sizes are only available in increments of five **Local and National Special Report rates are inclusive of colour and GST 13
MyCareer.com.au With the combination of print and online advertising comes some added bonuses. Now, whenever an employer or recruiter takes out an employment advertisement in paper they will receive a seven day upload onto MyCareer.com.au. It s another way you can boost your marketing dollar and exposure to the national online candidate pool. MyCareer.com.au is now offering a much more personalised experience for the user. Candidates are welcomed to the site in slightly different ways, based on their visit history and account information. This personalisation will increase engagement levels of users through a greater job seeking experience; in turn, employers will gain access to a larger pool of relevant passive candidates. Job listings will now be displayed on the homepage, and if candidate information is stored, MyCareer.com.au will only display the most relevant jobs for the candidate at the time of the visit. These days, skills are so transferrable, particularly across industries; however candidates don t always understand how to refine their search to show opportunities worth considering. Through new search technology, MyCareer.com.au will suggest skills to candidates that may be used to broaden their search beyond their typical criteria, opening up their eyes to more relevant jobs from the right employers. MyCareer.com.au Job Packs and Subscriptions MyCareer offers the choice of a Job Pack or Subscription online advertising solution, which caters to your specific recruitment needs. Job Packs Reduce your cost per job ad and save your business up to 71% off the casual rate with a prepaid Job Pack that suits your needs. Job Packs are available in a variety of quantities and can be used at any time within a six month period. This option provides real flexibility for those employers and recruiters who have ongoing or changing recruitment needs. Subscription Packs This is the perfect option if you place bulk employment advertisements every month. Subscription Packs offer your business great savings of up to 90% off the casual rate. Speak to your employment advertising specialist today to find out more about this option. 15
MyCareer.com.au Digital Features Choose from a Listing or a Multi-Listing to maximise the exposure of your Job Pack or Subscription Pack. Enhanced Listings Make your job listings stand out and target the right candidates. Enhanced Listings include an eye-catching design, logo and additional promotional copy. Include up to three bullet points on the search listing to attract relevant candidates. With each Enhanced Listing appearing in our job alerts and onsite for 30 days, your ads will gain maximum exposure. Fresh, Clean Design Job Listings have been redesigned to offer greater visibility and clarity of employer branding efforts. Template Increase your brand exposure: take advantage of customised templates # built by our in house design team using your company logo. Seven Day Auto Refresh Keep your current vacancy top of mind with the seven day auto refresh, which ensures that every seven days your advert will be moved back to the top of the job listings. Priority Listing Need to fill a vacancy fast? Priority Listing makes your job ad more prominent by putting it at the top of the search results. Priority Listings appear in the top three positions on the first page of the search results in all relevant searches *. Your Priority Listing will run for seven days (after which your ad continues as a regular listing). You can select Priority Listings when you place an ad or upgrade an ad that s already running. Multi-Category Provide employers with optimum exposure through multiple posts across three sectors and three sub-sectors. *Your Priority Listed ad will rotate in the top 3 positions. Equal share of exposure will be assigned to all Priority Listed ads for each relevant search APN Newspapers Pty Limited ABN 21 009 657 943 is an exclusive reseller of MyCareer.com.au online classifieds products in certain areas of regional Queensland and Northern New South Wales #Customised template based on MyCareer site standards 17
MyCareer.com.au Job Packs Feature Auto Upload Standard Enhanced Brand Job Packs Multi-Listing 30 Day Listing Seven Day Listing Auto Refresh Unlimited Editing One Sector/One Sub Sector Multi Category Three Sector/Three Sub Sector Client Self Service Enhanced Listing Three Bullet Points Company Logo Customised Template (Ad Template) Pricing Job Pack 1 5 10 20 50 Discount Casual Rate 25% 27.50% 0% % Incl GST Ex GST Incl GST Ex GST Incl GST Ex GST Incl GST Ex GST Incl GST Ex GST Standard Total $198.00 $180.00 $742.50 $675.00 $1,435.50 $1,305.00 $2,772.00 $2,520.00 $6,435.00 $5,850.00 Per Listing $198.00 $180.00 $148.50 $135.00 $143.55 $130.50 $138.60 $126.00 $128.70 $117.00 Saving Per Job $49.50 $45.00 $54.45 $49.50 $59.40 $54.00 $69.30 $63.00 Enhanced Brand Total $242.00 $220.00 $907.50 $825.00 $1,754.50 $1,595.00 $3,388.00 $3,080.00 $7,865.00 $7,150.00 Per Listing $242.00 $220.00 $181.50 $165.00 $175.45 $159.50 $169.40 $154.00 $157.30 $143.00 Saving Per Job $60.50 $55.00 $66.55 $60.50 $72.60 $66.00 $84.70 $77.00 Multi-Listing Total $242.00 $220.00 $907.50 $825.00 $1,754.50 $1,595.00 $3,388.00 $3,080.00 $7,865.00 $7,150.00 Per Listing $242.00 $220.00 $181.50 $165.00 $175.45 $159.50 $169.40 $154.00 $157.30 $143.00 Saving Per Job $60.50 $55.00 $66.55 $60.50 $72.60 $66.00 $84.70 $77.00 Total $286.00 $260.00 $1,072.50 $975.00 $2,073.50 $1,885.00 $4,004.00 $3,640.00 $9,295.00 $8,450.00 Per Listing $286.00 $260.00 $214.50 $195.00 $207.35 $188.50 $200.20 $182.00 $185.90 $169.00 Saving Per Job $71.50 $65.00 $78.65 $71.50 $85.80 $78.00 $100.10 $91.00 Priority Listing * $165.00 $150.00 Additional Template $198.00 $180.00 * Optional Extra - Available through Self Service. Priority Listing $165.00 per sub sector. APN Newspapers Pty Limited ABN 21 009 657 943 is an exclusive reseller of MyCareer.com.au online classifieds products in certain areas of regional Queensland and Northern New South Wales. 19
Package Overview 462,000 readers Colour Rate $173.42 Normally $469.89 Save $294.31 or 63% 360,000 readers Colour Rate $153.17 Normally $365.63 Save $210.64 or 58% 127,000+ readers Colour Rate $105.56 Normally $142.63 Save $36.68 or 26% 67,000+ readers Colour Rate $61.29 Normally $77.57 Save $15.95 or 21% Mono Rate $133.40 Mono Rate $117.83 Mono Rate $81.20 Mono Rate $47.14 Bundaberg Gympie Warwick Fraser Coast Ipswich Tweed/Gold Coast Lismore Grafton Coffs Harbour Bundaberg Gympie Warwick Fraser Coast Ipswich Tweed/Gold Coast Moranbah Emerald Roma Chinchilla Dalby Total Qld Bowen Basin Expressway Surat Basin Expressway 257,000 readers Colour Rate $119.89 Normally $245.30 Save $124.69 or 51% 127,000+ readers Colour Rate $139.07 Normally $201.52 Save $62.35 or 31% 201,000 readers Colour Rate $181.32 Normally $270.72 Save $88.65 or 33% 114,000 readers Colour Rate $104.88 Normally $174.82 Save $70.79 or 40% Mono Rate $92.22 Mono Rate $106.98 Mono Rate $139.47 Mono Rate $80.68 Bundaberg Fraser Coast Gympie Mt Isa Moranbah Emerald Blackwater Biloela Moranbah Emerald Blackwater Whitsunday Roma Chinchilla Dalby St George Warwick Charleville Roma Chinchilla Dalby St George Warwick Kingaroy Ipswich Gatton Stanthorpe Northern Central Energy Basin Expressway Western Source: Net readership based on APN host data - Morgan December 2011; APN total distribution area; surveyed titles only. Advertisement size and copy must remain the Source: Net readership based on APN host data - Morgan December 2011; APN total distribution area; surveyed titles only. Advertisement size and copy must remain same across all newspapers within the package. Minimum size advertisement: 3cm x 2 column. All prices are GST inclusive is not applicable to the Training the same across all newspapers within the package. Minimum size advertisement: 3cm x 2 column. All prices are GST inclusive is not applicable to the 20 & Tuition classification Training & Tuition classification 21
Package Overview Regional News Network MREC Digital Upsells 214,000 readers Colour Rate $98.62 Normally $214.39 Save $115.82 or 54% Mono Rate $75.86 166,000+ readers Colour Rate $83.28 Normally $118.96 Save $35.68 or 30% Mono Rate $64.06 Investment Package Duration PIs Discount GST Inc GST EX Four weeks 793,000 50% $17,446.00 $15,860.00 Total Two weeks 396,500 35% $11,339.90 $10,309.00 One week 198,250 30% $6,106.10 $5,551.00 Four weeks 678,000 50% $14,916.00 $13,560.00 Qld Two weeks 339,000 35% $9,695.40 $8,814.00 One week 169,500 30% $5,220.60 $4,746.00 Four weeks 478,000 40% $12,619.20 $11,472.00 Northern Two weeks 239,000 35% $6,835,40 $6,214.00 Gympie Warwick Fraser Coast Ipswich Tweed/Gold Coast Nambour Buderim Maleny Caboolture Noosa Maroochydore Kawana Caloundra Bribie Island Central One week 119,500 30% $3,680.60 $3,346.00 Four weeks 190,000 35% $5,434.00 $4,940.00 Two weeks 95,000 32% $2,821.50 $2,565.00 One week 47,500 30% $1,463.00 $1,330.00 Four weeks 188,000 35% $5,376.80 $4,888.00 Bowen Basin Expressway Two weeks 94,000 32% $2,791.80 $2,538.00 South East Qld Total Coastal Expressway One week 47,000 30% $1,447.60 $1,316.00 Four weeks 100,000 35% $2,860.00 $2,600.00 Surat Basin Two weeks 50,000 32% $1,485.00 $1,350.00 277,000 readers Colour Rate $102.66 Normally $270.15 Save $167.95 or 62% 110,000 readers Colour Rate $90.10 Normally $128.70 Save $38.24 or 30% Energy Basin Expressway One week 25,000 30% $770.00 $700.00 Four weeks 317,000 40% $8,368.80 $7,608.00 Two weeks 158,500 35% $4,533.10 $4,121.00 One week 79,250 30% $2,440.90 $2,219.00 Four weeks 179,000 35% $5,119.40 $4,654.00 Mono Rate $78.97 Mono Rate $69.30 Western Two weeks 89,500 32% $2,658.15 $2,416.50 One week 44,750 30% $1,378.30 $1,253.00 Four weeks 450,000 40% $11,880.00 $10,800.00 South East Qld Two weeks 225,000 35% $6,435.00 $5,850.00 One week 112,500 30% $3,465.00 $3,150.00 Four weeks 182,000 35% $5,205.20 $4,732.00 Total Coastal Expressway Two weeks 91,000 32% $2,702.70 $2,457.00 Warwick Ipswich Tweed/Gold Coast Lismore Grafton Coffs Harbour Tweed/Gold Coast Lismore Grafton Coffs Harbour Cross Border One week 45,500 30% $1,401.40 $1,274.00 Four weeks 461,000 40% $12,962.40 $11,784.00 Two weeks 245,500 35% $7,021.30 $6,383.00 One week 122,750 30% $3,780,70 $3,437.00 Four weeks 136,000 35% $3,889.60 $3,536.00 Cross Border NSW NSW Two weeks 68,000 32% $2,019.60 $1,836.00 One week 34,000 30% $1,047.20 $952.00 Source: Net readership based on APN host data - Morgan December 2011; APN total distribution area; surveyed titles only. Advertisement size and copy must remain the same across all newspapers within the package. Minimum size advertisement: 3cm x 2 column. All prices are GST inclusive is not applicable to the Training 22 & Tuition classification Source: Nielsen SiteCensus Feb-Apr average 2012; Based on % SOV 23
Total Take advantage of the complete APN ARM regional footprint and contact more candidates in print and online. The Total reaches right across Queensland and Northern New South Wales and enables employers to target highly responsive consumers all the way from in the north to Coffs Harbour in south. This package makes comprehensive use of two powerful media approaches print and online advertising. Couple the two and you have a marketing vehicle which is tough to beat. The Total provides advertisers with a 30 day listing on MyCareer.com.au. Market at a glance Population 2,110,681 Hospitals (Private/Public) 125 Education Facilities (Primary/Secondary) 1,054 Active Mine Sites (Minerals/Coal) 56 CSG Reserves (Active/Under Development) 61 Median House Price $324,229 Top Five Industries (by employment) Retail trade Health care and social assistance Construction Manufacturing Education and training Local Councils Regional Council; Regional Council; Regional Council; Fraser Coast Regional Council; Bundaberg Regional Council; Gympie Regional Council; Sunshine Coast Regional Council; Ipswich City Council; Regional Council; Southern Downs Regional Council; Gold Coast City Council; Lismore City Council; Tweed Shire Council; Clarence Valley Council; Coffs Harbour City Council Newspapers Daily Mercury The Observer NewsMail Daily News The Chronicle The Northern Star The Gympie Times Bundaberg Fraser Coast Gympie Warwick The Daily Examiner Ipswich Tweed/Gold Coast Lismore Grafton Coffs Harbour Daily The Morning Bulletin Fraser Coast Chronicle Warwick Daily News QT The Queensland Times The Coffs Coast Advocate Circulation 210,387 * Readership 462,000 ** MyCareer.com.au Unique Audience 557,000^ RNN Upgrade to the Online MREC www.dailymercury.com.au www.themorningbulletin.com.au www.gladstoneobserver.com.au www.news-mail.com.au www.frasercoastchronicle.com.au www.gympietimes.com.au www.sunshinecoastdaily.com.au www.qt.com.au www.thechronicle.com.au www.warwickdailynews.com.au www.mydailynews.com.au www.northernstar.com.au www.dailyexaminer.com.au www.coffscoastadvocate.com.au RNN Package Unique Browsers (Monthly) 661,565^^ RNN Package Average Time on Site 4:08 mins # Page Impressions 198,250 ## Position News & Sport/Weather/Lifestyle Duration One Week Investment $5,551.00 GST ex/$6,106.10 GST inc Discount 30% Colour Rate Mono Rate $173.42 $133.40 Normally $469.89 Save $294.31 or 63% All rates are GST inclusive. 24 CSG = Coal Seam Gas Source: AECgroup *Combined circulation based on APN host data - ABC January to March 2012, CAB October 2011 to March 2012 or Publisher s Claim data for relevant titles **Net readership based on APN host data - Morgan December 2011; APN total distribution area ^Nielsen Online Ratings April 2012; Domestic traffic ^^Market Intelligence April 2012; Domestic traffic #SiteCensus April 2012 ##Feb-Apr average 2012; Based on % SOV
Qld It s the perfect match of online and print marketing. With access to 11 newspapers spanning the length of the state, and online exposure to over half-a-million^ candidates across Australia and beyond each month, this is unique recruitment package you cannot miss. For employers looking to reach a skilled and diverse workforce spanning mining, retail community, transport and financial services, the Qld is the perfect package to connect with active and passive candidates across some of Australia s largest growing regional centres all via a multi-media approach. The Qld provides advertisers with a 30 day listing on MyCareer.com.au. Market at a glance Population 1,831,791 Hospitals (Private/Public) 110 Education Facilities (Primary/Secondary) 842 Active Mine Sites (Minerals/Coal) 56 CSG Reserves (Active/Under Development) 59 Median House Price $323,902 Top Five Industries (by employment) Retail trade Health care and social assistance Construction Manufacturing Education and training Local Councils Regional Council; Regional Council; Regional Council; Fraser Coast Regional Council; Bundaberg Regional Council; Gympie Regional Council; Regional Council; Ipswich City Council; Regional Council; Southern Downs Regional Council; Gold Coast City Council; Tweed Shire Council Newspapers Daily Mercury The Observer NewsMail Daily News The Chronicle QT The Queensland Times Bundaberg Fraser Coast Gympie Ipswich Warwick Tweed/Gold Coast Daily The Morning Bulletin Fraser Coast Chronicle Warwick Daily News The Gympie Times Circulation 153,172 * Readership 360,000 ** MyCareer.com.au Unique Audience 557,000^ RNN Upgrade to the Online MREC www.dailymercury.com.au www.themorningbulletin.com.au www.gladstoneobserver.com.au www.news-mail.com.au www.frasercoastchronicle.com.au www.gympietimes.com.au www.sunshinecoastdaily.com.au www.qt.com.au www.thechronicle.com.au www.warwickdailynews.com.au www.mydailynews.com.au RNN Package Unique Browsers (Monthly) 570,537^^ RNN Package Average Time on Site 4:15 mins # Page Impressions 165,500 ## Position News & Sport/Weather/Lifestyle Duration One Week Investment $4,746.00 GST ex/$5,220.00 GST inc Discount 30% Colour Rate Mono Rate $153.17 $117.83 Normally $365.63 Save $210.64 or 58% All rates are GST inclusive. 26 CSG = Coal Seam Gas Source: AECgroup *Combined circulation based on APN host data - ABC January to March 2012 or ABC July to September 2011 (Tweed only) data for relevant titles **Net readership based on APN host data - Morgan December 2011; APN total distribution area ^Nielsen Online Ratings April 2012; Domestic traffic ^^Market Intelligence April 2012; Domestic Traffic #SiteCensus April 2012 ##Feb-Apr average 2012; Based on % SOV
Northern If you need to zero in on northern Queensland, this package is the best way to do it. Tapping into the lucrative agricultural, tourism and mining hubs, the Northern reaches job seekers in the construction, health, primary industry and resource sectors. This region is set to really come alive in the coming years and will soon become associated with soaring employment figures. Get your foot in the door now with a comprehensive media package that reaches candidates through their local newspapers and takes the message even further online. The Northern provides advertisers with a 30 day listing on MyCareer.com.au. Market at a glance Population 1,012,196 Hospitals (Private/Public) 61 Education Facilities (Primary/Secondary) 453 Active Mine Sites (Minerals/Coal) 49 CSG Reserves (Active/Under Development) 8 Median House Price $322,620 Top Five Industries (by employment) Retail trade Construction Health care and social assistance Manufacturing Accommodation and food services Local Councils Regional Council; Regional Council; Regional Council; Fraser Coast Regional Council; Bundaberg Regional Council; Gympie Regional Council; Regional Council Newspapers Daily Mercury The Morning Bulletin The Observer NewsMail Fraser Coast Chronicle The Gympie Times Daily Bundaberg Fraser Coast Gympie Circulation 105,623 * Readership 257,000 ** MyCareer.com.au Unique Audience 557,000^ RNN Upgrade to the Online MREC www.dailymercury.com.au www.themorningbulletin.com.au www.gladstoneobserver.com.au www.news-mail.com.au www.frasercoastchronicle.com.au www.gympietimes.com.au www.sunshinecoastdaily.com.au RNN Package Unique Browsers (Monthly) 398,467^^ RNN Package Average Time on Site 4:25 mins # Page Impressions 119,500 ## Position News & Sport/Weather/Lifestyle Duration One Week Investment $3,346.00 GST ex/$3,680.60 GST inc Discount 30% Colour Rate Mono Rate $119.89 $92.22 Normally $201.52 Save $62.35 or 51% All rates are GST inclusive. 28 CSG = Coal Seam Gas Source: AECgroup *Combined circulation based on APN host data - ABC January to March 2012 data for relevant titles **Net readership based on APN host data - Morgan December 2011; APN total distribution area ^Nielsen Online Ratings April 2012; Domestic traffic ^^Market Intelligence April 2012; Domestic traffic #SiteCensus April 2012 ##Feb-Apr average 2012; Based on % SOV
Central The Central is ideal for recruiters and employers who want to target the expansive mining industry. Stretching from on the Central Queensland coast out to Mt Isa in the far north-west, this package is the best way to target the resource, energy and agricultural sectors. Mt Isa Moranbah Emerald Blackwater Biloela In addition, this package boasts a powerful online component that will connect with web browsers in,, and beyond. In this day and age, a multi-media package is the way to make a real impression and this is a multi-media package with plenty of oomph. The Central provides advertisers with a 30 day listing on MyCareer.com.au. Market at a glance Population 459,001 Hospitals (Private/Public) 51 Education Facilities (Primary/Secondary) 300 Active Mine Sites (Minerals/Coal) 60 CSG Reserves (Active/Under Development) 8 Median House Price $298,877 Top Five Industries (by employment) Retail trade Mining Construction Manufacturing Health care and social assistance Local Councils Regional Council; Regional Council; Regional Council; Isaac Regional Council; Mount Isa City Council; Banana Shire Council; Central Highlands Regional Council Newspapers Daily Mercury The Morning Bulletin The Observer The Midweek/Miners Midweek The North West Star Central Telegraph Blackwater Herald Central Queensland News Circulation 92,687 * Readership 127,000+ ** MyCareer.com.au Unique Audience 557,000^ RNN Upgrade to the Online MREC www.dailymercury.com.au www.themorningbulletin.com.au www.gladstoneobserver.com.au www.cqnews.com.au www.centraltelegraph.com.au RNN Package Unique Browsers (Monthly) 398,467^^ RNN Package Average Time on Site 4:25 mins # Page Impressions 47,500 ## Position News & Sport/Weather/Lifestyle Duration One Week Investment $1,330.00 GST ex/$1,463.00 GST inc Discount 30% Colour Rate Mono Rate $139.07 $106.98 Normally $201.52 Save $62.35 or 31% All rates are GST inclusive. 30 CSG = Coal Seam Gas Source: AECgroup *Combined circulation based on APN host data - ABC January to March 2012, CAB October 2011 to March 2012, ABC July to December 2011 or Publisher s Claim data for relevant titles **Net readership based on APN host data - Morgan December 2011; APN total distribution area ^Nielsen Online Ratings April 2012; Domestic traffic ^^Market Intelligence April 2012; Domestic traffic #SiteCensus April 2012 ##Feb-Apr average 2012; Based on % SOV
Bowen Basin Expressway The Bowen Basin is the largest coal reserve in Australia, plus it is the site for many emerging LNG projects. Focus in on the coal and resource industries from a platform that encompasses,, Emerald, and the Central Highlands region. Moranbah Emerald This is a cost effective package that targets prospective employees in a really effective way. Save more marketing dollars while making more connections with the Bowen Basin Expressway. The Bowen Basin Expressway provides advertisers with a 30 day listing on MyCareer.com.au. Market at a glance Population 390,224 Hospitals (Private/Public) 36 Education Facilities (Primary/Secondary) 246 Active Mine Sites (Minerals/Coal) 48 CSG Reserves (Active/Under Development) 10 Median House Price $308,192 Top Five Industries (by employment) Retail trade Construction Manufacturing Mining Health care and social assistance Local Councils Regional Council; Regional Council; Regional Council; Isaac Regional Council; Central Highlands Regional Council Newspapers Daily Mercury The Morning Bulletin The Observer The Midweek/Miners Midweek Central Queensland News Circulation 85,470 * Readership 127,000+ ** MyCareer.com.au Unique Audience 557,000^ RNN Upgrade to the Online MREC www.dailymercury.com.au www.themorningbulletin.com.au www.gladstoneobserver.com.au www.cqnews.com.au www.centraltelegraph.com.au RNN Package Unique Browsers (Monthly) 160,071^^ RNN Package Average Time on Site 3:37 mins # Page Impressions 47,000 ## Position News & Sport/Weather/Lifestyle Duration One Week Investment $1,316.00 GST ex/$1,447.60 GST inc Discount 30% Colour Rate Mono Rate $105.56 $81.20 Normally $142.63 Save $36.68 or 26% All rates are GST inclusive. 32 CSG = Coal Seam Gas Source: AECgroup *Combined circulation based on APN host data - ABC January to March 2012, CAB October 2011 to March 2012 or ABC July to December 2011 data for relevant titles **Net readership based on APN host data - Morgan December 2011; APN total distribution area ^Nielsen Nielsen Online Ratings April 2012; Domestic traffic ^^Market Intelligence April 2012; Domestic traffic #SiteCensus April 2012 ##Feb-Apr average 2012; Based on % SOV
Surat Basin Expressway With the LNG developments in the Surat Basin now becoming increasingly important on the national stage, the Surat Basin Expressway now does more for your recruitment advertising than ever before. The Surat Basin Expressway is an excellent way to target candidates who have been attracted to the region by gas pipeline and mining developments. Over the coming years, this unique region will see even more opportunities for business growth and employment make sure you reach every quality candidate you can. The Surat Basin Expressway provides advertisers with a 30 day listing on MyCareer.com.au. Market at a glance Population 366,734 Hospitals (Private/Public) 43 Education Facilities (Primary/Secondary) 303 Active Mine Sites (Minerals/Coal) 10 CSG Reserves (Active/Under Development) 50 Median House Price $285,674 Top Five Industries (by employment) Agriculture, forestry and fishing Retail trade Manufacturing Health care and social assistance Education and training Newspapers The Chronicle Dalby Herald The Western Star Roma Chinchilla Dalby Northern Downs News Chinchilla News and Murilla Advertiser Circulation 42,477 * Readership 67,000+ ** MyCareer.com.au Unique Audience 557,000^ RNN Upgrade to the Online MREC www.thechronicle.com.au RNN Package Unique Browsers (Monthly) 117,705^^ RNN Package Average Time on Site 4:15 mins # Page Impressions 25,000 ## Position News & Sport/Weather/Lifestyle Duration One Week Investment $700.00 GST ex/$770.00 GST inc Discount 30% Local Councils Regional Council; Western Downs Regional Council; Maranoa Regional Council Colour Rate Mono Rate $61.29 $47.14 Normally $77.51 Save $15.95 or 21% All rates are GST inclusive. 34 CSG = Coal Seam Gas Source: AECgroup *Combined circulation based on APN host data - ABC January to March 2012, ABC July to December 2011 or Publisher s Claim data for relevant titles **Net readership based on APN host data - Morgan December 2011; APN total distribution area ^Nielsen Online Ratings April 2012; Domestic traffic ^^Market Intelligence April 2012; Domestic traffic #SiteCensus April 2012 ##Feb-Apr average 2012; Based on % SOV
Energy Basin Expressway Do you want to reach candidates involved in the resource, mining and energy sectors? This multi-media package combines the power of print and online to reach the majority of workers involved in the Surat and Bowen Basin regions. The Energy Basin Expressway is the ideal way to reach a pool of high quality candidates, many of whom are mobile and highly skilled within the industries that they operate. From coal to coal seam gas extraction through to mining services, energy and construction, candidates working across this expansive market have highly desirable skill sets and are looking for the next opportunity now. The Energy Basin Expressway provides advertisers with a 30 day listing on MyCareer.com.au. Market at a glance Population 756,664 Hospitals (Private/Public) 77 Education Facilities (Primary/Secondary) 540 Active Mine Sites (Minerals/Coal) 54 CSG Reserves (Active/Under Development) 62 Median House Price $284,855 Top Five Industries (by employment) Retail trade Manufacturing Agriculture, forestry and fishing Health care and social assistance Education and training Local Councils Regional Council; Regional Council; Regional Council; Regional Council; Southern Downs Regional Council; Isaac Regional Council; Central Highlands Regional Council; Western Downs Regional Council; Maranoa Regional Council; Balonne Shire Council; Whitsunday Regional Council Moranbah Emerald Blackwater Newspapers Daily Mercury The Morning Bulletin The Observer Blackwater Herald The Chronicle Warwick Daily News The Western Star Central Queensland News The Midweek / Miners Midweek Whitsunday Roma Chinchilla Dalby St George Warwick Whitsunday Times Dalby Herald Balonne Beacon Chinchilla News and Murilla Advertiser Circulation 135,127 * Readership 201,000+ ** MyCareer.com.au Unique Audience 557,000^ RNN Upgrade to the Online MREC www.dailymercury.com.au www.themorningbulletin.com.au www.gladstoneobserver.com.au www.thechronicle.com.au www.warwickdailynews.com.au www.cqnews.com.au www.centraltelegraph.com.au www.whitsundaytimes.com.au RNN Package Unique Browsers (Monthly) 275,893^^ RNN Package Average Time on Site 3:52 mins # Page Impressions 79,250 ## Position News & Sport/Weather/Lifestyle Duration One Week Investment $2,219.00 GST ex/$2,440.90 GST inc Discount 30% Colour Rate Mono Rate $181.32 $139.47 Normally $270.72 Save $88.65 or 33% All rates are GST inclusive. 36 CSG = Coal Seam Gas Source: AECgroup *Combined circulation based on APN host data - ABC January to March 2012, CAB October 2011 to March 2012, ABC July to December or Publisher s Claim data for relevant titles **Net readership based on APN host data - Morgan December 2011; APN total distribution area ^Nielsen Online Ratings April 2012; Domestic traffic ^^Market Intelligence April 2012; Domestic traffic #SiteCensus April 2012 ##Feb-Apr average 2012; Based on % SOV
Western Make the most of the great south-east s energy corridor and couple it with Roma and Chinchilla in the north. As key energy hubs for the region, Roma and Chinchilla house a bounty of skilled and experienced workers, making the Western the perfect way for employers to target this expansive geographical region through one simple transaction. When you want to target a region known for its agricultural and industrial strength, take up the Western. The Western provides advertisers with a 30 day listing on MyCareer.com.au. Market at a glance Population 550,948 Hospitals (Private/Public) 59 Education Facilities (Primary/Secondary) 406 Active Mine Sites (Minerals/Coal) 11 CSG Reserves (Active/Under Development) 52 Median House Price $275,349 Top Five Industries (by employment) Manufacturing Retail trade Agriculture, forestry and fishing Health care and social assistance Education and training Local Councils Ipswich City Council; Regional Council; Southern Downs Regional Council; Western Downs Regional Council; Southern Downs Regional Council; Maranoa Regional Council; Balonne Shire Council; South Burnett Regional Council; Murweh Shire Council; Lockyer Valley Regional Council Charleville Newspapers QT The Queensland Times The Chronicle Warwick Daily News Gatton, Lockyer and Brisbane Valley Star Chinchilla News and Murilla Advertiser The Stanthorpe Border Post Dalby Herald The Western Star Balonne Beacon South Burnett Times Western Times Roma Chinchilla Dalby St George Warwick Stanthorpe Circulation 84,636 * Readership 114,000+ ** MyCareer.com.au Unique Audience 557,000^ RNN Upgrade to the Online MREC www.thechronicle.com.au www.warwickdailynews.com.au www.qt.com.au www.gattonstar.com.au Kingaroy Ipswich Gatton RNN Package Unique Browsers (Monthly) 180,427^^ RNN Package Average Time on Site 3:31 mins # Page Impressions 44,750 ## Position News & Sport/Weather/Lifestyle Duration One Week Investment $1,253.00 GST ex/$1,378.30 GST inc Discount 30% Colour Rate Mono Rate $104.88 $80.68 Normally $174.82 Save $70.79 or 40% All rates are GST inclusive. 38 CSG = Coal Seam Gas Source: AECgroup *Combined circulation based on APN host data - ABC January to March 2012, CAB October 2011 to March 2012, ABC July to December 2011 or Publisher s Claim data for relevant titles **Net readership based on APN host data - Morgan December 2011; APN total distribution area ^Nielsen Online Ratings April 2012; Domestic traffic ^^Market Intelligence April 2012; Domestic traffic #SiteCensus April 2012 ##Feb-Apr average 2012; Based on % SOV
South East Qld Fuelled by strong population increases, affordable housing and a large public investment program, the South East Qld is the perfect advertising vehicle to reach a vast workforce that is skilled and willing to work. Gympie Warwick Fraser Coast Ipswich Tweed/Gold Coast The South East Qld provides access to a thriving economy with core industries in education, tourism, agriculture and food processing. To make sure you really reach them, combine your traditional advertising with online advertising. The South East Qld provides advertisers with a 30 day listing on MyCareer.com.au. Market at a glance Population 1,360,888 Hospitals (Private/Public) 72 Education Facilities (Primary/Secondary) 582 Active Mine Sites (Minerals/Coal) 8 CSG Reserves (Active/Under Development) 50 Median House Price $343,312 Top Five Industries (by employment) Retail trade Health care and social assistance Construction Manufacturing Education and training Local Councils Fraser Coast Regional Council; Gympie Regional Council; Regional Council; Ipswich City Council; Regional Council; Southern Downs Regional Council; Gold Coast City Council; Tweed Shire Council Newspapers Fraser Coast Chronicle The Gympie Times Daily QT The Queensland Times The Chronicle Warwick Daily News Daily News Circulation 91,230 * Readership 214,000 ** MyCareer.com.au Unique Audience 557,000^ RNN Upgrade to the Online MREC www.frasercoastchronicle.com.au www.gympietimes.com.au www.sunshinecoastdaily.com.au www.thechronicle.com.au www.warwickdailynews.com.au www.qt.com.au www.mydailynews.com.au RNN Package Unique Browsers (Monthly) 417,720^^ RNN Package Average Time on Site 4:15 mins # Page Impressions 112,500 ## Position News & Sport/Weather/Lifestyle Duration One Week Investment $3,150.00 GST ex/$3,465.00 GST inc Discount 30% Colour Rate Mono Rate $98.62 $75.86 Normally $214.39 Save $115.82 or 54% All rates are GST inclusive. 40 CSG = Coal Seam Gas Source: AECgroup *Combined circulation based on APN host data - ABC January to March 2012 or ABC July to September 2011 (Tweed only) data for relevant titles **Net readership based on APN host data - Morgan December 2011; APN total distribution area ^Nielsen Online Ratings April 2012; Domestic traffic ^^Market Intelligence April 2012; Domestic traffic #SiteCensus April 2012 ##Feb-Apr average 2012; Based on % SOV
Total Coastal Expressway There s never been a better time to recruit on the! The Total Coastal Expressway gives employers, recruiters and training organisations access to the popular daily and community newspapers that stretch across the region. More than that: Australia has one of the highest levels of internet penetration in the world ##, so take advantage of an audience that will couple their newspaper experience with online. Market at a glance Population 466,014 Hospitals (Private/Public) 12 Education Facilities (Primary/Secondary) 110 Median House Price $392,641 Top Five Industries (by employment) Retail trade Construction Health care and social assistance Manufacturing Accommodation and food services Local Councils Regional Council; Moreton Bay Regional Council Newspapers Daily Noosa News Maroochy Weekly Kawana Weekly Nambour Weekly The Range News Caloundra Weekly Buderim Chronicle Bribie Weekly Caboolture News Nambour Buderim Maleny Caboolture MyCareer.com.au Upgrade Advertisers that purchase the Total Coastal Expressway can purchase a 30 day listing on MyCareer.com.au at a discounted rate of $217.36. That s a 24% discount off the casual rate! The MyCareer.com.au Upgrade includes listing enhancements; seven day auto-refresh taking your listing back to the top of your category; unlimited text and editing; multi-categorisation under three sectors and three sub-sectors; as well as a customised template and corporate profile. RNN Upgrade to the Online MREC www.sunshinecoastdaily.com.au Noosa Maroochydore Kawana Caloundra Bribie Island RNN Package Unique Browsers (Monthly) 203,305 ^^ RNN Package Average Time on Site 5:54 mins # Page Impressions 45,500 ## Position News & Sport/Weather/Lifestyle Duration One Week Investment $1,274.00 GST ex/$1,401.40 GST inc Discount 30% Circulation 181,329 * MyCareer.com.au Unique Audience 557,000^ Colour Rate Mono Rate $83.28 $64.06 Normally $118.96 Save $35.68 or 30% All rates are GST inclusive. 42 CSG = Coal Seam Gas Source: AECgroup *Combined circulation based on APN host data - ABC January to March 2012, CAB October 2011 to March 2012 ^Nielsen Online Ratings April 2012; Domestic traffic ^^Market Intelligence April 2012; Domestic traffic #SiteCensus April 2012 ##Nielsen Australian Online Consumer Report 2012 ##Feb-Apr average 2012; Based on % SOV
Cross Border The region covered by the Cross Border is defined by new industrial growth, natural resources and developed infrastructure. Make your own mark on the region with this comprehensive multi-media package. The population expansion is changing the face of this cross border region which has resulted in a commitment of solid regional investment, particularly in the finance, retail, recreation, public administration and communications sectors. The Cross Border provides advertisers with a 30 day listing on MyCareer.com.au. Market at a glance Population 1,484,745 Hospitals (Private/Public) 77 Education Facilities (Primary/Secondary) 713 Active Mine Sites (Minerals/Coal) 8 CSG Reserves (Active/Under Development) 50 Median House Price $351,406 Top Five Industries (by employment) Retail trade Health care and social assistance Construction Manufacturing Education and training Local Councils Regional Council; Ipswich City Council; Regional Council; Southern Downs Regional Council; Gold Coast City Council; Lismore City Council; Tweed Shire Council; Clarence Valley Council; Coffs Harbour City Council Newspapers Warwick Daily QT The Queensland Times The Chronicle Warwick Daily News Daily News The Northern Star The Daily Examiner The Coffs Coast Advocate Circulation 130,950 * Readership 277,000 ** MyCareer.com.au Unique Audience 557,000^ RNN Upgrade to the Online MREC www.sunshinecoastdaily.com.au www.thechronicle.com.au www.warwickdaily.com.au www.qt.com.au www.mydailynews.com.au www.northernstar.com.au www.dailyexaminer.com.au www.coffscoastadvocate.com.au Ipswich Tweed/Gold Coast Lismore Grafton Coffs Harbour RNN Package Unique Browsers (Monthly) 462,991^^ RNN Package Average Time on Site 4:06 mins # Page Impressions 122,750 ## Position News & Sport/Weather/Lifestyle Duration One Week Investment $3,437.00 GST ex/$3,780.70 GST inc Discount 30% Colour Rate Mono Rate $102.66 $78.97 Normally $270.15 Save $167.95 or 62% All rates are GST inclusive. 44 CSG = Coal Seam Gas Source: AECgroup *Combined circulation based on APN host data - ABC January to March 2012, CAB October 2011 to March 2012 or ABC July to September 2011 (Tweed only) data for relevant titles **Net readership based on APN host data - Morgan December 2011; APN total distribution area ^Nielsen Online Ratings April 2012; Domestic traffic ^^Market Intelligence April 2012; Domestic traffic #SiteCensus April 2012 ##Feb-Apr average 2012; Based on % SOV
NSW With a footprint that encompasses a number of popular destinations for sea changers and holiday-makers, as well as regions known for their healthy and strong rural and farming trends, the NSW is an ideal method to communicate with university-educated candidates and those employed in the tourism and agricultural sectors. The NSW allows employers to tap into an established population that is skilled and looking for their next career opportunity. The NSW provides advertisers with a 30 day listing on MyCareer.com.au. Market at a glance Population 584,789 Hospitals (Private/Public) 21 Education Facilities (Primary/Secondary) 306 CSG Reserves (Active/Under Development) 2 Median House Price $527,706 Top Five Industries (by employment) Retail trade Health care and social assistance Construction Accommodation and food services Education and training Local Councils Lismore City Council; Gold Coast City Council; Tweed Shire Council; Clarence Valley Council; Coffs Harbour City Council Newspapers Daily News The Northern Star The Daily Examiner The Coffs Coast Advocate Circulation 61,197 * Readership 110,000 ** MyCareer.com.au Unique Audience 557,000^ RNN Upgrade to the Online MREC www.mydailynews.com.au www.northernstar.com.au www.dailyexaminer.com.au www.coffscoastadvocate.com.au Tweed/Gold Coast Lismore Grafton Coffs Harbour RNN Package Unique Browsers (Monthly) 139,513^^ RNN Package Average Time on Site 3:48 mins # Page Impressions 34,000 ## Position News & Sport/Weather/Lifestyle Duration One Week Investment $952.00 GST ex/$1,047.20 GST inc Discount 30% Colour Rate Mono Rate $90.10 $69.30 Normally $128.70 Save $38.24 or 30% All rates are GST inclusive. 46 CSG = Coal Seam Gas Source: AECgroup *Combined circulation based on APN host data - ABC January to March 2012, CAB October 2011 to March 2012 or ABC July to September 2011 (Tweed only) data for relevant titles **Net readership based on APN host data - Morgan December 2011; APN total distribution area ^NielsenOnline Ratings April 2012; Domestic traffic ^^Market Intelligence April 2012; Domestic traffic #SiteCensus April 2012 ##Feb-Apr average 2012; Based on % SOV