THE VENDEE GLOBE 2012-2013 IN NUMBERS
VENDEE GLOBE MOST MEDIA IMPACT EVENT IN FRANCE 12 000 Major event UBM 10 936 10 000 8 000 6 000 6 319 4 000 4 231 2 000 2 000 2 435 0 Route du Rhum 2010 Roland-Garros 2011 Tour de France 2010 Vendée Globe 2012 Euro 2012 12
NEW MEDIA RETURN RECORD FOR A LONG LASTING EVENT (3 MONTHS) 2 500 2 000 2 300 Monthly UBM 2 133 1 500 1 000 925 500 524 0 64 83 9 79 22 sept.-12 oct.-12 nov.-12 déc.-12 janv.-13 févr.-13 mars-13 avr.-13 mai-13 Total UBM of 6139 from September 2012 until May 2013 / 61 media contacts per French citizen during that period 23
IMPACT HAS DOUBLED BETWEEN 2 EDITIONS Finish Start 34
A MEDIA PLAN EQUIVALENT OF ABOUT 200 MILLION 200 Gross valuation (in M) 180 160 188 140 120 144 100 80 60 40 20 0 2008/09 2012/13 45
AN EXCEPTIONAL IMPACT FOR A SAILING EVENT What are the sailing events you know, even just by name? Source: Sportimat February 2013 Surveyed: 1000 /exposed to sailing: 342/ exposed to Vendée: 463. NB: 68% have spontaneously said Vendée Globe for a sailing event in February 2013 vs 62% in November2012 56
IMAGE RECORD For each of the following sports, do you have a very good, good, bad or very bad image (or don t care)? 50 40 30 20 10 0 très Very bonne good image - déc déc 2011 2011 très Very bonne good image image - nov nov 2012 2012 très Very bonne good image image - févr feb 2013 2013 26 28 22 18 20 16 14 16 16 16 15 15 12 11 8 5 6 3 4 4 Rugby Athlé Voile Tennis Handball Football Cyclisme Base : 1000 français Surveyed: 1000 French people NB: 20% of the French state having a very good image of sailing against 16% in November 2012 Note de lecture : 20% des français déclarent avoir une très bonne image de la voile Février 2013, vs 16% en novembre 2012. 67
RECORD AUDIENCES ON SITE 2 000 000 1 600 000 1 200 000 1 210 000 Audience overall (race start and finish villages + race start day) 1 535 000 1 800 000 800 000 400 000 0 2004/05 2008/09 2012/13 78
NEW MEDIA RETURN RECORD 120 000 Media return (France) 104 259 100 000 80 000 60 000 45 840 2008 2012 40 000 31 111 20 000 14 748 12 560 47 114 0 14 488 17 811 9 293 5 522 presse radio TV web total 89
NEW MEDIA RETURN RECORD NUMBERS FOR THE OFFICIAL WEBSITE (20/10/12 => 25/02/13) Unique Visitors Visits Viewed pages Viewed videos Peak in visitors numbers: Unique visitors/day Viewed pages/day 9,3 million 53 million 210 million 30 million 292 000 (mid-january) 2 200 000 (end of january) 10 9
NEW MEDIA RETURN RECORD OFFICIAL WEBSITE 300 Viewed pages (in millions) 285 250 200 213 150 135 100 80 50 0 0 13 1992/93 1996/97 2000/01 2004/05 2008/09 2012/13* * Including pages viewed on mobile apps 11 10
NEW MEDIA RETURN RECORD OFFICIAL WEBSITE Over 3 months of race, the Vendée Globe site is situated in 14th position of the French sites most seen in term of visits (OJD source) behind: Orange Le Bon Coin L Equipe Les Pages Jaunes Nouvelobs Boursorama Vendée Globe Voila 1 st 2 nd 3 rd 4 th 12 th 13 th 14 th 14 th For information, sites such as Mappy, L Express, Ouest-France, Paru Vendu or still les Echos are classified behind the Vendée Globe. 12 11
NEW MEDIA RETURN RECORD VIDEO DISTRIBUTION ON THE NET Sailing websites 80 French websites 57 Sports websites 9 International websites 80 News websites 31 TOTAL 137 TOTAL 137 13 12
NEW MEDIA RETURN RECORD LIVE AUDIENCES IN GENERAL Subjects Audience live Live coverage of start and the arrivals 1 400 000 Live Daily 1 330 000 Live Daily (on repeat) 1 500 000 TOTAL 4 230 000 Supports Combined Audiences Dailymotion 5 500 000 Vendée Globe 21 500 000 Other sites 2 800 000 TOTAL Dailymotion 29 800 000 Youtube 860 000 Overall TOTAL 30 660 000 14 13
NEW MEDIA RETURN RECORD MOBILE APP NUMBERS ios downloads 210 000 Android downloads 87 000 TOTAL 297 000 ios viewed pages Android viewed pages TOTAL 54 million 21 million 75 million 15 14
NEW MEDIA RETURN RECORD VIRTUAL GAME 35 million views of the virtual newspiece 250 000 downloaded ios & Android apps 490 000 subscriptions 350 million pages viewed per month on average 16 15
NEW MEDIA RETURN RECORD SOCIAL NETWORKS FACEBOOK By the end of the race arrivals 77 400 fans 62 547 people interacting with the page i.e. 83% 70 000 fans gained in 11 months +845% 17 16
NEW MEDIA RETURN RECORD SOCIAL NETWORKS TWEETER For the arrival of the race 19 080 followers 4 084 tweets More than 18,000 followers gained in 6 months +2.082% 18 17
NEW MEDIA RETURN RECORD LIVE TV 90 Hours of Live TV 80 85 70 60 50 40 53 2008/09 2012/13 30 32 32 20 10 19 13 0 départ Start Finish arrivée Overall total 19 18
NEW MEDIA RETURN RECORD INTERNATIONAL TV BROADCASTING Territories Broadcast Distribution EUROPE 437 h 59 % FRANCE 290 h 39% UK 20 h 3 % SPAIN 17 h 2 % ASIA 127 h 17 % SOUTH & NORT AMERICA 71 h 10 % AFRICA 28 h 4 % MIDDLE-EAST 19 h 2.5 % OCEANIA 8 h 1 % WORLDWIDE NEWS 48 h 6.5 % TOTAL 738 h 100 % 20 19
NEW MEDIA RETURN RECORD INTERNATIONAL TV BROADCASTING 21 20
VENDEE GLOBE MEDIA PLAN OVERVIEW VENDEE GLOBE TV VIDEO INTERNET MOBILE APPS PRESS RADIOS VILLAGES 85 H Live TV 30 Million 9,3 Million of visitors (in 3 months) 297 000 downloads 27 000 subjects 2 Million of visitors 22 21
A FEW KEY NUMBERS 78 days 2 hours 16 minutes 40 seconds: race record beaten by the youngest winner in the history of the race (29 years old) 1.925 million visitors in total 188 million Euros gross media value achieved in France 9.3 million unique visitors on the site 285 million viewed pages on the website and the mobile app 30 million videos viewed 738 hours of TV overall in the world 85 hours of Live TV 490 000 registered for the Virtual Regatta game 78 000 Facebook fans and 19 000 followers on Twitter 23 22
20 SKIPPERS AT THE START 24 23