This Opportunity to Market Your Travel Products and Services to Ohio s Most Sought-After Travel Enthusiasts! GREATER COLUMBUS CONVENTION CENTER GET YOUR SHARE OF OHIO S $1.5 BILLION VACATION & TRAVEL SPENDING! Ohioans spend more than $1.5 billion on vacation travel and accommodations annually, well above the national average. The AAA Great Vacations Travel EXPO will deliver an audience of thousands of active travelers, all with tremendous buying power and who are ready to book their next vacation. Don t miss this opportunity to showcase your destination and travel products to this highly qualified audience! AAAGreatVacations.com
ONE OF THE FASTEST GROWING TRAVEL SHOWS IN THE U.S. As North America s largest travel agency, AAA has harnessed its people-reaching power to aggressively promote and encourage leisure travel for over 100 years. The AAA Ohio Auto Club created the AAA Great Vacations Travel EXPO as a means to assist travel destinations, attractions and products in reaching leisure travel enthusiasts. Launched in 2009, the event has quickly become the region s largest consumer travel event. A DESTINATION IN ITSELF The EXPO takes place at the Greater Columbus Convention Center. Located in the heart of one of the city s hottest neighborhoods, this modern, expansive space offers hotel connectivity and is surrounded by a bustling shopping, dining and entertainment scene. The EXPO will include nearly 100,000 square feet of prime, easy-to-access exhibit space. INTEREST AREAS AND SPECIAL ATTRACTIONS Top-quality exhibits and nonstop attractions will make the EXPO a can t-miss destination for thousands of high-income travelers. As the best place to attract the most desirable vacation planners, this action-packed travel extravaganza features every imaginable vacation option, including: Cruises Travel packages Regional, national, and international travel ideas Luxury resorts and spas Sports and adventure travel Guided tours Campers and RVs BENEFITS OF PARTICIPATION As a participant of the AAA Great Vacations Travel EXPO, not only will you benefit from the buzz surrounding the EXPO, but involvement will also serve as an extension of your marketing and public relations activities in the following ways: Promoting your products in a fun, positive selling environment. Reaching qualified, affluent consumers who are in the market to purchase travel. Booking travel packages and promoting deals to a highly sought-after travel audience. Building relationships and brand recognition with customers as you meet them in person. Generating qualified leads and building your direct marketing database. Driving sales! This show gives us a great opportunity to see so many different new clients and new possibilities for our destination. Ingrid Stewart, Saint Lucia Tourist Board
The Best Place TO ATTRACT THE MOST DESIRABLE VACATION PLANNERS TRAVEL PURCHASING HABITS OF AAA OHIO AUTO CLUB MEMBERS (in the past twelve months) In the midst of winter, Ohioans are ready to plan for warmer days and brighter skies. Even better, the people of central Ohio are just the consumers you want to meet, an enormous audience of well-heeled travelers, outdoor enthusiast, and adventurers. One on one, you can t beat the exposure you receive at this event! Rick Evans, Uniworld Boutique River Cruise Collection 36 % 28 % 46 % 20 % 11 % 20 % 63 % made airline made rental car made hotel purchased an individual vacation package purchased a cruise took an international leisure trip took a leisure trip of any distance that included an overnight stay at least 100 miles from home Other 19 % Single 18 % Retired 23 % ATTENDEE MARITAL STATUS Married 63 % ATTENDEE EMPLOYMENT STATUS Employed FT or PT 77 % 30% ATTENDEE AGE 25% 24 % 28 % ATTENDEE ANNUAL HOUSEHOLD INCOME 20% $150,000 + 12 % 15% 10% 13 % 15 % 14 % $100,000 - $149,999 $60,000 - $99,999 $40,000 - $59,999 22 % 22 % 33 % 5% 0% 75+ 65-74 55-64 45-54 35-44 18-34 1 % Less than $40,000 11 % 0% 5% 10% 15% 20% 25% 30% 35%
EVENT HOURS Friday Saturday Sunday 12 p.m. 7 p.m. 10 a.m. 7 p.m. 11 a.m. 4 p.m. EXHIBIT RATES Standard booth (10 x 10 ): $995 Corner booth (10 x 10 ): $1,195 Bulk (designated spaces): $7.50/square foot MAXIMIZE YOUR MARKETING IMPACT WITH AN EVENT PROGRAM AD EXHIBITING IN THE EXPO INCLUDES: Exhibit Space with black 8 backdrop, 3 sides and booth signage Company name listed in the official EXPO program distributed on-site Online directory feature with link to your company s website Complimentary Wi-Fi Internet access Listing in the Jan/Feb issue of AAA Home & Away Magazine (470,000 circulation). Standard magazine print deadlines apply. 25 Exhibitor Guest tickets (per 10 x 10 booth) AD SIZE Full-page One-half page One-quarter page EXHIBITOR RATE $895 $495 $295 Guests will receive a full-color event program that highlights show activities and includes valuable travel information. Certain to be a take-home travel resource, advertising within the event program is a great way to reach very active travelers and to keep your marketing message active for weeks following the event. NON-EXHIBITOR RATE $995 $695 $395 COLOR SPECIAL NOTES: All booths MUST BE CARPETED or have other acceptable floor covering. Floor covering, furniture, parking and electric services are not included in booth prices. Reserve Your Space Today by Filling Out and Returning the Application/Agreement Form! It s the best travel show in the Midwest! Tresa Reed, Alexander + Roberts For questions or additional information, please contact: Terri Sharp AAA Great Vacations Travel EXPO c/o Event Marketing Group 454 E. Main Street - Suite 227 Columbus, Ohio 43215 614.225.1915 phone Terri@EventMarketingGroup.com
SHOW OFFICE LOADING DOCKS AAA TRAVEL STAGE B C THE GREAT OUTDOORS A EXPO CAFE EXPLORE STORE D LAKE ERIE SHORES & ISLANDS PARADISE PAVILION TICKET SALES ENTRANCE RESERVED BOOTH