CREATING CUSTOMERS FOR TOURISM, THE ARTS & HERITAGE MARKET LEADING LEAFLET DISTRIBUTION DIGITAL & PRINT ADVERTISING
WELCOME TO TAKE ONE MEDIA THE UK S LARGEST AND ONLY NATIONWIDE TOURISM AND VISITOR INFORMATION DISPLAY COMPANY! 2
THE UK TOURISM INDUSTRY How and when do people plan trips? The UK Holiday Trends research suggests It takes an average of 5 hours 22 minutes to research and organise. 50% use online only and 50% prefer paper + online. ENSURE YOUR BRAND IS VISIBLE IN THIS PLANNING WINDOW! 58% people arriving in destination have already organised all or some activities. 42% OF YOUR POTENTIAL MARKET NEEDS TO BE TARGETED IN DESTINATION! 3
WORKING WITH US 4 OUR AIM: To be the supplier of choice for tourism information. Achieved by: The most stands nationwide Best stands in the best sites Reliable, honest & precise service Best selection of information Our innovations in the market OUR PROMISE TO YOU Our brand represents a promise to our customers about who we are, what we stand for and how we approach a job. We are proactive, flexible and put thought into our proposals. We re innovative and brave - keeping us ahead of the competition and delivering superior results. Our stands are merchandised year-round. Most are filled at least monthly. All our activity is transparent, we use hand-held devices to give us immediate and accurate measurability and reporting. WHAT YOU CAN EXPECT FROM US A local Sales Manager who is your single point of contact, on hand to answer queries A written proposal in response to your brief and our conversations with you (we ll plot your campaign on a map and give detailed numbers) Working with you to arrive at a campaign to suit your budget and objectives Working with you to ensure the design and messaging will work well in and on our stands and websites Clear delivery instructions and media specs Monthly reporting End of campaign review with detailed analysis and mapping of results. WHY WE ARE DIFFERENT Volume: we have the largest network & access to the biggest audiences. We display and distribute 50 million pieces of print annually. Integrity: we deliver your leaflets by hand & stock the stands ourselves 100% guarantee that your print is where it should be, in correct quantities & looks good. Consumers: we target as many relevant consumers as possible and offer multiple occasions to access your information and purchase tickets. Innovation: we continually research ways people seek out tourism information and make decisions. We develop products & services we know will have an impact.
OUR CLIENTS & PARTNERS ARTS, CULTURE, ATTRACTIONS, THEATRES & EVENTS We promote these to tourists, visitors, day trippers, theatre goers and the local community. Getting their information to the right market, at the right time, in the right format. SERVICED OUTLETS (Hotels, airports, motorway services, train and bus stations, pubs, shops and attractions) We enhance their service by ensuring that customers and guests have the best experience possible by having access to information in the right place, at the right time and in the right format. We do this by providing a leaflet stand and merchandising it regularly. If you would like one of our stands contact 0800 389 6636. CONSUMERS We provide ideas, inspiration and information to this group ensuring they can pick up visitor information for now and in the future as well as for the local vicinity and destinations further afield. ON DEMAND OUTLETS (TICs and smaller accommodation providers) We provide a service by ensuring that they can easily order, receive, have file copies of and access online the information their customers and guests need. We do this by hosting and maintaining online catalogues / ordering websites, packing and sending orders free of charge and sending file copies of information. DMOs & GROUPS We partner to promote and develop tourism as a whole. Examples include: City Information Centre official media partner of the UK flagship TIC in London ATAK destination partner for print and digital Visit Cornwall & Visit South Devon fulfilment of their destination guide. Edinburgh Festival Fringe official distribution partner of the guide 5
LEAFLET DISPLAY AND DISTRIBUTION IN DESTINATION LONDON SPECIALIST NETWORKS LOCAL TRANSPORT AND TRAVEL 6
DISPLAY: IN DESTINATION ATTRACTIONS Place your print where there is an engaged audience of visitors, tourists & day trippers. Our network gives you access to 1,063 outlets. ACCOMMODATION The name Take One Media can be seen in hotels, B&Bs, holiday parks and campsites nationwide. Our leaflet stands have become synonymous with the reception environment, with stands in providers of all sizes including big brands. Our stands are so popular with hotels and holiday parks because: Regular leaflet top-ups ensure the print is always accessible Stands are placed to blend into the hotel environment and are well maintained We provide local literature including - arts, activities, major attractions and events We listen to hotelier feedback and introduce improvements and innovations We provide an additional service for guests We save hotelier time in sourcing information from individual attractions Our network gives you access to 6,940 outlets. BRANDING & ADVERTISING AVAILABLE ON LEAFLET STANDS! EXCLUSIVE TO TAKE ONE MEDIA 7
DISPLAY: LONDON SPECIALIST NETWORK 8
DISPLAY: LOCAL COMMUNITY Our community network of over 757 stands can get you into places like: Railway stations Local businesses and offices Cafes, restaurants, bars and pubs Leisure centres London student network Places of general community interest including targeting people going to work. IN STORE High footfall locations - attract the local community as well as visitors to the area. Take One Media has leaflet display stands in shops and supermarkets including: Sainsbury s & Asda. Our network gives you access to 249 outlets. EXCLUSIVE TO TAKE ONE MEDIA Castle Mall, Norwich Intu Breahead: Glasgow Intu Chapelfield: Norwich Intu Trafford Centre: Manchester Intu Watford: Hertfordshire The Belfry Shopping Centre: Redhill, Surrey POSTER SITES SITES AVAILABLE ON ON COMMUNITY & IN & IN STORE STANDS 9
DISPLAY: TRANSPORT & TRAVEL - ROAD & SEA MOTORWAYS Take One has over 45 modern, high density stands in service stations across the UK; and is exclusively featured in: Moto - UK's largest and home of M&S Simply Food Extra Services You can also feature on digital media stands and 48-sheet poster boards at selected Moto sites. Leaflet display in the motorway service stations reaches business travellers during the week and a more mixed audience at the weekend. Motorways carry over 33% of all road traffic (even though they only account for 5% of the UK s road system). CROSS CHANNEL, NORTH SEA & IRISH SEA Take One s exclusive partnership with P&O Ferries offers brochure display stands and poster sites on heavily used cross-channel and North Sea routes targeting around 8.4 million passengers a year. Display DL, A5 and A4 brochures & posters. The Channel the gateway to the South East and the rest for the UK for many travellers. You can target visitors as they enter and exit the UK via routes through Dover and Newhaven, Calais and Dieppe. OUR NETWORK GIVES YOU ACCESS TO 86 SITES! 10 North Sea Feature on the Pride of Hull, Pride of Bruges, Pride of Rotterdam and the Pride of York for a focus on Hull, Zeebrugge and Rotterdam. Target those entering via the East on our multi-media stand in Harwich International Port. And those in Scotland via Northlink Ferry Terminal in Aberdeen (for Orkney & Shetland Islands) and Leith Cruise Terminal in Edinburgh. Irish Sea Target passengers coming into Scotland via Cairnryan.
DISPLAY: TRANSPORT & TRAVEL - AIRPORTS AIRPORTS - LONDON HEATHROW Airports are busy, bustling places and finding the right display location can be tricky. We have worked with London Heathrow to determine the best locations for our multimedia stands where print and digital work together to catch the eye of as many people as possible whilst they are relaxed and in need of stimulation. With Take One you can access: Travellers in all terminals both airside and landside HD digital display packages to add brand or product messages Stands in three sizes (60, 36 or 24 leaflet slots). Book the 24 slot for a 'one brand' option OUR NETWORK GIVES YOU ACCESS TO 47 SITES! Edinburgh Airport Airside & Landside & Car Rental Centre Glasgow Airport Airside & Landside & Car Rental Lounge Inverness Airport Baggage & Retail Glasgow Prestwick Main Concourse Aberdeen Main Concourse & Car Rental Centre Dundee Main Concourse for V&A Barra 11
DISPLAY: TRANSPORT & TRAVEL - RAIL From the North of Scotland to the South West of England, target locals and tourist alike as they travel and commute. Our exclusive contract with Abellio Scotrail gives access to all Scottish cities and Glasgow suburban stations. We also feature in Glasgow Central Station - the busiest commuter hub outside of London. You can also feature on selected station multi-media stands. Available at Ipswich and Heathrow. OUR NETWORK GIVES YOU ACCESS TO 54 SITES! 12
BRANDING AND ADVERTISING DIGITAL MEDIA SCREENS HEADERBOARDS STAND WOBBLERS POSTER SITES CITY INFORMATION CENTRE MAGAZINES TOURIST MAPS & PUBLICATIONS 13
BRANDING & ADVERTISING DIGITAL MEDIA STATIONS 10 or 20 second videos (or stills) played no less than every 90 seconds alongside your leaflet in custom designed, attention grabbing stands. In prime locations including major UK shopping centres, motorways, ports, railway stations and Heathrow Airport. Full brand take over available! Raise awareness of your brand, increase leaflet pick up or promote a special offer or event with opportunities available only on our leaflet stands in exclusive, high footfall sites. HEADERBOARDS Printed branding at the top of our 60, 84 and 104 slot floor-standing leaflet stands across our whole network. Highly targeted you can pick and choose where and when to feature and change your artwork to reflect seasonal offers and special events. A3 & A4 POSTER SITES 14 Tried, tested and proven. We offer A4 and A3 poster sites (some on stands, some framed and some indoor). In addition, all of our new style, high-volume supermarket stands have poster sites along with motorway service stations. We also run specific postering campaigns in Scotland.
BRANDING & ADVERTISING Raise awareness of your brand, increase leaflet pick up or promote a special offer or event with opportunities available only on our leaflet stands in exclusive, high footfall sites. AD BIKES A moving poster sites design to give you maximum brand exposure. The riders can also hand out promotional merchandise and leaflets as they cycle your brand around town! SHELF WOBBLERS Eye-catching, springy, shaped and coloured plastic attached to the leaflet stand where your leaflet is racked. Designed to promote pick up and raise brand awareness. BRAND TO HAND Distribution staff can be dressed to suit your event, show, attraction, exhibition and will engage members of the public, promoting you and getting your message out there. 15
BRANDING & ADVERTISING: DIGITAL MEDIA STATION PRICING SITE MOTORWAY SERVICES PRICE/ WEEK 10 SECOND PRICE/ WEEK 20 SECOND Cambridge Extra Services 10 20 1 Peterborough Extra Service 10 20 1 Baldock Extra Service, Hertfordshire 10 20 1 Beaconsfield Extra Service Buckinghamshire 10 20 1 Fleet Services North & South M3 Hampshire North & South 2 locations 10 20 2 Cobham Extra Services M25 Surrey 10 20 1 SHOPPING CENTRES Intu Chapelfield - Norwich 10 20 2 Intu Trafford Centre Manchester 10 20 2 Intu Watford Hertfordshire 10 20 1 Dobbies Garden World 10 20 2 The Belfry Shopping Centre Surrey 10 20 1 PORTS & AIRPORTS Harwich International Port 10 20 2 London Heathrow Airport Arrivals Landside 125 N/A 2 London Heathrow Airport Domestic Arrivals Airside 50 N/A 2 Heathrow Express 50 N/A 2 VIDEO FORMAT 16
BRANDING & ADVERTISING: DIGITAL MEDIA STATION SPEC DIGITAL FORMATS (MOVIE/VIDEO FILE SPECIFICATION) REQUIREMENTS FOR 32 LCD SCREENS 1. H.264 (known as MPEG 4 part-10): High Definition (The recommended Compatible Video Compression Codec) FORMAT 1 The filename can be no more than 8 characters long, with no underscore and the filename extension must follow after the name eg.mov (this is not included within the 8 characters) Video bit rate/speed: constant speed of 15 MB/second maximum and minimum bit rate of 10MB/second. Use multi pass conversion so there is no pixilation. (VERY IMPORTANT OTHERWISE VIDEO WILL BE JERKY) Frame rate: 25Hz (25 frames per second) Filename extension:.mov Length of footage: 10 seconds or 20 seconds Video resolution 1080px horizontal by 1920px vertical (FULL HD) FORMAT 2 Video must be filmed in portrait mode: the camera must be rotated by 90 degrees anti-clockwise, so that the film is made to portrait format When you view this on your standard landscape screen the top of the artwork is on the left of the screen and text is vertical going up. The artwork should appear the right way up when used on a portrait LCD screen at the site. The filename can be no more than 8 characters long, with no underscore and the filename extension must follow after the name eg.mov (this is not included within the 8 characters) Video bit rate/speed: constant speed of 15 MB/second maximum and minimum bit rate of 10MB/second. Use multi pass conversion so there is no pixilation. (VERY IMPORTANT OTHERWISE VIDEO WILL BE JERKY) Frame rate: 25Hz (25 frames per second) Filename extension:.mov Length of footage: 10 seconds or 20 seconds Video resolution 1080px horizontal by 1920px vertical (FULL HD) 17
BRANDING & ADVERTISING: HEADERBOARD PRICING & SPECIFICATION HEADERBOARDS: 104, 84 AND 60 SLOT NUMBER OF SITES PRICE PER SITE, PER MONTH 1 9 10 10 29 6 30+ 4 EXAMPLE: 10 sites x 6 per site per month = 60 per month for all sites 60 x 4 months = 240 for the total campaign You will need to provide creative. Stock recommendation 240 micron lightblock or minimum 200gsm gloss. STAND BRANDING: MOTORWAY CAROUSELS NUMBER OF HEADERS PRICE PER SITE, PER MONTH 2 (out of 4 on carousel) 75 EXAMPLE: 2 sites with 2 headers for 4 months 2 headers on 1 site for 4 months = 300 300 x 2 sites = 600 for the total campaign This price includes production of acrylic header 5mm thick. Please provide hi-res PDF artwork with 5mm bleed to this spec: 480mm wide x 200mm high 18
BRANDING & ADVERTISING: POSTERS PRICING & SPECIFICATION A4 POSTER SITES Price per site, per month 15 EXAMPLE: 10 sites x 15 per site per month = 150 per month for all sites x 6 per site per month = 60 per month for all sites 150 x 4 months = 600 for the total campaign A4 SITES EAST OF ENGLAND Asda Norwich Bressingham Garden Centre Co-Op Felixstowe Great Yarmouth Stadium Haven Caister Holiday Ct Hemsby Beach Chalet Park Kessingland Beach Holiday Park Manor Park Holiday Village North Norfolk Heritage Steam Railway (Poppy Line) Norwich Castle Mall Sainsburys - Great Yarmouth Searles Leisure Resort Summerfields Holiday Village Travel Information Office - Kings Lynn Trumpington Park & Ride A4 SITES SOUTH EAST Kent North & Kent South A4 SITES SOUTH WEST Devon East Devon South Devon Torbay Devon North & Exmoor Dorset East Dorset West Devon Exeter Gloucestershire North Gloucestershire South Somerset East Somerset North Somerset South Somerset Bristol Somerset South West Wiltshire North Wiltshire Mid South A4 SITES BIRMINGHAM - 50 pm Birmingham Attractions Birmingham Accommodation Birmingham Community A Birmingham Community B A3 POSTER SITES NATIONWIDE Price per site, per month 10 Please provide posters printed on minimum 250gsm stock. Cambridge Extra Services Peterborough Extra Services Baldock Extra Services Hertfordshire Beaconsfield Extra Services Buckinghamshire Watford Harlequin Shopping Centre Hertfordshire 19 Redhill Belfry Shopping Centre Surrey
BRANDING & ADVERTISING: LONDON CITY INFORMATION CENTRE OFFICIAL MEDIA PARTNER Take One is the official media partner with a multi-channel advertising and advocacy package including premium print media, digital advertising, full branding take-overs and a one-stop shop service resulting in the sale of your tickets. ABOUT THE CIC Only official information centre in Central London Over 400,000 visitors per year - average dwell time - 12 minutes 85% of visitors are from overseas - 63% from non-english speaking countries 13 languages including Spanish, Italian, Mandarin, Japanese and Korean 85% planning a visit to an attraction 99% travelling independently Gold VisitEngland award - Best information provision Scores 100% on TripAdvisor An additional 3.2 million is estimated to be generated by visitors visiting the CIC. PACKAGE RATES FOR 12 MONTHS (OTHER CAMPAIGN LENGTHS ARE AVAILABLE) Screen or Leaflet ONLY 1,500 Display package (inside screen & leaflets) 1,800 CIC PLUS Package (inside screen, leaflets, staff training) 2,100 Premium package (inside & outside screens, print, staff training) 2,495 SPECIFICATION: c. 250 leaflets per month required Digital Media one photo 1280 x 840 pixels min 500kb Copy character limit top text box 70, bottom text box - 30 20 Full brand takeover available. Contact us to find out more!
ADVERTISING: GREAT BRITISH HOLIDAYS MAGAZINE WHY ADVERTISE? Make your brand visible & expand your market Introduce new products and features to the market Help develop your local economy & tourism industry Target those holidaying in the UK Domestic holidays set to increase (economy, exchange rates & safety) People spend 5 hours 22 minutes dreaming, planning & booking be part of this process! 52% of people arrive already knowing what they are going to do make sure you re on the list 45% of people use a mixture of online and print to make their decisions Target pre-trip online and in print your leaflet will form part of a pack orderable online with data collected and shared 60k nationwide circulation - M&S, Waitrose, Sainsbury s, Morrisons, Asda Established Archant publication Long shelf life (typically stays in home January to October) Little wastage as targeted publication Pass-on readership increases exposure of your advert Status magazine is well respected in its field Small Space (91mm x 40mm) + leaflet in pack = 350 Medium Space (91mm x 87mm) + leaflet in pack = 550 Large Space (91mm x 180mm) + leaflet in pack = 1100 Appealing & engaging THEMED CONTENT. Designed to NOT LOOK LIKE ADVERTISING - an article. Evoke IDEAS & INSPIRATION. Calls to action to include ordering of a themed pack of LEAFLETS & BROCHURES with DATA SHARING. View magazine online & our content on pages 6 & 7 21
ADVERTISING: TOURIST MAPS & PUBLICATIONS A family of exclusive tourist publications, high volumes, great pick up, distributed through the Take One network! Essex: Things to see & do EAST OF ENGLAND Suffolk: Things to see & do Winter in Essex Winter in Norfolk Winter in Suffolk LONDON Xperience London MIDLANDS Home of Shakespeare: Things to see & do 100k 100k 50k 50k 50k 850k 100k Xperience Aberdeenshire SCOTLAND SOUTH EAST Gardens of the South: Places to see & enjoy Family Fun Christmas & New Year SOUTH WEST Somerset: Things to see & do 100k 150k 100k 50k 450k 22
ADVERTISING: SCHOOL S OUT! School s Out! is an exclusive publication that goes directly into children's school bags and home to parents and carers! It is designed to give ideas and inspiration for things to do and places to see with children aged 4 11 in the run up to and during the main school holidays. PRICES Half page: 495 Full page: 950 SPEC Half page: 87mm x 96mm Full page: 87mm 198mm DATES CHRISTMAS HOLIDAYS 2018 Artwork Deadline: 15 th October 2018 In schools: 14 th December 2018 KEY FACTS Around 200 schools per region (depending on pupil roll) Schools included are those with a higher propensity to have more disposable income Include money off vouchers to incentivise visits Include online calls to action, highlight any learning areas it can link to along with healthy living and lifestyle! The publication finds it way to schools and into school bags through our sister company JEM Education and uses local authority data. VOLUMES 50k school bags in your region EASTER HOLIDAYS - SCOTLAND Artwork Deadline: 25 th January 2019 In schools: 25 th March 2019 EASTER HOLIDAYS - ENGLAND Artwork Deadline: 11 th February 2019 In schools: 12 th April 2019 SUMMER HOLIDAYS - SCOTLAND Artwork Deadline: 19 th April 2019 In schools: 21 st June 2019 SUMMER HOLIDAYS - ENGLAND Artwork Deadline: 16 th May 2019 In schools: 15 th July 2019 23
ADVERTISING: MAILBAG WHAT IS IT? Our shared mailing service, designed for tourist & visitor information centres who are low on storage or looking for inspiration. A pack is built that contains a file copy of your leaflet along with a tailored carrier sheet. This is mailed to 1,200 tourist and visitor information centres nationwide and includes advertising opportunities front and reverse of carrier sheet. WHEN? Lands April RATES Insert leaflet + ad on reverse of carrier (150 words) + ad on website - 750 Front of carrier whole cover takeover - 400 24
ADVERTISING: WELCOME PACKS Only available though Take One Media, a welcome pack for cottage companies and holiday parks. Branded to the accommodation company or destination! The poly-wrapped pack will be supplied to the accommodation and replaced on every change over. It will contain: A two-sided carrier sheet (side one branded to region or company and side two advertising space for you) DL leaflets (minimum of 10) Our own tourist map (where relevant for the region) Get straight in front of your potential customers as they arrive in destination and settle in to their accommodation. Don t wait for them to self select you from a leaflet rack or come across you online. Target them in room and reading all the information that the accommodation has supplied for them. RATES 5,000 leaflets in county packs, delivered into accommodation PLUS: Ad on carrier 335 LOCATIONS Cambridgeshire, Cotswolds & Oxfordshire, Derbyshire, Essex, Hampshire, Herefordshire, Kent, New Forest, Norfolk, North West, Suffolk, Sussex 25
ON DEMAND LEAFLET ORDERING & FULFILMENT MARKETING VIA TICs MARKETING VIA B&Bs 26
LEAFLET ORDERING AND FULFILMENT As well as getting your leaflets out across our network of fully merchandised leaflet stands, we can promote you through our 'on-demand' online ordering services for Tourist and Visitor Information Centres and smaller accommodation providers/private offices who may not have room for a floor standing leaflet rack. This service has been completely overhauled with brand new and bigger databases and two new ordering websites, designed to get more leaflets into more customers hands. TARGET 3 WAYS 1. LEAFLETS - businesses can logon, order a quantity of leaflets that they want and we deliver free of charge. There is minimal wastage and you open up a whole new market. Last year saw 6.2million leaflets, covering 2,400 titles go through 2,122 outlets. 2. WEBSITE - When you choose to make your print available to order we can feature you on the homepage to give you more exposure and increase order rates. 3. TARGETED EMAIL MARKETING- We can email our databases with your information on your behalf. We can design emails to your brand guidelines and will manage the whole campaign and report back. We also have an ordering service for consumers via Dayvisits. The only one like it in the UK. Just 99 pa for full digital marketing package and brochure ordering. 27
MARKETING VIA TOURIST & VISITOR INFORMATION CENTRES Information Centres order 6 MILLION LEAFLETS every year. Where they have NO SPACE FOR STOCK they often keep a FILE COPY. Conversion rate from visiting an information centre to visiting an attraction is 95%. There is NO WASTAGE we only send out what is ordered, giving you an INDICATION of DEMAND and your MARKET. Getting in front of information centre staff and RAISING AWARENESS of your BRAND will help them PROMOTE YOU. Marketing through Information Centres is EFFICIENT and EFFECTIVE. You can also use our Mailbag service to mail out to tourist and visitor information centres. 4 SERVICE LEVELS 28 1. Your leaflet will be featured in our online catalogue and ordering website. From 30/ 1,000 2. Homepage banner ad and webpage - 55 / month 3. Featured brochure ad and webpage - 30 / month 4. Solus email campaigns to get your brand in front of information centres - 399
MARKETING VIA B&Bs All B&Bs provide Tourist and Visitor Information to their guests. B&B owners know their typical customer base and only order what they want and need so there s no wastage we only send what they order. Ordering opens in February in time for peak season and closes September. 4 SERVICE LEVELS 1. Your leaflet featured in our online catalogue / ordering website for B&Bs from 30 /1,000 leaflets 2. Homepage banner ad and webpage - 55 / month 3. Featured brochure ad and webpage - 30 / month 4. Solus email campaigns to get your brand in front of B&Bs. Try inviting B&B owners to visit you first so they can talk about you to their guests - 399 per region 29
DIGITAL MARKETING & BESPOKE RUNS 30 BLITZ SPECIALIST RUNS FOCUS & DUMP BINS HAND TO HAND & TOURIST BAGS DATABASES & MAILINGS: SCHOOLS DIRECT
TARGETED RUN & DROPS BLITZ - 350 PER DAY What is it? Individual dispensers dropped into cafes, pubs, take-aways etc. in a specified town. Why do it? Compliments mainstream campaigns Enables us get even greater coverage with 30 50 drops in a day Audience focus Dedicated merchandiser employed to do just this How does it work? Brief written by Sales Manager locations, target audience and outlets We never take more than two titles out so we can make sure your leaflets are accepted We never drop and run like many companies do. The merchandiser always asks outlets and takes a receipt or business card as proof The list of outlets is provided to you Where? Available nationwide. FOCUS - 30/ 000 What is it? A one-off, early season, pre-packed box drop. The Things to see & do box contains a maximum of 18 customers and are hand delivered into community outlets, businesses, shops, pubs, bars, cafes etc. Numbers 10-20k leaflets are required for this service. Where? Exclusively available in Hampshire & Cornwall SPECIALIST RUNS RATES VARY How does it work? A collection of around 25 bespoke outlets designed to target a specific audience with your printed materials. These year-round, weekly runs see around 1.1m pieces of print, covering 254 titles getting into consumers hands. Where? Available throughout the Midlands. DUMP BINS Where? Exclusive to Scotland 31
HAND TO HAND: TOURIST BAGS GET YOUR PRINT STRAIGHT INTO VISITORS HANDS! Branded carrier bags containing local visitor information leaflets and a competitions and offers flyer. Campaigns launch throughout the UK over the Summer holiday period. Opportunities for bag sponsorship to get your brand more visibility and online competitions and offers. Insert CITY CAMPAIGNS 20k leaflets, 8 weekends, July & August. London, Cambridge, Birmingham, Canterbury (5k) Insert + Competition 650 per month 500 per month RESORT CAMPAIGNS 5k leaflets, 5 weekends, July & August. Weston-super-Mare, Brighton, Great Yarmouth Insert 495 per month Insert + Competition 390 per month Being part of Menzies Response means we can launch this activity in most towns. 32 SUPPORTED ONLINE BY DAYVISITS WITH COMPETITIONS, EMAILS & SOCIAL MEDIA CAMPAIGNS.
DATABASES & MAILING: SCHOOLS DIRECT TARGET THE SCHOOLS GROUPS MARKET! Schools Direct is a targeted email campaign to primary and secondary schools containing ideas and inspiration for school trips for Key Stages 1 4 and covering all aspects of the curriculum. KEY FACTS The database comes from our sister company JEM Education and uses local authority data. The data is regularly updated, sometimes as often as monthly. We can give feedback on open rates and clicks however we will not give the email addresses as the data is licensed to us only. The email is sent to school office usually for them to forward it on to relevant departments. You can cover as many subjects as you like on the curriculum. You can include links to risk assessment, lesson planning, prices and booking pages. PRICE PER CAMPAIGN Prices from 200 SPEC Copy 350 characters Links 6 Standard Logo 100px x 100px Logo on transparent background 150px x 150px Banner image 595px x 300px VOLUMES London 10k schools South East 5,500 schools South West 2,100 schools East 2,030 schools Midlands 4,820 schools, North 4,640 schools 33
34 DIGITAL MARKETING WITH DAYVISITS WEBSITE & SEARCH ENGINES EMAIL MARKETING SOCIAL MEDIA ONLINE BROCHURE ORDERING & FULFILMENT
DIGITAL MARKETING: THE DAYVISITS PACKAGE PACKAGE INCLUDES: Your own web page with image carousel Feature in related content suggestions Feature in itinerary builder Competition hosting and promotion Offer hosting and promotion Special event promotion SEO of the above content Posts over social media (Twitter, Facebook, Instagram, Pinterest) Inclusion in at least one email per quarter BROCHURE ORDERING The only UK website for consumers to order tourist and visitor information leaflets and have them delivered to their door. OPTIONAL EXTRAS: Homepage Banner - 65pm / 600pa 1x large image: 1000px x 313px Homepage Advertorial - 65pm / 600pa 1x large image: 460px x 324 2x small images: 218px x 137px Copy: 80 words ALL FOR JUST 99PA 35
DIGITAL MARKETING: THE DAYVISITS SPECIFICATION YOUR PAGE: TEXT, LOGO AND CAROUSEL IMAGES Please complete the supplied Word document by typing directly into it and returning via email along with images and logo. Attraction page jpeg 740px 390px Logo jpeg 300px x 300px OFFERS email details of your offer to the dayvisits team COMPETITIONS email your prize, question and terms & conditions to the dayvisits team and we will do the rest! EVENTS complete a dayvisits form with details of your event and email to the dayvisits team along with an image. EMAIL mail@dayvisits.co.uk 36
DIGITAL MARKETING: WORKING WITH A THIRD PARTY WHY WORKING WITH A THIRD PARTY IS GOOD FOR YOU: You get all the same benefits as being in a leaflet rack i.e. from consumers just browsing for inspiration to picking up offers. You can promote yourself to a vast ready-made audience of people who we know are actively interested in tourism and days out. - This includes databases and social media. It s a great way to make your own digital marketing even more effective by boosting your own traffic (search and inbound via links) and social activity. It maximises the number of touch-points for the consumer. Research suggests people now need 10 prompts to make a decision. Customers spend 5 hours 22 minutes researching trips and holidays. They consult more than one website to obtain information, opinions and photography and video content. 58% of people arrive for a trip having already decided where they are going to visit. Target these people whilst they are making their decision. Some people still like print. Make your leaflets available to anyone anywhere through brochure ordering. 37
TAKE ONE MEDIA A MENZIES RESPONSE BRAND THE PEOPLE, THE PASSION AND THE PROCESS TO SUPER-CHARGE YOUR SUPPLY CHAIN JOURNEY ORDER FULFILMENT: End-to-end fulfilment services supported by an intuitive WMS which can guarantee all goods are accurately measure, picked and packed, secured safely and smoothly distributed. CONTACT CENTRE: Our PCI compliant Contact Centre can look after and monitor your customer care over various channels, helping to answer questions and solve problems in any way possible. Dedicated agents help to maintain brand consistency and are able to process orders and payments via phone and post. DISTRIBUTION: We integrate our network and infrastructure with that of our parent company Menzies Distribution, allowing us to offer a large UK distribution network that holds significant buying power with the biggest logistic companies. PRINT & MAILING: A fully capable print and mailing house with comprehensive digital and litho printing, direct mail, poly wrapping and data services. 38
PERFORMANCE IN TUNE THAT HITS THE PERFECT NOTE - RIGHT ON CUE Menzies Response has the expertise, experience and capabilities to perform all the essential backstage operations required for your business to operate at high levels. Taking away this distraction allows you to focus more on the areas of importance and what matters to your business. Constantly delivering results both accurately and efficiently and always adapting service levels to not only meet but exceed your expectations, Menzies Response allows you to service your customer intelligently at all routes to market. By uniquely consolidating skills, infrastructure, processes and the latest kit we become a full service logistics business which supports you in your journey along the supply chain, helping to grow and drive your business forward. Unique combination of experience, knowledge, skills & resources Huge infrastructure and capabilities Transparency & clarity Covering all consumer engagement points THE BACKSTAGE EXPERTISE THAT YOUR AUDIENCE NEVER SEES BUT THAT S ESSENTIAL TO BUSINESS SUCCESS 39
CONTACT US TO ENQUIRE ABOUT WORKING WITH US OR TO REQUEST A LEAFLET STAND: Phone: 0800 389 6636 Email: sales@takeonemedia.co.uk Web: www.takeonemedia.co.uk REGISTERED OFFICE ADDRESS: Registered in England & Wales. No. 04018955 Unit E, Twelvetrees Business Park, Twelvetrees Crescent, London, E3 3JG HEAD OFFICE ADDRESS: Take One Media Orbital Park Ashford Kent TN24 0GA MARKET LEADING LEAFLET DISTRIBUTION DIGITAL & PRINT ADVERTISING