Improving Profitability and Business and Legal Issues Conference

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ASC Communications, ASC Asssociation, Ambulatory Surgery Foundation, and Beckers ASC Review Present Improving Profitability and Business and Legal Issues Conference * * * OCTOBER 21 23, 2010 S W I S S O T E L C H I C A G O, I L L I N O I S Exhibitor/Sponsor Prospectus The 17th Annual ASC Communications and ASC Association Ambulatory Surgery Centers: Improving Profitability and Business and Legal Issues Conference is the single most business focused event in the ASC industry. This conference focuses heavily on ASC owners, surgeons and administrators. It attracts a great deal of surgeons, and CEOs. In 2009, more than 720 people joined this conference. If physicians and ASC owners and operators are your target audience, this is the perfect conference for you and your company. The conference will have limited exhibitor and sponsorship opportunities. Our goal is to make sure our exhibitors and advertisers get the very best possible value from the meeting. We have tried to provide enough benefits and exposure for each sponsorship to make the sponsorships a great value. Each sponsor and exhibitor is, of course, also welcome to attend the lectures and meetings. We welcome you to join us in October 2010. To register for exhibit space, please complete the application and (1) mail to 315 Vernon Ave., Glencoe, IL 60022, or (2) Fax to (866) 678-5755 or (3) Call (800) 417-2035. P R E L I M I N A R Y CO N F E R E N C E A N D E X H I B I T S H O W AG E N DA Thursday, October 21, 2010 12:00 pm-4:30 pm Exhibit Set-Up 1:00 pm-5:00 pm Pre-Conference Concurrent Sessions 5:15 pm-7:00 pm Networking Reception & Exhibits (Reception in Exhibit Hall) Friday, October 22, 2010 7:00 am-8:00 am Registration & Continental Breakfast 8:00 am-10:30 am General Sessions 10:30 am-11:30 am Dedicated Break Exhibit Time 12:30 pm-1:30 pm Networking Lunch (Not in Exhibit Hall) 1:30 pm-2:50 pm Concurrent Sessions 2:50 pm-3:50 pm Dedicated Break Exhibit Time 5:15 pm-7:00 pm Networking Reception & Exhibits (Reception in Exhibit Hall) 7:00 pm Exhibit Breakdown Saturday, October 23, 2010 7:30 am-8:30 am Continental Breakfast 8:30 am-1:00 pm Conference Sessions 1:00 pm Meeting Adjourn 1 2 3 7 Reasons to Exhibit The best concentration of ASC owners, surgeons and adminstrators of any conference in the ASC industry. The most business focused conference in the ASC industry. Exhibit hall and almost all meetings on the same floor. 4 5 6 Set exhibit hours and numerous efforts and cash raffles to make sure the exhibit hall is very busy. Opportunities to create networking opportunities within and around the conference. A full invitation to attend every educational session. AT THE 17TH ANNUAL AMBULATORY SURGERY CENTERS Improving Profitability and Business and Legal Issues Conference 7 The best industry chance to network and meet decision makers whether leaders of national chains, orthopedic and spine and pain management physicians or ASC owners and administrators.

EXHIBITOR/SPONSOR GUIDELINES AND INFORMATION Certificate of Insurance Please provide a certificate of insurance by September 1, 2010, which indemnifies ASC Communications, Inc. against, and holds harmless from any complaints, suits or liabilities resulting from negligence of the exhibitor in connection with the exhibitor s use of display space. Cancellations Refunds are available for cancellations when received by September 1, 2010 100 percent. Payments are non-refundable after September 1, 2010. ASC Review Full-Year Advertisers Where it provides the reduced price for Annual Becker s ASC Review Advertisers, please note you must be a Becker s ASC Review Full Year Advertiser for 2010. Full-year advertisers and full-year advertisement discounts are only available if your company has signed up to advertise for 2010 in full. Exhibit Booth Assignments Exhibit space will not be assigned or held until the rental fee is paid and will begin according to date application and payment is received. A confirmation letter indicating booth number will be sent once assigned. All booth assignments will be made in keeping with exhibitor s request whenever possible. ASC Communications, Inc., reserves the rights to make the final determination of all assignments. Installation and Dismantle The installation of exhibits may begin and must be completed on Thursday, October 21, 2010 (12:00 pm 4:30 pm). All exhibitors must dismantle their exhibits between 7:00 9:00 pm on Friday, October 22, 2010. Exhibitors cannot dismantle before 7:00 pm Friday, October 22, 2010. Right of Refusal ASC Communications, Inc., reserves the rights to restrict or refuse exhibiting companies, which may be objectionable or otherwise, detract from keeping with the character of the exposition as a whole. ASC Communications, Inc., may prohibit installation, or request removal or discontinuance of any exhibit or promotion, which departs substantially from the design and description given advance approval. In the event of such restrictions or evictions, ASC Communications, Inc., is not liable for any refund of rental or other expenses. H OT E L I N F O R M AT I O N SWISSOTEL Phone: 1-888-737-9477 Fax: 1-312-565-0540 323 E. Wacker Drive, Chicago, IL 60601 Group Name: ASC Communications, Inc. Conference Group Rate: $279 Single/$299 Double To make reservations online: https://resweb.passkey.com/go/asccommunications **Be sure to mention group name to receive group rate.** Discounted rates apply until the reservation deadline September 29, 2010 or until all rooms in the group block have been reserved, whichever occurs first. After September 29, 2010 guest rooms and discounted group rates may not be available. ASC Communications, ASC Asssociation, Ambulatory Surgery Foundation, Beckers ASC Review Improving Profitability and Business and Legal Issues Conference OCTOBER 21 23, 2010 Swissotel Zurich Salon 1 & 2 1 2 3 4 5 6 7 8 9 10 Zurich D 28 29 30 18 17 16 15 14 13 12 11 20 38 21 37 22 36 23 35 24 34 25 33 26 32 27 31 19 Entrance 39 40 55 41 54 42 53 43 52 44 51 45 50 46 49 47 48 service 65 66 67 63 64 68 62 69 61 60 57 70 58 59 56 Zurich G Zurich F Zurich E T

Improving Profitability and Business and Legal Issues Conference EXHIBITOR OPPORTUNITIES GOLD EXHIBITOR $4,000 $4,400 Larger Exhibit Space (8' x 10') 4 Full Conference Registrations Company name, contact information and product description in Conference Tote Bag Literature in Conference Tote Bag (provided by exhibitor) SILVER EXHIBITOR $3,000 $3,400 Regular Exhibit Space (8' x 8') 3 Full Conference Registrations Company name, contact information and product description in Conference Tote Bag Literature in Conference Tote Bag (provided by exhibitor) EXHIBIT ONLY $2,000 $2,300 Regular Exhibit Space (Tabletop) 2 Full Conference Registrations Company name and contact information and product description in Conference Tote Bag Limited booth spaces available. The above payment includes: 1)Either One (1) Single booth or tabletop or double size booth or tabletop space, Two (2) or Four (4) Chairs, 24-hour security and Exhibitor service kit 2) Additional Conference Registrations are available for $500 per person. **To take advantage of the lower price, a party must be a 2010 full-year advertiser (9 issues) in the Becker s ASC Review. SPONSORSHIP OPPORTUNITIES (Exhibitor space sold separately) GOLD SPONSOR: $5,000 to $20,000 Senior Leadership* (only 3 available)..... $17,500........... $20,000 Keynote Speaker Sponsorship (2)...... $12,500.......... $15,000 Friday Networking Luncheon (2)......... $8,000........... $9,000 Thursday Networking Reception (2)......... $8,000........... $9,000 Friday Networking Reception (2)......... $8,000........... $9,000 *The Senior Leadership Sponsorship includes 10 full conference registrations, a double exhibit booth, a hotel suite for 3 nights, large signage, and lots of additional coverage. Visit www.beckersasc.com Thursday Pre- Conference (1)......... $5,000.......... $7,000 Conference Tote Bags (2)... $5,000.......... $6,000 Room Key Sponsorship.... $6,000.......... $7,000 USB Flash Drive......... $6,000.......... $7,000 Industry-Specific Category Sponsorships EXCLUSIVE ASC Billing Company...... $5,000.......... $7,000 ASC Finance Company..... $5,000.......... $7,000 ASC Implants and Devices.. $5,000.......... $7,000 ASC Health Information Technology............. $5,000.......... $7,000 Construction, Design Build.. $5,000.......... $7,000 Accreditation............ $5,000.......... $7,000 Insurance.............. $5,000.......... $7,000 GOLD SPONSOR BENEFITS: 4 Full Conference Registrations (10 for Senior Leadership Sponsor or 7 for Keynote Speaker Sponsor) Literature or Promotional item in Conference Tote Bag (provided by sponsor) Special Recognition Announcements & Signage at Conference and at related events **To take advantage of the lower price, a party must be a 2010 full year advertiser (9 issues) in the Becker s ASC Review. SILVER SPONSOR: $4,000 $5,000 Friday Continental Breakfast (1)......... $4,000........... $4,500 Saturday Continental Breakfast (1)......... $4,000........... $4,500 Badge Lanyards (2).... $4,500........... $5,000 Conference at A Glance (2). $4,500........... $5,000 Friday AM Networking Break (1)... $4,000........... $4,500 Friday PM Networking Break (1)... $4,000........... $4,500 Saturday AM Networking Break (1)... $4,000........... $4,500 Break Spots in Exhibit Hall (3)......... $2,500........... $3,000 SILVER SPONSOR BENEFITS: 2 Full Conference Registrations Company name, contact information and product description in Tote Bag Signage at sponsored event Full-Year Advertiser indicates Annual Advertiser in the Becker s ASC Review. **To take advantage of the lower price, a party must be a 2010 full year advertiser (9 issues) in the Becker s ASC Review.

Improving Profitability and Business and Legal Issues Conference A P P L I C AT I O N & C O N T R A C T PRIMARY CONTACT INFORMATION (PLEASE TYPE OR PRINT) Name: Title: Company: Address: City/State/ZIP: Phone: Fax: Email: Web Address: BOOTH OR TABLE TOP REQUESTS Please list your top (3) three booth choices. We will assign booths according to the date your application and payment was received. We will try to accommodate your choice(s) listed below. We have limited booths available. #1 #2 #3 Products and/or companies that you DO NOT wish to be in proximity: PAYMENT INFORMATION Checks: Make payable to ASC Communications, Inc. Credit Card #: Expiration Date: Cardholderʼs Name (printed): Billing address (as it appears on statement) City State Zip 1 MAIL TO: 3 EASY WAYS TO REGISTER FOR MORE INFORMATION CALL: (800) 417-2035 EMAIL: sbecker@mcguirewoods.com jessica@beckersasc.com VISIT: ASC Communications, Inc. 315 Vernon Ave. Glencoe, IL 60022 2 FAX TO: (866) 678-5755 3 CALL: (800) 417-2035 www.beckersasc.com EXHIBITOR RATES FULL YR ADV Gold Exhibitor....$4,000 Silver Exhibitor....$3,000 Exhibit Only......$2,000 Additional Conference Registration SPONSOR RATES NON-FULL YR ADV $4,400 $3,400 $2,300 $500 GOLD SPONSOR Senior Leadership FULL YR ADV NON-FULL YR ADV (only 3 available)...$17,500 $20,000 (Suite and 10 conference registrations included) Keynote Speaker.$12,500 $15,000 Networking Luncheon........$8,000 $9,000 (Friday) Networking Receptions.......$8,000 $9,000 (Circle Thursday or Friday) Thursday Pre-Conference Meeting.........$5,000 Conference Tote Bags...........$5,000 $6,000 Room Key Sponsor..$6,000 USB Flash Drive...$6,000 Industry-Specific Category Sponsorships ASC Billing Company........$5,000 ASC Finance Company........$5,000 ASC Implants and Devices......$5,000 ASC Health Information Technology.......$5,000 Construction, Design Build......$5,000 Accreditation......$5,000 Insurance........$5,000 SILVER SPONSOR Continental FULL YR ADV NON-FULL YR ADV Breakfast(s)......$4,000 $4,500 (Friday or Saturday) Badge Lanyards...$4,500 $5,000 Conference at a Glance.........$4,500 $5,000 Networking Breaks..$4,000 $4,500 (Thursday PM, Friday AM, Friday PM, Saturday AM Circle one) Break Spots in Exhibit Hall...$2,500 $3,000 SPECIAL SPONSORSHIP OPPORTUNITIES Online Syllabus...................$5,000 Cyber Café.......................$6,000 Labeled Bottled Water..............$5,000 Hand Sanitizer....................$5,000 TOTAL PAYMENT ENCLOSED Total Enclosed........................$

SPECIAL SPONSORSHIP OPPORTUNITIES ONLINE CONFERENCE SYLLABUS (2):....... $5,000 CYBER CAFÉ (2):...................... $6,000 Cyber Café will be located on the same floor as the general session and exhibit hall, allowing attendees easy access to the Internet. LABELED BOTTLED WATER (2):............ $5,000 Showcase your company s name and logo on personalized spring water bottles for distribution to all conference attendees. HAND SANITIZERS:.................... $5,000 2 full conference registrations included with each of these Sponsorships. REDUCED RATES FOR CONFERENCE ISSUES SEPTEMBER/OCTOBER 2010 AND BECKER S ORTHOPEDIC & SPINE REVIEW ADVERTISING ALL 4 COLOR Full Page $4,000 each 1/2 Page $2,100 each 1/4 Page $1,500 each E-Weekly Advertising 20 for [$8,500] Ask about Web Site and E-mail Advertising Advertising Information 1. Highly Focused on Cutting Edge Business and Legal Issues. For the person involved in operating an ASC, investing in a surgery center, or owning a surgery center, there is no more focused magazine than the ASC Review. 2. Readership. The Becker s ASC Review is distributed to 25,000 people per issue. The Becker s Orthopedic & Spine Review is disributed to 15,000 people per issue. The Becker s ASC Review is provided to essentially all ASCs in the country as well as a mix of orthopedic surgeons, pain management physicians, ophthalmologists, gastroenterologists, neurosurgeons, ENT physicians, other surgeons, ambulatory surgical center administrators, industry leaders, hospital directors of surgery, and other operators of surgical programs. The Becker s Orthopedic & Spine Review is disributed to 10,000 orthopedic and spine surgeons per issue plus 5,000 orthopedic practice group administrators. CONTACT: Name: Company: Address: City/State/ZIP: Phone: Fax: Email: CHOOSE THE ISSUE: Please check the boxes below to indicate the issues in which you would like to advertise. Issue September/October 2010 Becker s ASC Review September/October 2010 Becker s Orthopedic & Spine Review CREDIT CARD INFORMATION: Credit Card #: Expiration Date: 3-Digit Security Code: Cardholders Name (printed): Cardholders Signature: If paying by check, please make payable to ASC Communications. 1 MAIL TO: 3 EASY WAYS TO ORDER ASC Communications, Inc. 315 Vernon Ave. Glencoe, IL 60022 2 FAX TO: (866) 678-5755 3 CALL: (800) 417-2035 FOR MORE INFORMATION CALL: (800) 417-2035 EMAIL: sbecker@mcguirewoods.com jessica@beckersasc.com VISIT: www.beckersasc.com Visit www.beckersasc.com

ASC Communications, Inc. 17TH ANNUAL AMBULATORY SURGERY CENTERS Improving Profitability and Business and Legal Issues Conference 315 Vernon Avenue Glencoe, IL 60022 PRSRT STD US Postage PAID Merrill WI 54452 Permit No 24 ASC Communications, ASC Asssociation, Ambulatory Surgery Foundation, Beckers ASC Review Present 17TH ANNUAL AMBULATORY SURGERY CENTERS Improving Profitability and Business and Legal Issues Conference * * * OCTOBER 21 23, 2010 S W I S S O T E L C H I C A G O, I L L I N O I S Exhibitor/Sponsor Prospectus Please join us at this year s conference and exhibit show to network with the leaders in the Ambulatory Surgery Center industry!