MEDIA RELEASE SCC and partners launch Cruise 360 to support cruise lines HMS, InterCruises, Magsaysay, Shell and Sembawang Shipyard to offer enhanced services Cruise 360 to boost Singapore s status as SE Asian hub for cruises Singapore, 19 September 2011 Singapore Cruise Centre Pte Ltd (SCC) has teamed up with partners with specialist maritime expertise to launch Cruise 360, a coordinated, cost-effective platform to supply and support cruise ships that berth in Singapore. Cruise 360 will ensure that the resources and services that cruise lines require, ranging from crew personnel, food and beverage and marine chandelling, shore excursions, bunkering, ship repair and maintenance, are provided for in a structured and seamless manner. SCC s Cruise 360 partners comprise an initial group of five companies reputed for best-in-class standards and practices. They are HMS, InterCruises, Magsaysay, Shell and Sembawang Shipyard. SCC s CEO, Christina Siaw, said: We are very excited about Cruise 360 which aggregates best-in-class services so that international and regional cruise lines that call at our terminal at HarbourFront can make quick and easy procurement, saving time and effort especially for those new to Singapore. Page 1 of 6
The idea has been in the works for a while and we believe the time has come for us to make it work for the advancement of common goals, most notably, our shared vision of promoting Singapore as the cruise hub of Asia. Ms Siaw said that SCC partnered those whom it has worked with for many years, who has received strong customer endorsements for high standards of excellence. Under Cruise 360, they are committed to offering enhanced services to the cruise lines. Ms Siaw added that Cruise 360 partnership is non-exclusive and SCC is open to proposals from qualified service providers that bring unique solutions and meet best-inclass criteria Cruise 360 vendors and partners are well established maritime specialists that provide services for cruise ships including crew, catering supplies, the repair, refurbishment and upgrading, provisioning, bunkering, port and ground handling, wholesale distribution and warehousing. Intercruises is an experienced global business offering first class ground handling and port agency services to the ocean and river cruise industry, delivering port agency, full turnaround, shore excursions and hotel reservation services to cruise lines worldwide. It operates in over 300 ports in more than 50 countries. In Asia, it delivers services in over 30 ports, spread across 13 countries Magsaysay is a leading provider of quality crew and crewing services for the world's maritime, cruise and offshore industries. Page 2 of 6
HMS provides ships with catering supplies, repairs, engineering and coatings, logistics solutions (handling, forwarding, storage and distribution including owners goods), and other value-added services on demand. HMS have ISO 9001 and 14001, OHSAS 18001 certification in Singapore. Sembawang Shipyard, a subsidiary of Sembcorp Marine, is Asia s premier shipyard for cruise ships refits, refurbishment and conversion. It has built up extensive technical, logistics planning and project management expertise, critical in ensuring high quality work to meet the requirements of the cruise liners. Its major customers include Star Cruise, Hapag Lloyd, Royal Caribbean Cruise Line, Silverseas Cruises and has a long-term refit agreement with Carnival Corporation & Plc for its portfolio of leading brands such as Costa Cruises, Seabourn Cruise Line, Holland America Line, Carnival UK and Carnival Australia. Shell Marine Products offers bunkering services for cruise ships, as well as an extensive range of Shell marine lubrications, and technical support services to the marine industry. The Cruise 360 partners will each offer value added benefits only available through the Cruise 360 programme. For example, HMS will waive the usual minimum two-day advance order and offer cruise lines same-day order and delivery of food and beverages. Page 3 of 6
Intercruises will set up concierge style counter service at the pier for the cruise lines. There will also be, onboard lectures from experienced local guides and customized hands on experiences and mementos of each tour... Magsaysay will introduce new facilities and crew handling processes. If a cruise operator wishes, their crew will be allowed to embark and disembark at their convenience, without the need for an accompanying personnel manager or purser to come ashore. Sembawang Shipyard will be able to respond to the maintenance / repair needs of the cruise lines berthed at SCC s terminals for both routine and emergency repairs. The shipyard is also able to carry out on-voyage repairs to meet the cruise ships tight schedule. Shell, on the other hand, will offer an extensive range of marine lubricants through Shell Marine Fuels, and provide access to scientific and engineering consultation expertise. The Cruise 360 initiative is a first for Singapore and comes at a time when the cruise industry in Asia is on the cusp of a boom with regional countries adding on new berth capacity to meet rising demand. Singapore is set to double its berth capacity next year when the new ICT terminal is opened. Page 4 of 6
SCC anticipates a significant number of maiden calls will be made in the next year and believe that these cruise lines will enjoy a smooth passage in and out of its terminal through Cruise 360. The End About Singapore Cruise Centre Pte Ltd The Singapore Cruise Centre Pte Ltd was corporatised in 2003 and manages the award-winning cruise terminal and three ferry terminals in Singapore. Our experience in ferry and cruise terminal operation and management is well-sought after by overseas ports. This is in line with our vision to be the world s leading cruise and ferry operator and international partner of choice in overseas cruise and ferry terminal management and consultancy. For more information, please visit: www.singaporecruise.com For media queries, please contact: Catherine Ong Associates in Singapore Catherine Ong cath@catherineong.com +65 6327 6088 Christina Stanley christina@catherineong.com +65 9835 3500 Contact information for partners Sembcorp Marine & Sembawang Shipyard Pte Ltd Page 5 of 6
Ms. Judy Han (Senior VP Investors Relations & Communications) judy@sembcorpmarine.com.sg HMS Prasanna Nair (Group Manager-Operations) Prasanna@hmsfareast.com Magsaysay Jay A Fernando( Head Mktg&BD) jafernando@magsaysay.com.ph Intercruises Simei Ng (Regional Product Manager-Asia ) sm.ng@intercruises.com Shell Jeanette Lee(Marketing Communications Executive) Jeanette.Lee@shell.com Page 6 of 6