2011-2012 ESSENDON FOOTBALL CLUB RECONCILIATION ACTION PLAN Essendon Football Club s commitment is to close the life expectancy gap between Aboriginal and non-aboriginal Australians.
ESSENDON FOOTBALL CLUB S VISION IS TO COMMIT TO ABORIGINAL PROFESSIONAL DEVELOPMENT, CULTURAL COMPETENCY AND SOCIAL INCLUSION... CONTENTS Essendon Football Club Reconciliation Action Plan 3 2010-11 RAP Report: Relationships 4 2010-11 RAP Report: Respect 5 2010-11 RAP Report: Opportunities 6 Wadeye AFL Retail Social Enterprise Partnership 8 2010-11 RAP Report: Relationships 9 2011-12 RAP: Respect 10 2011-12 RAP: Opportunities 12 The Long Walk s Aboriginal Cultural Exchange 14 Tracking progress and reporting 15 REFERENCE OF WORDING In the spirit of respect, the Essendon Football Club acknowledges the people and elders of the Aboriginal and Torres Strait Islander Nations, who are the Traditional Owners of the land and seas of Australia. For the purposes of this document, Aboriginal refers to Australia s Aboriginal and Torres Strait Islander peoples. Aboriginal and Torres Strait Islander peoples please be advised that this publication may contain images of deceased persons. 2 ESSENDON FOOTBALL CLUB: RAP 2011-2012
ESSENDON FOOTBALL CLUB RECONCILIATION ACTION PLAN OUR VISION FOR RECONCILIATION Essendon Football Club s vision is to commit to professional development, cultural competency and social inclusion non-aboriginal Australians. OUR RECONCILIATION ACTION PLAN people and communities. SUMMARY AND KEY LEARNINGS Staff turnover ESSENDON FOOTBALL CLUB: RAP 2011-2012 3
2010-11 RAP Report: Relationships FOCUS AREA: Aboriginal community inclusion and participation, identifying opportunities to STOP LIGHT KEY: Action Target Actual progress Lessons learned Stop light 1. ordinator, Aboriginal Services. 1.1 quarterly. 1.2 reports to board/ executive. restrictions. administration support to assist reporting and existing roles. 2. as convenor to report to 2.1 Aboriginal employee, and a local Aboriginal community representative. 2.2 consults annually. Community partners assisted offered resources and support to training. 3. partners. 3.1 Six participants in Wadeye mentoring program. 3.2 Six female participants 3.3 3.4 including an activity at 3.5 development opportunity involved in all aspects of camp including non-community program staff to be introduced to partner communities. Community for longer term outcomes and communities. 4. Aboriginal leaders in 4.1 Four Aboriginal leaders clearly communicate invited to engage 5. 5.1 5.2 Aboriginal players and staff invited to meet quarterly. attendance. meet quarterly to be effective. Convenor needs to consider all staff, not only players. 4 ESSENDON FOOTBALL CLUB: RAP 2011-2012
2010-11 RAP Report: Respect Essendon Football Club Football Club employees and building respect for Aboriginal people and culture, EFC aims to promote inclusiveness for all Australians. FOCUS AREA: Action Target Actual progress Lessons Learned Stop light 6. to deliver an event community. 6.1 6.2 personnel engaged. entertainment. Survey not complete. Survey a priority communication plan. EFC rep to attend meetings. 7. environment for Aboriginal employees by performing a Welcome to Country employment. 7.1 Welcome to Country ceremony including Aboriginal and non- Aboriginal players and administrative staff. 7.2 Welcome to Country protocol to be explained to attending staff and players. draftees and families. 8. environment for Aboriginal community by including an Aboriginal element in selected EFC events player and staff 8.1 content at EFC events including: Welcome to Country performed at all major events. Aboriginal programs at induction. Aboriginal elements EFC events. Still room for more engagement i.e. suppliers, bands, entertainment. 9. Cultural competency education for all staff including players. 9.1 Cultural Centre. EFC staff did not receive cultural training, 10. 10.1 10.2 11. Attend Aboriginal cultural, reconciliation and football events and EFC internal calendar. 11.1 11.2 11.3 11.4 11.5 event dates restricts attendance. Attendance increases engaged and invested personally. 12. country protocol to be observed at large, internal meetings. 12.1 of Country made available to all EFC staff. 12.2 planning day. 13. Welcome to Country protocol to be observed at external, public events. 13.1 Guidelines on Welcome to Country made available to all EFC staff. 13.2 Welcome to Country performed at annual general meeting and up ESSENDON FOOTBALL CLUB: RAP 2011-2012 5
2010-11 RAP Report: Opportunities Focus area: Action Target Actual Progress Lessons Learned Stop Light 14. economic development. Aboriginal Youth R On the Ball 14.1 14.2 14.3 Wurnangat (Wadeye 14.4 14.5 employed part time to 14.6 Support one Aboriginal 15. 15.1 15.2 engaged. 15.3 ensures success of program. 16. needs of Aboriginal EFC members. 16.1 Member survey to include option for members to self-identify as Aboriginal and/or people. Aboriginal programs and target for discounted gym 17. Encouraging corporate sponsor Aboriginal events and participate in our Aboriginal programs. 18. Aboriginal programs partner. 18.1 18.2 18.3 18.4 18.5 contribution in one event. Aboriginal employment program. assisted Melbourne Zoo management in Ceremony. businesses. organisations. 19. and education for EFC Aboriginal players. 19.1 Aboriginal players development. mentoring program. immediate personal development, program needs to be on ongoing professional development plans of all Aboriginal players. 6 ESSENDON FOOTBALL CLUB: RAP 2011-2012
Action Target Actual Progress Lessons Learned Stop Light 20. 20.1 and one football department team member 20.2 secondment to EFC for 21. 21.1 Aboriginal Australians are encouraged to apply for all advertised positions. 21.2 experience placement and per year. Strategy draft complete engaging all Aboriginal Employment Service. opportunities to be advertised to community partners. are a direct barrier to employment. 22. Aboriginal players /staff 22.1 for all students at reduced rate. to be extended club- facilities available. A festive message from the Lantjin family. ESSENDON FOOTBALL CLUB: RAP 2011-2012 7
2011-2012 ESSENDON FOOTBALL CLUB RECONCILIATION ACTION PLAN WADEYE AFL RETAIL SOCIAL ENTERPRISE PARTNERSHIP Essendon Football Club and Wadeye - a remote Aboriginal closely mentored by Essendon Football Club s retail staff exposed to a retail environment at Essendon s base store. Alex and his store in Wadeye. 8 ESSENDON FOOTBALL CLUB: RAP 2011-2012
2011-12 RAP: Relationships Essendon Football Club Aboriginal Australia. FOCUS AREA: Action Responsibility Timeline Measurable target 1. Group consisting of representation across all departments including board, playing group and external Aboriginal representatives. Executive Support. 1.1 1.2 1.3 executive at board meeting. 2. Community Manager as Community Manager. 2.1 local Aboriginal community representative. 2.2 3. Aboriginal community local Melbourne-based group: Academy. Community Manager. 3.1 3.2 3.3 3.4 3.5 4. Aboriginal leaders in all Event Manager. 4.1 Create a list of Aboriginal leaders in all sectors. 4.2 4.3 future mentoring. 5. Co-ordinator. 5.1 5.2 structured agenda including club community programs initiatives. 6. program across all departments of EFC to visit partner communities. Executive. 6.1 6.2 7. Ensure all club activities are promoted to Aboriginal community including events, employment opportunities, community programs and media announcements. 7.1 employment agencies. 7.2 Four events to be promoted to community organisations and 7.3 All media announcements to be sent to Aboriginal media outlets. ESSENDON FOOTBALL CLUB: RAP 2011-2012 9
2011-12 RAP: Respect 2. RESPECT Essendon Football Club employees and building respect for Aboriginal people and culture, Essendon Football Club aims to promote FOCUS AREA: Action Responsibility Timeline Measurable target 8. 8.1 8.2 Aboriginal production personnel. 9. employees and players by undergoing a Welcome to Country. Coordinator. Coordinator. Annually ongoing. 9.1 Welcome to Country ceremony including Aboriginal and non- Aboriginal players and administrative staff. 9.2 Welcome to Country protocol to be explained to attending staff and players. 10. Aboriginal communities by including an Aboriginal element in selected EFC events 10.1 at EFC events including: Essendon Football Club staff visiting Wadeye. 10 ESSENDON FOOTBALL CLUB: RAP 2011-2012
Reconciliation Australia board member Djapirri Mununggirrity and son Dion present artwork to Essendon Football Club CEO & Managing Director, Ian Robson. BY IMPROVING THE UNDERSTANDING OF OUR PEOPLE AND BUILDING RESPECT FOR ABORIGINAL PEOPLE AND CULTURE Action Responsibility Timeline Measurable target 11. 11.1 competence and assist managers and staff to set individual goals for development. 11.2 included in every staff member s learning and development plan. 11.3 All executives and directors to visit at least 12. 12.1 12.2 for partner communities. 13. Attend Aboriginal cultural, reconciliation and football 13.1 13.2 13.3 13.4 13.5 13.6 All Aboriginal program volunteering opportunities to be added to EFC volunteer 13.7 All staff and players to participate in a minimum of one Aboriginal activity and record activity in annual appraisal. 14. and events. Manager. 14.1 Guidelines on Welcome and to all EFC staff. 14.2 Welcome to Country performed at annual events. 14.3 ESSENDON FOOTBALL CLUB: RAP 2011-2012 11
2011-12 RAP: Opportunities 3. OPPORTUNITIES Essendon Football Club of Aboriginal and non-aboriginal Australians are broad. EFC believes it is important for us to provide a opportunities for Aboriginal people at all levels of pool of players, staff and supporters. FOCUS AREA: development of Aboriginal employees, maximising Essendon players Courtenay Dempsey (left) and Nathan Lovett-Murray visit the Tiwi Islands in October 2010. Action Responsibility Timeline Measurable target 15. development. 15.1 development activity. 15.2 15.3 15.4 15.5 Ten Aboriginal people employed part time to deliver 15.6 event management developed. 16. EFC members. Manager. 16.1 Member survey and application to include option for members to self-identify as Aboriginal and/or Torres 16.2 opportunities to Aboriginal members. 17. Encouraging corporate partners to develop participate in our Aboriginal programs. Corporate Sales Manager. 17.1 17.2 17.3 Five corporate partners experience an EFC Aboriginal program or event. 17.4 18. 18.1 18.2 18.3 related publications. 19. Aboriginal players. Coordinator. 19.1 A learning development plan for every Aboriginal player. 19.2 12 ESSENDON FOOTBALL CLUB: RAP 2011-2012
Action Responsibility Timeline Measurable target 20. Executive. Community Manager. 20.1 20.2 20.3 20.4 Continue to support social enterprise opportunities in Wadeye and explore 21. 21.1 Aboriginal Australians are encouraged to apply for all 21.2 employment service. 21.3 Aboriginal Employment strategy offering one opportunity 22. Aboriginal players /staff and Coordinator. Community Manager. 22.1 23. Academies in Wadeye and Community Manager. 23.1 24. Academies and Clontarf Academies. Community Manager. 24 25. Community Manager. 25.1 26. future by generating non traditional funding streams. Community Manager. 26.1 opportunities to conduct a pre-season 27. community develop a plan for Community Manager. 27.1 28. Community Manager. 28.1 28.2 supporter groups. 28.3 ESSENDON FOOTBALL CLUB: RAP 2011-2012 13
Women from Wadeye and Victoria exchange traditional weaving skills in The Long Walk s Cultural Exchange program. THE EXCHANGE HAS PROVIDED EXTENSIVE OPPORTUNITIES FOR SENIOR WOMEN TO INFLUENCE SCHOOL AGED GIRLS... THE LONG WALK S ABORIGINAL CULTURAL EXCHANGE space for cultural practice on Aboriginal people s terms. 14 ESSENDON FOOTBALL CLUB: RAP 2011-2012
4. TRACKING PROGRESS AND REPORTING Action Responsibility Timeline Measurable target 29. Communications Manager. 29.1 30. Communications Manager. 30.1 Annual report submitted. 30.2 31. Communications Manager. 31.1 31.2 32. Communications Manager. 32.1 32.2 Quarterly email communicating ESSENDON FOOTBALL CLUB WADEYE AND TIWI ISLANDS COMMUNITY VISIT - NOVEMBER 2011 ESSENDON FOOTBALL CLUB: RAP 2011-2012 15