13 th China International Lubricants and Technology Exhibition SHOW REPORT Organizers: SINOPEC Lubricant Company PetroChina Lubricant Company Council for the Promotion of International Trade Shanghai Co-organizers: Shanghai Lubricant Trade Association Chinese Mechanical Engineering Society Equipment Management & Maintenance Committee Shanghai Automobile Maintenance and Repair Trade Association Shanghai Automotive Parts Accessories Circulating Trade Association Motor China Magazine Supporters: China Automotive Maintenance and Repair Trade Association The Lubricating Grease Committee of China Petroleum and Chemical Industry Federation Show Management: INTEX Shanghai Co., Ltd TEL: 0086 21 62958365, 62956677; EMAIL: intexhjn@sh163.net; http:// www.inter Lubric.com - 1/9 -
Overview of 2012 Inter Lubric China As the most professional, authoritative and largest international exhibition in China lubricant industry, 13th China International Lubricants and Technology Exhibition (Inter Lubric China) was successfully held during October 31-November 2. Though the China lubricant industry has been inevitably affected by overall fall of China's economic growth and the varying degrees of decline in manufacturing sector in 2012, the companies enthusiasm for the professional lubricants exhibition was not doused. This year's exhibition attracted a total of 155 exhibitors domestic and abroad, a steady rise in number compared to last year. The display area increased by 25%, reaching 10,000 square meters and the number of visitors also rose slightly compared with last year. To meet the needs derived from the upgrading of technology in the lubricant industry, the 2012 China International Lubricants, Base Oils & Additives Conference, dedicated to the industry trends and the latest technologies, was held during the exhibition, as well as a variety of fringe programs of technology and marketing conferences which were acclaimed by all walks. The exhibition scale increased against the economy growth trends, up to 10,000 square meters, the No. 1 Lubricant show in China. The level of the exhibition has been greatly upgraded, while the raw space booths accounted for 2/3 of all. Seven fringe programs varied from industry development to global technologies trends and market application communication. Hundreds of lubricant professionals were attracted to the show and the quality of the visitors has been improved. TEL: 0086 21 62958365, 62956677; EMAIL: intexhjn@sh163.net; http:// www.inter Lubric.com - 2/9 -
Exhibitors Information This year s show attracted exhibitors from Russia, USA, UK, Germany, Canada, Italia, Singapore, Japan, South Korea, China Taiwan, Hong Kong and mainland, total 155 companies. The display area achieved 10000 m2, a rise of 25% compared to last year. 67% of all were raw space construction stands. The level of the exhibition has been greatly upgraded. After recent year s accumulation, the scale of Inter Lubric China has been steadily expanded and the number of famous participating enterprises also increased year by year. It is recognized as the most authoritative, the largest and most influential professional event in China lubricant industry. The size of Inter Lubric China show from 2009 to 2012 2009 2010 2011 2012 Exhibiting net area ( m2 ) 1618 2292 2841 3441 Exhibition Size ( m2 ) 5500 6000 8000 10000 Exhibiting Net Area ( m2 ) Exhibition Size ( m2 ) There were lots of famous global companies participating in the exhibition this year, such as ExxonMobil Chemical, Lubrizol, BASF, Chemtura, Clariant, Huntsman, Rhein Chemie, INOES, CRODA and etc. They had presented their exquisitely decorated booths and brought the latest lubricants, base oil, additives and technology. SINOPEC lubricants as well as some fast-growing private own Lubricant companies including Shanghai Donghao, Amer, Lopal, Ningbo Chief, Luoge, JAMA Lubricant,DPF-TH, Wuxi South and etc. have also brought their latest products and company information for the showcase. In addition, a number of foreign oil enterprises as new entrants coming to the domestic market, such as LUKOIL from Russia, STARLIONOIL from Singapore, PETROMIN from Saudi Arabia, Bardahl from U.S.A. and TEKLUBE TS from U.K. Their exotic designed stands added new spots to this year s show. Questionnaire result from all exhibitors (155 copies) 99% of exhibitors are satisfied with the pre-show organizing work; 97% of them are happy TEL: 0086 21 62958365, 62956677; EMAIL: intexhjn@sh163.net; http:// www.inter Lubric.com - 3/9 -
about the show catalogue; 95% of the exhibitors are positive about the quality of the audience; 94% of the exhibitors express their satisfaction on the show s media release and 97% of them are pleased by the exhibition on-site services. Exhibitors comments: ExxonMobil Chemical is so excited to be back at Inter Lubric this year. This truly is a premier event. We are always excited to be here for two reasons: first, when you look around, you see all the industry leaders and fantastic companies and second, the organizing committee does a great job hosting this event. They make it so easy for us to showcase our products, so we are proud to participate and sponsor this event and we look forward to coming back again next year. ------ Mr Chris Birdsall, Synthetics Vice President, ExxonMobil Chemical We participates this exhibition every year, from a small stand at the first year to now 90 meter squares, we always meet many new clients and receive many purchase orders at the show. We hope Inter Lubric China show become larger and better and our company will continue to participate and support it. ------ Mr Zhao Hongguang, vice GM, Jinzhou DPF-TH Chemicals Co.,Ltd TEL: 0086 21 62958365, 62956677; EMAIL: intexhjn@sh163.net; http:// www.inter Lubric.com - 4/9 -
Visitors Information The three-day exhibition attracted a total of 7903 professional visits from 28 provinces, 184 cities of mainland China and 28 overseas countries and regions (Russia, Italy, Germany, the United Kingdom, Switzerland, Austria, France, Lithuania, Turkey, the Netherlands, Singapore, Japan, Korea, Thailand, Indonesia, Malaysia, Vietnam, Iran, India, Saudi Arabia, Pakistan, the United Arab Emirates, the Philippines, South Korea, etc.), slightly more than last show. Show attendees from the year of 2010 to 2012 2010 2011 2012 Number of visits 6567 7373 7903 Visiting purposes of show attendees: To look for distributors and agencies To collect information about industry trends 41.49% 42.13% To purchase products To look for product and technology support To investigate exhibition for further participating To attend conferences and symposiums Others 21.15% 18.16% 11.57% 6.59% 6.73% Types of visitors companies: Industrial and auto Lubricants dealers, distributors and agents Lubricants Users 33.76% 33.64% Industrial Lubricants manufactures 20.30% Auto Lubricants & maintenance manufactures 13.80% Lubricant additives providers Lubricant Base oils providers Lubricant equipment and systems Provider of lubricant mixing, canning, packaging and labeling equipment Others 8.07% 8.55% 5.05% 6.03% 2.03% TEL: 0086 21 62958365, 62956677; EMAIL: intexhjn@sh163.net; http:// www.inter Lubric.com - 5/9 -
Visitors interested products: Industrial Lubricants and grease 57.43% Special Lubricant including metal fluids 28.68% Lubricant equipments and systems 10.37% Automotive Lubricants 32.65% Automotive Chemical maintenance products 14.59% Lubricant Additives Lubricant Base Oils Lubricant Mixing, Packaging, Testing Equipment 25.64% 20.33% 22.34% Others 2.66% Visitors Position: Fringe Programs As the most professional show in Chinese lubricant industry, Inter Lubic China boasts not only the showcase, but also conference and seminars with discussing the latest industry technology development and trend to promote the further development of the industry. 2012 China International Lubricants, Base Oil& Additives Conference By the former success in 2011, one of the exclusive events of Inter Lubric China 2012 China International Lubricants, Base Oils & Additives Conference, was held on Oct.30th, one day before the exhibition s opening, at Sheraton Shanghai Hongqiao Hotel. This year s conference was themed as Green Lubricants, Transitional Development, around ten experts with great reputation from including Sinopec, PetroChina, the Russian TEL: 0086 21 62958365, 62956677; EMAIL: intexhjn@sh163.net; http:// www.inter Lubric.com - 6/9 -
Oil Academy of Sciences, BASF, ExxonMobil Chemical, Rhein Chemie, Dow, Idemitsu, INEOS and Shanghai Electric Power Testing Academy, were invited to present and share their latest research results on the topics ranging from the development status and trends of lubricant additives and grease at home and abroad, the cutting-edge technology as well as products of the global leading synthetic base oils and additives. Lubricants Industry leaders Banquet After conference, Lubricants Industry leaders Banquet was launched at the same night, more than 200 professionals from the lubricants industry attended this banquet.the chief analyst of Shanghai CIFCO Futures Co., Ltd was invited to analyze the development of global cruel oil and domestic and abroad macroeconomic situation. Furthermore, five successful entrepreneurs (General manager of Zhuhai Shun Yi Development Co., Ltd. Mr. Zhang Jianxin; Chairman of Shanghai DongHao Oil Industry Co., Ltd. Mr. Min Chunguang; Marketing director of Dow, Mr. Chen Jiarui; Vice general managers of Shanghai Qi Cheng Industrial Co., Ltd; Mr. Quan Jianguo) shared their own opinions over the future lubricant industry and their own companies development. Metal Working Lubricant Technology Seminar Metal Working Lubricant Technology Seminar was co-organized by Shanghai Lubricant Trade Association and Intex Shanghai. Four experts from Sinopec Shanghai R & D Center, Dow Chemical, Rhein Chemie, and Nanjing Unite Additive Research Institute, are invited to share their latest metal processing fluids technology development in recent years. Automotive Maintenance Franchise Management Training Course Automotive Maintenance Franchise Management Training Course jointly launched by the Motor China magazine, having Mr. Wang Fuquan, the chairman of Glossboss Automotive Maintenance Chain Co., Ltd to share his experience in the operational management of outlets with those who already engaged in or intend to venture in the automotive beauty maintenance services industry. TEL: 0086 21 62958365, 62956677; EMAIL: intexhjn@sh163.net; http:// www.inter Lubric.com - 7/9 -
The Lubricant Distributers and Dealers Sales Training Course The Lubricant Distributers and Dealers Sales Training Course was delivered by expert Mr. Zhang Jinrong with his books concerning marketing strategy and sales skill in lubricants industry in China, providing the participating lubricants dealers and agents with the latest market operation ideas. Automobile Parts & Maintenance Seminar Automobile Parts & Maintenance Seminar, was co-sponsored by the Shanghai Automobile Maintenance and Repair Trade Association and Automotive Parts Circulating Trade Association. Around 200 technology and procurement staff from 4S car maintenance shops and large-scale auto repair shops in Shanghai with agents from automobile supplies circulation fields and other insiders,gathered together to exchange ideas over automobile supplies. Machinery Lubricant Training Course Machinery Lubricant Training Course sponsored by Chinese Mechanical Engineering Society, Equipment and Maintenance Engineering Branch, inviting lubricant management experts to present the latest lubricant management and requirement in the manufacturing field. Media & Promotion Professional Media This year s show was promoted over 50 lubricant professional media as covering lubricant industry and lubricant application industries since March 2012, including 8 consecutive months of full-page color advertisement on 23 newspapers, magazines and trade journals published; and in over 30 most popular lubricant related websites. TEL: 0086 21 62958365, 62956677; EMAIL: intexhjn@sh163.net; http:// www.inter Lubric.com - 8/9 -
On-site and after show media release Apart from the industry professional media, about ten public media came to the show on site and give report after. The organizer also made special show Video released on the show website www.interlubric.com to continue the exposure. The End Overall, despite the background of general economic fall, 2012 Lubric China show achieved a complete success. Both on display and activates have been positive replied by professionals and all walks of life. In terms of scale, quality and level, the show has had another step forward. Of course, there are still a lot worthwhile to improve for next year, such as in the aspect of attendees, need for greater effort to attract more visitors; in the aspect of media and publicity, need to expand more; in the aspect of the showcase, need to attract more high-end brands to participate; in the aspect of on-site service, need to strengthen the coordination with pavilion provide exhibitors with best facilities and services. At the last, we would like to take your sincere advices and suggestions from all sides, and constantly improve all aspects of event organization and services, in order to build Inter Lubric China as the best platform of information exchange, business trade, and brand promotion for Chinese lubricant industry and to extend and realize the real meaning of exhibition economy. Committee of Inter Lubric China 2012-11 TEL: 0086 21 62958365, 62956677; EMAIL: intexhjn@sh163.net; http:// www.inter Lubric.com - 9/9 -