Making YOUR Industry Data Available Bryan Wilson DDS Project Director IATA IATA Commercial Strategy Symposium 2010 1
Data, data everywhere, but.. Airlines are data businesses Spoilt for choice But never quite enough, at the right time, right breakdown, right detail How can you make good decisions? IATA Commercial Strategy Symposium 2010 2
The choice is yours MIDT Bookings data through each GDS Separate GDS contracts No yield insight A smaller and smaller proportion of travel IATA PaxIS Ticket data through the BSP Except tickets supplied through Amadeus USA sales added from ARC/ASP Averaged fares Same limitation of just indirect sales Sophisticated estimation tool provided IATA Commercial Strategy Symposium 2010 3
But whose data is it? Airline Passenger Agent GDS Settlement System IATA Commercial Strategy Symposium 2010 4
The answer seems to depend Passengers have some protection under data privacy legislation Agents have some protection under EC CRS code of conduct GDSs even have obligations to provide data under EC CRS Code IATA cannot offer settlement data provided by one EC based GDS Courts are deciding on issues of Confidence Where are the rights of airlines to use their own data? IATA Commercial Strategy Symposium 2010 5
IATA proposes Direct Data Service - DDS Encouraged by IATA Board in December 2009 Partnership with ARC Stage 1 Tickets ASP and BSP data as allowed (ie currently lacks Amadeus BSP) Daily data feeds from Contributing Airlines All indirect ticket sales Direct ticket sales if airlines want to participate at that level Potential to grow to 100% of all air travel Later stages could add Bookings, EMD etc IATA Commercial Strategy Symposium 2010 6
DDS Vision Create the premiere Global Industry Database Input Files from Carriers Sales Revenue Management Marketing Network Planning Alliances Answers Data today and future Airline tickets (indirect & direct sales) Full ticket records Bookings EMD / Ancillary services Products Industry Game-Changer Advanced Market Intelligence Global Channel Analysis Fraud Identification / Reduction Full market views (agency and direct) IATA Commercial Strategy Symposium 2010 7
DDS Project Plan Step 1 Approach initial group of 82 Airlines Formation of Industry Advisory Group Step 2a Supporting Airlines commit their data IATA to decide whether to launch DDS Step 2b Contributing Airlines release their data Step 3 IATA and ARC offer DDS services DDS services start IATA Commercial Strategy Symposium 2010 8
ARC/IATA DDS 71 airlines supporting DDS today IATA Commercial Strategy Symposium 2010 9
The supporting airlines ensure DDS has high coverage in all Regions >93% Global Indirect Sales 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Africa Asia Pacific Europe Middle East and North Africa Northern Asia The Americas IATA Commercial Strategy Symposium 2010 10
21 airlines have committed data, moving DDS towards critical mass in each Region 77% Global Indirect Sales Committed Today 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Africa Asia Pacific Europe Middle East and North Africa IATA Commercial Strategy Symposium 2010 11 Northern Asia The Americas
Data Release Policies Give to Get Advisory Group giving industry perspective 13 airline representatives Give to Get is THE fundamental principle Provide all Indirect sales Or Provide all Indirect AND Direct Sales Airlines will only be eligible to receive equivalent data back DDS is a Pro-Competitive industry service Every airline is welcome (and encouraged) to participate Reports will be provided to New entrant airlines and Non Airlines Data products will not reveal sensitive data IATA Commercial Strategy Symposium 2010 12
Product and Commercial Proposition Two main outputs in daily format, Long record (full coupon details) Short record (aggregated by O&D, cabin class and day) Specific selection of markets that interest each user Additional services Web-tool Full market size estimates Customized reports Data warehousing IATA Commercial Strategy Symposium 2010 13
Next Steps Aim to achieve critical success factors for launch Critical mass of data Advisory Group fully supporting DDS proposals DDS still considered pro-competitive and meeting all laws Airlines that are supporting DDS are invited to a meeting in Geneva on 15 March 2011 Airlines not included in the original group of 82 will be invited to join after the initial launch IATA Commercial Strategy Symposium 2010 14