Delivering amazing experiences down life s many roads

WELCOME Dear BCAA Leaders, Welcome to the 2017 Leadership Forum at the Delta Ocean Pointe Resort & Spa in beautiful downtown Victoria. Not only is Victoria our distinguished capital city, it s the birthplace of our organization. BCAA was formed in Victoria by 12 motorists representing every motorist in the city at the time. Now, 110 years later, we protect one in three BC households, reward and save them money, repair their cars, offer younger generations mobility in the Vancouver area and keep kids safe on the road and at play. I think it s fair to say we have pushed the definition of the auto club. And we re only getting started. Drive is this year s conference theme as a reflection of our roots as a metaphor for the momentum we need take us into our future. Over the next two days we will look back and celebrate last year s achievements. We will then unveil our new strategic plan that will create our road map to 2021, focusing on our themes of relevance, customer experience and strengthening our foundation. We will kick off that journey by sharing our F17 operating plan. Customer Experience will be a major topic as we unveil a shared definition for the organization based on what our Members have told us they want from BCAA. And, I nearly forgot - we will have fun. Lots of it. We will solve mysteries and play games and experience rich BC s history. We will lip sync. We will mix and mingle and offer time for you to catch up with and learn from one another. This is my first Leadership Forum and I am so excited. I can t wait to spend time with all of you, share my vision and get us started working together to be stronger leaders and bring our new mission to life to deliver amazing experiences down life s many roads.

AGENDA

AGENDA TUESDAY OCT 4TH 8:00 am 8:45 am Check in at Home Office 9:00 am Buses depart for Tsawwassen ferry 9:00 am 1:30 pm Travel to Victoria 1:30 pm Arrival in Victoria 1:30 pm 2:30 pm Welcome lunch at the Delta Ocean Pointe Hotel Resort & Spa 2:30 pm 4:30 pm Experience Victoria: Team Building Experience 4:30 pm 6:30 pm Check-in to rooms / free time 6:30 pm Buses depart for the Royal BC Museum 6:45 pm 10:00 pm A Night at the Museum: Evening Dinner Event 9:00 pm 10:15 pm Shuttles depart every 15 minutes from the Royal BC Museum back to the Delta Ocean Pointe Resort & Spa

AGENDA WEDNESDAY OCT 5TH 8:00 am 9:00 am Breakfast 9:00 am 10:15 am Welcome and F16 Highlights 10:15 am 10:30 am Break 10:30 am Noon 5-Year Strategic Plan Noon 1:00 pm Lunch 1:00 pm 3:00 pm F17 Operating Plan: 3:00 pm 3:15 pm Break Drive Performance Drive Relevance Brand Innovation & New Ventures Drive Customer Experience Drive Foundation 3:15 pm 4:15 pm Rapid Roundtable Discussions 4:15 pm 4:30 pm Break 4:30 pm 5:00 pm United Way Presentation 5:00 pm 6:30 pm Free Time 6:30 pm Buses depart for CANOE Brewpub 6:30 pm 11:30 pm CANOE Brewpub: Evening Dinner Event 9:00 pm 11:30 pm Shuttles depart ever 15 minutes from CANOE Brewpub back to Delta Ocean Pointe Resort & Spa

AGENDA THURSDAY OCT 6TH 7:30 am 8:30 am Breakfast 8:30 am 10:00 am Customer Experience Session 10:00 am Break 10:15 am 11:30 am Keynote Speaker: Ron Tite 11:30 am 11:45 am Closing Remarks: Shom Sen 11:45 am 12:15 pm Checkout 12:15 pm Buses depart for ferry 12:15 pm 4:30 pm Travel to BCAA 4:30 pm Arrive at BCAA Home Office

KEYNOTE SPEAKER

KEYNOTE SPEAKER RON TITE Named one of the Top 10 Creative Canadians by Marketing Magazine, Ron Tite has been an award-winning advertising Writer and Creative Director for some of the world s most respected brands, including Air France, Evian, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, and Volvo. His work has been recognized by The London International Advertising Awards, The New York Festivals of Advertising, The Crystals, The Extras, The Canadian Marketing Association, and The Marketing Awards, to name just a few. Currently, he is CEO of The Tite Group, a content marketing agency based in Toronto, Executive Producer and Host of the Canadian Comedy Award-winning show Monkey Toast, and a featured marketing expert on the new Mark Burnett-produced business reality show, Dream Funded. He has written for a number of television series, penned a children s book, and wrote, performed, and produced the play, The Canadian Baby Bonus. And his new book, Everyone s An Artist (Or At Least They Should Be), has just hit store shelves.

HOTEL INFO

HOTEL INFO DELTA OCEAN POINTE RESORT & SPA Situated on Victoria s breathtaking Inner Harbour; just steps from downtown shopping, restaurants and attractions. Delta Ocean Pointe Resort & Spa 100 Harbour Road Victoria BC, V9A 0G1 Phone: 1.250.360.2999 Avello Spa: 1.250.360.5858 Parking: Available at the Delta Ocean Pointe Resort & Spa Please use the self park option located at the hotel. This is a non-smoking hotel.

HOTEL INFO HOTEL SERVICES The following are some of the features and amenities available at the hotel: Free Wi-Fi in room and in conference areas Outdoor sun terrace and patio 24-hour fitness facilities including indoor squash and racquetball courts, tennis courts and cardiovascular machines Cedar sauna, indoor whirlpool Jacuzzi Indoor heated solarium swimming pool

HOTEL INFO BALLROOM LAYOUT Exit Doors Air Wall Storage Air Wall Foyer Exit Doors to Outside P SCREEN Stage 16 x12 SCREEN Stairs TECH TABLE Stairs 1 8 2 3 7 6 4 5 Emergency Exit COFFEE STATION 9 10 Air Wall 11 14 13 12 Foyer Food Buffet 15 16 17 Fire Pull Station REGISTRATION 18 19 20 COFFEE STATION

MARY ST. STORE ST. ST... E HOTEL INFO DOWNTOWN VICTORIA MAP Gorge Waterway eld AVE. SKINNER ST. TYEE RD. ST. J JUTL AND RD. PLEASANT ST. 22 MANCH DAVID ST. DUNEDIN ST. BRIDGE ST. HILLSIDE AVE. JOHN ST. GARBALLY RD. ELLICE ST. ROCK BAY AVE. TOPAZ AVE. MARKET ST. HILLSIDE AVE. BAY ST. KINGS RD. VISTA HEIGHTS EMPRESS AVE. BASIL AVE. HILLSIDE VANCOUVER ST. GRAHAM ST. PRIOR ST. EMPRIE ST. Hillside Park CAPITAL HEIGHTS MT. STEPHEN AVE. EDWARD ST. QUEENS AVE. WALNU HENRY ST. DUNDAS ST. RUSSELL ST. WILSON ST. SIMCOE ST. BAY ST. KIMTA Lime Bay Park NIAGARA ST. Vic West Skatepark SITKUM DALLAS RD. RD. RD. ANCOUVER (YEAR-ROUND) (YEAR-ROUND) EATTLE (YEAR-ROUND) Fisherman s Wharf Park Ogden Point rminal Breakwater 11 ERIE ST. ONTARIO ST. TYEE RD. HARBOUR RD. VICTORIA WEST MacDonald Park MONTREAL ST. OSWEGO ST. SONGHEES Delta Laurel Point Park R D. JAMES BAY KINGSTON ST. SUPERIOR ST. MICHIGAN ST. Upper Harbour CANOE Brewpub Inner Harbour Ferry Terminals MENZIES QUEBEC ST. ST. Irving Park 23 VERNMENT ST. SWIFT ST. WHARF PEMBROKE ST. i GOVERNMENT ST. BROUGHTON ST. HUMBOLDT ST. BELLEVILLE ST. TORONTO ST. 7 16 8 17 DOUGLAS ST. DISCOVERY ST. CATHAM ST. HERALD ST. BROAD ST. FISGARD ST. 18 YATES ST. CIRCLE JOHNSON ST. COURTNEY ST. HUMBOLDT ST. ACADEMY CLOSE S OUTHGATE ST. ARBUTUS WY. DR. PEMBROKE ST. N. PARK ST. DOWNTOWN 29 20 10 14 Thunderbird 21 Park 26 Royal BC 13 Museum South Park 3 6 4 25 27 CONVENT PL. GREEN ST. BALMORAL RD. MASON ST. VIEW ST. FORT ST. MEARES ST. Pioneer Square PENDERGAST ST. SUTLEJ ST. OLIPHANT AVE. PARK BLVD. VANCOUVER ST. BURDETT AVE. McCLURE ST. RICHARDSON ST. COLLINSON ST. OXFORD ST. CHAPMAN ST. LEONARD Royal Athletic Park CALEDONIA AVE. HILDA ST. OSCAR ST. Cook Street Village CAMBRIDGE ST. TRUTCH AVE. PANDORA AVE. LANGHAM COURT McKENZIE ST. MAY ST. HARBINGER AVE. CHAMBERS ST. CORNWALL ST. GLADSTONE GRANT BALMORAL RD ROC KLAND FAIRFIELD 15 CAMOSUN S MINT CARNSEW S RD. FAIRFIELD WINDER M ER R P P

NOTES

PROTECTING KIDS in our COMMUNITY