Dawn Banket Director of Marketing dbanket@unionstationdc.com 202-683-4506
EXECUTIVE SUMMARY You are invited to become an event marketing partner of Union Station, the historic train station and tourist destination in Washington, D.C. With more than 40 million visitors each year, Union Station is the most visited destination in the nation's Capitol. Reach 100,000+ guests every day Number One Tourist Destination (Primary Location for all Bus Tours) More than 100 premier restaurants, retail locations and special event venues (which have hosted Presidential Inaugural Balls and galas) Brand integration opportunities Special events, exhibits and displays, product launches, sampling 2
OVERVIEW Opened on October 27, 1907 and completed in 1908, Union Station is considered to be one of the finest examples of the Beaux-Arts style of architecture 386,600 square feet of transportation, shopping, dining and event space (more than 100 places to eat, drink and shop) Nearby attractions: U.S. Capitol U.S. Supreme Court 13 Smithsonian Museums Shakespeare Library The Eastern Market Newseum National s Baseball Stadium 3
STRATEGIC LOCATION 4
AUDIENCE 40 million visitors each year: Mostly 35 64, married, well-educated with income of $75,000+ 15.5 million local residents 3.5 million business leaders and government workers 8 million tourists 5 million commuters Millions of transportation passengers each year 3.8 million Amtrak passengers 206 million Metro riders annually 2.2 million bus riders connecting through Union Station 75% of all Capitol Hill employees go through Union Station daily Well educated (46% of DC residents hold Bachelor s Degree or higher vs. 27% national population) The Union Station patron is cultured and active: 52% attend theater or professional sporting events 5
ON-SITE BRANDING SHOWCASE As the most visited tourist destination and the busiest Metro stop in D.C., Union Station offers the widest range of promotional opportunities in the metro area with creative, flexible promotional programs Brand/product showcases Temporary retail locations Product displays/kiosk On-site promotions (retail bounceback promotions, premium incentives, e.g. Metro Cards, gift cards to Union Station retailers) Lead generation Sampling/couponing 6
AVAILABLE SPACE EAST SIDE MAIN HALL Union Station DC Main Level Layout (area of detail on following pages) 7
Union Station DC Main Hall, West Hall & Outdoor ~ Public Event Areas West Hall Approximately 1,100 SQ. FT. To Shopping, Commuter Rail, Amtrak, Parking & Metro Center Cafe Outdoor Area Sidewalk and Curbside To Street, Taxis & Tour Buses Main Hall Approximately 1,600 SQ. FT. All events must be a minimum of 15 from all retail store fronts. Drawing not to scale. Accurate measurements must be done by event client on site. 8
Main Hall Adidas World Cup Soccer Ball Launch 9
Best Buy Brain Playground West Hall 10
Union Station DC Outdoor Promotional Area DC Metro 24 x 40 Sidewalk Area 16 48 Curbside Area 48 Barricades 30
Outdoor Curbside Overhead View 30 16 48 48 Barricades can be removed with a forklift for a fee restrictions apply / not mandatory
Outdoor Sidewalk Area Adjacent sidewalk space 24 40
Outdoor Sidewalk Area 24 40 Adjacent sidewalk space alternative view
EBAY Promotion ~ November 18 & 19, 2010 3,000+ active participants in 2 days
SUMMARY OF BENEFITS Unique on-site product showcase in historic landmark transportation venue Event listing on Union Station website Link to brand/event website on homepage of Union Station website Dedicated Eblast to 10,000 subscribers Mention in the Union Station tenant newsletter Inside Track Banner opportunities available in the Main Hall interior and exterior Brand ambassador package available Security and housekeeping will determined based on event specifics and will be contracted through Union Station All production costs of event to be covered by event 16