Provincia di Rimini
Where La Notte Rosa takes place in the Romagna s Riviera all along the coast, from the Lidos of Comacchio to Cattolica, but the heart of the event is the Riviera of Rimini. Romagna s Riviera: 4 Provinces 12 Municipalities 110 km of coast Italy: 300.000 km2 60 MLN inhabitants Emilia Romagna Region: 22.000 km2 4 MLN inhabitants 2
What La Notte Rosa is the Italian summer s New Year s Eve on the Riviera. It is a unique and unrepeatable night: 110 km of coastline with over 300 shows, concerts, performances, happenings, installations, fireworks displays, music, lights, scenery, sport and solidarity. Retailer Trade Associations Provinces Beach Attendant s Cooperatives Municipalities Hotels Retailers Public-private partnership Restaurants, Bars APT Servizi (Tourism promotion Agency) Emilia Romagna Region The entire Riviera turns pink, with shows, concerts, events. Why pink? Pink is a colour that denotes that the Riviera is a place where people meet. Pink is the colour of emotions, kindness, love and relationships. 3
History Edition Date Attendees Press headings (Tv, press, internet,radio) Events 2006 First Edition 1st July more than 1 million more than 90 more than 300 2007 30th June more than 1,4 million more than 90 more than 300 2008 5th July more than 1,5 million more than 90 more than 300 2009 2nd July more than 1,6 million more than 90 more than 300 Next Edition 2010 Two-days event 2-3rd July 4
Promotors & sponsors Promoted by In collaboration with Main sponsor Radio partner With the support of 5
Numbers of the third edition (2009) 110 km of coastline partying 1,500,000 million people present on the entire Riviera 300 events programmed 100,000 gadgets including T-shirts, bags, caps, balloons 370,000 programmes and 88,000 flyers handed out 26,000 posters posted and distributed 500 books with attached DVD realised to present the event 290 radio commercials and 70 scheduled announcements 572,000 pages seen on www.lanotterosa.it in a month 60,000 viewings of the viral videos 500 websites that mention La Notte Rosa 2,400,000 contacts on the website www.worldeventsguide.com 3,500 hotels decorated pink 1,426 bathing establishments involved 7,200 business activities decorated pink 20,000 fireworks set off into the night sky along the entire Riviera 15,000 roses made for decorations 20,000 pink piadinas handed out 10,000 pink sun beds on the beach 4,000 pink cocktails 30 km of pink lights in the hotels on the Riviera 25 fireworks displays 12,000 litres of wine, beer and drinks 20 km of pink flags, stain and tulle used for decorations 3 tonnes of fish handed out 6
Turnover linked to the Notte Rosa Who did you come to the Notte Rosa with? 4% 5% 6% 35% 50% by myself with family with friends package tour other * Third edition (2009) Turnover = 100 MLN euro 1.5 million visitors overnight 7
The pink events Howmuchhaveyouenjoyedthe following events? * a lot a little/ quite not yet experienced A non-stop pink party from sunset until dawn. The entire Riviera opened for 24 hours. 6,0% 17,5% 23,0% 13,6% 27,0% 24,5% 37,7% 26,3% 50,7% 56,0% 76,5% 52,5% 48,7% 46,7% 25,8% 26,7% 23,5% 17,3% nightlife and atmosphere of hospitality lights, scenery and fireworks displays concerts, events installations, shows, performances and happenings on the beach performances happenings in hotel events and shows for children * Third edition (2009) 8
Photo gallery 9
Communication & marketing View on: http://www.lanotterosa.it/video.php