Year ending June 2015 122,000 Year ending June 2016 135,000 Year ending June 2017 161,000 x TOURISM NT REGIONAL PROFILE Barkly Report Period: Three year averages Year Ending June 2015 2017 Pink Palace Julalikari Arts and Crafts Credit: Peter Eve/Tourism NT Annual overnight visitor numbers to the region REGION DEFINITION The regional boundaries of the Barkly tourism region are defined by the Australian Bureau of Statistics (ABS) Cat. No. 9503.0.55.001. What makes up the region Newcastle Waters Elliott Barkly Three Ways Tennant Creek Karlu Karlu / Devils Marbles Conservation Reserve Wycliffe Well Source note: All information is derived from Tourism Research Australia s National and Visitor Surveys unless otherwise stated Tourismnt.com.au Page 1 of 9 Publication Date: September 2017 Disclaimer: The Department of Tourism and Culture has taken due care and skill in preparing this information, however does not warrant that it is correct, complete or suitable for the purposes for which it is intended to be used. The Department disclaims all liability associated with the use of this information. For further information email research.tourismnt@nt.gov.au
Mar-09 Jun-09 Sep-09 Dec-09 Mar-10 Jun-10 Sep-10 Dec-10 Mar-11 Jun-11 Sep-11 Dec-11 Mar-12 Jun-12 Sep-12 Dec-12 Mar-13 Jun-13 Sep-13 Dec-13 Mar-14 Jun-14 Sep-14 Dec-14 Mar-15 Jun-15 Sep-15 Dec-15 Mar-16 Jun-16 Sep-16 Dec-16 Mar-17 Jun-17 Overnight Leisure Visitors ('000) Tourist numbers in the Barkly? Barkly overnight visitor numbers, three year average YE June 2015 2017* Origin Intra- Territory Domestic a Total b Visitors 56,000 68,000 124,000 15,000 140,000 Holiday np 34,000 43,000 15,000 57,000 Visiting Friends and/or Relatives a: Domestic = and b: Total = Domestic and c: ALOS Average Length of Stay np: not publishable due to low sample *Three year averages have been provided to reduce sampling error np np np np 14,000 Business 23,000 np 32,000 np 33,000 Visitor nights 116,000 144,000 260,000 50,000 310,000 ALOS c (nights) 2.1 2.1 2.1 3.3 2.2 Expenditure - - $74M $4M $78M Situated along the Stuart Highway, the town of Tennant Creek is an important rest stop for visitors. With no major airport, this region is mainly accessed by road and as such has a strong dependence on the interstate drive market Visitors stayed an average of 2.2 nights and spent a total of $78M A quarter (23%) of travel in the region was for business purposes 45 40 35 30 25 20 15 10 5 0 Barkly Overnight Leisure* Visitor Trend Devils Marbles Conservation Reserve Credit: Peter Eve/Tourism NT ** *Leisure visitors are on a holiday and/or visiting friends and family ** Change in methodology from 2014 - estimates are not comparable to previous years Three Year Moving Average (Year ending) Tourismnt.com.au Page 2 of 9
WHAT time of the year do tourists visit? Visitation by Quarter three year average YE June 2015 2017 27% 1 2 31% 8% 26% 29% 17% March quarter June quarter 21% September quarter 4 35% 3 December quarter WHERE does the Barkly s visitors come from? Domestic and international visitor source markets Three year average YE June 2015 2017 Domestic source market overnight visitor numbers State of origin Visitors ( 000) Visitor nights ( 000) ALOS (nights) 56 116 2.1 68 144 2.1 Queensland 20 35 1.8 Vic - Tas 18 52 2.9 11% NSW - ACT 17 26 1.5 South Australia 9 24 2.6 Western Australia 4 7 1.7 Intra- Territory 4 source market overnight visitor numbers Country of Origin Visitors ( 000) Visitor nights ( 000) ALOS (nights) 15 50 3.3 49% Germany 4 5 1.4 United Kingdom 2 5 3.1 France 1 4 2.8 USA 1 3 2.5 New Zealand 1 3 2.2 Frew River waterholes, Davenport Ranges Credit: Steve Strike/Tourism NT Tourismnt.com.au Page 3 of 9
6% 6% 8% 8% 1 14% 1 18% 16% 26% 26% 31% 37% 35% 46% 7% 5% 1 13% 1 16% 16% 18% 2 3 47% 47% 51% WHO are our visitors travelling with? Visitation by travel party type, three year average YE June 2015 2017 Half of the interstate visitors travelled as an adult couple while half of international visitors travelled on their own Travelling Alone Adult Couple Family Group WHAT age are our visitors? Visitation by age group, three year average YE June 2015 2017 Friends and Relatives Business Associates Other visitors to this region tended to be younger while interstate visitors were from an older demographic 15-29 30-39 40-54 55-64 65+ Tourismnt.com.au Page 4 of 9
Aircraft Private vehicle or Rental car Motorhome or campervan Railway Bus/Coach Other Transport 5% 3% 3% 6% 4% 27% 23% 24% 47% 63% 9 WHAT transport did they use to get here and around? Visitation by transport type, three year average YE June 2015 2017 The leisure* drive market in focus Almost half of all visitors (46%) to the region over the three years were self-drive leisure travellers, which was an average of 64,000 visitors per year. Domestic Source Markets visitors (36%) made up the largest section of the domestic leisure drive market while NSW/ACT and Vic/Tas accounted for a combined 34% of the market. Length Of Stay Over 85% of the domestic and international leisure drive market stayed for three or less nights. *Leisure visitors are on a holiday and/or visiting friends and family Tourismnt.com.au Page 5 of 9
HOW did internationals get here? travellers were most likely to enter Australia through Sydney (41%) before making their way to the Barkly region. The next common ports of entry were Melbourne (17%) and Darwin (16%). Ports of entry/exit used by international visitors who visited the Barkly region - three year average Year Ending June 2015 2017 DARWIN: ENTRY = 16% EXIT = 16% CAIRNS: ENTRY = EXIT = 4% Barkly BRISBANE: ENTRY = 1 EXIT = 14% PERTH: ENTRY = 11% EXIT = 9% ADELAIDE: ENTRY = 4% EXIT = 4% SYDNEY: ENTRY = 41% EXIT= 36% MELBOURNE: ENTRY = 17% EXIT = 15% Other ports of entry and exit include the Gold Coast which accounted for less than 1%. Tourismnt.com.au Page 6 of 9
WHERE else do they go in the Territory? Barkly holidaymakers also visited: Three year average Year ending June 2015 2017 GREATER DARWIN 51% Intra-territory 7% 76% KATHERINE & DALY 68% Intra-territory 4 71% During their Australian trip, three quarters (76%) of international visitors to the region also went to Greater Darwin KAKADU & ARNHEM LAND 31% Intra-territory 4 BARKLY LASSETER 54% Intra-territory 14% 73% ALICE SPRINGS & MACDONNELL 68% Intra-territory 24% 79% INTERNATIONAL INTERSTATE Tourismnt.com.au Page 7 of 9
WHERE did they stay? 35% 35% 36% Visitation by accommodation type used, Three year average Year ending June 2015 2017 Noncommercial caravan or camping Other Accomodation Friends or relatives property Backpacker or hostel 7% 8% Commercial caravan park or camping ground Hotels 23% 28% 2 19% 17% 24% 27% 27% *Other accommodation includes other non-commecial properties such as free camping or roadside reststops and not stated. WHAT activities did they do? See Aboriginal cultural displays Credit: Peter Eve Sightsee, Credit: Peter Eve Visit history / heritage places Credit: Peter Eve Pubs and clubs Credit: TripAdvisor Tourismnt.com.au Page 8 of 9
More information on the surveys: Visitor number, night and spend estimates are derived from Tourism Research Australia s (TRA) National and Visitor Surveys (NVS and IVS). These surveys are based on sample rather than census, and as such, are subject to sampling variability. When using these estimates at the destination level, this variability increases. In order to provide more robust estimates for analysis, results provided in this report are based on the average of the past three twelve month periods confidence intervals and sample for this period are highlighted in the table below. Year ending (YE) June 15 - YE June 17 Three year period Sample 95% Confidence Interval size Visitors Visitor nights 95 +/-28% +/-59% 154 +/-23% +/-47% 349 +/-14% +/-63% Where available, Tourism NT has provided information from other sources to be used in conjunction with the NVS and IVS estimates. It is recommended that other information sources are also used such as population statistics from the Australian Bureau of Statistics, feedback from local operators, information from local Visitor Centres, data from local councils, Tripadvisor etc. PLEASE NOTE: In January 2014, the NVS methodology was improved to bring the survey sample more in line with the Australian population. Consequently, domestic estimates for 2014 onwards are not comparable to estimates for 2013 and prior. More information on the change to the NVS methodology is available here. Tourismnt.com.au Page 9 of 9