WHAT IS MIKSER? Mikser Festival is the biggest regional festival of creativity and innovation. Mikser is a multidisciplinary and multicultural platform that aims to affirm the cultural industry of the region. Mikser Festival discovers and activates amazing to-be-repurposed industrial locations around the city of Belgrade. Mikser Festival is mixing creative, niche audiences with a massive audience of an incorporated music festival dedicated to the new sound of region. DESIGN ART ARCHITECTURE ENVIRONMENT BUSINESS TECHNOLOGY NEW MEDIA MUSIC FILM THEATRE
TRACK RECORD 2011 MIKSER 2011 IN NUMBERS 60.000 VISITORS 1.500 PROGRAM PARTICIPANTS 14 PROGRAM ZONES 300 REGISTERED JOURNALISTS 1.200.000 EUR TOTAL PR VALUE 50 000 m2 OF FESTIVAL AREA
TRACK RECORD 2011
TRACK RECORD 2011 6
TRACK RECORD 2011
TRACK RECORD 2011
TRACK RECORD 2011
TRACK RECORD 2011
TRACK RECORD 2011
TRACK RECORD 2011 mikser music
TRACK RECORD 2011
TRACK RECORD 2011
TRACK RECORD 2011 mikser music
TRACK RECORD 2011 visual art zone
TRACK RECORD 2011
TRACK RECORD 2011 MEDIA MONITORING 01/05 16/06/2011 COMMERCIAL VALUE of operating reports 405.593 EUR PUBLIC RELATIONS VALUE of operating reports 1.196.239 EUR MEDIA ANALISYS SOURCE: MEDIA MONITORING AND ANALYSIS The festival is presented in a positive context, with a large number of publications in print media. Number of reports : 265 Press area : 46,454 cm 2 Duration of the entry: 220 minutes MEDIA REACH REPORTS BY MEDIA CATEGORIES PUBLICITY 12% LOCAL MEDIA COVERAGE 48% PRINT MEDIA 14% SECONDARY PUBLICITY 88% NATIONAL MEDIA COVERAGE 40% WEB PORTALS 12% TV & RADIO 86% PRIMARY PUBLICITY
TRACK RECORD 2011 PRESS CLIPPING 19
TRACK RECORD 2011 PRESS CLIPPING 20
TRACK RECORD 2011 - INTERNATIONAL PRESS CLIPPING a synonym for creativity, innovation and regional cooperation. A platform which equally presents young talents from the region and world-renowned artists such as Marina Abramovic, certainly projects a different, positive face of Serbia against the stereotypical, negative media image of Serbia.
After three years of successful transformation of isolated industrial complex Žitomlin in Dorćol, Mikser Festival continues its mission of discovering and activating neglected industrial locations around the city of Belgrade...
NEW FESTIVAL FORMAT NEWS IN 2012 Mikser Festival moves to a more challenging location Savamala quartier, derelict industrial area under the Branko s Bridge. Mikser s multidisciplinary festival format will extend from 5 to 9 festival days, with selected exhibitions being on view for longer periods up to one month. Festival program will activate more than 50 inspiring locations in Savamala - abandoned buildings, warehouses, workshops, courtyards, obsolete rail tracks, sketchy city streets and neglected open spaces. 9 DAYS 50 LOCATIONS 10 HECTARES EXPECTED AUDIENCE 200.000 VISITORS
NEW FESTIVAL LOCATION: SAVAMALA WHY SAVAMALA? By moving the festival to central urban area, Mikser sets new goals and challenges for 2012: Bringing creativity and festival atmosphere to more accessible city streets. Enhancing cultural beat of Savamala and urban life of Belgrade. Reclaiming Savamala s position of the most vibrant city quartiers by accelerating its cultural and economic development. SOCIAL TRANSFORMATION: EASY ACCESS CULTURAL BOOM CREATIVE BUSINESSES ECONOMIC DEVELOPMENT
NEW FESTIVAL LOCATION: SAVAMALA WHY SAVAMALA? Influencing future development of this promising neighborhood towards European cultural and touristic hub through: - Change of traffic now locked with heavy duty transportation - Conversion of abandoned warehouses into attractive commercial and artistic facilities - Activating riverfront usage - Encouraging local community participation - Attracting new visitors to the neighborhood, both professionals and general public, both local and global. URBAN TRANSFORMATION: INDUSTRIAL CONVERSIONS TRAFFIC MODIFICATION ACTIVE RIVERFRONT TOURIST DESTINATION
NEW FESTIVAL LOCATION: SAVAMALA AERIAL VIEW
NEW FESTIVAL LOCATION: SAVAMALA INTERESTING FACTS Market Great Brewery Manojlova kafana First drafted beer served in Belgrade First theater play performed in Belgrade National Library Restaurants, bars Consulate hotel Bristol Belgrade cooperative Stores, crafts, workshops One of world famous guests of the Bristol hotel was American industrialist Rockafeller First villas and mansions for the city elite were build in Savamala The price of one square meter of business space in Savamala was four times more expansive than in Knez Mihajlova street Savamala was the center of city social and economic life Assembly Ministry of Finance Customs Ki ng Aleksander Bridge Intense river and railway traffic hub: main departure and arivial point when travelling abroad. If the history had gone different way, Savamala today would have been the modern version of Serbian Venice on the river
NEW FESTIVAL LOCATION: SAVAMALA SITUATION PLAN
NEW FESTIVAL LOCATION: SAVAMALA LOCATION ACCESSIBILITY
PROGRAM PERFORMING TALENTS Theatre active audience KONTAKT ZONE lectures debates EDUCATION ZONE presentations workshops MIKSER MUSIC Mikser main stage Mikser music hubs VISUAL ART ZONE performances installations KINO MIKSER feature documentary experimental GREEN ZONE eco boat lectures workshops green chill zone BABY MIKSER workshops play zone TALENT ZONE talent exhibitions workshops career days MIKSER X-CHANGE exchange projects socially responsible projects MIKSER BAZAR young designers vintage fashion records, books
PROGRAM VENUE - MAP
PROGRAM VENUE AERIAL VIEW
PROGRAM MIKSER EXPO / TRAVNIČKA 3 Companies, manufacturers, creative agencies and individuals showcasing their latest innovative work, products, projects and services.
PROGRAM MAIN FESTIVAL HUB / ČELIK WAREHOUSE Mikser Design Center - mix of educational, cultural and commercial activities, in a converted industrial facility of 800 m2: Design Info Center (source for design competitions, grants, etc); Auditorium for professional seminars, trainings and conferences; Design Mediateque and Library Creative Lab: workshops and tutorials Student canteen, café, floating, computer lab, print shop.
PROGRAM GREEN ZONE / RIVERFRONT Promoting projects, products and activities that educate and raise environmental awareness..
PROGRAM MIKSER MUSIC / GSB PARKING LOT Perfomance platform for the new sound of the region
PROGRAM KINO MIKSER / BRANKO S BRIDGE Tucked in the industrial setting, Kino Mikser provides unique outdoor experience.
PROGRAM WORKSHOPS / WAREHOUSES Workshops are Mikser festival s signature, building bridges between progressive designers and innovative companies, showcasing possibilities of new materials and technologies in shaping more competitive products.
PROGRAM OUTDOOR ACTIVITIES / MOSTARSKA Street market, street art workshops, urban freestyle sports, talent competitions, performances...
PROGRAM ART INSTALLATION / CENTROTEXTIL Street market, street art workshops, urban freestyle sports, talent competitions, performances...
Thank you for your attention! Mikser team Kej oslobođenja 3 11080 Belgrade Serbia +381 11 210 8482 info@mikser.rs www.mikser.rs Ivan Lalić Maja Lalić Ivana Ibraimov Aleksandar Spasojević Tatjana Ristić Executive Director Creative Director Architect and Urban Designer Architect Architect Legal & consulting Popular Galerija 12 + Advertising agency Digital solutions