Strategic Communications & Resource Development Report January 21, 2016 Prepared by Doug Ernst, Public Information Officer of NVC Office of Institutional Advancement, with input from NVC Facilities, and members of the NVC Outreach Committee chaired by Oscar De Haro and Jessica Erickson. This report describes communication and program activities currently being conducted or planned related to prioritized areas of institutional public and media relations related to: Enrollment, Engagement, and Resource Development. Enrollment Campus Visits & Direct Student Outreach (including off-campus) Cash for College Workshops 2016 To Date: o Mare Island Technology (MIT) Academy, 6:30pm-8:30pm, Vallejo, January 7 o Justin Siena High School, 6:30pm-8:30pm, Napa, January 12 o New Tech High School, 6:00pm-8:00pm, Napa, January 14 o St. Helena High School (English & Spanish language presentations), 6:00pm- 8:00pm, January 20 Future: o St. Patrick-St. Vincent High School, 7:00pm-9:00pm, Vallejo, January 21 o Mount Cavalry Baptist Church, 9:30am-12:30pm, Fairfield, January 23 o Jesse Bethel High School, 6:00pm-8:00pm, Vallejo, January 25 o American Canyon High School, 6:00pm-8:00pm, January 26 o Benicia High School, 6:30pm-8:30pm, January 27 o Rodriguez High School, 6:00pm-8:00pm, Fairfield, January 28 o Napa High School (English & Spanish language presentations), 6:00pm-8:00pm, February 2 o Valley Oak High School, (English & Spanish language presentations), 6:30pm- 8:30pm, Napa, February 3 o Vintage High School (English & Spanish language presentations), 6:00pm-8:00pm, February 4 o Vallejo High School (English & Spanish language presentations), 6:00pm-8:00pm, o Calistoga High School (English & Spanish language presentations), 6:00pm- 8:00pm, February 11 o John Finney High School, 6:00pm-8:00pm, Vallejo, February 18 Page 1 of 5
Resource Development Current Student Club Fundraising Activities (on and off campus) Current club campaigns (donations received by DAS): o AAUW (for outreach to young women studying in the STEM fields) o Psych Tech Cohort (for commencement related expenses) o Puente Club (for special projects and field trips) o Student Vets (Veterans Center facility improvements) o SSS Club (for field trips) Napa Valley College Foundation NVC STARS/Award Spring Online Scholarship Application Period opens, December 7 and closes at midnight on February 2, 2016) - https://napavalley.starsscholarshipsonline.com/stars Engagement Please note: all distributed NVC media releases are available online in the Newsroom at www.napavalley.edu under About NVC Traditional Media Outreach and Coverage Jerry Dunlap, New NVC Athletic Director (NV Register) Ukrainian Delegation Visit to NVC VWT (NV Register) NVC Women s Basketball Season Cancelled (NV Register) Coverage of NVC Performing Arts Public Programs (NV Register, seasonal) SBDC Weekly column by Mary Cervantes (NV Register) Coverage of NVC Storm Athletic Teams (NV Register, weekly) Napa Valley College Now (Napa Broadcasting.com, regular & ongoing) NV Register Faces & Places (ongoing) Media release postings on Napa Patch and other online self-post news outlets Social Media / 25 th Hour Multiple daily posts, including activities, media coverage, events, images, and cross platform promotions o Facebook o Instagram o Tweets/Re-Tweets on Twitter Monthly e-mail(s) to Constant Contact Friends of NVC o 4,300 active contacts (average open rate of 27%) Off Campus Community Involvement & General Community Outreach Institutional Representation at montly meetings of NV Vine Trail Board Institutional representation of regular NapaLearns Board meetings Weekly Napa Rotary meetings (Napa Noon & Napa Sunrise) Page 2 of 5
Meetings, Events, & Community Activities (on campus) Ongoing, Spring 2016 NVC STEM tutoring, STEM Center Room 1805, Mondays to Thursdays, hours to be determined, begins February 1 st, Spring 2016 NVC Air Hockey and Table Tennis Intramurals, February 2 to May 5, for more info: Contact Benjamin Quesada at 707 256 7341 Prolific Prep Basketball Exhibition Games, NVC Gym (November through March), for more info: www.prolificprep.org Optimist Youth Basketball Games, NVC Gym (November through March), for more info: www.napaoyb.org/ Napa Valley Masters Swim, NVC Pool, 5:30am 6:30am, Tuesday and Thursday, Spring 2016 Napa Valley Masters Swim, NVC Pool, 6:00am 8:00am, Saturday, Spring 2016 Napa Valley Swim Team, NVC Pool, 3:30pm 6:30pm, Monday thru Friday, Spring 2016 Napa Valley Swim Team, NVC Pool, 8:00am 10:00am, Saturday, Spring 2016 Napa Valley Masters Water Polo, NVC Pool, 12:00pm 1:00pm, Monday, Wednesday, and Friday, Spring 2016 Napa Valley Masters Water Polo, NVC Pool, 9:00am 11:00am, Sunday, Spring 2016 Justin Siena High School Swim Team, NVC Pool, 3:00pm 5:00pm, Monday thru Friday, Spring 2016 Justin Siena High School tennis practices and matches, NVC Tennis Courts, 3:00pm 5:00pm, Monday Friday, 2/8 5/11 Napa OCD Support Group Meeting, Free, Drop in, New members welcome, www.napaocdgroup.com, 800 Building, Room 830, First Saturday of the month 10:00am 11:15am; Third Wednesday of the month 7:00pm 8:15pm (through June 2016) Friday, January 22 NVC Storm Athletics Home Game: Men s Basketball vs. Solano College, NVC Gym, 5:30pm Sunday, January 24 Napa Valley Music Associates presents the 21 st Annual Mozart in Napa Valley concert, ticketed event contact Napa Valley Music Associates 707 322 8402 or info@napavalleymusicassociates.org, NVC Performing Arts Center, 2:30pm Important Upcoming Dates: January 2016 NVC STARS/Award Spring Online Scholarship Assistance in NVC Writing Center, https://napavalley.awardspring.com/, January 25 29 NVC AutoCAD Fundamentals begins, www.ddgt.net for more information, January 26 NVC Academic Senate Regular Meeting, McCarthy Library Community Room, 12:30pm 1:20pm, January 26 Page 3 of 5
NVC Cash for College Workshop, Presentation in English only, American Canyon High School, 3000 Newell Drive, American Canyon, 6:00pm 8:00pm January 26 Community Health Initiative (CHI) Napa County, Insurance Enrollment, McCarthy Library Community Room, 11:30am 2:30pm, January 27 NVC Financial Aid Office, C4C Financial Aid Workshop Educational Talent Search, Building 1700, Room 1760, 5:00pm 9:00pm, January 29 NVC Cyber Saturday, Financial Aid Workshop, NVC Building 1700, Room 1760, 9:00am 3:00pm, January 30 February 2016 NVC MESA, STEM tutoring begins, STEM Center Room 1805, February 1 NVC STARS/Award Spring Online Scholarship Application period CLOSES at midnight, https://napavalley.awardspring.com/, February 2 NVC Cash for College Workshop, Presentation in English and Spanish, Napa High School, 2475 Jefferson St., Napa, 6:00pm 8:00pm, February 2 NVC Storm Athletics Home Game: Women Softball vs. Santa Rosa Junior College, Storm Fields, 2:00pm, February 2 Arts Council Napa Valley, www.artscouncilnapavalley.org, Poetry Out Loud County Competition, McCarthy Library Community Room, 5:45pm 8:30pm, February 3 NVC Cash for College Workshop, Presentation in English and Spanish, Valley Oak High, 1600 Myrtle Avenue, Napa, 6:30pm 8:30pm, February 3 NVC Cash for College Workshop, Presentation in English and Spanish, Vintage High School, 1375 Trower Avenue, Napa, 6:00pm 8:00pm, February 4 NVC Storm Athletics Home Game: Men s Baseball vs. Butte College, Storm Fields, 2:00pm, February 5 NVC Storm Athletics Home Game: Men s Baseball vs. Butte College (DH), Storm Fields, 11:00am, February 6 CA Department of Fish & Wildlife, Education/Proctor State Examination, 1600 Building, Room 1632, 8:00am 12:00pm, February 6 Napa Recovery Resource Center, www.naparecovery.com, presents the play Our Experience Has Taught Us, NVC Little Theater, 3:00pm, February 6 NVC Storm Athletics Home Game: Men s Baseball vs. City College of San Francisco, Storm Fields, 2:00pm, February 9 NVC EOPS, EOPS Student Lunch, McCarthy Library Community Room, 11:00am 2:00pm, NVC Storm Athletics Home Game: Men s Basketball vs. Los Medanos, NVC Gym, 5:30pm, NVC Puente Program, International Evening, Cafeteria, 6:00pm 8:00pm, February 11 Regular Meeting of the NVC Board of Trustees, Building 1500 Room 1538, 5:30pm, February 11 Page 4 of 5
NVC Campus Police, Escalation Workshop, McCarthy Library Community Room, 12:30pm 2:00pm, February 11 NVC Cash for College Workshop, Presentation in English and Spanish, Calistoga High School, 1608 Lake Street, Calistoga, 6:00pm 8:00pm, February 11 NVC Storm Athletics Home Game: Men s Baseball vs. City College of San Francisco, Storm Fields, 2:00pm, February 12 NVC Storm Athletics Home Game: Men s Basketball vs. Yuba College, NVC Gym, 5:30pm, February 12 NVC Criminal Justice Training Center, Adult Corrections Graduation, NVC Little Theater in the 1200 Building, 12:00pm 4:00pm, February 12 Presidents Day, Campus Closed, February 15 NVC Cash for College Workshop, This event is for Foster Youth, NVC Bldg 1700 LLRC (Library), Room 1760, 4:00pm 6:00pm, This is a 2 day workshop Must attend both days!, February 16 and February 23 Napa Valley College Foundation Quarterly Meeting, McCarthy Library Community Room, 4:00pm 6:00pm, February 17 PhotoEye @ NVC, Lewis desoto, Free Lecture, NVC Boardroom, 6:00pm, February 18 NVC Performing Arts Masters Series: Joe Galambos, Guitar, Loretta C. Silvagni Recital Hall, ticketed event, 3pm, February 21 NVC International Education Study Abroad Program: Spanish in Spain Summer 2016, http://www.napavalley.edu/academics/studyabroad/pages/welcome.aspx, program registration deadline, February 22 NVC Academic Senate Regular Meeting, McCarthy Library Community Room, 12:30pm 1:20pm, February 23 NVC Storm Athletics Home Game: Men s Baseball vs. San Joaquin Delta College, Storm Fields, 2:00pm, February 25 NVC Super Saturday Financial Aid Workshop, LLRC (Library) Building 1700, McCarthy Library Community Room 1731, Rooms 1760, 1761, and 1763, 10:00am 2:00pm, February 27 NVC Swimming Pool re opens, February 29 Page 5 of 5