Network profiles 2019

Summary Pocket Planner Network profiles 2019 Out of Home advertising Innovative. Digital. Proven. Updated: 10/2018 Subject to change

Network profiles analog Networks are packages of selected advertising spaces. They guarantee a wide-reaching coverage from the city center to the conurbation or an exclusive advertising presence at selected locations. The benefits are: optimal coverage of area or property guaranteed performance values selected top locations On the following pages you will find detailed network profiles in 25 categories. CC CPM GRP OTS Abbreviations Contact class Cost per 1,000 contacts Gross Rating Points (advertising pressure) Opportunities To See (contact average) 42

01 Cities F200 Big28 > National National product. Covers the 28 most important cities in Switzerland. Street panels combined with approx. 10% railway station panels. Format F200 Number of advertising media 895 7, 14, 21 days Monday Wednesday Product category exclusion Politics, alcohol, tobacco Target area population 15+ 2 366 475 Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 4) Reach 72% Persons reached, 15+ 1 703 900 OTS per person 20 Total aggregate contacts 36 062 800 GRP 1 440 Reach, OTS and GRP disparities in cities. For details see profile 14. Range Schaffhausen Frauenfeld City Baden-Brugg Aarau Zürich Winterthur St. Gallen Olten-Zofingen Uster Biel/Bienne Solothurn Zug La Chaux-de-Fonds Luzern Neuchâtel Yverdon-les-Bains Fribourg Thun Chur Vevey-Montreux Sion Genève Locarno Bellinzona Lugano 43

Network profiles analog 02 Cities F200 Big9 > National National product. Covers the 9 largest cities in Switzerland. Street panels combined with approx. 10% railway station panels. Format F200 Number of advertising media 548 7, 14, 21 day Monday Wednesday Product category exclusion Politics, alcohol, tobacco Target area population 15+ 1 700 691 Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 4) Reach 69% Persons reached, 15+ 1 173 500 OTS per person 19 Total aggregate contacts 23 370 500 GRP 1 311 Reach, OTS and GRP disparities in cities. For details see profile 14. City Zürich Winterthur St. Gallen Biel/Bienne Luzern Genève 44

03 Rail Kiosk F200 CH > National National product. Covers 190 railway stations and 160 communities. Distance to newsstand max. 20 meters. Bookable only by language region. Format F200 Product category exclusion 7, 14, 21 days Monday Wednesday Alcohol, tobacco Language region Suisse romande Deutschschweiz Svizzera italiana Number of advertising media 22 203 5 Number of railway stations 18 167 5 Number of communities 18 139 3 Total daily frequency 290 000 2 070 000 47 000 Daily frequencies available for SBB and BLS stations only. Range Porrentruy Delémont Grenchen Biel/Bienne La Chaux-de-Fonds Lyss Neuchâtel Murten Payerne Yverdon-les-Bains Fribourg Schaffhausen Kreuzlingen Döttingen Weinfelden Frauenfeld Amriswil Böttstein Romanshorn Stein AG Arbon Brugg Baden Winterthur Rorschach Wil SG Aarau Flawil St. Gallen Schönenwerd Lenzburg Olten Zürich Wohlen Oensingen Zofingen Wattwil Altstätten Solothurn Reinach AG Uznach Langenthal Sursee Rapperswil-Jona Zug Lachen Buchs SG Kilchberg Einsiedeln Glarus Burgdorf Luzern Arth Schwyz Mels-Sargans Landquart Stans Sarnen Chur Altdorf Thun Davos Spiez Interlaken Bulle St. Moritz Vevey Montreux Aigle Brig Genève Monthey Sion Sierre Visp Martigny Locarno Bellinzona Zermatt Lugano Mendrisio Chiasso 45

Network profiles analog 04 Citystar F200L Big8 > National National product. Covers the 8 largest cities in Switzerland. Street panels combined with approx. 10% railway station panels in central locations. In modern backlit displays, mostly free-standing. Format F200L Number of advertising media 440 7, 14, 21 days Monday Wednesday Product category exclusion Politics, alcohol, tobacco Target area population 15+ 1 396 225 Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 4) Reach 71% Persons reached, 15+ 991 400 OTS per person 22 Total aggregate contacts 22 557 200 GRP 1 562 Reach, OTS and GRP disparities in cities. For details see profile 16. City Zürich Winterthur St. Gallen Biel/Bienne Luzern 46

Network profiles analog 05 Rail Citystar F200L CH > National National product. Covers 57 railway stations (see table) with a total daily frequency of 2 174 900 arriving and departing passengers (SBB stations). Free-standing backlit posters in ticketing halls, main entrances, platforms and shopping arcades. Format F200L Number of advertising media 125 7, 14, 21 days Monday Wednesday Product category exclusion Alcohol, tobacco SBB HB Schaffhausen Weinfelden Frauenfeld Baden Bülach Winterthur Romanshorn Biel/Bienne HB Solothurn Liestal Aarau Olten HB Flughafen Zürich HB Thalwil Stadelhofen Uster Horgen Zug Küsnacht Effretikon St. Gallen HB Neuchâtel Luzern HB HB Gümligen Fribourg Thun Chur Vevey Montreux Genève-Aéroport Genève-Cornavin Locarno Bellinzona Lugano 48

Station Number of panels Station Number of panels Station Number of panels Genève Cornavin 4 Genève Aéroport 2 4 Ecublens-Village 2 Epalinges 1 Morges 1 Neuchâtel 4 Fribourg 3 Luzern 4 Thun 2 Zug 4 Pfäffikon SZ 1 St. Gallen 1 Chur 2 5 Liestal 1 Olten 3 Solothurn 2 Biel/Bienne 2 7 Aarau 2 Baden 2 Brugg 1 Schaffhausen 2 Wetzikon 1 Rüti 1 Winterthur 5 Zürich HB 5 Zürich HB S-Bahn 12 Zürich Brunau 1 Zürich Enge 1 Zürich Oerlikon 4 Zürich Stadelhofen 3 Zürich Stettbach 1 Zürich Tiefenbrunnen 1 Zürich Wiedikon 1 Affoltern am Albis 1 Bülach 1 Dübendorf 1 Dietlikon 1 Effretikon 2 Horgen 2 Kloten 1 Kloten Flughafen 3 Meilen 1 Thalwil 1 Uster 2 Regensdorf 1 Wallisellen 2 Romanshorn 1 Frauenfeld 2 Weinfelden 1 Bellinzona 2 Locarno 2 Total 125 Daily frequencies available for SBB stations only. Range 49

Network profiles analog 06 Rail Rollingstar F200LR CH > National National product. Covers 12 SBB stations (see table) with a total daily frequency of 1 398 000 arriving and departing passengers. Free-standing automatically scrolling units with backlit posters in ticketing halls, main entrances, platforms and shopping arcades. Max. 3 visuals per Rollingstar, synchronized scrolling. Format F200LR Number of advertising media 111 7, 14, 21 days Monday Product category exclusion Alcohol, tobacco Station Number of panels Station Number of panels Genève Cornavin 7 7 Luzern 12 St. Gallen 8 9 Biel/Bienne 2 19 Winterthur 2 Zürich HB 19 Zürich HB S-Bahn 18 Zürich Stadelhofen 2 Zürich Oerlikon 6 Total 111 Core city Winterthur St. Gallen Zürich Biel/Bienne Luzern Genève 50

07 Agglos F12 Big27 > National National product. Covers the 27 most important conurbations including core cities. Street panels combined with approx. 10% railway station panels. Format F12/F12L Number of advertising media 918 7, 14, 21 days Monday Wednesday Product category exclusion Politics, alcohol, tobacco Target area population 15+ 4 351 904 Performance (Basis for performance: campaign duration 7 days, contact class 3) Reach 71% Persons reached, 15+ 2 986 100 OTS per person 13 Total aggregate contacts 42 522 100 GRP 923 Number of sites and performance data are indications. Reach, OTS and GRP disparities in cities. For details see profile 17. Range Core city Baden-Brugg Schaffhausen Frauenfeld Winterthur St. Gallen Aarau Zürich Olten-Zofingen Solothurn Biel/Bienne Zug La Chaux-de-Fonds Luzern Neuchâtel Chur Yverdon-les-Bains Fribourg Thun Vevey-Montreux Genève Sion Locarno Bellinzona Lugano 51

Network profiles analog 08 Agglos F12 Big9 > National National product. Covers the 9 largest conurbations including core cities. Street panels combined with approx. 10% railway station panels. Format F12/F12L Number of advertising media 562 7, 14, 21 days Monday Wednesday Product category exclusion Politics, alcohol, tobacco Target area population 15+ 3 182 331 Performance (Basis for performance: campaign duration 7 days, contact class 3) Reach 66% Persons reached, 15+ 2 053 600 OTS per person 12 Total aggregate contacts 26 759 400 GRP 792 Number of sites and performance data are indications. Reach, OTS and GRP disparities in cities. For details see profile 17. Core city Winterthur St. Gallen Zürich Biel-Bienne Luzern Genève 52

Network profiles analog 09 Cities F12 Big28 > National National product. Covers the 28 most important cities in Switzerland. Street panels combined with approx. 10% railway station panels. Format F12/F12L Number of advertising media 682 7, 14, 21 days Monday Wednesday Product category exclusion Politics, alcohol, tobacco Target area population 15+ 2 366 475 Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 3) Reach 70% Persons reached, 15+ 1 656 600 OTS per person 14 Total aggregate contacts 24 344 000 GRP 980 Reach, OTS and GRP disparities in cities. For details see profile 18. Schaffhausen Frauenfeld City Baden-Brugg Aarau Zürich Winterthur St. Gallen Olten-Zofingen Uster Biel/Bienne Solothurn Zug La Chaux-de-Fonds Luzern Neuchâtel Yverdon-les-Bains Fribourg Thun Chur Vevey-Montreux Sion Genève Locarno Bellinzona Lugano 54

10 Cities F12 Big9 > National National product. Covers the 9 largest cities in Switzerland. Street panels combined with approx. 10% railway station panels. Format F12/F12L Number of advertising media 402 7, 14, 21 days Monday Wednesday Product category exclusion Politics, alcohol, tobacco Target area population 15+ 1 700 691 Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 3) Reach 67% Persons reached, 15+ 1 139 500 OTS per person 13 Total aggregate contacts 15 645 700 GRP 871 Reach, OTS and GRP disparities in cities. For details see profile 18. Range City Zürich Winterthur St. Gallen Biel/Bienne Luzern Genève 55

Network profiles analog 11 Road Commuter F12 Big9 > National National product. Covers the 9 most important commuter regions in Switzerland. From home to core city, along main access roads. Outside traffic jam zones all panels facing/angled to road traffic. Format F12/F12L Number of advertising media 430 7, 14, 21 days Monday Wednesday Product category exclusion Politics, alcohol, tobacco Target area population 15+ 3 219 260 Performance (Basis for performance: campaign duration 7 days, contact class 3) Reach 55% Persons reached, 15+ 1 650 000 OTS per person 12 Total aggregate contacts 22 000 000 GRP 650 Number of sites and performance data are indications. City Zürich Winterthur St. Gallen Luzern Genève Lugano 56

12 Rail Commuter F12 Big10 > National National product. Covers the railway stations of the 10 most important commuter regions in Switzerland. Format F12/F12L Number of advertising media 420 7, 14, 21 days Monday Wednesday Product category exclusion Alcohol, tobacco Target area population 15+ 3 305 173 Performance (Basis for performance: campaign duration 7 days, contact class 3) Reach 22% Persons reached, 15+ 730 000 OTS per person 13 Total aggregate contacts 11 000 000 GRP 300 Number of sites and performance data are indications. Range City Zürich Winterthur St. Gallen Biel/Bienne Luzern Genève Lugano 57

Network profiles analog 13 Rail Rollingstar F12LR CH > National National product. Covers 10 SBB stations (see table) with a total daily frequency of 1 350 000 arriving and departing passengers. Free-standing automatically scrolling units with backlit posters on platforms. Max. 3 visuals per Rollingstar, synchronized scrolling. Format F12LR Number of advertising media 115 7, 14, 21 days Monday Product category exclusion Alcohol, tobacco Station Number of panels Genève Cornavin 10 2 Luzern 12 St. Gallen 4 SBB 14 14 Winterthur 4 Zürich HB 37 Zürich Stadelhofen 6 Zürich Oerlikon 12 Total 115 Core city Winterthur St. Gallen Zürich Luzern Genève 58

Network profiles analog 14 City F200 > Local Local product. Cities. Street panels combined with approx. 10% railway station panels. Format F200 Product category exclusion 7, 14, 21 days Monday Wednesday Politics, alcohol, tobacco Schaffhausen Frauenfeld City Baden-Brugg Aarau Zürich Winterthur St. Gallen Olten-Zofingen Uster Biel/Bienne Solothurn Zug La Chaux-de-Fonds Luzern Neuchâtel Yverdon-les-Bains Fribourg Thun Chur Vevey-Montreux Sion Genève Locarno Bellinzona Lugano 60

Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 4) City F200 Number of panels Reach CC 4 Total aggregate contacts OTS per person GRP Persons reached Genève 81 72% 4 784 000 21 1 512 219 300 55 69% 2 224 400 19 1 311 113 600 Vevey-Montreux 21 73% 782 200 22 1 606 34 600 Yverdon-les-Bains 15 70% 415 800 24 1 680 16 800 La Chaux-de-Fonds 18 82% 995 700 37 3 034 26 100 Neuchâtel 26 79% 851 500 25 1 975 33 400 Fribourg 20 73% 780 800 23 1 679 32 900 Sion 17 65% 473 100 20 1 300 22 000 Luzern 48 71% 2 124 100 21 1 491 98 400 Thun 25 69% 754 300 21 1 449 34 900 Zug 18 66% 456 300 16 1 056 27 800 St. Gallen 32 62% 1 040 400 17 1 054 58 400 Chur 15 69% 579 500 27 1 863 20 700 82 67% 3 391 400 20 1 340 166 300 Olten 15 79% 309 700 17 1 343 17 200 Solothurn 16 73% 337 100 17 1 241 19 400 Biel/Bienne 25 66% 880 600 24 1 584 35 700 63 62% 2 224 900 19 1 178 110 800 Aarau 15 66% 354 400 16 1 056 20 900 Baden-Wettingen 20 58% 491 900 19 1 102 24 900 Schaffhausen 20 72% 523 400 17 1 224 30 600 Winterthur 36 64% 1 034 600 17 1 088 58 100 Zürich 126 66% 4 776 500 16 1 056 282 300 Uster 16 63% 301 000 17 1 071 17 300 Frauenfeld 13 70% 275 000 18 1 260 14 300 Bellinzona 18 74% 674 700 23 1 702 28 500 Locarno 16 69% 416 200 18 1 242 22 500 Lugano 23 74% 1 105 800 23 1 702 46 400 Range 61

Network profiles analog 15 Citystar F200L Prime > Local Local product. Top Prime sites in large Swiss cities. Street panels in central locations. In modern backlit displays, mostly free-standing. Format F200L Product category exclusion 7, 14, 21 days Monday Politics, alcohol, tobacco Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 4) Number of advertising media 10 8 Population 15+ 110 612 144 612 Total aggregate contacts 1 533 300 860 000 OTS per person 22 13 Core city 62

Panel sites Addresses Place Bel-Air 2 Rue Centrale 5 Place Chauderon 14 Place de l Europe 10 Avenue Georgette 4 Rue du Grand-Chêne 9 Place de la Riponne 4A Place de la Riponne 6 Place Saint-François 1 Place Saint-François 11 Addresses Dorenbachviadukt Luzernerring 94 Nauenstrasse 30 Nauenstrasse 41 Riehenstrasse 63 Schwarzwaldallee 201 St. Jakobs-Strasse 160 St. Jakobs-Strasse 370 Range 63

Network profiles analog 16 Citystar F200L > Local Local product. Important cities and towns. Street panels and approx. 10% railway station panels in central locations. Integrated in modern illuminated displays, mostly free-standing. Format F200L/F200LR Product category exclusion 7, 14, 21 days Monday Wednesday Politics*, alcohol, tobacco City Schaffhausen Baden-Wettingen Frauenfeld Brugg-Windisch Zürich Winterthur St. Gallen Olten Aarau Uster Biel/Bienne Solothurn Zug La Chaux-de-Fonds Luzern Neuchâtel Yverdon-les-Bains Fribourg Thun Chur Bulle Vevey-Montreux Sion Genève Locarno Bellinzona Lugano 64

Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 4) Citystar F200L Number of panels Reach CC 4 Total aggregate contacts OTS per person GRP Persons reached Genève Couronne 42 55% 2 894 300 17 935 167 500 * 50 70% 2 532 500 21 1 470 115 200 Vevey-Montreux 20 80% 1 544 600 40 3 200 37 900 Yverdon-les-Bains 13 71% 553 900 32 2 272 17 100 Neuchâtel 24 80% 873 600 25 2 000 33 800 Bulle 6 77% 253 000 19 1 463 12 700 Fribourg 22 78% 1 086 400 30 2 340 35 200 Sion 18 68% 659 900 28 1 904 23 000 Luzern 47 75% 3 195 700 30 2 250 104 000 Thun 22 78% 1 323 200 33 2 574 39 500 Zug 20 75% 651 800 20 1 500 31 600 St. Gallen* 34 62% 1 131 000 18 1 116 58 400 Chur 16 73% 726 800 32 2 336 21 800 78 70% 4 205 600 23 1 610 173 700 Olten 18 89% 680 900 35 3 115 19 400 Solothurn 16 76% 495 100 24 1 824 20 200 Biel/Bienne 19 67% 896 200 24 1 608 36 200 56 61% 1 871 300 16 976 109 000 Aarau 13 67% 371 700 17 1 139 21 200 Baden-Wettingen 15 62% 535 000 19 1 178 26 700 Brugg-Windisch 9 69% 172 000 17 1 173 10 100 Schaffhausen 16 79% 807 500 23 1 817 33 600 Winterthur 45 72% 1 765 600 26 1 872 65 400 Zürich* 111 68% 5 604 000 18 1 242 290 900 Uster 11 67% 451 000 24 1 608 18 400 Bellinzona 14 78% 1 077 100 35 2 730 30 000 Locarno 15 78% 710 400 27 2 106 25 400 Lugano 19 72% 1 083 900 23 1 656 45 200 Range 65

Network profiles analog 17 Agglo F12 > Local Local product. s including core cities. Street panels combined with approx. 10% railway station panels. Format F12/F12L Product category exclusion 7, 14, 21 days Monday Wednesday Politics, alcohol, tobacco Core city Baden-Brugg Schaffhausen Frauenfeld St. Gallen Aarau Zürich Olten-Zofingen Solothurn Biel/Bienne Zug La Chaux-de-Fonds Luzern Neuchâtel Chur Yverdon-les-Bains Fribourg Thun Vevey-Montreux Genève Sion Locarno Bellinzona Lugano 66

Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 3) Agglo F12 Number of panels Reach CC 3 Total aggregate contacts OTS per person GRP Persons reached Genève 80 71% 5 367 600 16 1 136 326 200 53 64% 2 464 600 11 704 207 200 Vevey-Montreux 23 73% 868 400 17 1 241 50 000 Yverdon-les-Bains 13 61% 308 200 15 915 19 600 La Chaux-de-Fonds 18 71% 499 600 15 1 065 30 800 Neuchâtel 25 75% 824 400 15 1 125 53 000 Fribourg 21 71% 767 000 12 852 58 600 Sion 15 57% 468 100 12 684 37 900 Luzern 37 65% 1 534 600 12 780 122 100 Thun 23 71% 759 900 15 1 065 48 300 Zug 23 63% 729 700 11 693 63 700 St. Gallen 33 61% 983 400 11 671 84 500 Chur 20 67% 647 900 19 1 273 32 500 82 68% 4 370 000 14 952 307 700 Olten-Zofingen 22 71% 634 300 10 710 57 400 Solothurn 18 64% 447 900 10 640 42 200 Biel/Bienne 25 61% 760 200 14 854 524 500 58 57% 2 299 800 11 627 194 800 Aarau 18 70% 488 300 11 770 43 800 Baden-Brugg 21 67% 807 700 13 871 60 000 Schaffhausen 20 77% 750 700 16 1 232 44 600 Zürich 155 62% 6 967 800 10 620 670 000 Frauenfeld 14 70% 219 000 15 1 050 14 300 Bellinzona 17 72% 560 300 18 1 296 30 500 Locarno 15 72% 535 400 15 1 080 33 900 Lugano 30 71% 1 545 200 17 1 207 87 300 Range 67

Network profiles analog 18 City F12 > Local Local product. Cities. Street panels combined with approx. 10% railway station panels. Format F12/F12L Product category exclusion 7, 14, 21 days Monday Wednesday Politics, alcohol, tobacco City Baden-Brugg Schaffhausen Frauenfeld Aarau Zürich Winterthur St. Gallen Olten-Zofingen Uster Biel/Bienne Solothurn Zug La Chaux-de-Fonds Luzern Neuchâtel Yverdon-les-Bains Fribourg Thun Chur Vevey-Montreux Sion Genève Locarno Bellinzona Lugano 68

Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 3) City F12 Number of panels Reach CC 3 Total aggregate contacts OTS per person GRP Persons reached Genève 60 69% 3 311 400 15 1 035 210 100 36 64% 1 335 300 12 768 105 300 Vevey-Montreux 18 72% 535 100 15 1 080 34 100 Yverdon-les-Bains 11 59% 188 900 13 767 14 200 La Chaux-de-Fonds 13 72% 346 800 15 1 080 23 000 Neuchâtel 17 77% 547 500 16 1 232 32 500 Fribourg 18 72% 525 100 15 1 080 32 500 Sion 13 59% 287 800 14 826 20 000 Luzern 28 67% 1 330 400 14 938 92 900 Thun 19 64% 396 300 12 768 32 400 Zug 17 74% 498 100 15 1 110 31 200 St. Gallen 27 66% 833 500 13 858 62 100 Chur 14 69% 414 700 20 1 380 20 700 59 63% 2 023 100 12 756 156 400 Olten 16 85% 333 300 17 1 445 18 500 Solothurn 13 72% 227 700 11 792 19 100 Biel/Bienne 17 53% 326 200 11 583 28 700 40 57% 1 243 900 12 684 101 800 Aarau 11 69% 216 000 9 621 21 800 Baden-Wettingen 16 53% 240 300 10 530 22 800 Schaffhausen 16 79% 560 500 16 1 264 33 600 Winterthur 33 70% 1 034 100 16 1 120 63 500 Zürich 102 63% 3 255 100 11 693 269 500 Uster 10 49% 113 000 8 392 13 400 Frauenfeld 13 75% 308 000 19 1 425 15 300 Bellinzona 13 72% 415 700 14 1 008 27 700 Locarno 15 71% 347 300 14 994 23 100 Lugano 17 71% 723 000 16 1 136 44 600 Range 69

Network profiles analog 19 ShoppingCenter Top10 > Local Local product. Exposure in the 10 most attractive shopping centers with best poster panels inside the properties, along access roads, at public transport stops and in pedestrian zones. Individually bookable. Format F12/F12L/F200/F200L Product category exclusion 7, 14, 21 days Street, railway station: Monday Wednesday Shopping center: Tuesday Thursday Politics, alcohol, tobacco, tenant competitive sectors Overview shopping centers Town Shopping center Number of panels Format Sales area in 1 000 m 2 Annual sales 2017 in CHF m 1 Genève/Carouge CC La Praille 12 F12/F12L/F200/F200L 20 181 Genève/Les Avanchets CC Balexert 22 F12/F12L/F200/F200L 51 394 Luzern/Ebikon Mall of Switzerland 09 F12/F12L/F200/F200L 65 Luzern/Emmenbrücke Emmen Center 18 F12/F12L/F200/F200L 36 213 Pfäffikon SZ Seedamm-Center 11 F12/F200/F200L 20 218 Egerkingen EKZ Gäupark 10 F12/F200/F200L 40 199 EKZ Westside 14 F12/F12L/F200/F200L 26 214 /Schönbühl EKZ Shoppyland 15 F12/F200/F200L 49 296 Zürich EKZ Sihlcity 18 F12/F200/F200L 42 339 Zürich/Wallisellen EKZ Glatt 25 F12/F200/F200L 43 601 1 Source: GfK Switzerland AG, Hergiswil Shopping center EKZ Gäupark Egerkingen EKZ Glatt Zürich/Wallisellen Sihlcity Zürich EKZ Shoppyland /Schönbühl Seedamm-Center Mall of Switzerland Pfäffikon SZ Ebikon Emmen Center Luzern/Emmenbrücke EKZ Westside CC Balexert Genève/Les Avanchets CC La Praille Genève/Carouge 70

Network profiles analog 20 Premium Branding > Local, Place de la Gare: full station square occupancy with premium street panels. In modern backlit displays, mostly free-standing., Centralbahnplatz: full occupancy of Centralbahnplatz with premium street panels., Bahnhofplatz: full station square occupancy with premium street panels. Format F200/F200L Product category exclusion 7, 14, 21 days Monday Politics, alcohol, tobacco Core city 72

Guaranteed performance (Basis for performance: campaign duration 7 days, contact class 4) Number Total aggregate OTS Town Address / Property of panels Format Population 15+ contacts per person Place de la Gare 28 F200L 110 612 4 286 900 58 Centralbahnplatz 10 F200 144 612 530 600 12 Bahnhofplatz 38 F200 110 880 3 171 500 43 Networks bookable up to 8 weeks after booking launch. Not eligible for discounts (GCD, AVD). Range 73

Network profiles digital 21 City & Rail eboard > National National product. Covers 21 big Swiss railway stations (see spreadsheet) with eboard based on a weekly frequency of more than 14 m visitors. The railway stations can be booked either individually or combined. Format City & Rail eboard At least 1 day Advertising media 16:9 Broadcast period Day/Week 05:00 to 01:00 Primetime morning 05:00 to 09:00 Shopping 09:00 to 16:00 Primetime evening 16:00 to 20:00 Evening 20:00 to 01:00 Broadcast per eboard 600/day, 4 200/week Broadcast per eboard (Track) 300/day, 2 100/week Loop 120 seconds Spot duration 10 90 seconds Product category exclusion Alcohol, tobacco, politics ( M2) Core city Aarau Zürich Flughafen Zürich Winterthur St. Gallen Olten Biel/Bienne Zug Luzern Neuchâtel Chur Fribourg Genève Aéroport Brig-Visp Genève Bellinzona 74

Overview railway stations Number of Offer WEMF Railway station Weekly frequency* eboard >6 m 2 eboard <=98" eboard Track City & Rail eboard CH Rail eboard Big9 Cities Rail eboard Big5 Cities 11 Genève Cornavin 1 090 000 3 11 Genève Aéroport 317 000 1 12 1 304 000 3 1 13 Neuchâtel 214 000 1 15 Fribourg 196 000 1 21 Luzern 1 133 000 2 23 Brig 119 100 1 24 Zug 427 000 2 26 St. Gallen 502 000 1 1 28 Chur 181 000 1 2 31 SBB 871 000 2 32 Olten 463 000 1 33 Biel/Bienne 439 000 1 34 2 096 000 2 2 41 Aarau 452 000 2 43 Winterthur 743 000 1 4 43 Zürich HB/ShopVille 2 877 000 4 4 8 43 Zürich Stadelhofen 538 000 3 43 Zürich Enge 139 000 1 43 Zürich Flughafen 331 300 2 51 Bellinzona 95 000 1 Total 14 527 400 27 19 12 58 43 33 * Railway stations visitors according to SBB (Monday Sunday) Range 75

Network profiles digital 22 AllStar epanel CH > National Nationwide product. 484 epanel and more than 23 m weekly frequencies. Coverage of 16 important railway stations, 8 major cities and 27 top shopping centers (see list) with modern full HD-screens. Format epanel Number of epanel 484 At least 1 day Advertising media 9:16 Loop 60 seconds Spot duration 10 60 seconds Product category exclusion Alcohol, tobacco, politics Core city Arbon Winterthur St. Gallen Aarau Zürich Porrentruy Olten Egerkingen Langendorf Buchs Hinwil Rapperswil Biel/Bienne Marin Brügg b. Biel Lyss Emmenbrücke Ebikon Luzern Schönbühl Kriens Mels Chur Yverdon-les-Bains Thun Le Grand-Saconnex Brig-Visp Genève Conthey Martigny Lugano Morbio 76

Overview areas WEMF Region Weekly frequency* City epanel Rail epanel Shopping epanel Escalator epanel 11 Genève 1 090 000 11 Le Grand-Saconnex 317 000 12 1 701 000 12 Yverdon-les-Bains 14 500 13 Marin 25 000 14 Porrentruy 12 000 16 Conthey 24 000 16 Martigny 12 000 21 Luzern 1 133 000 21 Ebikon 82 000 21 Emmen 85 000 21 Kriens 53 000 22 Thun 97 000 23 Brig-Glis 22 000 26 St. Gallen 502 000 27 Rapperswil 30 000 28 Chur 956 000 28 Mels 28 000 31 3 755 000 32 Olten 38 000 32 Egerkingen 65 000 32 Langendorf 31 000 33 Biel/Bienne 1 644 000 33 Brügg b. Biel 46 000 33 Lyss 25 000 34 2 096 000 34 Schönbühl 85 000 41 Aarau 452 000 41 Buchs 52 000 43 Winterthur 2 778 000 43 Zürich 4 522 000 43 Hinwil 48 000 44 Arbon 15 000 51 Lugano 1 391 000 51 Morbio 51 000 Range Total 23 277 500 106 117 185 76 * Weekly frequency: City epanel: estimation APG SGA (Monday-Sunday) Rail epanel / Escalator epanel: railway stations visitors according to SBB (Monday Sunday) Shopping epanel: shopping frequencies according to center indications (Monday Saturday) 77

Network profiles digital 23 City epanel / Rail epanel > National National product. Covers 16 important railway stations and 8 major cities (see list). Located on high frequency railway station accesses, shopping passages, streets and central places with modern full HD-screens. The cities and railway stations can be book individually or combined. Format City epanel/rail epanel/escalator epanel At least 1 day Advertising media 9:16 Broadcast per epanel From 1 080/day, 7 560/week Loop 60 seconds Spot duration 10 60 seconds Animation Depending on city/object Product category exclusion Depending on city/object Core city Aarau Zürich Winterthur St. Gallen Biel/Bienne Luzern Chur Genève Aéroport Genève Lugano 78

Overview areas / railway stations WEMF Area / Railway station Weekly frequency** City epanel Number of Rail epanel Escalator epanel City & Rail epanel CH Offer Rail epanel CH City epanel CH* Young Urban epanel 11 Genève 1 090 000 14 6 11 Genève Aéroport 317 000 4 12 1 701 000 11 9 12 21 Luzern 1 133 000 8 26 St. Gallen 502 000 4 28 Chur 936 000 7 4 31 3 755 000 31 7 33 Biel/Bienne 1 577 000 6 4 34 2 096 000 33 41 Aarau 452 000 2 43 Winterthur 2 778 000 10 4 43 Zürich HB/ShopVille 2 877 000 11 22 64 43 Zürich Stadelhofen 538 000 2 43 Zürich Hardbrücke 295 000 1 2 43 Zürich Oerlikon 752 000 3 2 51 Lugano 1 391 000 12 4 Total 22 190 000 106 117 76 299 144 131 14 * Genève and Zürich incl. Rail epanel ** Weekly frequency City epanel: estimation APG SGA (Monday Sunday) Rail epanel / Escalator epanel: railway stations visitors according to SBB (Monday Sunday) Range 79

Network profiles digital 24 Shopping epanel > Local Local product. Covers 27 shopping centers with a total sales area of 542 000 m 2 on modern full HD-screens (see table). Format Shopping epanel At least 1 day Advertising media 9:16 Broadcast period During shop hours Allocation Synchronous broadcast on all screens of shopping center Loop 60 seconds Spot duration 1 10 30 seconds Spot duration 2 10 50 seconds Spot duration 3 10 40 seconds Product category exclusion Politics, alcohol, tobacco, tenant competitive sectors, churches and religions Shopping center Novaseta Arbon Wynecenter Buchs Neumarkt Altstetten Esplanade Centre Porrentruy Gäupark Egerkingen Hinwil Center Hinwil Sälipark Olten Sonnenhof Rapperswil Ladedorf Langendorf Centre Boujean Biel/Bienne Galerie Tissot Arena Biel/Bienne Centre Brügg Emmen Center Emmenbrücke Lyssbachpark Lyss Centre Manor Marin Mall of Switzerland Ebikon Shoppyland Schönbühl Pilatusmarkt Kriens Pizolcenter Mels Belair Centre Yverdon-les-Bains Panorama-Center Thun Oberland Thun Süd City West Chur Simplon Centre Glis Forum-des-Alpes Conthey Quartz Centre Martigny Centro Serfontana Morbio 80

Overview shopping centers Number Distribution channel WEMF Shopping center Weekly frequency* Sales area in 1 000 m 2 of epanel Coop Denner Manor Migros 12 Belair Centre, Yverdon-les-Bains 2 14 500 5 4 13 Centre Manor, Marin 2 25 000 11 4 14 Esplanade Centre, Porrentruy 3 12 000 10 4 16 Forum des Alpes, Conthey 2 24 000 15 7 16 Quartz Center, Martigny 2 12 000 15 4 21 Mall of Switzerland, Ebikon 2 82 000 65 19 21 Emmen Center, Emmenbrücke 3 85 000 36 16 21 Pilatusmarkt, Kriens 1 53 000 22 8 22 Zentrum Oberland, Thun Süd 1 37 000 15 4 22 Panorama-Center, Thun Süd 1 60 000 15 6 23 Simplon Center, Glis 2 22 000 13 4 27 Sonnenhof, Rapperswil 2 30 000 14 5 28 City West, Chur 2 20 000 18 4 28 Pizolcenter, Mels 2 28 000 15 5 32 Sälipark, Olten 1 38 000 12 4 32 Gäupark, Egerkingen 1 65 000 40 12 32 Ladedorf, Langendorf 1 31 000 11 9 33 Centre Boujean, Biel/Bienne 2 31 000 18 6 33 Galerie Tissot Arena, Biel/Bienne 3 36 000 29 8 33 Centre Brügg, Brügg b. Biel 1 46 000 18 8 33 Lyssbachpark, Lyss 1 25 000 9 4 34 Shoppyland, Schönbühl 1 85 000 49 10 41 Wynecenter, Buchs 1 52 000 16 9 43 Neumarkt Altstetten, Zürich 2 60 000 8 6 43 Hinwil Center, Hinwil 2 48 000 29 5 44 Novaseta, Arbon 2 15 000 9 4 51 Centro Serfontana, Morbio 2 51 000 25 6 Range Total 1 087 500 542 185 * Weekly frequency according to center indications (Monday Saturday) 81

Network profiles digital 25 Mountain epanel > Local Local product. In resort lifts, at top locations in waiting areas and passage zones of the valley, midway and mountain stations on modern full HD-screens. Format Mountain epanel At least 1 week Advertising medium 9:16 Broadcast time Seasonal Broadcasts per epanel Approx. 3 660/week Loop 60 seconds Spot duration 10 50 seconds Product category exclusion Competitors, tourism and resort lifts, automobiles* Overview areas Region Number of epanel Region Number of epanel St. Moritz St. Moritz/Corvatsch 8 Zermatt Zermatt/Täsch 4 Arosa Lenzerheide Arosa 3 Lenzerheide 3 *Automobiles excluded only in St. Moritz Region Arosa/Lenzerheide St. Moritz Zermatt 82