The 6 th All China - International Wire & Cable Industry Trade Fair The 6 th All China - International Tube & Pipe Industry Trade Fair 24-27 September 2014 Shanghai New International Expo Center POST SHOW REPORT Organizers Shanghai Electric Cable Research Institute Metallurgical Council of the China Council for the Promotion of International Trade Metallurgical Center for International Exchange and Cooperation Messe Düsseldorf (Shanghai) Co., Ltd December 2014
Table of Content I. General Information... 1 II. Exhibitor Analysis... 2 Exhibitors comprehensive comments on wire & Tube China 2014...2 Exhibit category...3 Exhibitor origin by geography...4 Exhibitors participation objectives...6 Exhibitors comments on the quality of trade visitors...7 Exhibitors satisfaction on business development with targeted customers...8 Exhibitors satisfaction on the orders gained onsite...9 Exhibitors evaluation of general conditions and services...10 Exhibitors intention to participate in the next edition of wire & Tube China...11 III. Visitor Analysis... 11 Trade Visitors comprehensive comments on wire & Tube China 2014...11 Origin by geography...12 Trade visitors purpose of visiting...12 The industries represented by trade visitors...13 Trade visitors position...15 Professional position of trade visitors...16 The ways that trade visitors got to know wire & Tube China 2014...18 Intention of recommending wire and Tube China to other companies...18 Intention to participate in the next exhibition...19 Role in purchasing...19 Duration of visiting wire and Tube China...19 IV. Media Partners... 20 Overseas Media...20 Local Media...20
I. General Information wire China 2014 and Tube China 2014 successfully concluded its four-day show in Shanghai New International Exhibition Center on September 27, 2014 with encouraging outcome. Exhibitors: wire & Tube China 2014 have together attracted 1,431 exhibitors from 30 countries and regions, including: 982 exhibitors at wire China and 449 exhibitors at Tube China 1,092 exhibitors from mainland China and 339 overseas exhibitors Local Int'l Total Int'l Ratio Gross space (sqm) - - 90,000 - Net space(sqm) 33,515. 5 7,427.5 40,943 18.14% Exhibitors of wire China 718 264 982 26.8 Exhibitors of Tube China 374 75 449 16.70% Delegations and Pavilions: There were 8 national / regional pavilions in wire China 2014: - Germany - Italy - Austria - France - North America - South Korea - Japan - Taiwan Region 3 national pavilions of Germany, South Korea and Taiwan Region attended Tube China 2014 Visitors: Trade visitors: 38,834 trade visitors (58,837 visits) from 84 countries and regions, including 3,347 overseas trade visitors, representing 8.6 of total visitor numbers. Visitors Pavilions: There were 53 national / regional visitor delegations from 7 countries and regions at wire & Tube China 2014: - South Korea - Vietnam - Argentina - India - Thailand - Japan - China 1
Concurrent Events: 2014 China Wire & Cable Industry Conference was successfully held parallel with wire and Tube China 2014. Meanwhile, there were 25 concurrent technical seminars under the following two themes: - Seminar for Raw Materials, Auxiliary Materials and Processing Technology for Wires & Cables - Seminar for Manufacturing Equipments and Processing Technology for Wires & Cables II. Exhibitor Analysis Exhibitors comprehensive comments on wire & Tube China 2014 As the world s second largest and Asia s largest exhibition, wire & Tube China 2014 was well received by exhibitors. The overall satisfactory rate is even higher than that in last edition. wire China 2014 100% 90% 80% 70% 60% 50% 40% 30% 0% 6 28 66 Total Need to Improve Satisfied Very satisfied 2
Tube China 2014 100% 90% 80% 70% 60% 50% 40% 30% 0% 16 51 33 Total Need to Improve Satisfied Very satisfied Exhibit category wire China 2014 Materials, special wires and cables 29% Wire manufacturing and finishing machinery 2 Cable manufacturing machinery 19% Auxiliary process technology materials Process technology tools Measuring and control technology 9% Test engineering Specialist areas Spring manufacturing machinery Second-hand machinery 4% 4% Others 11% 3
Tube China 2014 Raw materials, tubes and accessories 60% Tube manufacturing machinery Trading, stockists of tubes Process technology tools and auxiliaries 11% Pipeline and OCTG technology Profiles and machinery Specialist areas Rebuilt and reconditioned machinery Testing Measuring and control technology Others 6% 1% 1% 1% 6% Exhibitor origin by geography wire China 2014 -Austria -Belgium -Canada -China -Denmark -Finland -France -Germany -HK -India -Italy -Japan -South Korea -Russia -Netherland -New Zealand -Norway -Singapore -South Africa -Spain -Sweden -Switzerland -Taiwan China -Tunisia -Turkey -UK -USA -Malaysia -Estonia -Vietnam 4
Tube China 2014 -Belgium -Austria -Canada -China -Germany -India -Italy -Japan -South Korea -Netherland -Spain -Switzerland -Taiwan China -UK -USA 5
Exhibitors participation objectives wire China 2014 Tube China 2014 Informing about products, product uses 46% 6 Presenting new products, new developments Obtaining an overall impression of the market situation Representation, PR, presentation of image Exchanging experience Comparing competitors Passing on specialist knowledge 3 36% 3 36% 3 30% 29% 24% 2 19% 1 5 Initiating new business relations 66% 6 Cultivating existing business relations 3 49% Find agent/representative Preparing conclusions of sale Attaining conclusions of sale at the fair 14% 1 17% 14% 14% 6
Exhibitors comments on the quality of trade visitors wire China 2014 Very satisfied Satisfied Need to Improve Total number of visitors 53 29 9 Reaching the visitor target groups 50 29 10 Image and advertising effect for 48 28 6 Success at the fair 41 33 9 Competence and decision-making 30 43 11 Order/investment activity of the 16 35 25 0% 40% 60% 80% 100% Tube China 2014 Very satisfied Satisfied Need to Improve Total number of visitors 28 36 12 Reaching the visitor target 21 40 18 Image and advertising effect for 18 40 23 Success at the fair 18 47 26 Competence and decision- 14 38 19 Order/investment activity of the 8 33 32 0% 40% 60% 80% 100% 7
Exhibitors satisfaction on business development with targeted customers wire China 2014 Cable Industry 61% Wire Industry 4 Automotive Supply Industry 27% Aerospace Engineering Electronic Industry Electrical Industry Construction Industry Chemical Industry Instrumentation Testing/Measuring, Trade IT and Telecommunication 14% 1 11% 11% 6% University/Technical College Services 8
Tube China 2014 Tube Industry 59% Trade Iron Steel and Non-Ferrous Metal Industry Chemical Industry Oil and Gas Industry Energy and Water Supply Industry Automotive Supply Industry Construction Industry Instrumentation Testing/Measuring, Instruments and Technology Services University/Technical College 29% 2 24% 21% 19% Exhibitors satisfaction on the orders gained onsite 100% 90% 80% 70% 60% 50% 40% 30% 0% 3 10 31 40 59 42 wire China 2014 Tube China 2014 Need to Improve Satisfied Very satisfied 9
Exhibitors evaluation of general conditions and services wire China 2014 Very satisfied Satisfied Need to Improve Opening hours of the trade fair 66 22 4 Date of the fair 58 23 10 Duration of the trade fair 57 25 10 Quality of exhibition centre 54 28 9 Exhibitor service overall 54 29 10 Support during the fair by our team 52 30 8 Setting up/dismantling period 51 31 7 0% 40% 60% 80% 100% Tube China 2014 Very satisfied Satisfied Need to Improve Opening hours of the trade fair 54 26 3 Date of the fair 46 31 6 Duration of the trade fair 49 31 4 Quality of exhibition centre 50 29 5 Exhibitor service overall 46 31 6 Support during the fair by our team 46 34 4 Setting up/dismantling period 45 36 4 0% 40% 60% 80% 100% 10
Exhibitors intention to participate in the next edition of wire & Tube China yes, certainly yes, probably possibly probably not/certainly not wire China 2014 52 24 18 3 Tube China 2014 27 29 33 6 0% 40% 60% 80% 100% III. Visitor Analysis Trade Visitors comprehensive comments on wire & Tube China 2014 Very satisfied Satisfied Need to Improve wire China 2014 85 14 1 Tube China 2014 80 19 1 0% 40% 60% 80% 100% 11
Origin by geography wire China 2014 Tube China 2014 Domestic 89% 8 Overseas 11% 1 Trade visitors purpose of visiting Source for new products/technology wire China 2014 Tube China 2014 30% 34% Find new suppliers Gather general market/production information Meet existing suppliers Identify new agents/joint venture partners Sales preparation Observe competitors Concluding purchase Show evaluation for future participation Continuation training Other 16% 14% 14% 1 1 14% 11% 11% 1 6% 6% 4% 31% 30% 26% 27% 12
The industries represented by trade visitors wire China 2014 Over 4 visitors were from the cable industry, as well as 3 trade visitors were from the wire industry. Cable Industry 4 Wire Industry 3 Iron Steel and Non-Ferrous Metal Industry Chemical Industry Electric Industry Automotive Supply Industry Electrical Industry Tube Industry Instrumentation Testing and Measuring.Instruments and Technology Construction Industry Energy and Water Supply Industry Services Aerospace Engineering Trade Oil and Gas Industry Others IT and Telecommunication University/Technical College 7% 7% 6% 4% 1% 13
Tube China 2014 3 visitors were from the tube industry Tube Industry 3 Cable Industry Automotive Supply Industry Iron Steel and Non-Ferrous Metal Industry Wire Industry 1 1 14% Chemical Industry Electric Industry Electrical Industry Aerospace Engineering Instrumentation Testing and Measuring. Instruments and Technology Construction Industry Oil and Gas Industry Trade Energy and Water Supply Industry Services Others IT and Telecommunication University/Technical College 7% 7% 6% 4% 4% 1% 14
Trade visitors position wire China 2014 Tube China 2014 Entrepreneur,Partner,Self- Employed Top Management,Managing Director 1 19% 21% Middle Management, Department Head 40% 39% Other Employee,Skilled Worker 16% 1 Other 15
Professional position of trade visitors Major source of trade visitors was Purchase. These people showed great concern for the exhibition and met exhibitors expectation. Meanwhile, people in the management level such as Manufacture, Production, Fabrication also accounted for related large shares in trade visitors. wire China 2014 Tube China 2014 General Management Manufacture, Production, Fabrication 14% 17% 1 19% Sales, Distribution, Suppliers Research & Development 7% 1 11% 11% Purchase 17% 21% Factory/Plant Management Engineering/Design 4% Marketing, PR Project Management 7% Maintenance/Quality Control 1% Other 16
Products interested by trade visitors wire China 2014 Cable manufacturing machinery 46% Materials, special wires and cables Wire manufacturing and finishing machinery 36% 3 Measuring and control technology Auxiliary process technology materials Process technology tools Test engineering 14% 1 1 Fastener manufacturing machinery Spring manufacturing machinery Specialist areas Second-hand machinery 1% Tube China 2014 Raw materials, tubes and accessories 49% Tube manufacturing machinery 37% Trading, stockists of tubes 2 Pipeline and OCTG technology Process technology tools and auxiliaries Profiles and machinery 1 16% Specialist areas Testing Measuring and control technology Rebuilt and reconditioned machinery 6% 4% 17
The ways that trade visitors got to know wire & Tube China 2014 wire China 2014 Tube China 2014 Invitation from organizer Website of the show 2 31% 29% Internet research Trade publication/journal Direct mailer Invitation from exhibitor Colleagues Newspaper advertisement Outdoor advertising Trade association 4% 1% 7% 7% 1 1 19% Intention of recommending wire and Tube China to other companies 100% 90% 80% 70% 60% 50% 40% 30% 0% 1 1 9 14 90 85 wire China 2014 Tube China 2014 Probably not Yes, probably Yes, certainly 18
Intention to participate in the next exhibition Yes, certainly wire China 2014 Tube China 2014 4 6 Yes, probably 27% 3 Don t know (yet) 9% 11% Probably not/certainly not Role in purchasing wire China 2014 Tube China 2014 Decisive 27% 27% Co-decisive Advisory function 2 2 30% 31% Not involved 1 17% Duration of visiting wire and Tube China wire China 2014 Tube China 2014 4 days 1 3 days 2 days 3 3 1 day 3 3 19
IV. Media Partners Overseas Media Asia Pacific Metalworking Asia Pacific Plant Management Magazine Broad Media (Hongkong) Publishing Co., Ltd. CPH World Media EuroWire Fastener World Kogyo Tsushin Co., Ltd. Ringier Trade Media Ltd. Stainless Steel World Steel & Metallurgy Wire & Cable ASIA Wire & Cable India Wire World Internet Thailand Thailand Hong Kong UAE UK Taiwan Region Japan Hong Kong Netherlands India UK India Canada Local Media BJX Power Network China 114 Network China Cable Network/ Wire & Cable Information China Electric Engineering and Equipment Selection Manual China Electric Power Network China Electrical Equipment Industry China Electromechanical Yellow Pages China Fastener Info China Plastics Industry China Wire & Cable Network China Wire & Cable Journal Dongguan Ostrich Information Electric Age Electrical Application Electrical Manufacturing GGL Information Group Global Cable and Connectivity HC Network High Voltage Engineering JuFeng Plastics Luosi.com Made-in-China.com Metal Products National Energy Network Optical Fiber & Electric Cable and Their Applications Shanghai Metals Market Information & Technology Co., Ltd. Sousu Transformer Industry Wire & Cable Business Wire & Cable Industry Dispatch Wire & Cable Magazine Wire & Cable Weekly 20