Auckland OUR TO TATOU TAMAKI MAKAURAU MEDIA KIT 2018 / 2019
On the up you ll HELLO Auckland is a city on the rise quite literally, judging by all the cranes and the positivity is palpable. It s the country s commercial centre and an increasingly important tech and innovation hub for the Asia Pacific region; the increasingly well-thought-out public spaces, modern architecture, major events and vibrant fashion, art, music and hospitality scenes have brought a buzz to the region; and easy access to a range of natural wonders rounds out the package. By almost all independent measures, it is one of the world s best and most diverse cities. And the exciting thing is that it s only getting better. When I came to live in Auckland around nine years ago, the Silo Park and North Wharf didn t exist, Britomart was just getting started, the trains were loud and unelectrified, there was no Onehunga Foreshore, there were only a few cycle lanes and the City Rail Link was just a twinkle in a planner s eye. How things have changed in that short time. The city is a living organism and our goal with OurAuckland is to be at the centre of that ecosystem; to showcase the vibrancy, diversity, creativity and beauty of the region and to inspire more pride in the city among the many interesting characters that inhabit it. We hope come along for the ride. BEN FAHY, EDITOR
84% of Aucklanders agree it s important to know what is going on in your city* The big plan MISSION STATEMENT OurAuckland is a publishing partnership between Auckland Council and Bauer Media, two organisations that share the goal of pushing Auckland forward. It acts as an ambassador for the region, celebrates its unique identity and unifies Aucklanders in shared experiences and conversations. Through a blend of inspiration, discovery and utility, OurAuckland encourages readers to uncover all corners of their city and informs them of the diverse issues that matter so they can live a more fulfilling and engaged life. OurAuckland provides the news you can use in an energetic, optimistic, inclusive and fun way. A catalyst for both celebration and change, OurAuckland drives pride in the city and a deep sense of connection for all Aucklanders. *OurAuckland study, 17 20 September 2018, All Woman Talk and His Call panels, 517 responses.
Wellsford Hibiscus and Bays Rodney 20K Dairy Flat Albany 55K Great Barrier Island 550,000 COPIES EVERY MONTH DISTRIBUTION TO ALL AUCKLAND HOUSEHOLDS Kumeu Waitākere 54K Waitākere Ranges Upper Harbour Henderson - Massey Whau 26K North Shore Kaipātiki 55K Waitematā Devenport - Takapuna Albert - Eden - Roskill 53K Puketapapa Orākei 33K Maungakiekie - Tamaki Pakuranga 27K Botany Howick 45K Waitemata - Gulf 60K Waiheke Auckland OUR TO TATOU TAMAKI MAKAURAU OurAuckland is distributed to all urban and rural households across the Auckland region, including apartments and PO Boxes. There are versions for each of the 13 wards and one version that caters for areas spanning the ward boundaries. Additionally, OurAuckland is distributed in selected cafes and major transport centres as well as businesses, libraries, council service centres and local board offices. Māngere - Otāhuhu Manukau 41K Otara - Papatoetoe Franklin 23K Manurewa - Papakura Wairoa 42K NB. Ward agnostic: 16K *Figures have been rounded to nearest thousand. Distribution across almost 5,000 square kilometres of Auckland Waiuku Pukekohe
AUDIENCE OVERVIEW WHO ARE AUCKLANDERS? Ethnically diverse, with 48% of Aucklanders not born in NZ MILLENNIALS Auckland is home to 428,000 millennials, that s 4 in every 10 kiwi millennials NZ S LARGEST CITY Home to a third of all New Zealanders A cultural melting pot, half of all Aucklanders are not of European descent! 81% of Auckland Millennials have been out to a restaurant/café/ pub in the last month AFFLUENT WITH HIGH PROPENSITY TO SPEND Auckland households account for $1 in every $3 spent every week in NZ Auckland HHS spend almost $70 million per week on groceries! 74% of Aucklanders are household shoppers The average HHI is 36% higher than non-aucklanders Aucklanders are in the top 3 Socio-Economic groups, +25% more likely than non-aucklanders 562,000 Aucklanders that are likely to buy a car in the next 12 months AVID TRAVELLERS 553,000 Aucklanders have travelled internationally in the past year 896,000 Aucklanders intend to holiday within NZ in the next 12 months BUSINESS COMMUNITY 55% of Aucklanders try to buy NZ made products as often as possible. 257,000 business owners/decision makers in Auckland Source: Nielsen CMI (Jul17-Jun18). *Base: AP15+
79% of Aucklanders love reading about events and experiences happening in the city and the region* Our core content pillars PEOPLE Auckland today is a diverse and everchanging region. Implicitly multi-cultural, creative, spirited and driven, our people are at the heart of the city s evolution. Be it a young student driving change in their community or the influential thoughtleaders setting our region s future vision, OurAuckland introduces you to the people that matter. IDEAS & INFORMATION Through smart, insightful, informed features, OurAuckland shares knowledge and viewpoints so readers are in touch with what s going on in their region and the issues that affect them. OurAuckland delivers new thinking on everything from solving our transport woes to how to go low waste in your home, providing the perfect mix of both conversation starter and practical guide. PLACES We encourage readers to explore their region and discover new experiences to make the most of Auckland. From the hidden coastal gems and neighbourhood discoveries to slick new urban developments, OurAuckland has all the insider knowledge on where to go and what to do. EVENTS Whether it s families looking for affordable weekend entertainment at one of the many council-run events, or art, music, food or animal lovers looking to expand their minds, OurAuckland will play a crucial curatorial role in educating Aucklanders about the best things to do in the city. *OurAuckland study, 17 20 September 2018, All Woman Talk and His Call panels, 517 responses.
72% of Aucklanders agree that staying up to date makes them feel more connected* ISSUE THEMES 2018-2019 DECEMBER / JANUARY SUMMER IN THE CITY Auckland comes alive when the locals head outside and 65% rank beaches as the city s top summer attraction, so our major focus will be on making the most of the great outdoors. We will also be covering the best parks and playgrounds for fun with family and friends, delving into the city s top trips via two feet or two wheels, finding out more about how locals spend their summer days and curating the best events across the city. 2019 Festival Fun, Eco Matters, Hidden Gems, Heritage and Character, Community, Housing, People, Transport, The Future of Auckland and Culture. DIGITAL OurAuckland will offer digital extensions to any advertising opportunities. *OurAuckland study, 17 20 September 2018, All Woman Talk and His Call panels, 517 responses.
TARGETED OPPORTUNITIES OurAuckland magazine provides multiple opportunities for an extensive range of advertising categories, including: REAL ESTATE Target NZ s largest property market! Reaching 550,000 Auckland homes, OurAuckland magazine is a sure thing to attract new listings and potential buyers. LOCAL BUSINESS Give your local business a voice and let it be heard! NZ loves local so put your business on the map by speaking directly to other Aucklanders! Advertise within the Auckland has it showcase. RETAILERS Speak to avid shoppers who are always on the lookout for a bargain! Promote your instore specials and offerings to the masses! Including the opportunity to have perforated discount coupons bringing Aucklanders into your stores. 70% of Aucklanders agree that they shop a lot for specials and bargains.* Talk to your Bauer representative to hear more advertising opportunities. 137,000 Aucklanders are intending to buy or sell a property in the next 12 months.* BANKING & FINANCE Aucklanders are avid spenders and need guidance on personal and business banking. Use Our Auckland as your vehicle to talk to a diverse audience whose banking needs include foreign exchange, Kiwisaver and investments, home loans and credit cards. AUTOMOTIVE Aucklanders love to drive and there are so many places to explore. Advertise your latest automotive model and showcase all its features to Auckland s diverse audience of keen drivers. 61% of Aucklanders (750,000) would consider buying an electric/hybrid car. Source: Nielsen CMI (Jul17-Jun18). *Base: AP15+
RATES & DIMENSIONS ADVERTISING RATES PREMIUM RATES Double page spread Full page Inside front cover Outside back cover $18,000 $12,000 $19,000 $12,500 DIMENSIONS MAIN SECTION SIZE (H x W) TYPE AREA (MM) TRIM (MM) BLEED (MM) Double page spread Full page 277 x 350 277 x 175 297 x 390 297 x 195 307 x 410 307 x 205 FREQUENCY 11 monthly issues, plus one double summer issue DISTRIBUTION All Auckland letterboxes, with additional drops at busy hubs across Auckland PRINT RUN 550,00 copies per month NB Auckland Council and the publisher reserves the right of final approval of all magazine advertisements. Rates do not include GST. GST of 15% will be added to the above rates with invoicing. All rates quoted are in New Zealand dollars.
CONTACTS EDITOR Ben Fahy (09) 308 2782 or 021 245 4894 bfahy@bauermedia.co.nz COMMERCIAL BRAND MANAGER & ADVERTISING ENQUIRIES Bridget Hewitt (09) 366 5348 or 021 159 1265 bhewitt@bauermedia.co.nz BAUER MEDIA GROUP Reception: Shed 12, CityWorks Depot, 90 Wellesley Street, Auckland. Deliveries: Mailroom, 77 Cook Street, Auckland 1010. Mail: Private Bag 92512, Auckland 1141. Website: bauermedia.co.nz. Phone: 09 308 2700. e h t Onmove