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EXHIBITORS GUIDE WWW.DRUCKERSOCIETY.AT WWW.DRUCKERINSTITUTE.COM WWW.DRUCKERSOCIETY.AT

Table of Content USEFUL INFORMATION 3 ABOUT THE FORUM 4 Key topics 4 Attendees profile 4 Exhibitors profile 5 Program synopsis 6 ABOUT THE VENUE & HOTEL 7 Forum venue 7 Hotel accommodation 8 Location 8 Room allocation 9 ABOUT THE EXHIBITION 10 Exhibition plan 10 Exhibition package 11 Booth occupation rules 12 LOGISTICS 13 Build-up & dismantling, delivery, storage 13 BOOTH RESERVATION FORM 14 2

Useful Information Event 3rd Global Drucker Forum Vienna 2011 «A Quest for Legitimacy : How Managers Can Shape the Future» Dates Thursday 3rd & Friday 4th November, 2011 Venue AULA DER WISSENSCHAFTEN («Hall of Sciences») Wollzeile 27a, 1010 Vienna, Austria www.aula-wien.at/en/aula Organized by PDSA Veranstaltung- und BetriebsGmbH for Peter Drucker Society Europe Program Check for updates on www.druckersociety.at Direct : http://www.druckersociety.at/index.php/pdf- 2011/program Registration Open on www.druckersociety.at Direct : http://www.druckerforumregistration.org/eventreg.php?e=vienna2011 Accommodation Radisson SAS Palais has been chosen as the preferred hotel. Contact the Secretariat for info/booking, starting 165 EUR/night Main contact & Secretariat Sylvie Herman Conference Manager s.herman@mindstream.be Tel : +32 (0)475 68 05 15 Fax : +32 (0)2 772 85 69 3

About the Forum Key topics The Forum will consist of major thematic sessions followed by a call to action, all linked by the common thread of building a new legitimacy for management. Management aspiring to a new identity Realising the latent potential within organizations Contributing to a functioning and prosperous society One world the case for the poorest of the poor Developing Managers for the 21 st century The format includes plenary and break-out sessions. The Forum is being designed for a high degree of interactivity and participation. The younger generation will also be involved, with winners of the Global Peter Drucker Challenge Essay Contest participating in various panels and breakouts for those not older than 35 please check out http://www.druckerchallenge.org/. The Drucker Society will invite 40 authors of the best essays for free seats at the Forum. Attendees profile We are expecting 300-350 delegates from all continents: - Business leaders - Academicians, Professors and Deans - Managers of international institutions - World leading practitioners - Book authors - Younger generation (40 winners of the Drucker Challenge) - Top 5 countries: Austria Germany United Kingdom USA Finland Senior business managers Academia Non-profit/Public sector 21% 33% 46% 4

Exhibitors profile Exhibitors profile includes: International Business School and Universities Booksellers Publishers (e)learning resources The following exhibitors have already committed: Join us now! 5

Program synopsis This program is preliminary, please visit www.druckersociety.at for up to date information. Day 1 Thursday 3 November 2011 08.00 09.00 Registration and welcome coffee 09.00 10.00 Opening 10.00 11.15 Plenary session 1: keynote & panel discussion 11.15 11.45 Coffee break 11.45 12.15 3 Break-out discussion sessions 12.15 13.00 Concluding plenary 13.00 14.30 Lunch break Book signing (14.00 14.30) 14.30 15.00 Interview of Natsumi Iwasaki 15.00 16.00 Plenary session 2: keynote & panel 16.00 16.30 Coffee break 16.30 17.30 3 Break-out discussion sessions 17.30 18.00 Concluding plenary 20.00 24.00 Cocktail and Gala Dinner @ MAK Museum Day 2 Friday 4 November 2011 08.30 09.00 Registration and welcome coffee 09.00 10.00 Plenary session 3: keynotes & panel discussion 10.00 10.30 Coffee break 10.30 11.30 3 Break-out discussion sessions 11.30 12.00 Concluding plenary 12.00 13.30 Lunch break Book signing (13.00 13.30) 13.30 14.30 Session Peter Drucker Challenge Winners 14.30 16.00 Plenary session 4: keynotes & panel discussion 16.00 16.30 Closing 6

About the Venue & Hotel Forum venue The Forum will be held in the splendid historic building of Aula Der Wissenschaften ( Hall of Sciences ) at the old Vienna University a 17th-century building equipped with modern infrastructure, bridging the past and the present. Right in Vienna city center with its hotels, restaurants, bars, underground carparks, cultural institutions and shopping areas Few minutes walk away from the Radisson BLU Palais (event preferred hotel) Easyly reachable: underground (lines U1, U3, U4), bus (1A, 74A), tram (line 2) Address: Wollzeile 27a 1010 Vienna (Austria) Website: http://aulawien.at/en/aula 7

Hotel accommodation Radisson BLU Palais (5-star) has been chosen as the preferred hotel for the Forum. It is ideally located in the city center, within walking distance of the Forum venue. Preferential rates starting 165 EUR/night (incl. breakfast & taxes) have been negotiated for our group. Do not hesitate to contact the Forum Secretariat s.herman@mindstream.be for booking or further information. Address: Parkring 16 A- 1010 Vienna (Austria) Location Website: http://www.radissonblu.c om/palaishotel-vienna 8

9 Room allocation

About the Exhibition Exhibition plan Level 1 PILLARED HALL Exhibition Coffee breaks & lunches Book signing The above plan and the following booth allocation are preliminary. The Organizer reserves the right to modify them if necessary. BOOTH ALLOCATION 1 Drucker Society Europe & Drucker Institute 2 7 3 8 4 9 5 10 6 11 MANZ 10

Exhibition package 1.500 EUR (excl. VAT) The exhibition package includes: 6 m 2 net stand area Wi-Fi Internet 1 complementary exhibitor pass * Name and logo in the printed conference material One electricity plug One table and 2 chairs (if requested on the form) * including coffee breaks and lunches, conference material (upon availability) but no access to the session rooms and the Gala Dinner RESERVATION STEP 1: Booking To reserve an exhibition space, fill in the attached Exhibition Reservation Form and return it before October 1 st, 2011 STEP 2: Payment Payment of the full amount must occur by bank transfer upon receipt of the invoice. Note that cancellations must be made by email to and that no refund will be made after July 15 th. STEP 3: Send us - the name of the representative who will be present (for the badge) - your logo in Jpeg format - any other request for information or extra services SPACE ASSIGNEMENT Exhibition spaces are limited and allocated on the first come first served basis. We will make every efforts to take your preferred choice into consideration. Your booth placement will be confirmed as soon as possible, providing that your application form has been returned and the invoice has been paid. EXTRA SERVICES Additional exhibitors badges, furniture, catering, signage, flowers, electricity, telephone, exhibitors insurance, hostesses and any other extra costs and services are not included. However we will be pleased to advise you, do not hesitate to contact us. 11

Booth occupation rules The set height of each booth is maximum 2,5 meters It is forbidden to set up a dividing partition wall Exhibitors are not authorized to sublet, share or transfer their booth, unless otherwise agreed by email by the Organizer No projection, fixed or mobile, will be authorized except on the booth surface No sound or music will be authorized on the booth Exhibitors are free to distribute brochures, catalogues, give-aways on their own booth. Only official Forum documents issued by the Organizer can be distributed in the aisles and in public areas. Direct sale of products is not permitted, unless otherwise agreed by email by the Organizer Individual booth decoration is carried out by exhibitors under their own responsibility and at their charge Exhibitors are to leave the locations used in the same conditions in which they were found initially. Please do not nail, screw or stick items on the structure. Repair of damages subsequent to the non-observance of the clause will be entirely at the exhibitor s expense. Exhibitors must organize the shipment of their material to and from the Forum, as well as the storage onsite. See chapter Logistics below. Complete booth must be installed and products must be displayed before the opening of registration and may not be removed outside the dismantling time slot. See chapter Logistics below for exact schedule. Exhibitors are recommended: To send drawings and dimensions of pop-up stands to the Organizer (if applicable) To ask the prior approval of the Organizer before producing any material with reference to the event (name, logo, content ) To be present at their booth during build-up and dismantling and to receive their deliveries in person Not to leave their booth unattended while delegates are still in the area. The Organizer declines responsibility in the matter of theft, losses and damages that may occur. To protect and lock their exhibiting material before the closing 12

Logistics BUILD-UP Thursday 3 November Starts @ 06.00 Ends @ 07.30 Exhibitors are asked to be ready to welcome the participants as of 08.00. DISMANTLING Friday 4 November Starts after the lunch (13.30) Ends @ 16.30 Should you need more time to set up, please contact us to fix an appointment the day before. Exhibitors or a designated representative should supervise shipping, handling and receiving of their shipment at all times. Delivery release papers may not be signed on-site by any other unauthorized party.!!! It is not permitted to deliver material to the venue before the build-up time and day. Note that the Aula does not provide any delivery equipment. DELIVERY All cartons should be marked: AULA DER WISSENSCHAFTEN Drucker Forum 3 & 4 Nov. 2011 (Your Stand number + Company) Contact: Katharina RUDAS BÄCKERSTRASSE 20 1010 WIEN AUSTRIA FREIGHT FORWARDER, CUSTOMS HANDLING & SHIPPING Each exhibitor is to carry out the necessary customs formalities on materials and products from abroad. Handling of the exhibited material is at the exhibitor s own expense. STORAGE For safety reasons, there are no amenities for the storage of packages at the venue. It is compulsory for exhibitors to foresee they are removed before the opening on Thursday @ 08.00. GROUP E.S.I. - Laurent LABARRERE European Director Zac du Moulin / Le Moulin a Vent 2 Rue du Meunier BP 65025 Roissy EN France 95970 Roissy CDG Cedex Tel: +33 (0)1 39 92 87 88 Fax +33 (0)1 39 88 98 27 Laurent.labarrere@group-esi.com NEED ASSISTANCE? Exhibitors may apply at their own costs to the official contractor for assistance with delivery, freight forward, customs, storage GROUP E.S.I. www.group-esi.com 13

Institution Please fill in the form and return to : Drucker Forum Secretariat (Sylvie Herman) Fax : +32 (0)2 772 85 69 Email : s.herman@mindstream.be EXHIBITORS RESERVATION FORM Contact person Ms. Mrs. Mr. Position Phone Fax E-mail Website Full payment of EUR 1.500 (VAT excl.) Is due upon receipt of the invoice from PDSA Veranstaltungs- und Betriebs GmbH Augasse 9, 1090 Vienna, Austria VAT: ATU64783826 Do not forget to send us: logo in Jpeg format (min. 300 dpi) name of person who will be present on booth (if not below) any other special request Billing address Postal code City Country VAT number Preferred location of booth 1 st choice: 2 nd choice: 3 rd choice: Institution/Company name to be used in marketing communication on the Drucker Forum: O I need 1 electricity plug (incl.) O I need 1 table and 2 chairs (incl.) Please send us your logo in jpeg to s.herman@mindstream.be I hereby confirm I have read and agree with Booth occupation rules included in the Exhibitors guide. Signature : Name and date: