Southland Tourism Key Indicators October 2018 Regional Tourism Organisation Venture Southland is a Joint-Committee of Council
About these statistics All figures are annual year end to the latest month available. This allows comparison of market trends against the previous year however it means that not all the data in this report is for the current month. Data is provided for Southland Region, Territorial Local Authorities (TLAs) and Regional Tourism Organisations (RTOs) Southland region Territorial Local Authority Areas Invercargill City Southland District Gore District Regional Tourism Organisation Areas Southland RTO Fiordland RTO Venture Southland continues to work with tourism operators to build their profile and develop more reasons for both domestic and international markets to spend more while they are in the region. Sources: Monthly Regional Tourism Estimates Ministry of Business, Innovation & Employment - October 2018 The MRTEs measure the expenditure of domestic and international visitors in regions across the country. Users can filter the information, e.g. by country of origin, tourism product grouping such as accommodation, passenger transport and retail sales, and by year. Airbnb figures are based on searches undertaken each month by Venture Southland and rely on individual listings being accurately coded to the correct region keyword. Marketview Southland Retail Reporting - October 2018 Definition of Tourist Activities: 9139 Amusement and Other Recreational Activities n.e.c. Commercial Accommodation Monitor Ministry of Business, Innovation & Employment - October 2018 Defintion of stay-units : Number of rooms available in Hotels and Motels, number of beds in backpackers, number of sites in holiday parks. Total domestic (and international) guest nights spent in shortterm accommodation (hotels, holiday parks, backpackers and motels), by month and year. All reasonable efforts have been taken to ensure the quality and accuracy of the information. Venture Southland cannot guarantee the completeness of the information and accepts no liability for any loss suffered as a result of reliance on it. The information is not legal or professional advice and October contain information provided by other information providers. Information October be changed, deleted, added to or otherwise amended without notice.
MILFORD SOUND SOUTHLAND REGION TE ANAU GORE INVERCARGILL THE CATLINS STEWART IS. Markets ACCOMMODATION STATISTICS Guest Night figures for year-end October CAM (Commercial Accommodation Monitor) International guest nights up 11.3% to 725,585 guest nights up 4.0% to 475,278 International 40% 60% Total guest nights up 8.3% to 1,200,862 Occupancy rate up from 40.2% to 42.5% Daily capacity up 0.7% to 4,453 stay-units Airbnb non-commercial accommodation available is up 32.2% to 723 properties for year end October 2018 (www.airbnb.co.nz) Average Length of Stay Year End October ; Southland 0% 1.84 National 0.1% 1.99 1,200,000 1,000,000 800,000 600,000 400,000 200,000 0 Southland Guest Nights Year End October TOURISM SPEND STATISTICS Total Spend in NZD figures for year-end October MRTE s (Monthly Regional Tourism Estimates) International visitor spend up 14.5% to $269 million visitor spend up 7.2% to $403 million Total spend up 10% to $672 million Top 5 International Markets 1. Australia 2. USA 3. Germany 4. China 5. UK $400m $350m $300m $250m $200m $150m $100m Southland Region $ Spend Year End October USA UK Rest of Oceania Rest of Europe Rest of Asia Rest of Americas Republic of Korea Japan Germany China Canada Australia Africa and Middle East $50m $0m
INVERCARGILL CITY Invercargill Bluff ACCOMMODATION STATISTICS Guest Night figures for year-end October CAM (Commercial Accommodation Monitor) Invercargill guest nights up 4.0% to 299,757 Occupancy rate up from 39.0% to 41.3% Daily capacity down 3.2% to 1,227 stay-units Airbnb non-commercial accommodation available is up 62.3% to 245 properties for year end October 2018 (www.airbnb.co.nz) Average Length of Stay 1.81 Invercargill 5.8% National 0.1% 1.99 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 Markets International 22% 78% Invercargill City Guest Nights Year End TOURISM SPEND STATISTICS Total Spend in NZD figures for year-end October MRTE s (Monthly Regional Tourism Estimates) International visitor spend up 10.8% to $54 million visitor spend up 9.4% to $192 million Total spend up 9.7% to $246 million Top 5 International Markets 1. Australia 2. China 3. Germany 4. UK 5. USA $200m $180m $160m $140m $120m $100m $80m $60m $40m Invercargill City $ Spend Year End October USA UK Rest of Oceania Rest of Europe Rest of Asia Rest of Americas Republic of Korea Japan Germany China Canada Australia Africa and Middle East $20m $0m
I MILFORD SOUND SOUTHLAND DISTRICT TE ANAU GORE INVERCARGILL THE CATLINS STEWART IS. Markets ACCOMMODATION STATISTICS Guest Night figures for year-end October CAM (Commercial Accommodation Monitor) Guest nights up 9.8% to 852,753 Occupancy rate up from 40.5% to 42.5% Daily capacity up 2.4% to 3,045 stay-units Airbnb non-commercial accommodation available is up 19.2% to 472 properties for year end October 2018 (www.airbnb.co.nz) Average Length of Stay Year End October 1.85 SLD District 2.3% National 0.1% 1.99 900,000 800,000 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 International 59% 41% Southland District Guest Nights Year End TOURISM SPEND STATISTICS Total Spend in NZD figures for year-end October MRTE s (Monthly Regional Tourism Estimates) International visitor spend up 15.7% to $206 million visitor spend up 4.8% to $143 million Total spend up 10.9% to $348 million for the year Top 5 International Markets 1. Australia 2. USA 3. Germany 4. UK 5. China $200m $150m $100m $50m Southland District $ Spend Year End October USA UK Rest of Oceania Rest of Europe Rest of Asia Rest of Americas Republic of Korea Japan Germany China Canada Australia Africa and Middle East $0m
GORE DISTRICT GORE MATAURA Markets ACCOMMODATION STATISTICS International 12% Guest Night figures for year-end October CAM (Commercial Accommodation Monitor) Guest nights up 9.9% to 48,348 Occupancy rate up from 43.6% to 50.5% Daily capacity up 0.4% to 181 stay-units Airbnb non-commercial accommodation available is up 61.9% to 34 properties for year end October 2018 (www.airbnb.co.nz) 60,000 50,000 88% Gore District Guest Nights Year End October Average Length of Stay Year End October 40,000 30,000 Gore 2.4% 1.91 National 0.1% 1.99 20,000 10,000 0 TOURISM SPEND STATISTICS Total Spend in NZD figures for year-end October MRTE s (Monthly Regional Tourism Estimates) International visitor spend up 11.5% to $8.9 million visitor spend up 6.6% to $68 million Total spend up 7.1% to $77 million Top 5 International Markets 1. Australia 2. UK 3. USA 4. China 5. Germany $70m $60m $50m $40m $30m $20m $10m Gore District $ Spend Year End October USA UK Rest of Oceania Rest of Europe Rest of Asia Rest of Americas Republic of Korea Japan Germany China Canada Australia Africa and Middle East $0m
MILFORD SOUND SOUTHLAND RTO TE ANAU GORE INVERCARGILL THE CATLINS STEWART IS. Markets ACCOMMODATION STATISTICS Guest Night figures for year-end October CAM (Commercial Accommodation Monitor) International guest nights up 17.1% to 186,082 guest nights up 2.1% to 287,465 Total guest nights up 7.5% to 473,547 Occupancy rate up from 35% to 38.7% International 26% 74% Daily capacity down 3.6% to 2,115 stay-units Airbnb non-commercial accommodation available is up 27.2% to 425 properties for year end October 2018 (www.airbnb.co.nz) Average Length of Stay Year End October SLD RTO 3.6% 1.77 National 0.1% 1.99 500,000 450,000 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 Southland RTO Guest Nights Year End October TOURISM SPEND STATISTICS Total Spend in NZD figures for year-end October MRTE s (Monthly Regional Tourism Estimates) International visitor spend up 23.1% to $116 million visitor spend up 8.4% to $323 million Total spend up 11.9% to $439 million Top 5 International Markets 1. Australia 2. Germany 3. USA 4. China 5. UK $300m $250m $200m $150m $100m $50m Southland RTO $ Spend Year End October USA UK Rest of Oceania Rest of Europe Rest of Asia Rest of Americas Republic of Korea Japan Germany China Canada Australia Africa and Middle East $0m
MILFORD SOUND FIORDLAND RTO TE ANAU GORE INVERCARGILL THE CATLINS STEWART IS. Markets ACCOMMODATION STATISTICS Guest Night figures for year-end October CAM (Commercial Accommodation Monitor) International guest nights up 9.4% to 539,503 guest nights up 7.1% to 187,813 Total guest nights up 8.8% to 727,315 Occupancy rate up from 45.3% to 46.0% International 66% 34% Daily capacity up 5.0% to 2,338 stay-units Airbnb non-commercial accommodation available is up 39.9% to 298 roperties for year end October 2018 (www.airbnb.co.nz) Average Length of Stay Year End October 700,000 600,000 500,000 400,000 300,000 Fiordland Guest Nights Year End October 1.89 Fiordland 2.5% National 0.1% 1.99 200,000 100,000 0 TOURISM SPEND STATISTICS Total Spend in NZD figures for year-end October MRTE s (Monthly Regional Tourism Estimates) International visitor spend up 8.8% to $153 million visitor spend up 2.8% to $79 million Total spend up 6.7% to $233 million for the year Top 5 International Markets 1. Australia 2. USA 3. Germany 4. UK 5. China $160m $140m $120m $100m $80m $60m $40m Fiordland RTO $ Spend Year End October USA UK Rest of Oceania Rest of Europe Rest of Asia Rest of Americas Republic of Korea Japan Germany China Canada Australia Africa and Middle East $20m $0m
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NEW ZEALAND FIORDLAND Milford Sound Queenstown Te Anau Lumsden Gore Dunedin Tuatapere Riverton Invercargill SOUTHLAND Bluff The Catlins Stewart Island Venture Southland is a Joint-Committee of Council Regional Tourism Organisation 03 211 1400 143 Spey Street Invercargill venturesouthland.co.nz