India Market Update 2018
Growth Potential 1. 3 B i l l i o n P o p u l a t i o n O v e r 6 0 c i t i e s w i t h m i l l i o n + p o p u l a t i o n GDP Above 7% FASTEST Growing Large Economy in the World ~ Third Largest Economy by 2025 Youngest Population Globally- Over 700 million people under 32 Regional Diversity (North/South/East / West INDIA) 22 official languages. English widely spoken Growing Middle and Affluent classes
Indian Traveler Segments to the USA Millennials Families Luxury Honeymooners Adventure Seekers, Outdoor Enthusiasts Special Interest-Culinary, Events Students VFR
Consumer Trends India s outbound market estimated - 50 million by 2023 Growth in all segments- FIT, Special interest & MICE with FIT growing the fastest. High spenders on hotel rooms globally Millennials-Adventure, Self drives, Sports, Events and Entertainment.
Digital Trends Facebook 250 million users- largest globally LinkedIn -crossed 42 million users- growth of 40% over last 2 years Instagram users - 52 million Unique mobile users: 844 million The total mobile users in the country stood at 1.185 billion in Q3 2017 Source : Internet & Mobile Association of India(IAMAI)
Increasing Airline Lift Most of the traffic between India and the US travels via an intermediate hub, only 8.6% of India-US traffic is non-stop Via Atlantic Via Pacific Via Gulf (Middle East) Direct American Airlines British Airways Swiss Air Virgin Atlantic Lufthansa KLM Air France/ Delta Austrian Airlines JET Airways Source : Airline Websites/CAPA Report Cathay Pacific Air China All Nippon Airlines China Eastern Airlines China Southern Airlines Japan Airlines Singapore Airlines/ Silk Air Asiana Airlines Korean Air Emirates Airlines Etihad Airways Qatar Airways Turkish Airlines Air India United Airlines 50% of O-D traffic is ticketed to/from Delhi or Mumbai
Indian Arrivals into the USA 1,285,466 1,206,771 1,147,693 Estimated number of Indian visitors to Nevada: 51,111 663,465 961,790 859,156 724,443 +18.6% +11.9% +9.2% +17% +5.1% +6.5% Indian Arrivals 2018(till March) : 262,311 +7.4% 2012 2013 2014 2015 2016 2017 2018 Source : U.S. Department of Commerce National Travel and Tourism Office.
Money Spent by Indian Travelers in U.S. 16 14 US$ 13.4 Billion 12 10 8 6 4 2 US$ 8.9 Billion 10% US$ 10 Billion 13% US$ 12 Billion 19% 11% 0 2013 2014 2015 2016 Source : U.S. Department of Commerce National Travel and Tourism Office.
Main Holiday Season April-July Summer Holidays School Vacations Oct- Nov Diwali/ Dusshera Fall Holidays December Christmas/ New Year Winter Holidays
Industry Overview Pan India Tour Operators Regional Tour Operators Online Travel Agencies Retail Agents Others (TMC s, B2B agencies)
Working with the Travel Trade Pan India and Regional Tour Operators Smaller TOs and Travel Agents Work through land operators / DMC s Major tour operators Pan India presence, trendsetters Unorganized sector No licenses required Personalized - request multiple quotes Regional tour operators -Aggressive local marketing & advertising Decision makers Senior management/ Owners Limited destination knowledge Some cater to luxury and special interest FIT Clientele with Ala Carte requests
Activities in Market
Introduction to the Team
Product Overview 2009 Present Las Vegas was the most known destination along with Tahoe. The present packaging has focus on Reno Tahoe, Self Drive in Nevada, Ely and Virginia City.
Strategy Target Primary & Secondary Cities Tactical Co-op with tour operators Sales Training Partnership with Airlines Partnership with Brand USA Quarterly E-Newsletter
Key Activities Brand USA Participate in Brand USA s India Mission & Discover USA Educational Seminars Product Development Enhance Product Offerings for Nevada in GIT & FIT Trade Outreach E-Newsletter, Sales Meetings
Key Activities Co-op Co-ops with major tour operators( national & regional ) FAM Trips Familiarization tours for Senior members of the travel trade Digital Facebook & other promotions
Joint Tactical Co-op Promotion with Tour Operators Co-op partnership with Cox & Kings, Mercury Travels and Kesari Tours from March-May 2018
Brand USA Partnerships India Sales Mission Educational Seminars Namaste USA Participation in 17-18 Pune - Nov 17 Chandigarh - Dec 17 Kolkata - Jan 17 Bangalore Feb 18
Other Trade Activities Trade FAM-2018 April 20 April 22 GGTS FAM - 2017 Nov 30 Dec 3
Other Trade Activities VIP Networking Dinner Sep 28,2018
PR/Communications
PR Objectives Highlight diversity of Nevada Showcase the activities for families Others 1. Outdoors 2. Road trips 3. Honeymoons 4. Events
PR Activities Story Pitches/ Content Media FAM Trips Press Release Media Interactions with senior management Event Support
Target Media Travel Trade Publications Lifestyle & Travel Publications REGIONAL BUSINESS NATIONAL Broadcast Media July 2017-June 2018 Total Impressions: 442,489,462
Media FAM Nov-Dec 2017
Digital Activities: Facebook Create Awareness about Nevada, highlight experiences Generate interest via engaging content and contests Drive relevant traffic to the website Activation: Two contests were run on the Travel Nevada India Facebook Page #iphonefornevada #FunAtNevada Metrics 16 th April to 23 rd June Total page reach 14,667,181 Total engagement 8,62,153 Total impressions 16,687,204
Digital: Contests #iphonefornevada #FunAtNevada Of the 6100 people who landed on the website, 819 took part in the contest. The conversion rate achieved for this contest was 13% as against industry benchmark of 2-3%.
Future drivers for growth Rising affluence, urbanization and age demographics with mix of first-time and repeat travellers Large Population of YOUNG Millennials & Gen Z
Thank you.