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POPULATION

POPULATION GROWTH St. Petersburg & Pinellas County Population Growth Rate 3.50% 3.00% 2.50% 2.00% 1.50% 1.00% 0.50% 0.00% -0.50% -1.00% -1.50% 2010 2014 2015 2016 2017 2010-2017 Growth Pinellas County: 5.0% - 45,461 St. Petersburg: 7.8% - 18,999 St. Petersburg Pinellas County -2.00% Source: BEBR - 2014-2017; US Census 2010

POPULATION GROWTH BY MUNICIPALITY Pinellas County: 2010-2017 14.2% 13.2% 8.0% 41.8% St. Petersburg Clearwater Largo Pinellas Park Unincorporated Other 9.5% 13.3% Source: BEBR, 2011-2017; US Census 2010

5-YEAR POPULATION GROWTH 2012-2016 Orlando Miami Durham Ft. Worth Tampa Jacksonville Tampa-St. Pete MSA St. Petersburg St. Paul 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% Source: BEBR; American Community Survey, 1 Year Estimates

FOREIGN BORN POPULATION St. Petersburg 30,000 25,000 20,000 15,000 10,000 Northern America Latin America Oceania Africa Asia Europe 5,000-2009 2011 2013 2014 2015 2016 Source: American Community Survey, 1 Year Estimates

NET MIGRATION 2015-2016 2.5% 2.0% 1.5% 1.0% 0.5% 0.0% Florida MSA Pinellas County Hillsborough County % Net Migration - Domestic % Net Migration - International Source: American Community Survey, 1 Year Estimates

SOCIOECONOMICS

Source: American Community Survey, 1 Year Estimates; US Census

ST. PETERSBURG AGE BREAKDOWN 1970 75 years and over 65 to 74 years 60 to 64 years 55 to 59 years 50 to 54 years 45 to 49 years 40 to 44 years 35 to 39 years 30 to 34 years 25 to 29 years 20 to 24 years 15 to 19 years 10 to 14 years 5 to 9 years Under 5 years -20.0% -15.0% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% 20.0% Male Female 2016 75 years and over 65 to 74 years 60 to 64 years 55 to 59 years 50 to 54 years 45 to 49 years 40 to 44 years 35 to 39 years 30 to 34 years 25 to 29 years 20 to 24 years 15 to 19 years 10 to 14 years 5 to 9 years Under 5 years -20.0% -15.0% -10.0% -5.0% 0.0% 5.0% 10.0% 15.0% 20.0% Male Female Source: American Community Survey, 1 Year Estimates; US Census

ST. PETERSBURG AGE BREAKDOWN Ages 20-39 Population 76,000 74,000 72,000 70,000 68,000 66,000 64,000 62,000 60,000 58,000 29% 28% 27% 26% 25% 24% Percent of Total Populatoin 56,000 2012 2013 2014 2015 2016 23% Ages 20-39 % of Total Population Source: American Community Survey, 1 Year Estimates

PEER CITY AGE BREAKDOWN Ages 20-39 - Percent of Total Population Orlando Durham St. Paul Miami Tampa Ft. Worth Jacksonville St. Petersburg Tampa-St. Pete MSA Source: American Community Survey, 1 Year Estimates 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0%

95.0% EDUCATION ATTAINMENT RATES High School 90.0% 85.0% 80.0% 75.0% 70.0% 65.0% St. Petersburg Tampa-St. Pete MSA Jacksonville Orlando Tampa Durham St. Paul Ft. Worth Miami Source: American Community Survey, 1 Year Estimates

EDUCATION ATTAINMENT RATES BA/BS+ Degree 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% Durham St. Paul Orlando Tampa St. Petersburg Tampa-St. Pete MSA Jacksonville Ft. Worth Miami Source: American Community Survey, 1 Year Estimates

EDUCATION ATTAINMENT RATES BA/BS+ Degree 25-34 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% Durham Orlando Tampa St. Paul Miami St. Petersburg Tampa-St. Pete MSA Ft. Worth Jacksonville Source: American Community Survey, 1 Year Estimates

EDUCATION ATTAINMENT RATES Graduate or Professional Degree 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% Durham St. Paul Tampa Orlando St. Petersburg Miami Tampa-St. Pete MSA Ft. Worth Jacksonville Source: American Community Survey, 1 Year Estimates

MEDIAN HOUSEHOLD INCOME 2016 Growth 2011-2016 Ft. Worth St. Paul Durham St. Petersburg Jacksonville Tampa-St. Pete MSA Tampa Orlando Miami St. Petersburg Tampa Miami Durham Ft. Worth Tampa-St. Pete MSA Orlando Jacksonville St. Paul $0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% Source: American Community Survey, 1 Year Estimates

POVERTY RATE St. Petersburg Tampa-St. Pete MSA Jacksonville Durham Ft. Worth St. Paul Orlando Tampa Miami 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% Source: American Community Survey, 1 Year Estimates

POVERTY RATE CHANGE 2011-2016 Orlando Tampa Tampa-St. Pete MSA Jacksonville St. Paul Miami Ft. Worth Durham St. Petersburg -30.0% -25.0% -20.0% -15.0% -10.0% -5.0% 0.0% Source: American Community Survey, 1 Year Estimates

AFRICAN AMERICAN POVERTY RATE CHANGE 2012-2016 Durham Orlando Ft. Worth St. Paul Jacksonville Tampa Tampa-St. Pete MSA St. Petersburg Miami -45% -40% -35% -30% -25% -20% -15% -10% -5% 0% Source: American Community Survey, 1 Year Estimates

UNEMPLOYMENT RATE 2010 2017 YTD 12.0% 11.0% 10.0% 9.0% 8.0% 7.0% 6.0% 5.0% 4.0% 3.0% 2.0% 1.0% 0.0% 2010 2011 2012 2013 2014 2015 2016 2017 St. Petersburg Tampa-St. Pete MSA Florida US Source: Bureau of Labor Statistics

REVENUE GENERATORS

$800,000,000 TOTAL CONSTRUCTION VALUE & PERMITS ISSUED St. Petersburg 35,000 $700,000,000 30,000 $600,000,000 25,000 $500,000,000 Construction Value $400,000,000 20,000 15,000 Total Permits Construction Value Permits Issued $300,000,000 $200,000,000 10,000 $100,000,000 5,000 $0 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 - Source: City of St. Petersburg Development Services Division

Source: City of St. Petersburg Development Services Division

DOWNTOWN DWELLING UNITS 11000 10000 9000 Permitted Under Construction 8000 7000 6000 5000 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Source: City of St. Petersburg Planning & Economic Development Department

REVISED PERMIT FEES COMPARISON 450 400 350 300 250 200 150 100 50 0 Demolition Reroof AC Equal Changeout Water heater changeout Solar Pool Heating Photovoltaic Systems Residential Electric Service Change St. Petersburg (prior Oct. 1, 2017) St. Petersburg (adopted) Pinellas County Source: Municode.com

LAND DEVELOPMENT REVIEW CODE CHANGES

Billions $90 $80 $70 $60 $50 $40 $30 $20 $10 $0 TAX VALUES IN PINELLAS COUNTY 2006-2017 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 24.0% 23.5% 23.0% 22.5% 22.0% 21.5% 21.0% 20.5% 20.0% Percent of Total Taxable Value St. Petersburg Pinellas County St. Pete % of County Total Source: Pinellas County Property Appraiser

15.00% TAXABLE VALUE GROWTH RATE 2007-2016 10.00% 8.69% 7.90% 8.43% 8.30% 9.61% 5.00% 4.03% St. Petersburg Growth Rate 0.00% 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017-1.25% Clearwater Pinellas County -5.00% -6.18% -6.48% -10.00% -12.41% -10.26% -15.00% Source: Pinellas County Property Appraiser

$2,500,000 SALES TAX COLLECTED PER 1,000 RESIDENTS Florida Counties $2,000,000 $1,500,000 $1,000,000 2010 2011 2012 2013 2014 2015 2016 $500,000 $0 Pinellas County (7%) Hillsborough County (7%) Orange County (6.5%) Duval County (7%) Miami-Dade County (7%) Source: Florida Department of Revenue; BEBR

Source: Pinellas County CVB

Source: Pinellas County CVB

REAL ESTATE

CITYWIDE CLASS A OFFICE SPACE 6,000,000 16.0% 5,000,000 14.0% 12.0% 4,000,000 10.0% Square Feet 3,000,000 8.0% Vacancy Rate 2,000,000 6.0% 4.0% Total SF Citywide Vacancy 1,000,000 2.0% - 2010 2011 2012 2013 2014 2015 2016 2017 0.0% Source: CoStar

DOWNTOWN ST. PETERSBURG OFFICE SPACE 3,500,000 CLASS A OFFICE SPACE 35.0% 3,500,000 CLASS B & C OFFICE SPACE 35.0% 3,000,000 30.0% 3,000,000 30.0% 2,500,000 25.0% 2,500,000 25.0% Square Feet 2,000,000 1,500,000 1,000,000 20.0% 15.0% 10.0% Vacancy Rate Square Feet 2,000,000 1,500,000 1,000,000 20.0% 15.0% 10.0% Vacancy Rate 500,000 5.0% 500,000 5.0% - 2013 2014 2015 2016 2017 0.0% - 2013 2014 2015 2016 2017 0.0% Square Feet Class A Vacancy Total Vacancy Square Feet Class B & C Vacancy Total Vacancy Source: CoStar 2017

DOWNTOWN TENANT MIX 1986-2017 60.0% 50.0% 40.0% 30.0% 1. "Other" includes professional services 2. Buildings used in analysis: Priatek Plaza, First Central, City Center, & Morgan Stanley Tower 20.0% 10.0% 0.0% Financial Legal Creative Life Sciences Retail Tech Other 1986 1996 2007 2017 Source: CoStar; St. Petersburg City Directories

GATEWAY OFFICE SPACE CLASS A CLASS B & C 3,500,000 20.0% 3,500,000 20.0% 3,000,000 2,500,000 18.0% 16.0% 14.0% 3,000,000 2,500,000 18.0% 16.0% 14.0% Square Feet 2,000,000 1,500,000 1,000,000 500,000 0 2010 2011 2012 2013 2014 2015 2016 2017 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% Vacancy Rate Square Feet 2,000,000 1,500,000 1,000,000 500,000 0 Gateway SF 2010 2011 2012 2013 2014 2015 2016 2017 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% Vacancy Rate Gateway Vacancy Source: CoStar

GROW SMART OPPORTUNITY SITES

TANGERINE PLAZA

DEUCES UNDERPASS LIGHTING PROJECT

SKYWAY MARINA DISTRICT

ST. PETERSBURG RETAIL SPACE 16,000,000 35.00% 14,000,000 30.00% Total Retail SF 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 25.00% 20.00% 15.00% 10.00% 5.00% - 2010 2011 2012 2013 2014 2015 2016 2017 0.00% Total SF Citywide Vacancy Main Streets Vacancy SMD Vacancy Source: CoStar

TOP 10 TAXPAYERS IN ST. PETERSBURG BY TOTAL TAX VALUE TAX VALUE PER ACRE Tyrone Square Mall Raymond James Beacon 430 TGM Bay Isle AER Apartments Cottonwood Bayview Bayfront Health Trellis at the Lakes Vinoy Franklin Templeton Cottonwood Bayview AER Apartments Beacon 430 Bayfront Health Vinoy Tyrone Square Mall Raymond James Franklin Templeton TGM Bay Isle Trellis at the Lakes Commercial Residential $- $50,000,000 $100,000,000 $150,000,000 $- $15,000,000 $30,000,000 $45,000,000 Source: Pinellas County Property Appraiser

$25,000 HOME SALES PRICE November 2016-2017 14.0% $20,000 12.0% 10.0% Home Value $15,000 $10,000 8.0% 6.0% Percent Change 4.0% $5,000 2.0% $- Tampa-St. Pete MSA St. Paul St. Petersburg Jacksonville Tampa Ft. Worth Durham Orlando Miami 0.0% Change $ Change %' Source: Redfin

Source: City of St. Petersburg Planning & Economic Development

Source: City of St. Petersburg Planning & Economic Development

REDUCTION IN VACANT AND BOARDED HOUSING 2013-2017: South St. Petersburg CRA 700 600 South St. Petersburg CRA Citywide (ex. CRA) 500 400 300 200 100 0 2013 2014 2015 2016 2017 Source: City of St. Petersburg Planning & Economic Development

CHANGE IN TAXABLE PROPERTY VALUES 2007-2017: South St. Petersburg CRA $1,200 $1,000 $800 In $ millions $600 $400 $200 $0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 South St. Petersburg CRA Source: Pinellas County Property Appraiser

HOUSING + AFFORDABILITY

TROPICANA FIELD SITE

ST. PETERSBURG POLICE HQ

BUSINESS DEVELOPMENT

Source: City of St. Petersburg Business Tax Division

ST. PETERSBURG EMPLOYMENT 120000 3.0% 118000 2.5% 116000 2.0% TOTAL EMPLOYMENT 114000 112000 110000 1.5% 1.0% 0.5% 0.0% EMPLOYMENT GROWTH RATE 108000-0.5% 106000-1.0% 104000 2011 2012 2013 2014 2015 2016 2017 Total Employment Employment Growth rate -1.5% Source: City of St. Petersburg Planning & Economic Development Source: City of St. Petersburg Planning & Economic Development

14,000 GROW SMARTER INDUSTRIES EMPLOYMENT 2013-2017 120.0% 12,000 10,000 100.0% 80.0% # of Jobs 8,000 6,000 60.0% 40.0% 20.0% Percent Change 4,000 0.0% 2,000-20.0% 0 Marine & Life Sciences Specialized Manufacturing Financial Services Data Analytics Creative Arts & Design -40.0% 2013 2017 Change Source: City of St. Petersburg Planning & Economic Development

GROW SMARTER

AVERAGE ANNUAL PAY COMPARISON Hillsborough County Miami-Dade County Duval County Tampa-St. Pete MSA Pinellas County Orange County $44,000 $45,000 $46,000 $47,000 $48,000 $49,000 $50,000 $51,000 $52,000 Source: Bureau of Labor Statistics, QCEW

Employment Increase 3,000 2,500 2,000 1,500 1,000 500 TOP OCCUPATIONAL GROWTH PROJECTIONS Pinellas County, 2016-2024 20.0 18.0 16.0 14.0 12.0 10.0 8.0 6.0 4.0 2.0 Percent Increase 0 Office & Adminstrative Support Sales Food Preparation & Serving Healthcare Practitioners Retail 0.0 Employment Increase Percent Change Source: Florida Department of Economic Opportunity

GREENHOUSE PERFORMANCE DATA

PATENTS PER 10,000 RESIDENTS 2016 Durham St. Paul Miami Orlando Tampa St. Petersburg United States Ft. Worth Tampa Bay Florida Jacksonville 0.00 5.00 10.00 15.00 20.00 25.00 30.00 35.00 Source: US Patent Office; BEBR

Source: City of St. Petersburg Planning & Economic Development

TRANSPORTATION

TRANSPORTATION INITIATIVES Ongoing Projects

Source: City of St. Petersburg Transportation Division

ACCESSIBILITY WALK SCORE DOWNTOWN WALK SCORE Miami St. Paul Tampa Tampa-St. Pete MSA St. Petersburg Orlando Ft. Worth Durham Jacksonville St. Paul Orlando Miami St. Petersburg Durham Tampa Ft. Worth Jacksonville 0 10 20 30 40 50 60 70 80 90 0 10 20 30 40 50 60 70 80 90 100 Source: WalkScore

ACCESSIBILITY BIKE SCORE TRANSIT SCORE St. Paul Miami St. Petersburg Tampa-St. Pete MSA Tampa Orlando Ft. Worth Durham Jacksonville Miami St. Paul St. Petersburg Orlando Tampa-St. Pete MSA Tampa Durham Ft. Worth Jacksonville 0 10 20 30 40 50 60 70 80 90 0 10 20 30 40 50 60 70 Source: WalkScore

AVERAGE COMMUTE TIME Tampa Durham St. Petersburg St. Paul Jacksonville Orlando Tampa-St. Pete MSA Ft. Worth Miami 0 5 10 15 20 25 30 35 Source: American Community Survey, 1 Year Estimates

QUALITY OF LIFE

SUSTAINABILITY INITIAITVES

COST OF LIVING INDEX Ft. Lauderdale-Pompano Beach Miami-Miami Beach Minneapolis-St. Paul-Bloomington MN US AVERAGE Fort Worth - Arlington TX Vero Beach-Sebastian Orlando-Kissimmee 2017 2016 2015 Jacksonville Daytona Beach-Deltona Tampa-St. Petersburg Durham-Chapel Hill NC 0.0 20.0 40.0 60.0 80.0 100.0 120.0 140.0 Source: C2ER, 2017

PIER DISTRICT

PIER DISTRICT UPDATE

NEW MUSEUMS James Museum of Western Wildlife Art Opening 2018 Museum of the American Arts & Crafts Movement Anticipated Completion Fall 2019 Imagine Museum Grand Opening January 23 rd, 2018

COMPETITIVE ADVANTAGES COMPETITIVE ADVANTAGE

AREAS OF IMPROVEMENT

DAVE GOODWIN EXCELLENCE IN DEVELOPMENT AWARD

MAYOR KRISEMAN S LOOK FORWARD