Final report 16 18 (Mon Wed) October 2017 INTEX Osaka Hall 3, 4, 5
From the organiser We would like to thank you again for exhibiting at Beautyworld Japan West 2017.We are pleased to announce that the fair was successfully closed with 21,492 visitors from 22 countries / regions. The number of visitors in this report has been audited accordingly and consolidated with statistical reliability and transparency. [Final visitor s number] Visitors: 21,492 [Preliminary visitor s number] Visitors: 21,338 Beautyworld Japan is held three times a year in three different cities Fukuoka in February, Tokyo in May and Osaka in October. As an organiser, we shall make every effort to further develop and expand your business. Please don't hesitate to contact us if you have any comments or feedback. We will greatly appreciate your further guidance as well as your continued support. Beautyworld Japan organiser s office
Outline Highlights of the fair Title : Beautyworld Japan West Date : 16-18 (Mon-Wed) October 2017 10:00-18:00 (Last day until 17:00) Venue : INTEX Osaka Hall 3, 4, 5 Organisers Admission fee Number of visitors : Mesago Messe Frankfurt Corp. Shosankan 7F 1-3-2 Iidabashi Chiyoda-ku Tokyo 102-0072, Japan : JPY 3,000 (Tax included) *Free of charge with free admission tickets / online visitor registration : 21,492 visitors / 22 countries, regions Breakdown by country : Japan 20,884 Israel 4 China 285 Mongolia 2 S. Korea 100 Russia 2 Taiwan 77 Saudi Arabia 2 Hong Kong 41 United Arab Emirates 2 Thailand 20 Czech Republic 1 Malaysia 15 Mexico 1 U.S.A 14 United Kingdom 1 Australia 13 Singapore 8 Canada 6 Philippines 5 Domestic 20,884 Vietnam 5 Overseas 608 Indonesia 4 Total 21,492 Number of exhibitors : 262 exhibitors / 4 countries, regions (Domestic: 252, Overseas: 10) Breakdown by country : Japan 252 S. Korea 8 Germany 1 Canada 1 *Including co-exhibitors
Main stage seminar @Hall 3 Main stage Language:Japanese only 16 October
17 October
18 October
Morimasa Seminar @Special seminar room, Center building 2F room C&D Language:Japanese only
Dr. Suzuki seminar @Special seminar room, Center building 2F room C&D Language:Japanese only
Nail University @Special seminar room, Center building 2F room C&D Language:Japanese only
Association's seminar Language:Japanese only
AJESTHE seminar @ Special seminar room, Hall 6 Conference room F Language:Japanese only
Visitors Information Profile of the visitors Number of visitors Date 16 October 17 October 18 October Total Number of visitors 8,652 7,082 5,758 21,492 Industrial categories (occupation) Esthetic salon 30.4% Nail salon 10.9% Hairdressing salon 9.5% Compound salon 15.3% Spa facility 0.6% Hotel & leisure facility 0.7% Medical institution 3.2% Distributor / Wholesaler 7.8% Importer 3.8% Retailer 2.8% Manufacturer 9.7% Student (esthetic, nail and hairdressing school) 1.7% Others (association, embassy, beauty professional school, public officer, Press) 3.0% N/A 0.6% Visitors (domestic / international) Domestic 97.2% Overseas 2.8%
Visitors questionnaire Source: Official data tallied by Messe Frankfurt GmbH *exceptions indicated accordingly Your position Managing director, board member, owner 48.7% Manager 10.5% Employee 31.3% Others 6.3% N/A 3.2% Others 6.3% N/A 3.2% Managing director, Board member, Owner 48.7% Employee 31.3% Manager 10.5% *Source: Visitor registration data tallied by the organiser s office Your authority in purchasing decisions Have authority to purchase 53.0% Have partial authority to purchase 18.2% Have influence in purchasing 10.1% No authority to purchase 14.8% N/A 3.9% No authority to purchase 14.8% N/A 3.9% Have influence in purchasing 10.1% Have authority to purchase 53.0% Have partial authority to purchase 18.2% *Source: Visitor registration data tallied by the organiser s office
How did you prepare for your trade fair visit to Beautyworld Japan West? [multiple answers] Acquired information via Internet 33.1% Written/electronic invitation from an exhibitor Invitation, information from the organiser Recommendation from business partners 10.1% 15.8% 13.9% Advertisements/press reports 6.8% Contacted exhibitors beforehand 4.6% Information from trade associations 4.4% 0% 5% 10% 15% 20% 25% 30% 35% 40% What were the objectives of your participation in Beautyworld Japan West? Purchasing products 38.6% Collect information for purchasing 33.3% Market survey 14.4% Participation in seminar/forum/ presentation 6.0% Others 4.0% N/A 3.7% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% *Source: Visitor registration data tallied by the organiser s office
Which product range are you interested in at Beautyworld Japan West? Cosmetics for professionals Beauty accessories Beauty equipment [multiple answers] 53.0% 43.2% 40.6% Cosmetics for consumers Nail Salon items Diet & health Eyelash 34.9% 33.7% 29.3% 25.2% 22.5% Hair Beauty supplements 16.9% 16.7% OEM Spa & wellness Business support Fragrance & perfumery Packaging Others 6.5% 6.4% 5.4% 3.7% 2.8% 5.7% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% *Source: Visitor registration data tallied by the organiser s office How satisfied are you with your visit to this trade fair? Very satisfied 32.7% Satisfied 61.3% Less satisfied 6.0% Less satisfied 6.0% Very satisfied 32.7% Satisfied 61.3%
To what extent, at the moment, would you tend to also visit the next Beautyworld Japan West? Extremely strongly 21.7% Very strongly 20.9% Strongly 52.0% Less strongly / Not at all 5.4% Less strongly/not at all 5.4% Extremely strongly 21.7% Strongly 52.0% Very strongly 20.9%
Exhibitors questionnaire Source: Official data tallied by Messe Frankfurt GmbH Overall, how satisfied are you with your participation in this trade fair? Very satisfied 19.1% Satisfied 41.6% Less satisfied 33.1% Dissatisfied 4.5% N/A 1.7% Dissatisfied 4.5% N/A 1.7% Very satisfied 19.1% Less satisfied 33.1% Satisfied 41.6% How satisfied are you as an exhibitor with Very satisfied Satisfied Less satisfied / dissatisfied N/A Total number of visitors 15.7% 24.7% 46.1% 13.5% Visitor profile 16.3% 38.2% 37.1% 8.4% Reaching the visitor target groups 20.8% 41.0% 37.1% 1.1% Reaching the visitor with the decision-making authority 21.9% 32.6% 41.0% 4.5% Expectation of post-fair business 16.3% 31.4% 48.9% 3.4% 0% 20% 40% 60% 80% 100%
Will you participate in the next Beautyworld Japan West? Will exhibit 62.4% Considering 28.6% May not exhibit 7.9% N/A 1.1% May not exhibit 7.9% N/A 1.1% Considering 28.6% Will exhibit 62.4% Beautyworld Japan West 15 17 (Mon Wed) October 2018 INTEX Osaka Apply now!!
Next fairs Beautyworld Japan Fukuoka 5 6 (Mon Tue) February 2018 Fukuoka Kokusai Center Apply now!! Beautyworld Japan Tokyo Nail Forum 2018 14 16 (Mon Wed) May 2018 Tokyo Big Sight Apply now!!
Mesago Messe Frankfurt Corp. Beautyword Japan organiser s office Shosankan 7F 1-3-2 Iidabashi Chiyoda-ku Tokyo 102-0072, Japan Tel. +81-3-3262-8939 Fax. +81-3-3262-8442 E-mail. info@beautyworldjapan.com Web. www.beautyworldjapan.com