S O M E R S E T t r o y, C O L L E C T I O N m i c h i g a n
THE FORBES COMPANY The Forbes Company is a nationally recognized owner, developer and manager of iconic regional shopping centers, that are known throughout their respective markets for their retail innovation, fashion leadership, distinctive architecture and luxury appointments. The Forbes Company creates exceptional retail destinations with no equal. THE MALL AT MILLENIA Orlando, Florida SOMERSET COLLECTION Troy, Michigan WATERSIDE SHOPS Naples, Florida THE GARDENS MALL Palm Beach Gardens, Florida
SOMERSET This luxurious Michigan s of Oakland COLLECTION shopping Golden County, center Corridor. one of in Situated the Troy in crowns the wealthiest heart regions in the U.S., Somerset Collection is the epicenter for luxury retail in the state of Michigan. Underneath Somerset Collection s palatial ceilings, and connected by its 700-foot stunning glass skywalk, more than 170 revered include Neiman Salvatore retailers Marcus, Ferragamo, await. Saks Renowned Fifth Burberry, names Avenue, Louis Gucci, Vuitton, Giorgio Armani, Versace, Max Mara and Tiffany & Co.
NOT SEEN ANYWHERE ELSE IN THE STATE OF MICHIGAN...
MORE THAN 170 U N D U P L I C AT E D STORES, IN NEIMAN MARCUS 7 FOR ALL MANKIND THE INCLUDING 60 M A R K E T, ANCHORED SAKS FIFTH AVENUE ALLEN EDMONDS T H AT NORDSTROM ANNE FONTAINE ARE BY MACY S APEX BY SUNGLASS HUT ARHAUS ARITIZA BROOKS BROTHERS BURBERRY THE CAPITAL GRILLE COLE HAAN CRATE & BARREL DAVID YURMAN DESTINATION MATERNITY THE DETROIT SHOPPE ECCO EILEEN FISHER EMPORIO ARMANI FREE PEOPLE GIORGIO ARMANI GUCCI HALSTON HERITAGE HENRI BENDEL HERVE LEGER HUGO BOSS INTERMIX IVIVVA ATHLETICA KATE SPADE NEW YORK KIEHL S LACOSTE LEGO LILLY PULITZER L.K.BENNETT LOUIS VUITTON MADEWELL MARMI MAX MARA MCCORMICK & SCHMICK S MICROSOFT THE NORTH FACE OMEGA OPTICA PARADISE PEN POTTERY BARN KIDS RESTORATION HARDWARE SALVATORE FERRAGAMO ST. CROIX ST. JOHN STUART WEITZMAN TIFFANY & CO. TOMMY BAHAMA URBAN OUTFITTERS VERSACE TORY BURCH VINCE TRUE RELIGION BRAND JEANS VINEYARD VINES WOLFORD BOUTIQUE
EXCEPTIONAL After a shopping gratifying the CUISINE Collection, assortment of guests notable can enjoy restaurants. These signature establishments represent the best in their niche from fine dining to casual fare. Selections include The California Café, J. Capital Pizza McCormick Alexander s Grille, Brio Kitchen, & and Neiman Schmick s, P.F. Tuscan Chang s Grille, Marcus Peacock Cafés, China Bistro.
ARCHITECTURAL DRAMA Soaring glass ceilings illuminate a modern oasis of dancing fountains and sparkling marble floors. Regal palms and topiaries grace airy open passageways bathed in natural light. Somerset Collection s award-winning architecture imparts effortless grandeur and comfort. Crisp light-filled interiors with impeccable glass and wood craftsmanship create the ambiance. While stunning sculptures, trickling fountains and a vast moving skywalk soothe and ease, the space acts as an ideal backdrop for the carefully orchestrated services that await the guests.
P R E M I E R L O C A T I O N Somerset Collection, known as Downtown Michigan, in the dynamic heart of Oakland County, serves many roles. It gives retail luster to the state s Golden Corridor amidst 12 million square feet of bustling office space and more than 50,000 area workers. It acts as a Northern luxury beacon, drawing Great Lakes visitors from Ohio, Indiana and Ontario, Canada. And, closer to shore, it is the preferred shopping destination for the affluent communities of Bloomfield Hills, Bloomfield Township, Birmingham, Franklin, Oakland Township and Rochester with some of the highest household incomes in the U.S.
A WEALTH OF OPPORTUNITY
REMARKABLE GUESTS POPULATION OF MICHIGAN 9.9 MILLION POPULATION OF OAKLAND COUNTY 1.2 MILLION WITH 490,000 HOUSEHOLDS Somerset Collection s guests exhibit strong patronage patterns across the board. More than 70% of guests shop both Somerset Collection North and South. This key shopper represents the highest household incomes in the county and visit more than two stores on average. SHOPPER PROFILE Overall Shopper U.S. Benchmark for all Shoppers % Female 64.5% 65.8% Average Age 39 38.8 Average HH Income $134,839 $85,027 Average Expenditure $395* $100.74 Length of Visit 86.3 80.3 # Stores Visited 2.6 1.8 * Breakout of average expenditures of the Somerset Collection South Guest: Overall Shopper $657 Fine Jewelry $3,200 Unisex Apparel $552 Leather and Luggage $516
MARKET FACTS Somerset Collection is the #2 tourist attraction for guests staying with friends and family, second only to The Henry Ford Museum and Greenfield Village. Somerset Collection is located in the heart of The Golden Corridor known for its more than 12 million feet of office space and 50,000 area office workers within three minutes of the Center. Somerset Collection draws from the Great Lakes region including Ohio, Indiana and Ontario, Canada and is often referred to as Downtown Michigan. Shoppers drive an average of 37 minutes to visit Somerset Collection far exceeding the industry benchmark. The primary trade area includes the affluent communities of Bloomfield Hills, Bloomfield Township, Birmingham, Franklin, Oakland Township and Rochester. Of the 490,000 households in Somerset Collection s primary ETA, 155,000 exceed $120,000 HHI and 225,000 exceed $,000. Michigan is one of the most philanthropic states in the U.S. 84% of the adult population in the trade area shows the strongest tendency to shop upscale retailers. The average expenditure per visit at Somerset Collection is three times the industry benchmark. Somerset Collection is the preferred shopping destination for both international and regional college students. The Collection draws from 45 major universities within a two hour radius of the center. Somerset Collection boasts more than 60 stores and restaurants that are one-of-a-kind in Michigan, with luxury brand stores flourishing. Many are in the top five in their company s portfolio. Somerset Collection s guest amenities include two full service concierges, platinum guest program and seven valet parking locations. The Metro Detroit area, Detroit in particular, is becoming a brand as recognizable and desired as Chicago and New York. Detroit is the new it city with more adults 21 35 years of age relocating to the area for careers in engineering, technology and the arts. These new city dwellers look to Somerset Collection as the only shopping destination in the area to provide the bestin-class and first-to-market retail for their lifestyle. The Detroit metropolitan area hosts more than 15 million visitors per year. Of these, 6 million are day visitors, and 9 million spend at least one night. The majority of overnight visitors, 68%, stay with friends and family. Somerset Collection s City Loft, in the heart of Downtown Detroit, generated more than a million dollars in positive media, and more than $100,000 in sales, with luxury outselling all categories of product.
Lak e Hur on 2015 Average Household Income 402 402 69 Legend ^ _ Somerset Collection 69 Somerset 45 Minute Drive Time 21 Somerset 60 Minute Drive Time 2015 Average Household Income 22 18 20 ^ _ 1 5 96 Anchor Bay 19 15 10 96 2 6 24 17 696 7 8 11 14 4 16 9 12 13 96 2 $49,999 $50,000 - $59,999 $60,000 - $69,999 $70,000 - $79,999 $80,000 - $89,999 $100,000 Selected Communities by Average Household Income 401 $40,000-1 - $221,222 - Bloomfield Hills 2 - $198,253 - Franklin 401 3 - $180,744 - Barton Hills 4 - $168,2 - Grosse Pointe Shores 5 - $168,723 - Orchard Lake Village 6 - $166,9 - Bingham Farms 7 - $155,5 - Beverly Hills 8 - $153,286 - Huntington Woods 9 - $153,271 - Grosse Pointe Farms 10 - $149,297 - Birmingham 11 - $141,852 - Pleasant Ridge 12 - $135,473 - Grosse Pointe 13 - $130,287 - Grosse Pointe Park 14 - $122,407 - Grosse Pointe Woods 15 - $115,811 - Troy 16 - $112,240 - Northville 17 - $111,266 - Novi 18 - $108,711 - Rochester Hills Lak e 19 - $108,3 - Rochester Erie 20 - $107,557 - Sylvan Lake 21 - $106,535 - Leonard 22 - $106,300 - Lake Angelus 23 - $103,714 - Lathrup Village 24 - $100,909 - Farmington Hills 2 3 $39,999 Above Lak e St Clair $30,000 $30,000 - $90,000 - $100,000 696 23 Below Pigeon Bay. 0 3.5 7 Miles 14
Lak e Hur on 2015 Average Household Net Worth 402 69 69 Legend ^ _ 18 69 22 Anchor Bay 14 Somerset 60 Minute Drive Time 20 2015 Average Household Net Worth 19 Below 96 1 3 96 21 $600,000 - $799,999 9 8 10 13 4 2 96 7 12 16 Lak e St Clair Above $1,000,000 Selected Communities by Average Household Net Worth 1 - $2,918,703 - Franklin 2 - $2,904,378 - Bloomfield Hills 3 - $2,1,668 401 - Bingham Farms 4 - $2,610,384 - Grosse Pointe Shores 401 5 - $2,481,099 - Orchard Lake Village 6 - $2,211,035 - Barton Hills 7 - $2,053,814 - Grosse Pointe Farms 8 - $2,008,691 - Huntington Woods 9 - $1,937,533 - Beverly Hills 10 - $1,930,133 - Pleasant Ridge 11 - $1,761,156 - Lathrup Village 12 - $1,636,588 - Grosse Pointe 13 - $1,610,950 - Grosse Pointe Woods 14 - $1,553,776 - Lake Angelus 15 - $1,438,235 - Birmingham 16 - $1,296,673 - Grosse Pointe Park 17 - $1,262,572 - Troy 18 - $1,160,519 - Leonard 19 - $1,132,260 - Rochester Hills 20 - $1,112,205 - Pearl Beach Pigeon21 - $1,109,379 - NorthvilleLak e Erie Bay 22 - $1,053,435 - Lake Fenton 23 - $1,044,190 - Livonia 24 - $1,020,410 - Wolverine Lake 6 $800,000 - $999,999 696 11 696 23 ^ _ $400,000 - $599,999 15 24 $200,000 $200,000 - $399,999 17 2 5 Somerset Collection Somerset 45 Minute Drive Time 402 2. 0 3.5 7 Miles 14
SUCCESSFUL MARKETING PROGRAMS DESIGNED FOR YOU...
HOLIDAY 2015 HOLIDAY 2015 STRATEGIC PROGRAMMING AND PARTNERSHIPS, COUPLED WITH CUSTOMIZED CENTER INITIATIVES, PROVIDE SOMERSET COLLECTION RETAILERS WITH THE OUTSTANDING MARKETING SUPPORT THAT THEY DESERVE. BRANDING EFFORT RESULTS Increase drive time to property: 50% greater than national average Increase average time spent at property: 42% greater than national average Increase average expenditure at property: 2.7 x the national average FILM SERIES Somerset Collection has created an ongoing series of short films exploring the world of fashion. Utilizing pieces from top designers, the series serves as the introduction to individual retailers seasonal films. SIGNATURE EVENTS From Mother s Day Teas to Santa s Magnificent Departure, each season, Somerset Collection creates iconic experiences for their guests. THE PERFECT 10 Selected monthly, from apparel to home goods, guests enjoy Somerset Collection s favorites with a feature on their website called The Perfect 10. MEDIA PARTNERSHIPS From the Super Bowl to the Thanksgiving Day Parade, Somerset Collection promotes the center s retailers during key programming. SOMERSET DIRECT Looks like a gallery. Sells like a store. Somerset Collection is changing the face of retail with a curated retail collection in a 4,000sf showroom in Detroit. CATEGORY EVENTS Through their network of media partnerships, Somerset Collection provides the necessary public relations support to generate awareness of each retailer s promotions A TALE of TWO CITIES A TALE of TWO CITIES and philanthropic events. In addition, each year a custom holiday magazine is published and is treaured as a keepsake coffee table book.
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