ONLINE-JOURNAL for the food and drink business and their suppliers CONSULTING: +49 911-715 095-11 MEDIAKIT INCL. PRICELIST valid from 05/2017
OUR STRATEGY BOLD APPEARANCE! We offer a variety of opportunities for your targeted communication! Depending on your goals there are different advertising formats available - individually or as a package at a great price. Of course, all of your advertising activities can be effectively connected. Talk to us - we will advise you in selecting the appropriate advertising formats and the relevant newsletter. Service: product photography, image cropping, customization and translation industrial or commercial texts, planning of entire email campaigns Measurable success of your appearance through access and click statistics Traditional forms of advertising, such as banner and newsletter advertising product presentation with Photos and PDF brochures Company presentation by lead campaigns Targeted placement of your competence by whitepaper or case studies Networking with other businesses, partners, customers and social media
SECTORS Participants in the individual sub sectors use yumda as professional information medium, facilitating their daily work. engineering/construction, packaging/ packing materials, components, MSR, IT, marketing/consulting, analytics/ hygiene, energy/supply, raw materials/ingredients, logistics/materials handling 16,8% trade, catering 7% production and processing of oils, fats, condiments and seasonings 6,2% AFG, mineral water manufacturer 8,5% others: e.g, Vegetables, fruit, fish 3,6% alcoholic beverages 13,1% meat products and meat processing 14,1% (continuous) bakery products, pasta, confectionery 14,8% milk products and milk processing 15,9% COMPANY SIZE You can reach small and medium businesses as well as large companies with yumda. > 500 employee 38% 1-99 employee 21% 100-499 employee 41%
GEOGRAPHY Communicate with yumda.de with your german audience, especially in Germany, Austria and Switzerland (DACH). rest Europe 4% Italy 3% rest World 2% Netherlands 3% Switzerland 8% Austria 10% yumda.de Germany 70% Communicate with yumda.com with your english-speaking audience, especially in Europe, Asia and North America. South America 5% Other 4% China 5% India 7% Europe 23% Australia 8% yumda.com Asia14% (middle East) Asia 18% (far East) North America 16%
AGE 85% of the yumda users are older than 30 years. You can reach your target group of the industry at the middle of their best working age. < 30 30-39 40-49 50-59 >59 15% 18 % 18 % 24 % 25 % PROFESSIONAL STATUS With yumda you can get the attention of manager and stakeholder in the entire food and beverage industry. Our users are professionals in their jobs - and in the information gathering. What does that mean? Purchase decisions are prepared online. (University-) Teachers / Lecturers 4% Graduate Students, Students, Apprentices, Pupils 6% Self Employed, Freelance 8% Other 3% Employee 31% Managing Director, Owner 20% Executives 28%
AREAS OF RESPONSIBILITY The competencies of our users are spread across the entire value chain of one company. Consulting 7% IT 6% Administration and HR 5% Manufacturing and Production 19% Sales, Marketing and Communications 8% Research and Development 8% Supply Technology 9% Business Development / Product management 15% Quality Assurance and Hygiene 13% Purchase 10%
TYPE OF BUSINESS The major part of our users come from the industrial environment. Another important group are Industry and Trade. Authorities 3% Others 2% Universities, Schools 5% Associations 8% Industry 42% Services 9% Trade 12% Crafts and Trades 19% ANNUAL INVESTMENT VOLUME With yumda you reach the manager or those who are mainly involved in the industry that directly decide over purchasing projects or investments. 62% of yumda users decide on an annual total investment of more than 20,000. < 1.000 3% 1.000 5.000 15% >50.000 38% 5.000 20.000 19% 20.000 50.000 24%
>> USER AND PAGEVIEWS AT YUMDA 109.000 SITEVIEWS per month (Ø 2016) prove that yumda has firmly established itself as a professional service in the food and drink industry. 520.000 UNIQUE USER 1 from all over the world use yumda.de and yumda.com as a professional information medium per year. Source: webtrends, Google Analytics, User information 1 The number of unique users indicates how many people have visited a website over a period. The user detection is performed by using cookies.
3 MINUTES per site (Ø reading time) yumda portals and newsletters are daily work and information tools for professionals and experts in the industry. 22.000 GERMAN-SPEAKING SUBSCRIBERS get informed by the weekly newsletter from yumda.de. 4.800 ENGLISH-SPEAKING SUBSCRIBERS receive all 14 days the latest information from yumda.com. The news- and jobletter are exactly tailored to the needs of subject matter experts and industry practitioners. The comprehensive mix of news, products, technical articles, events and jobs generated above-average open and click rates.
Especially for me as a service provider, yumda is the right partner for the food industry. At yumda.com I find the right companies for exciting projects. Antonios Mitsopoulos, owner of antonios mitsopoulos photography My colleagues and I always follow attentive to yumda Newsletter - a really fresh breeze in the industry. There is not much more needed to stay informed. Jan Stich, Manager of Suppliers Corporate Group Theo Müller S.e.c.s. yumda is the ideal partner to support our goals by turning their fresh ideas with large KnowHow into action and great results. Sevket Manyas, h ead of marketing at Bizerba GmbH und Co. KG I don t really read newsletter because there are too many of them. Although I ve subscribed to yumda newsletter, because there is always something interesting to find in it and the information is presented clearly and concisely. Markus Loscher, general manager at Brauerei Loscher GmbH & Co. KG
A selection of our satisfied customers... Don t miss your chance!
PRICELIST PRICELIST Company presentation... for 12 months 750 Euro Product presentation... for 12 months 820 Euro Additional booking options for product presentations.product of the week... per week Product-Highlight... per month 370 Euro 480 Euro Catalog presentation... for 12 months 820 Euro Publications.White Paper, Magazine, Case Studies... for 12 months 820 Euro special placements.star of the week... per week.highlight Placement... per month 370 Euro 480 Euro Newsletter Ads.Advertising-Box... per 1.000 Recipient Advertising-Box Premium... per 1.000 Recipient.Panorama Ad... per 1.000 Recipient.Company Ad... per 6 Newsletter.Product-/White Paper-/Catalog Reference... per Newsletter.Job Reference... per Newsletter.Event Reference... per Newsletter.Stand-Alone-Mailing... per 1.000 Recipient 40 Euro 50 Euro 100 Euro 540 Euro 220 Euro 220 Euro 220 Euro 500 Euro Special Topic.Premium Topic... per 3 month.cover Sponsoring... per 3 month.topic Focus Standard... per 3 month.premium Placement... per 3 month.cover Sponsoring... per 3 month 640 Euro 460 Euro 600 Euro 1.100 Euro 460 Euro
PRICELIST Event Presentation.Event Presentation Standard... per Event.Event Reference in the Newsletter... per Reference free 220 Euro Banner.Medium Rectangle (300 x 250 px)... per 1.000 Impressions.Super Banner (Leaderboard) (728 x 90 px)... per 1.000 Impressions.Wide Skyscraper (160 x 600 px)... per 1.000 Impressions.Half Page (300 x 600 px)... per 1.000 Impressions.Wallpaper (728 x 90 px plus 160 x 600 px)... per 1.000 Impressions 85 Euro 75 Euro 75 Euro 110 Euro 175 Euro job advertisement.job Ad Premium*... for 8 weeks.job of the week... per week.jobletter Reference... per Reference.Job Reboost... per Ad 820 Euro 420 Euro 220 Euro 75 Euro.*contingent on request All prices plus VAT. Only our Terms and Conditions are valid.
DATA DELIVERY AD FORMAT TEXTS: INCL. SPACES, WITHOUT LINKS Company presentation Company portrait (max. 4,000 characters) Keywords (max. 80 words) Keywords for newsletter (max. 5 words, with max. 20 characters) IMAGES: MIN. 1000 PX WIDTH Logo VIDEOS PDFS LINKS Company-Website (max. 1 Link) Product- / Catalog presentation Title (max. 100 characters) Subtitles (max. 100 characters) Short text for Newsletter (max. 150 characters) Product Description (max. 4,000 characters) Captions (max. 250 characters) Photos, Graphics (max. 5 items) Film, Animation (max. 1 item) Product Brochure/ Catalog (max. 1 item) Website (max. 1 Link) Star of the week Title (max. 50 characters) Photos, Graphics (max. 1 item) Highlight placement Title (max. 50 Zeichen) Short text (Max. 150 characters) Photos, Graphics (max. 1 item) White Paper (for reading at the portal) Title (max. 100 characters) Subtitles (max. 100 characters) Short text for Newsletter (max. 150 characters) Article text incl. Hyperlinks (max. 16.000 characters) Captions (max. 250 characters) Cover, Photos, Graphics (max. 5 items) Article text with your own Layout (max. 1 item, max. 15 MB) Link to further information (max. 1 Link) White Paper (as PDF-Download) Title (max. 100 characters) Subtitles (max. 100 characters) Short text for Newsletter (max. 150 characters) Captions (max. 250 characters) Cover, Photos, Graphics (max. 5 items) Article text with your own Layout (max. 1 item, max. 15 MB) Job advertisement premium Title (max. 100 characters) Article text (max. 1.500 characters) Job description (max. 1.500 characters) Requirements (max. 1.500 characters)) Company description (max. 1.500 characters) Logo Designed Ad-Layout (PDF/HTML) E-Mail address/ Contact to the application management (max. 1Link) Newsletterwerbung Company-Ad Keywords for newsletter (max. 5 items, with max. 20 characters per Keyword) Logo Ad-Box Titel (max. 50 characters) Subtitel (max. 100 characters) Short text (max. 400 characters) Link to further information (max. 1 Link) Ad-Box Premium Titel (max. 50 characters) Subtitel (max. 100 characters) Short text (max. 400 characters) Photos, Graphics (max. 1 item) Link to further information (max. 1 Link)
DATA DELIVERY AD FORMAT TEXTS: INCL. SPACES, WITHOUT LINKS Product reference Titel (max. 100 characters) Subtitel (max. 100 characters) Short text (max. 150 characters) IMAGES: MIN. 1000 PX WIDTH VIDEOS PDFS LINKS Event reference Titel (max. 100 characters) Short text (max. 150 characters) Panorama Banner 680 x 270 px Banner Graphic (max. 50 kb) Link to further information (max. 1 Link) Bannerwerbung auf dem Portal Medium Rectangle 300x250 px Super Banner (Leaderboard) 728x90 px Wide Skyscraper 160x600 px Wallpaper 728x90 px + 160x600 px Half Page 300x600 px Banner Graphic (max. 100 kb per file) or Banner-TAG Link to further information (max. 1 Link)
yumda Norman Lizurek Head Of Food And Beverage Business Muggenhofer Straße 136 90429 Nürnberg Deutschland +49 911-715 095-11 +49 911-517 999 491 kontakt@yumda.de www.yumda. de www.yumda.com yumda is a brand of: CHEMIE.DE Information Service GmbH Eichenstraße 3A 12435 Berlin Deutschland +49 (0) 30 / 204 568-0 +49 (0) 30 / 204 568-70 info@chemie.de Managing Director: Stefan Knecht Register court: Amtsgericht Charlottenburg Sales tax identification number. HRB 79356 Value Added Tax Act: DE813126269 052017