WHAT IS OWA? OWA is a 500+ acre world class family destination resort in Foley, Alabama. Proximity to Alabama s beautiful sugar white beaches, Tanger Outlet Center, and the adjacent world class sporting facilities makes OWA an ideal center point for your Alabama Gulf Coast vacation. Marriott TownPlace Suites a nationally known hotel, The Park at OWA a themed amusement park with 20 rides, and unique shopping and dining experiences surround a pristine lake with ample space for outdoor adventures, including an amphitheater and music venues. OWA has the feel of a small town evolving through time, with distinct districts punctuating the lavishly landscaped grounds. OWA represents the best of old-time southern vacationing with the amenities today s families seek. OWA is a place to shop, dine, play, and stay. Thrillseekers, fashionistas, foodies, music lovers, and sports fans will want to return time after time. OWA is your southern destination, reinvented. In addition, The City of Foley averages $600 million annually in retail sales. It has become the City for Commerce within the Southern Baldwin Trade Area (Foley/Orange Beach / Gulf Shores). The immediate trade area reported retail sales over $1.2 billion in 2012.
BALDWIN COUNTY ACCOLADES: #1 33% #1 Tourism Destination in Alabama Our southern tourist area accounts for more than one-third of all travel expenditures in the State of Alabama (Alabama Department of Tourism and Travel) Top 50 Places to Grow a Business (Forbes Magazine) Top 5 Metropolitan Area for Site Selection in 2014 (Site Selection Magazine) 8 TH Tied 8th for fastest growing MSA in the nation according to the U.S. Census Bureau 43% 43% increase in population growth since 2000 Source: baldwineda.com 2
FOLEY, ALABAMA PROJECT SITE Within minutes of Gulf Shores beaches and the nearby cities of Mobile and Pensacola, the City of Foley attracts more than six million tourists annually and has a high demographic area that has long been concealed. Home to high income, well-educated adult professionals and within 50 miles of seven universities and nine community colleges, Foley has long needed a facility to serve the local community and visitors. OWA provides the much-needed entertainment, sports, shopping and meeting space to meet the needs of its community. While the tourism numbers have grown exponentially, the retail, dining and entertainment opportunities for this region have not. This premier location is ideal for an entertainment and retail complex and will bring an active energy to the area. Supported by the Poarch Band of Creek Indians, OWA is guaranteed to be a success! CITY OF FOLEY HIGHLIGHTS 46% increase in tourism to 6.2 million visitors annually since 2010 Average $600 million annually in retail sales Immediate trade area retail sales over $1.2 billion in 2012 Visitors travel from within a 400-mile drive radius for overnight or day trips Foley/Gulf Shores tourists report an Average Household Income of $93,000 per year and enjoy a longer length of stay Located only seven miles North of Gulf Shores and Orange Beach, AL COMPARABLE TOURISM MARKETS Foley lacks family entertainment, such as The Grand Strand in Myrtle Beach, SC and Pigeon Forge, Tenn. Visitor spending in the last year was up 8.5% to $3.5 billion in retail, dining and entertainment alone. More than 79% of visitors returned to the area in four out of the last five years and 96% of travelers surveyed in 2014 would likely return to the Gulf Shores/Orange Beach area again to visit (baldwineda.com). Whether in town for work or play, guests will bring their families to enjoy the adventures and southern hospitality that await them at OWA! 3
AMENITIES RETAIL, DINING & ENTERTAINMENT 50,000 sq ft Fall 2017, 130,000 sq ft Spring 2018 of retail, dining & entertainment space AMUSEMENT PARK 14-acre themed amusement park with 2 rides, including one major roller coaster (Now Open) LUXURY HOTEL TownePlace Suites by Marriott (Now Open) SPORTS COMPLEX Outdoor 16-field sports complex including Championship Field with stadium seating (Now Open) EVENTS CENTER 90,000 +/- SF Indoor Events Center (Summer 2017) attached to TownePlace Suites by Marriott CONFERENCE CENTER Indoor Events and Conference Center connected to both hotels (Spring 2018) LAKE 14 acre lake TROLLEY SYSTEM Entire complex connected via trolley system 4
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6 RETAIL, DINING & ENTERTAINMENT DISTRICTS
7 RETAIL, DINING ENTERTAINMENT SITE PLAN
WAREHOUSE DISTRICT (CLICK HERE) DOWNTOWN DISTRICT (CLICK HERE) View Warehouse District View Downtown District 8
20 MAJOR METROS WITHIN A 500 MILE RADIUS OWA is ideally located within a day s drive of the largest metro areas in the Southeastern US. These major metro areas represent the primary feeder markets for the majority of the 6.1 million visitors who travel into our market annually. 9
COMPARABLE TOURIST MARKETS FOLEY / GULF SHORES, AL DESTIN, FL MYRTLE BEACH, SC PIGEON FORGE, TN 2014 Annual Tourist Visitors 5.8 4.2 16.1 10.5 Food & Beverage Spend $35* $25* $28* $14* Entertainment/Attractions Spend $19* $19* $21* $21* Retail Spend $24* $39* $25* $19* Total RDE Spend $78* $83* $74* $54* All Other Spend $58* $64* $64* $32* Total Vacation Spend $136* $147* $138* $86* Average Group Size 4.6 2.9 4 4.6 Average Length of Stay 5 5.4 5 4.5 Average Age 43 46 51 N/A Average HHI (000s) $93 $89 $66 N/A * (Per Person, Per Day) Source: Integrated Insights Feasibility Study 10
RESIDENT DEMOGRAPHICS Distance From Foley Center 0-10 MILES 0-25 MILES 0-50 MILES MEDIAN AGE 40.5 40.5 38.9 AVERAGE HOUSEHOLD SIZE 2.47 2.45 2.28 7,020 26,154 Total Households 26,154 Family Households 17,695 Households with 1 or more children < 7,020 17,695 34,607 POPULATION 63,815 121,073 Total Households 121,073 Family Households 82,579 Households with 1 or more children < 34,607 302,875 1,090,238 83,579 128,914 Source: Integrated Insights Feasibility Study 425,579 286,104 Total Households 425,579 Family Households 286,104 Households with 1 or more children < 128,914 11
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AN ENTERPRISE OF POARCH BAND OF CREEK INDIANS For leasing information contact: RANDI SHENKER LEASING AGENT C 818.903.2995 P 251.923.2111 rshenker@visitowa.com 10113 Foley Beach Express, Foley, AL 36535 VisitOWA.com Creek Indian Enterprises Development Authority (CIEDA) is the economic development arm of the Poarch Band of Creek Indians. CIEDA s enterprises include a broad range of industries from hotel operations to aerospace manufacturing. The construction division has been responsible for completion of more than 470,000 SF of commercial space valued at $683 million. Nearby successful projects include Wind Creek Casino & Hotel (Atmore, AL), Creek Casino Wetumpka (Wetumpka, AL) Creek Casino Montgomery (Montgomery, AL) and current hotel construction projects in Nashville, TN, Orlando, FL, and Charlotte, NC. 13