#1 Brand by Consumers in the Budget & Economy Segment CONSISTENTLY GR8T! Project Description Highest in Guest Satisfaction Among Economy/Budget Hotel Chains Eight Years in a Row #1 Brand by Developers in New Construction Budget & Economy Segment
Highest Ranked Economy Hotel Chain Microtel Inns & Suites Recognized as Highest Ranked Economy Hotel Chain by J.D. Power and Associates 22, 23, 24, 25, 26, 27 & 28, 29 North American Hotel Guest Satisfaction Study ranked Microtel Inns & Suites the Highest in Guest Satisfaction Among Economy/Budget Hotel Chains The study looked at four key guest satisfaction measures including pre-arrival/arrival, guestrooms, hotel services and departures Disclaimer: Microtel received the highest numerical score among economy/budget hotels in the proprietary J.D. Power and Associates (22-)28 North America Hotel Guest Satisfaction Index Study SM. (28) Study based on responses from 53,453 guests measuring 14 economy/budget hotels and measures opinions of guests who stayed in a hotel May 27-June 28. Proprietary study results are based on experiences and perceptions of consumers surveyed June 27-June 28. Your experiences may vary. Visit jdpower.com.
Enter Microtel
The Competition Motel 6 Best Western Econolodge
The Microtel Concept Microtel Provides: The Highest Quality at the Lowest Price 1% New Construction 1% Consistent Curb Appeal Superior to Any Other Budget Segment Product Olathe, Kansas 1% Interior Corridor Ease of Operation:Simple Back-to-Basics Best Value in Budget/Economy Segment Simple, Best Available Rate Fewer Employees Needed Uniform Standards Across All Properties Atlanta, GA
The Microtel Concept Microtel Provides: Development Support Working Drawings for 5 Prototypes Provided on Disk, & In Print (Site & Code Adaptation Required) National Accounts Purchasing Smaller Land Requirements From 1-1.5 Acres Safety and Security 1% interior corridor hotels Electronic Locks Single After-Hours Entrance Superior Lighting Inside/Outside the Property Hazelton, WV
The Microtel Concept Microtel Provides: Reduced Development Risk Less Upfront Capital Required Shorter Construction Time Downside Protection Lender Familiarity Albertville, AL System Occupancy, ADR & RevPar Exceeding the Budget Segment Satisfied Guests #1 rated brand in guest satisfaction according to JD Powers (8) seven years in a row from 22-29 Colorado Springs, CO
Our Plan Is Working Status Report October 2, 1995 Open Hotels Applications Pending Signed Agreements Applications Total States Represented January 1, 21 18 18 Open Hotels 32 Under Construction 2 Signed Agreements 195 Applications 75 Total 6 8 States Represented 43 Countries Represented 1
Economy Segment Development Pipeline Microtel has 119 or 47% of the 255 projects in the economy construction pipeline Microtel has 8,94 or 45% of the 18,169 rooms in the economy construction pipeline Microtel Owns The Budget Economy Segment!
New Construction Pipeline in Economy Segment 29 New Construction Pipeline Microtel has 119 hotels with 8,94 rooms Motel 6 is in 2nd place with 28 hotels and 1,968 rooms Super 8 is in third place with 27 hotels and 2,582 rooms
Microtel Advantage Home of the Free Long Distance Calls * Free Local Calls Free Wireless High-Speed Internet Access in All Guestrooms! Free Get Up & Joe Continental Breakfast * Available in the Continental U.S.
Consumer & Industry Recognition Entrepreneur Magazine ranked Microtel the number one budget chain in the U.S. Business Travel News in their 29, 28, 27, 26, 25, 24, 23, 22 and 21 Hotel Chain Survey ranked Microtel the Number One Brand in the Budget Market. Lodging Econometrics identified Microtel as the leader in new construction in the economy segment for the past 2 consecutive quarters Market Metrix Hospitality Index 29 Winner for highest customer satisfaction among all economy hotels
Guest Satisfaction Index Study J. D. POWER & ASSOCIATES NORTH AMERICA HOTEL GUEST SATISFACTION INDEX STUDY 7 YEAR HISTORICAL RANKINGS BY BRAND ~ ECONOMY/BUDGET SEGMENT 28 27 26 25 24 23 22 AVG BRAND RANKING RANKING RANKING RANKING RANKING RANKING RANKING RANKING Microtel Inns & Suites 1 1 1 1 1 1 1 1 Red Roof Inns 2 2 2 4 3 2 3 Super 8 3 3 3 (Tie) 5 5 8 2 4.13 Days Inn 4 4 4 3 8 5 4.67 Howard Johnson Express 5 5 3 (Tie) 9 7 5.8 Rodeway Inn 6 9 12 11 6 8.8 Travelodge 7 6 7 1 12 9 8.5 Motel 6 8 7 6 8 1 7 6.75 Econo Lodge 9 8 1 7 13 4 8.5 Knights Inn 1 11 11 13 11 1 11 America's Best Value 11.17 1 9 12 14 11 11.2 America's Best Inns & Suites 12 8 2 2 6 Budget Host 13 13 6 4 6 7.83 Country Hearth 14 14 14 14 Howard Johnson Inns 5 5 Fairfield Inns (*) 1 (*) Ramada Limited (***) 9 3 3 4.75 (***) Baymont Inns (**) 3 (**) (*) Fairfield Inns moved to Mid-Scale Limited Service Segment in 22 (**) Baymont Inns moved to Mid-Scale Limited Service Segment in 22 (***) Ramada Limited moved to Mid-Scale Limited Service Segment in 25 Source: The information provided on this page is taken from the rankings prepared by J.D. Power & Associates and posted on their website, www.jdpower.com, and reflects a selected summary of their North America Hotel Guest Satisfaction Index Study for the Economy/Budget Segment, Overall Guest Satisfaction Index, for the years 2, 21, 22, 23, 24, 25, 26, 27 and 28.
National Sales Business Travel Sales - Corporate Government & Travel Agency Consortia RFP (Request For Proposals) Group & Tour Sales Professional Tour Operators & Group Coordinators Airline Accounts SMERF Groups: Social, Military, Education, Religious, Fraternal & Sports Markets Trade Shows American Bus Association & National Tour Association
29 Marketing Plan Radio - on air everyday - 365 days per year. Radio programs include ESPN Radio with Colin Herd, Jeff Foxworthy, Coast to Coast, Hispanic Radio and XM Satellite to include personalities such as Dave Ramsey, Bob Costas, Mice McConnell and Bill Sullivan to name a few. Internet - new designed microtelinn.com, natural and paid search optimization on all major search engines, affiliate marketing, behavioral marketing, email campaigns and Google Mobile Search. Property Hotel Collateral - Templates for Rack Card, J.D. Power and Associates, MicroPass and our new Get Up & Joe Breakfast Hotel Sales Support Professional Travel Associations and Trade Show presence
Double
Suite Room sofa/panel/bed
4 ZONES OFFER STREAMLINED STYLE 1. the Cafe zone 2. the Activity zone 3. the Relaxation zone 4. the Sleep zone
cappucino double room
cappucino suite room
Wyndham Worldwide: One Family. One Team. One Company. One of the World s Largest Hospitality Companies NYSE:WYN
Overview of Wyndham Worldwide A global leader in leisure accommodations with $4.4 billion in revenues for 27, and 4.8 to 4.9 billion in revenues estimated for 28* Wyndham Worldwide WYN Vacation Exchange and Rental Lodging World s largest hotel franchisor 1% of U.S. hotel room supply World s largest timeshare exchange network Leading European Vacation Rental Group Timeshare Resorts World s largest timeshare developer and marketer Over 14 resorts
About Wyndham Worldwide Hotel Portfolio of product competes in Upscale through economy segment High consumer awareness Strong performance Numerous untapped markets Vacation Ownership - Strategic alliance created by re-branding Wyndham VO business provides: Incremental marketing dollars build brand awareness High quality product development pipeline Cross-over marketing synergies impact hotel performance Expertise in Brand Development Successfully purchased, built and partnered in all segments of the hospitality industry Proven Capabilities Central reservation, revenue and yield management systems Loyalty and reward programs Full service product development capabilities Sound Financial Partner Senior Unsecured Ratings are BBB and Baa2 by Standard and Poor s and Moody s respectively Debt (excluding securitized debt) to Equity ratio was 32.23% at September, 3, 26 Expected Adjusted Cash Flows for 26 are $145 million - $225 million
About Wyndham Worldwide Strong Global Presence Largest Hotel Franchisor in the World (# of properties) 3 Business Units Hotel Group, Timeshare, RCI Vacation Exchange RCI Group is leader in Non-Hotel Leisure Accommodations Largest Timeshare Group in the Industry Hotel Group franchises 1 Brands from Budget to Upscale Steve Holmes, Chairman Hotel Group consists of nearly 6,5 properties and 535, rooms Largest Customer Loyalty Program based on participating hotels $6.5 to $7 billion market cap. Listed NYSE (WYN). Stock Buy Back Goldman Sachs, Bear Stearns, Deutsche Bank recommended WYN Debt is investment grade