Customer Profile Report for WILD MAN, NORWICH (Punch Outlet Number: ) 29 BEDFORD STREET, NORWICH, NR2 1AG (NR 2 1AG)

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Customer Profile Report for WILD MAN, NORWICH (Punch Outlet Number: 200520) 29 BEDFORD STREET, NORWICH, NR2 1AG (NR 2 1AG) Age Data Table Count: Index: 1.5 3.0 5.0 1.5 3.0 5.0 0-15 381 11,824 29,218 37,441 31,416 28 79 86 88 86 16-17 35 1,076 3,317 4,473 3,660 21 58 79 85 81 18-24 1,246 11,229 24,439 27,863 25,153 188 155 150 135 142 25-34 1,948 16,889 28,621 33,845 29,903 195 155 116 109 112 35-44 906 10,685 21,973 27,750 23,713 98 105 96 96 96 45-54 791 9,399 22,343 29,242 24,670 76 83 87 91 89 55-64 659 7,355 17,524 22,858 19,305 80 81 86 89 87 65+ 1,357 11,401 33,148 44,019 37,532 103 79 102 107 107 Population estimate 2015 7,323 79,858 180,583 227,491 195,352 100 100 100 100 100 Ethnicity - Census 2011 Count: %: 1.5 3.0 5.0 1.5 3.0 5.0 White 5,546 69,738 160,216 202,994 173,977 89% 92% 93% 93% 93% Mixed / Multiple Ethnic Groups 183 1,853 3,421 3,928 3,542 3% 2% 2% 2% 2% Asian / Asian British 353 2,622 6,144 7,039 6,270 6% 3% 4% 3% 3% Black / African / Caribbean / Black British 103 1,087 2,134 2,475 2,158 2% 1% 1% 1% 1% Other Ethnic Group 66 549 1,064 1,490 1,084 1% 1% 1% 1% 1% All People (Ethnic Group) 6,251 75,849 172,979 217,926 187,031 100 100 100 100 100

Mosaic UK Map and Data: WILD MAN, NORWICH (200520) Mosaic UK Data Table (Residential) Count: Index: 1.5 3.0 5.0 0.5 1.5 3.0 5.0 A City Prosperity (18+) 507 1,651 1,704 1,709 1,709 177 59 28 22 26 B Prestige Positions (18+) 0 1,024 4,388 7,268 5,279 0 21 42 55 47 C Country Living (18+) 0 0 96 3,688 2,203 0 0 1 30 21 D Rural Reality (18+) 0 1 70 3,798 1,789 0 0 1 30 17 E Senior Security (18+) 0 3,233 20,835 27,855 24,122 0 60 180 190 192 F Suburban Stability (18+) 0 424 9,643 13,992 10,809 0 11 111 127 115 G Domestic Success (18+) 0 2,170 6,525 11,334 8,397 0 39 55 75 65 H Aspiring Homemakers (18+) 9 1,679 10,219 16,031 11,462 1 28 79 98 81 I Family Basics (18+) 0 4,234 13,092 14,932 12,794 0 89 127 115 115 J Transient Renters (18+) 18 5,544 9,023 9,722 8,890 5 146 110 94 100 K Municipal Challenge (18+) 968 7,602 10,403 10,552 10,356 243 196 124 100 114 L Vintage Value (18+) 1,002 5,245 14,386 15,742 14,592 235 126 161 139 150 M Modest Traditions (18+) 0 685 4,703 5,465 4,823 0 22 70 64 66 N Urban Cohesion (18+) 1,211 10,946 11,049 11,069 11,069 342 317 148 118 137 O Rental Hubs (18+) 3,054 21,538 26,196 26,641 26,235 586 424 239 192 220 Adults 18+ estimate 2015 6,769 65,976 142,332 179,798 154,529 100 100 100 100 100

Mosaic UK Map and Data: WILD MAN, NORWICH (200520) Mosaic UK Data Table (Residential) Count: Index: A City Prosperity (18+) 507 177 B Prestige Positions (18+) 0 0 C Country Living (18+) 0 0 D Rural Reality (18+) 0 0 E Senior Security (18+) 0 0 F Suburban Stability (18+) 0 0 G Domestic Success (18+) 0 0 H Aspiring Homemakers (18+) 9 1 I Family Basics (18+) 0 0 J Transient Renters (18+) 18 5 K Municipal Challenge (18+) 968 243 L Vintage Value (18+) 1,002 235 M Modest Traditions (18+) 0 0 N Urban Cohesion (18+) 1,211 342 O Rental Hubs (18+) 3,054 586 Adults 18+ estimate 2015 6,769 100

Occasions Map and Data: WILD MAN, NORWICH (200520) Occasions Data Table Count: Index: 1.5 3.0 5.0 0.5 1.5 3.0 5.0 01 Mine's a Pint 612 6,079 11,694 13,800 12,357 122 112 102 98 101 02 Early Doors 293 3,259 8,723 11,098 9,455 70 72 91 94 93 03 Everyday is Friday 506 4,891 9,769 11,800 10,259 142 126 120 117 118 04 Weekend Millionaires 336 5,020 12,021 14,866 12,607 65 90 102 103 101 05 Out On The Town 1,057 8,606 15,190 17,584 15,726 213 160 134 126 130 06 Business and Pleasure 265 2,804 4,886 5,907 5,176 103 101 83 82 83 07 Sporting Pints 813 8,324 14,127 15,860 14,351 148 140 113 103 108 08 Student Social 296 3,429 5,901 7,166 6,321 128 136 111 110 112 09 Leisurely Lunch 369 4,227 10,056 12,742 10,945 76 80 90 93 92 10 Wining and Dining 355 3,828 10,103 13,818 11,332 64 64 80 89 84 11 Household Outing 185 3,421 9,114 11,260 9,613 42 72 91 91 90 12 Midweek Meal Deal 177 2,738 6,041 7,348 6,422 72 102 107 106 107 13 Date Night 344 3,476 8,110 11,152 9,244 87 82 90 101 97 14 Birthday Treat 192 2,879 7,359 9,700 8,109 49 67 82 88 85 15 Pre Show Meal 181 1,803 3,337 4,047 3,553 133 123 108 106 108 Number of Occasions 5,981 64,784 136,431 168,148 145,470 100 100 100 100 100

Competition Map and Data: WILD MAN, NORWICH (200520) Numbers on competition points relate to the distance ranking in the competition table on page 7. Competition Type Summary Table Reporting Category 1.5 3.0 5.0 Café / Wine Bar 22 25 26 28 Circuit Bar 38 52 56 57 Community Local 11 45 57 68 Dry Led 6 15 26 32 Branded Food Pub 1 1 6 10 Rural 0 0 1 4 Other 131 170 207 245 Total 209 308 379 444

Competition Map and Data: WILD MAN, NORWICH (200520) Numbers on competition points relate to the distance ranking in the competition table on page 7. Competition Type Summary Table Reporting Category Café / Wine Bar 22 Circuit Bar 38 Community Local 11 Dry Led 6 Branded Food Pub 1 Rural 0 Other 131 Total 209

List of Pubs (sorted by distance from Punch outlet) - Top 30 by Distance Local Competition: WILD MAN, NORWICH (200520) Rank Pub name Address Owner Postcode Category Distance () N/A WILD MAN, NORWICH 29 BEDFORD STREET, NORWICH, NR2 1AG Punch Taverns NR 2 1AG Punch Taverns 0.00 1 Wild Man 29 Bedford Street, Norwich Punch Pub Company NR 2 1AG Circuit Bar 0.01 2 Kafe Da 18 Bedford Street, Norwich Independent Free NR 2 1AG Cafe / Wine Bar 0.01 3 Franks Bar 19 Bedford Street, Norwich Independent Free NR 2 1AR Cafe / Wine Bar 0.03 4 Bedfords 1 Old Post Office Yard, Norwich Independent Free NR 2 1SL Cafe / Wine Bar 0.03 5 Thai Lanna 24 Bridewell Alley, Norwich Independent Free NR 2 1AQ Other 0.03 6 Bishops 8-10 St Andrews Hill, Norwich Independent Free NR 2 1AD Other 0.03 7 Sugar Hut 4 Opie Street, Norwich Independent Free NR 1 3DN Other 0.04 8 Cosmo 25 London Street, Norwich Cosmo Group NR 2 1JE Other 0.04 9 Cinema City St Andrews Street, Norwich Cineworld Cinemas Ltd NR 2 4AD Other 0.05 10 Jarrolds 1-7 London Street, Norwich Independent Free NR 2 1JF Other 0.06 11 Havana Late Night Lounge 68 London Street, Norwich Independent Free NR 2 1JT Other 0.07 12 Dray Yard Smokehouse 31 Exchange Street, Norwich Independent Free NR 2 1DP Other 0.07 13 Cote 29 Exchange Street, Norwich Cote Restaurants NR 2 1DP Other 0.07 14 No 33 Cafe Bar 33 Exchange Street, Norwich Independent Free NR 2 1DP Cafe / Wine Bar 0.07 15 Delaneys 41 St Andrews Street, Norwich Wellington NR 2 4TP Circuit Bar 0.07 16 Norwich Castle Museum Castle Hill, Norwich Independent Free NR 1 3JU Other 0.08 17 East Twenty Six 26 Exchange Street, Norwich Independent Free NR 2 1AX Cafe / Wine Bar 0.08 18 Le Bistro 2a Exchange Street, Norwich Independent Free NR 2 1AT Other 0.09 19 Captain Americas 4 Exchange Street, Norwich Independent Free NR 2 1AT Other 0.09 20 Seventh Heaven Burger And Waffle House 8-10 Exchange Street, Norwich Independent Free NR 2 1AT Other 0.09 21 Bar Tapas 16-20 Exchange Street, Norwich Independent Free NR 2 1AT Other 0.09 22 Steers Restaurant 4 Lobster Lane, Norwich Independent Free NR 2 1DQ Other 0.09 23 Walnut Tree Shades Old Post Office Court, Norwich Enterprise Inns NR 2 1NG Circuit Bar 0.09 24 Wine Cellar 8 Guildhall Hill, Norwich Independent Free NR 2 1JG Other 0.10 25 Rumsey Wells 4 St Andrews Street, Norwich Adnams NR 2 4AF Community Local 0.10 26 Doghouse 18 St Georges Street, Norwich Unknown NR 3 1BA Community Local 0.10 27 Forget Me Not Cafe St Michael at Plea, Norwich Independent Free NR 2 4SN Cafe / Wine Bar 0.10 28 Norwich Tap House 8 Redwell Street, Norwich Independent Free NR 2 4SN Circuit Bar 0.10 29 Maddermarket Theatre 20 St John Maddermarket, Norwich Independent Free NR 2 1DN Other 0.10 30 Miikes 1 St John Maddermarket, Norwich Unknown NR 2 1DN Cafe / Wine Bar 0.10 Copyright 2016 Experian Limited.