A new global concept... International exhibitions are becoming the best venue for contacting the key players in production and commercialization of raw materials, machinery and services for the food industry. Due to the growth of the food market and its permanent global transformation, Messe Frankfurt GmbH has grouped its 4 food-related international events in a single business cluster called: Food Technologies. The goal is to promote collaboration among the different productive sectors, allowing to identify potential opportunities and creating the necessary synergies. The global diffusion of innovative technologies for food processing and packaging is essential for sustainable production, to optimize processes, to guarantee product safety and hygiene, and for energy and resource efficiency. with a renewed local profile In line with this initiative, the visual identity of all exhibitions belonging to this segment has been unified. This way they now all share the same aesthetic guidelines. That s why Tecno Fidta updates its logo and image for the 2018 edition. Through the use of key icons and modern lines, the new design better highlights the different product groups included in the exhibition. Food Technologies global 4-9.5.2019 Frankfurt am Main 18-21.9.2018 Buenos Aires, Argentina September 2018 Changsha, China 12-15.3.2018 Moscow, Russia 2 3
Tecno Fidta, South America s leading event The International Food Technology, Additives and Ingredients Trade Fair is organized by Messe Frankfurt Argentina with the support of the Argentine Association of Food Technologists (AATA) and the Association of Food Industry Suppliers (AdePIA). As South America s foremost event in the food-processing industry, it offers the chance to: Present and position your company in the market. Shake hands with current and future clients. In its 20,000 sqm, it is expected that about 10,000 entrepreneurs and qualified professionals from different countries will be present. Have a conversation with your peers, as the exhibition brings together around 250 exhibitors. Gather information first hand, in just 4 days and in a single place. Generate commercial exchanges. Influence purchase decisions. Participate in matchmaking programs. Conduct technical conferences and product demonstrations. Argentina, tradition and quality in the food industry Solid trajectory in food production and export 320,000 workers 2,700 companies: 67% export 70% are SMEs 82% are family businesses 93% are national companies 60% businesses are more than 40 years old 4 5
The whole productive chain 6 7
Figures that set the course During Tecno Fidta several surveys are conducted among exhibitors and visitors, with the goal of evaluating the trade fair. The results, in addition to providing valuable information to improve the following edition, are strong indicators that reflect the advantages of participating in the event. 2016 Edition 10.670 professional visitors and entrepreneurs from 27 countries from all continents. Interest in the product groups 97% Showed high satisfaction through accomplishing their goals for the visit 48% Processing 39% Automation and control 37% Packing and bottling 30% Ingredients and raw materials 34% Industry services 26% Additives 97% Were overall pleased with the event 21% Cold storage 20% Laboratories and quality control 16% Industrial hygiene products for food and beverage plants 14% Accessories and peripherals 90% Have advisory or determinant influence in the purchasing decisions of their firm 8 9
Strategic platform for growth Testimonials from 2016 that forecast good prospects Expand academic knowledge in search of excellence and innovation AATA Activities Conferences and round tables by specialists lecturing on how to apply scientific expertise to everyday experiences. Red Alimentaria talks A venue for debate and professional updating, with the presence of outstanding experts who will share their know-how on current issues. Conferences Exhibitors and prestigious institutions of the sector will offer dissertations on diverse topics of interest, while companies demonstrate and launch their latest products. Positioning the local production in global markets The development of the food industry requires a sustained insertion in international markets. Messe Frankfurt Argentina, together with the Argentine Investment and Trade Promotion Agency, will organize the 6 th International Matchmaking Program of Food Technology, Additives and Ingredients Buyers, in order to introduce the Argentine offer to foreign markets. Thus, Tecno Fidta provides a space for exchange between national producers and international buyers, opening a range of commercial possibilities. Figures from the 5 th Matchmaking Program 80 business meetings 6 countries Bolivia - Costa Rica - Ecuador - Guatemala Mexico - Paraguay Direct contact with the target audience We are very pleased with the quality of the visitors. We ve met owners of leading firms from our country, from Uruguay, Chile and Paraguay. (...) We would participate again in two years. (...). ULMA Argentina Diego Fernandez, Commercial Director 92% pleased with the reached target group Business generator This is our sixth time participating in the exhibition. We ve always been very successful, and we had a lot of sales this year too. Of course we will participate in the next edition. Fragol Argentina Nicolás Goldfinger, Director 95% would take part in the next edition An excellent showcase The 2016 edition of Tecno Fidta looks a lot more dynamic than the previous. You see more machines, more equipment and technology than other years. It is a great opportunity to show the many innovations from Multivac and other brands we represent ( ) It allows us to be in contact with our clients, and allow them to see the products we offer and their applications. You just have to be at Tecno Fidta. Without a doubt we will be present in the next edition. Multivac Ignacio Belloni, General Director 94% met their participation goals 166 exhibitors Germany - Argentina - Brasil - China Spain - USA - France 10 11
Messe Frankfurt Argentina Luis María Campos 1061 P.5º C1426BOI Ciudad de Buenos Aires, Argentina Tel. +54 11 4514 1400 Fax +54 11 4514 1404 tecnofidta@argentina.messefrankfurt.com www.tecnofidta.com www.iffa.messefrankfurt.com Visit us: /TecnoFidta @TecnoFidta