Post Show Report
Show Facts Venue: Exhibition Centre ExpoGeorgia Date: June 20 23, 2013 Exhibition Statistics Frequency: Annually Working hours: 11:00-18:00 Number of open days: 4 days Organized by: ExpoGeorgia Co. Total exhibition area 767 sq.m Number of stands 54 Number of exhibitors 79 Local participants 41 Foreign participants 38 Supported by: Ministry of Labour, Health and Social Affairs of Georgia 2
Caucasus Healthcare / Tbilisi Beauty 2013 The Exhibition center ExpoGeorgia hosted two exhibitions on June 20-23, 2013 at the exhibition hall 11: 13th International Specialized Fair for Medical Technology, Laboratory Equipment, Dentistry, Pharmaceuticals, Optics and Hospital Equipment 8th International exhibition for Cosmetics and Aesthetic medicine The exhibition was organized by ExpoGeorgia Co. with the official support of the Ministry of Labour, Health and Social Affairs of Georgia. Approximately 100 exhibitors have participated from 15 countries: Georgia, Ukraine, Germany, Poland, Belarus, Russia, Switzerland, Armenia, China, Turkey, USA, Italy, Spain, Japan, Israel. Purpose of the exhibition was to inform Georgian doctors about novelties in the medical field, products and services, also to observe many leading companies in one space, get in touch with novelties and new products. Participants and visitors had the opportunity to discuss innovations, to establish business contacts with each other and contribute to the development of the sector. Professional visitors (doctors) had the opportunity to examine equipment during the exhibition and see them in the working process. Official Support Ministry of Labour, Health and Social Affairs of Georgia Informational Support TV Channel Rustavi 2, Imedi TV, Channel 9, Radio Palitra, Radio Star FM 3
Participants Profile Caucasus Healthcare PHARMACEUTICALS Medicine Products for pharmaceutical industry ELECTROMEDICAL EQUIPMENT Electro surgical equipment Electroencephalographs Electrocardiography & accessories Ultrasound diagnostic Endoscopes and accessories Foetal monitoring Respiration and oxygen equipment Intensive care units Imaging and oxygen systems Computerized tomography Diagnostic instruments & apparatus Facilities for dialysis Electrotherapy Instrument & devices for infusion Suction devices Sterilizers X-ray apparatus Appliances for radiation therapy Anaesthetic equipment Laser treatments Surgical instruments RESCUE & EMERGENCY EQUIPMENT Ambulances & rescue vehicles First aid LABORATORY TECHNOLOGY/EQUIPMENT Analyzer appliances Evaluation appliances Incubators Microscopes Chromatography Sterilizers Further laboratory equipment Reagents DIAGNOSTICS Biochemistry Reagents Quick diagnostics PENSION AND INSURANCE SERVICE COMMODITIES & CONSUMER GOODS Doctor s cases & emergency cases Surgical sutures Disinfectants Disposable articles for hospitals, medical practices and laboratories Bandages materials Incontinence & stoma aids Baby food Baby care products Medical clothing PUBLICATIONS & SERVICES Medical manuals & education aids Medical publications Hospital communication systems EQUIPMENT & FACILITIES FOR MEDICAL PRACTICES, HOSPITALS & HEALTH RESORTS Medical furniture & equipment Equipment & apparatus for operating theatres Disinfections & sanitary units Turn-key projects OPHTALMOLOGY Spectacle frames Spectacle lenses Contact lenses/solutions Machinery & materials Equipment & tools for opticians Ophthalmic drugs/ products Microsurgery DENTAL MEDICINE & STOMATOLOGY Plastic workplaces Metal workplaces Ceramic workplaces Autoclaves & sterilization solutions Surgical instruments Orthodontic instrument & materials Dentistry X-ray equipment Anesthesia supply Plastic surgery Diamond instruments and supply Oral Hygiene Products Dental drugs Equipment and accessories 4
Participants Profile Tbilisi Beauty Aesthetic medicine Treatment and decorative cosmetics Skin care Skin care equipment Fingernail design Fingernail care Chiropodist s products Chiropodist s equipment Mouth and dental care Hygienic products Hair cosmetics Hairdresser s products Hairdresser s salon furniture and equipment Perfumes Aromatherapy/ Perfumes oils Physical condition improving equipment Fitness center equipment Solariums, access, protective cosmetics Spa Beauty parlour equipment Shop furniture Shop equipment Fancy goods Accessories Working clothes Packaging and packaging materials Consulting activities, unions Education, trainings 5
Caucasus Healthcare / Tbilisi Beauty 2013 Officials: Exhibition was officially attended by government officials : The minister of Labour, Health and Social affairs of Georgia Davit Sergeenko Deputy Ministers of Labour, Health and Social affairs of Georgia Mariam Jashi Dimitri Makhatadze 6
Welcoming Reception Official Evening Reception was held at Event Hall N3( at ExpoGeorgia Fairground). Event was attended by 150 guests. Exhibitors were given certificates in several nominations Caucasus Healthcare: For the best promotional activities and for the traditional participation Tbilisi Medic, Deltamed Georgia, Voco Dental Materials, Dental Georgia, Medical Diagnostic For the most innovative Georgian Producer The Eliava Foundation Association for development of Bacteriophages in Georgia For the best stand design and for the most effective communication TB Service For the most trendy product Georobotics For the best promotional activities KPI Georgia 7
Welcoming Reception Official Evening Reception was held at Event Hall N3( at ExpoGeorgia Fairground). Event was attended by 150 guests. Exhibitors were given certificates in several nominations Tbilisi Beauty: for the best promotional activities and for the traditional participation Toskani, Salus, Export Line, Baby line for the best promotional activities Io importers for the best promotional activities and for the best stand design Natali for the most interactive stand La Belle Medical 8
Visitor Survey Analysis Visitor statistics Visitors Profile Total Number of Visitors 2680 16 24 years old 14% 25-34 years old 33% 35-44 years old 29% 45-54 17% 54 and above 6% 48% 3% 9% 40% Professional Medicine Professional Beauty Professional both sphere Non-Professional 9
Visitor Survey Analysis Source of Information 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 48% 29% 19% 7% 4% 3% 3% 1% Aim of your visit Have you been at the exhibition before? 1% first time 28% last year every year 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 42% 40% 31% 19% 5% 5% 58% other 13% 10
Exhibitor Survey Have you reached participation goal? Will you participate next year? Research of competitors Market introduction Public relations Established Contacts 0% 10% 20% 30% 40% 50% 60% 70% Yes Partly 4% No 39% 57% Yes Maybe No 11
Exhibitor Survey Have you established business contacts? 11% 44% 45% Yes Expected No Are you satisfied with quality of established contacts? 6% Satisfied Unsatisfied 94% 12
Exhibitor Survey How much time is needed for preparation? What should be frequency of the exhibition? 11% 7% 46% 43% less than month 1-2 month 3-4 month 18% Annual Biannual Other 75% 13
Exhibitor Survey Which ad was memorable? 7% 57% 36% Facebook TV E-mailing Shall weekend be inlcuded? 18% Yes No 82% 14
Hope to See you Next year at our Exhibition! June 18-21, 2014! ExpoGeorgia Team 15