DRAFT The Green River Trails of Central Kentucky Branding Maps/Trail Routes Artwork/Vector Graphics/Illustrations Photographs Online/Web/Domain, Social Media, Search Engine Marketing info@greenrivertrails.com Developed/Sponsored by: Downtown Campbellsville 1
DRAFT 2
Branding - Typography - Concepts DRAFT Font: Copperplate superscript Title Sub-Title (subscript) Font: Felix Tilting Typography should be reproducible in 1 color, all mediums (print, web, textiles) 3
Branding - Logo (Concepts) DRAFT Concepts Hat and Sign logo GR GRT GR GRT Design Trend: Typography is the logo, Sketches shown in B&W. All branding variations (dimensional) must fit in allowable space/shapes 4
Sign - Signage on the Trail DRAFT High Contrast, High Readability Green River Trails Brand Brand Trail Name Trail name Mobile Central Loop Sponsor Smartphone Sponsor Location, Mile Maker Trail Head 5
Signage / Way Finding Green River Trails DRAFT Green River Trails Concepts Central Loop Campbell Trail Trail Head Sponsored by: Taylor Regional Hospital Sponsored by: Campbellsville University 6
Signage DRAFT South View from Downtown Green River Trails Green River Trails Emerald Isle Trail Green River Trail Sponsored by: Emerald Isle Marina and Resort Donated by: Green River Marina 7
Maps/Trail Routes Central Loop Trail (Downtown) Campbell Trail (Northeast Spur) Green River Trail (West Trail) Emerald Isle Trail (East Trail) Concepts 8
Tourism - Regions of Kentucky How we fit Kentucky Tourism defines us as Southern Shorelines. Our trail town efforts should leverage this marketing message. Source: http://www.kentuckytourism.com/explore/regions.aspx The Green River Trails of Central Kentucky 9
The Crowded Marketplace for Trail Towns in KY 1/30th of Kentucky s Trail Town resources are dedicated to Campbellsville / Taylor County Crowed marketplace with 30 new entries for trail town in 2012 Source: http://www.kentucky.com/2012/08/22/2307770/kentucky-towns-looking-to-boost.html 10
Zones - Loops, Spurs Methodology for Managing Project Scope, Priorities, Cost, and Milestones Zone 5 Priority/Zones Zone 1 Central Loop, City Center Zone 2 NE Spurs to Zone 1 Heistand House, and/or others Zone 3 South extension to Green River Lake / Blue Hole Road Zone 4 Extension to Tebbs Bend and fringe of Taylor County Zone 5 Beyond Taylor County 11
Map - Green River Lake State Park Green River Trail (from Cville Sports Complex) Some of these park trails don t match satellite imagery. Need GPS trail data. 12
Maps - Campbellsville Sports Complex To Downtown Green River Trail To GR Lake Source:http://www.cknj.com/content/plans-being-made-new-sports-complex 13
Map/Handout - Central Loop Trail Trail Name DRAFT Sponsor Points of Interest Smartphone Trail Map 8.5x11 Handout 14
Map - App (Phone/Tablet) DRAFT Promote: Campbellsville has 3G/4G Cell Coverage Links to: Points of Interest, Audio / GPS Tours Links to: Social Media, Videos, Daily Deals 15
Lebanon Map - Central Loop Trail Zone 1 Priority 1 DRAFT Core Loop 5.1K / 3.1mi Central Central Loop 16
Map - Campbell Trail (Northeast Spur) DRAFT Hodgenville Rd Northern Most Trail Head - Hiestand House (POI) Meader Campbell Trail 17
Map - Green River Trail (West), Emerald Isle Trail (East) New Trails along sports complex and wooded area Green River Trail (West) Existing resources 372 Green River Trail Emerald Isle Trail Emerald Isle Trail (East) Activities DRAFT Green River Trail (West) new resources Trail naming rights for marina sponsorship 18
Artwork, Vector Graphics, Illustrations 19
Artwork - Points of Interest TRH, Dentists, etc Add Yours Here Merchants, Professionals Faculty, Alumni, Students Audio Tours, Video Tours, Tweets, GPS Tours 20
Artwork - Activities, Accessibility Icons 21
Photographs - Work In Progress, Existing Assets, Signage 22
Maps - Buckhorn Creek Park - Reclamation Project - New Park & Trail near Central Loop May 2012 Before After 23
Existing Assets - Seldom Seen CU Bike Racks - Village/Residences 3+ locations CU Cross Country Trail Head - Central Avenue 24
Sponsorship - Sports Marketing Naming Rights 25
Online/Web/Domain, Social Media, Search Engine Marketing 26
Online - Domain Significant Geology Significant Keywords The Green River Trails of Central Kentucky www.greenrivertrails.com Green River Trails Distinguishes the Green River region as a significant tourism destination (similar importance to the keyword Cumberland ) Campbellsville / Taylor County Too small and local in scope 27
Social Media The Green River Trails of Central Kentucky QR Codes www.facebook.com/greenrivertrails #GrnRvrTrls To Do: Instagram, Pinterest, etc. 28
Search Engine Marketing & Analytics Meta = Title The Green River Trails of Central Kentucky Meta = Description The Green River Trails of Central Kentucky Meta = Keywords green river, trails, tourism, kentucky, cycling, boating, vacation... H1 Tags The Green River Trails of Central Kentucky 29
Contact Us www.greenrivertrails.com info@greenrivertrails.com #GrnRvrTrls Volunteer/Author will.patton@downtowncampbellsville.com 30