Media pack 2018 The Camping and Caravanning Club CCC Media
CCC Media 2018 02 About the club Formed in 1901 305,000 households 600,000 members President Julia Bradbury The Camping and Caravanning Club is the world s largest and longest-established organisation of its kind. Formed in 1901, we are the only club to represent all types of camping caravans, motorhomes, trailer tents and tents, and more than 305,000 households some 600,000 people are members and our readership is 750,000. Our President is television presenter Julia Bradbury, a former co-host of BBC TV s Countryfile programme, and who now specialises in documentaries and consumer affairs.
CCC Media 2018 03 About the audience Main ownership breakdown We are the fastest growing outdoor organisation in the UK, with 20 to 50-year olds being our fastest growing group. 48% 42% 10% 48% own a caravan 42% own a motorhome 10% own a tent* or trailer tent *Caravan and motorhome members sometimes own a tent as well, this accounts for 52% of our total audience who actively use tents. Holidaying frequency We have the most active staycation audience in the UK 71% 21% 61% 71% holiday five or more times a year 21% holiday more than twelve times a year 61% holiday abroad each year More than 2 billion was spent on caravan holidays across Great Britain in 2017
CCC Media 2018 04 About the audience Demographic We are the fastest growing outdoor organisation in the UK, with 20 to 50-year olds being our fastest growing group. Young couple (aged 20 to 49) 8% Young/Established families (20 to 50) 25% Empty Nester (50 to 64) 32% Core Camper (65+) 35% Lifestyle Our Club members are responsible for a large percentage of the annual 6 billion contribution to the UK economy made by the motoring, leisure and touring market. 96% will purchase outdoor equipment next year 78% 66% 35% will buy outdoor clothing 31% hiking boots sleeping bags rucksacks 24% tents 78% 20% 94% of our members are ABC1 of our members earn more than 50k per year 71% use the internet own a smartphone or tablet 30% plan to buy a new car in the next two years
CCC Media 2018 05 Opportunities We have many options in print and digitally to communicate with our 600,000+ active members Camping and Caravanning Magazine Camping & Caravanning magazine is the best way to reach all our members. It s the world s longest-established and most widely circulated magazine for all forms of camping. It goes to all our 305,000+ households, 600,000+ members and pass-on readership of 790,000+ people. The magazine is printed and replicated on our dedicated members website. The award-winning title is published monthly and is exclusive to members of The Camping and Caravanning Club. It s packed with articles, letters, reviews, road tests and many more inspiring features to keep Club members engaged and up-to-date with news about the outdoor market. Magazine e-newsletter Our e-newsletter is sent to 90,000 digital members every month. It includes a welcome from our editor, Rob Ganley, and offers tasters of the popular news stories on the website. 98% of our members read the magazine every month 30% (30% reading each copy for more than an hour) 65% spend 30 minutes plus reading the magazine 57% keep all or some of the back issues of the magazine 5% 49% 30% 5% average share of clicks for advertising banners 49% average open rate 30% average CTOR
CCC Media 2018 06 Opportunities Magazine Website - www.campingandcaravanningclub.co.uk/magazine The dedicated magazine website delivers features, advice, member stories and reviews, as well as enhanced and unique content. Members can also access a digital turn-page version of the magazine. To make sure your message is seen and heard through targeted positioning we offer MPU positions across the site and a range of sponsorship packages. 960,000+impressions per year 80,000 12 0.25% minutes and unique users per year 34 seconds duration per session CTR for advertisers (national CTR 0.07%) Magazine app edition The magazine app is available for download on all devices. The cutting-edge tablet edition, translates the award-winning Camping & Caravanning content into a unique, interactive digital environment, capable of connecting your brand to our audience like never before. 8,100 8,100 unique launches 65% 11 minutes and 4 seconds duration per session 30% Advertising opportunities include banners on the homepage/subpages and full pages between content 57% Advertisers received on average 250 to 1,500 clicks per month
CCC Media 2018 07 Opportunities Howto video sponsorship The Club has commissioned a number of Howto videos offering advice to its members and the wider public on everything from choosing the right caravan/motorhome to preparing for the new camping season. 82,000 likes 26,000 on Facebook followers on Twitter 3,200 4,100 Sponsorship message at start and end of video Product placement in the video subscribers on YouTube follows on Instagram CCC Media Get in touch Display and Online, Classifield and Sites Lauren Buchan Tel: 01223 378049 Email: lauren.buchan@cpl.co.uk Matt Styrka Tel: 01223 378005 Email: matt.styrka@cpl.co.uk CPL, 1 Cambridge Technopark, Newmarket Road, Cambridge CB5 8PB